Marketing, Machines & Mischief

Your favorite marketing astronauts float into the rise of zero click marketing, dissect Duolingo’s shift from “unhinged” social media antics to a more wholesome approach, and react to the Cannes Lions Festival’s brand new AI Craft Award. Plus, don’t miss our spotlight on KFC Brazil’s finger-licking fashion statement and the surprising cultural journey of Nutella, all served up with a side of wit, debate, and the week’s most real moments in marketing. Stick with us for ten(ish?) jam-packed minutes of industry insights, laughs, and the marketing tea you didn’t know you needed!📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

In this action-packed episode, Matthew and Chris tackle the latest in marketing trends and industry shifts. They break down the rise of always-on A/B testing, Apple’s expansion of its ad platform under the new Apple Business, and the ongoing tension between privacy and advertising reach. Plus, Matthew unveils his latest book – White Hat Marketing: How to Succeed in Marketing, Advertising and Artificial Intelligence Without Really Lying – and the duo dives into the ethical dilemmas facing marketers as AI reshapes the field. Stick around for lively banter, a tongue-in-cheek book “banning,” and practical advice on responsible marketing in an AI-driven world.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Buckle up, fellow marketing misfits! We’re taking streaming TV from the kids’ table to the sales funnel main course, and trust me, it gets messier than our coffee budget mid-campaign.We’re also dishing out the latest drama with WPP – because nothing screams PR like a 6,000-person game of corporate musical chairs. And if you thought AI was done taking over your playlists, Spotify is here to remind you nobody’s safe – not even your rainy day Billie Eilish binge.Plus, Real Recognizes Real as we crown Budweiser for flexing 40 years of FIFA World Cup glory in a way that doesn’t feel like it was brewed up in a boardroom. Meanwhile, Sunny D takes a hard left into questionable adulthood with a vodka collab that leaves us wondering what’s thinner: margins or morals.And don’t worry – we’ll wrap it up with our signature “Wrong Answers Only,” where the marketing wisdom is questionable but the paint color names are bold (and possibly scratch-and-sniff). Give us ten minutes and we’ll update your firmware, marketing-style.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

We take you on a whirlwind tour of the week’s most buzzworthy marketing happenings. In addition to Zuck’s “Rotisserie Oven Of Ai Advertising,” we dive into Australia’s bold move to restrict infant formula advertising, go behind the scenes on the skyrocketing growth of AI-driven ad spending, and break down Google’s latest core update – which is keeping content marketers on their toes.Plus, the spotlight shines bright on LEGO’s ingenious World Cup campaign and Tiki Brand’s innovative approach to mosquito control. And as always, the show wraps up with clever banter, wrong answers only, and a lesson in bringing marketing and product even closer together. Get ready to catch up with everything you need to know – faster than the marketing world changes its rules!📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

This week, we dive into everything from the polarizing rise of AI in advertising to microtonal shifts in influencer marketing and the massive restructuring of ad giant WPP. Plus, we spotlight McDonald’s clever “horizontal breakfast” campaign and brilliant real-time ads from the Miami Open, before playing a round of “Wrong Answers Only” about face tattoos and brand logos. Whether you’re still dragging yourself through a post-Super Bowl Monday or just trying to keep up with the latest trends, you’re in the right place—so grab your headphones, and let’s get mischievous!📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

We kick things off with big news about Celsius and Rockstar Energy bringing their ad game in-house to gain speed and authenticity, and dig into why live sports are still the kingpins of ad-supported TV.No punches pulled as we tackle the age-old lesson that customer retention—not constant acquisition—is where brands actually make their easiest money. And for a dash of creative inspiration, Chris breaks down Toyota’s bold new C-HR mermaid spot, celebrating ads that sell a vibe over specs. Plus, the new Boy Throb members shine a light on UGG’s delightfully retro campaign and the curious trend of brands saying "no" to AI-driven creative.Stick around for a fresh segment of Wrong Answers Only, where we joke about the commercials we'd play on our tombstones, and wrap up with a reminder that "algorithmic sameness" isn’t just a buzzword—it’s a challenge every marketer’s facing. This episode is packed with sharp insights, witty banter, and a little bit of marketing mischief you won’t want to miss.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss will soon be buzzing about – we’ve got you covered.It doesn’t stop there! We spotlight ingenious campaigns like Coinbase’s surprisingly analog Super Bowl ad, and unravel the weird, wonderful mysteries of Boy Throb, a boy band blurring the lines between real and fake (with big-name sponsors tagging along for the ride). Add in some lively over-under predictions on the future of AI-created ads, and you have a jam-packed episode that's all about the state – and fate – of marketing in a tech-powered world.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

An up-and-coming AI platform promises to automate ad campaigns from start to finish, major US cities are spending millions to woo back Canadian tourists, and brands are kickstarting summer campaigns earlier than ever thanks to changing weather patterns.Along the way, Matthew and Chris spotlight campaigns that get it right—from Adidas’s fresh take on a 55-year-old sneaker to a tennis tournament commercial that brings back the simple joys of youth. Plus, there’s plenty of banter, a marketing over-under game, and the kind of mischief that keeps listeners coming back for more. If you’re ready for actionable insights with a side of fun, you’re in the right place.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

In today’s milestone episode, Matthew, Chris and guests Jason Alan Snyder and Heather Salkin dive into a future where artists and robots collaborate to reshape advertising. We kick things off by exploring the game-changing debut of ChatGPT ads – now accessible through Criteo – signaling a seismic shift to programmatic AI-powered media buying.The panel weighs in on what happens when advertising stops broadcasting and starts leaving a mark in the memory of machines, highlighting big questions around brand safety and authenticity. We spotlight Havas’ recognition of neurodiverse talent, discussing why original thinkers are more critical than ever in an industry flooded with AI-generated sameness.Plus, you’ll meet the amaaaazing founders of Artists and Robots, a new agency built on the philosophy that human creativity and machine intelligence are strongest together. What Matthew back in November called the "Perfect Agency Mullet.” The crew shares practical advice for advertisers and brands navigating this new terrain, tackles flash Q&A, and even predicts where global ad spending will go next.Whether you’re a marketing veteran or just getting your feet wet, this episode is packed with insights, laughs, and actionable wisdom to help you thrive in the evolving world of marketing and technology.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Dunkin' sold a single pink glove and the internet lost its mind. Google just dropped a core update that's coming for your clickbait. And a WPP whistleblower just forced one of the world's biggest ad agencies to show receipts on BILLIONS in client spend. 👀📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

From the ridiculous scale of social media scams – now a multibillion-dollar business (thanks, Zuck) – to the ambitious rollout of contextual ChatGPT ads by Target, we serve up essential insights with a side of sass. Plus, while coastal agencies face cutbacks, America's heartland emerges as an unexpected powerhouse of marketing growth. Whether you're a veteran or a newbie to the marketing game, this show delivers the intel (and chuckles) you need to stay on top. Plug in and get ready for your weekly podium finish!📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

This week, Matthew and Chris kick off with the Super Bowl smashing its own ad pricing records, discuss how France’s Publicis is outpacing global competitors with bold moves in data and tech, and explore the Gen Z shift from influencer culture to community-driven hangouts. From Pepsi’s audacious Super Bowl ad featuring the infamous Coca-Cola polar bear, to Ryanair’s CEO taking on Elon Musk in a very public spat, it’s an episode packed with wit, insight, and more than a few laughs.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Think Super Bowl ads end when the game does? Think again.Big news: OpenAI and ChatGPT are about to start testing ads, opening new possibilities (and a $250k minimum) for the biggest brands. Plus, newsletter ads are making a major comeback, catching many by surprise and proving that some “old school” marketing tactics still pack a punch. And in true industry fashion, Skittles is prepping to air a live(?) Super Bowl ad from a real customer’s front porch - complete with some celebrity mystery. FRODO!Matthew and Chris dissect innovative campaigns like Michelob Ultra’s Rocky-inspired Super Bowl spot and take a candid look at the imposter syndrome lurking behind creative success.Whether you’re a marketer, advertiser, or just here for some strategic mischief, this episode is packed with the trends you need to know and the laughs you didn’t expect.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Think Super Bowl ads end when the game does? Think again.Matthew breaks down the Monday Morning Effect — the secret sauce that separates Super Bowl advertising winners from the $7 million failures. It's not about who gets talked about on Sunday night. It's about who makes you do something on Monday.Also:Why most Super Bowl campaigns die before the coffee gets coldThe Monday Morning Effect strategy that extends impact for weeks (not hours)TikTok's wild 4x growth opportunity for beauty, food, and consumer brandsWhat Omnicom's 4,000 layoffs mean for marketers and creativesWhy Panera completely missed their marketing lane (and Chipotle stole it)Xbox's genius "Caretaker" campaign that turned a sales pitch into a storyNo fluff. No corporate nonsense. Just real marketing talk from two guys who've survived enough industry disasters to know what actually works.🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

Matthew and Chris make sense of brand chaos and AI overload - no martinis required. This episode serves up marketers dodging X’s drama, brands swapping digital fatigue for real-world immersion, and why fewer, punchier ideas beat endless AI slop. Stick around for a Jonas Brothers shirtless cameo, cough drops that taste like soup, and a lightning round of marketing trivia. Mischief meets marketing - don’t miss it! …Don Draper doesn’t.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

CES isn't just about gadget specs anymore - it's about hype, narratives, and brands battling for attention in a TikTok-fueled media circus. Matthew & Chris unpack how platforms like Roblox are quietly becoming the true frontier for brand engagement among younger audiences, outpacing the glitz of Las Vegas show floors. They also break down Google's latest core update and how it's shaking up search visibility, forcing marketers to rethink content strategy on the fly.Plus, in this episode's "Real Recognize Real," the hosts spotlight creative brand partnerships - from a celebrity-infused cocktail shaker to the wild story of a US-made hoodie gaining unexpected global attention. By the end, you'll laugh, learn, and maybe even wonder if your mac and cheese could go viral in the most unpredictable ways. Hit play and get ready for 10 minutes of pure marketing gold!📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

In this episode, the duo dives into the ongoing tug-of-war between CMOs and CFOs over what really counts as marketing success, the explosive rise of retail media as an essential - not optional - channel, and why AI isn’t replacing marketing teams, but transforming how they’re built. Plus, they spotlight bold campaigns that break the mold, celebrate Chicago’s marketing resilience, and tackle the wild world of city and state tourism budgets. Whether you’re new to the industry or a seasoned pro, get ready for sharp commentary, quick-witted banter, and actionable takeaways in just 10 minutes.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

What if the best marketing move you could make is to stop overthinking it?This week, Matthew and Chris dissect Unilever's baffling decision to hire 300,000 influencers (yes, really), Timothée Chalamet's unhinged genius in film marketing, and why the YMCA's 175th anniversary rebrand didn't need blockchain or a pivot to "Y.io" to absolutely crush it. Plus: why Altoids' ancient tin packaging is a masterclass in forced consumer rituals, and what the hell happened to women's portrayal in advertising this year (spoiler: we went backwards).Tune in for practical takeaways, a few laughs, and zero fluff. Because great marketing isn't just science - it's knowing which trends to steal and which consultants to ignore.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

What happens when 19% of a tech giant's revenue comes from scam ads running right next to your brand?Matthew and Chris dive into Meta's $3 billion scandal, WPP's shocking valuation collapse, and why the UK just banned junk food advertising after 9 PM. This week's episode cuts through the noise with the kind of condensed marketing intelligence you won't find anywhere else. From KFC's masterclass in brand collaboration (Hawkins Fried Chicken, anyone?) to a surprisingly convincing argument that the pirate logo might be the most powerful brand symbol on earth, Matthew and Chris deliver their signature blend of authority, wit, and zero corporate BS.Whether you're running your first campaign or your 500th, these ten minutes will make you sharper, smarter, and possibly hungry for fried chicken. No fluff. No filler. Just marketing intel that actually respects your time.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of marketing podcasts that waste 45 minutes saying what could've been said in 10, this episode cuts straight to what actually matters this week.Matthew and Chris break down the $1.14 trillion global ad spend surge (spoiler: AI's burning cash faster than a tipsy sailor), Uber's new data platform that's monetizing your midnight shame purchases, and why YouTube's CEO just won Time's top honor for…successfully copying TikTok?Plus, they spotlight Samsung's rare AI ad that doesn't feel like a dystopian nightmare, and Bigelow Tea's audacious claim that American tea beats the Brits—because sometimes the best marketing is just having the guts to say it.Real perspective. Zero fluff. Ten minutes that won't insult your intelligence.Tune in now and get smarter before your next campaign launch.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of marketing podcasts that waste your time with generic advice and hour-long interviews about someone's "journey," this episode cuts straight to what actually matters this week.Matthew and Chris dissect a cautionary tale from the ad tech world - how a billion-dollar merger between Outbrain and Teeds imploded, losing 90% of its stock value. They reveal why marketers treating AI like a cheat code are getting destroyed by those rebuilding their systems around it (spoiler: doing the work still beats shortcuts). Plus, they explore how AI is turning PR into a multi-headed hydra - from fake Pope collabs to crisis communications chaos.In Real Recognize Real, we break down why Facebook's Secret Santa ad is the first Meta campaign in years that doesn't make you want to delete the app, and Matthew nerds out over Gartner's Magic Quadrant - proof that even the most boring B2B ideas can become iconic with the right branding.No fluff. No corporate speak. Just 10 minutes of marketing intelligence from two guys who've survived enough disasters to know what's real - and what's complete nonsense.Tune in, get smarter, maybe chuckle once or twice, and get back to your day.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of sifting through endless marketing noise to find what actually matters, this episode cuts straight to the good stuff.Matthew and Chris break down TikTok's explosive $500M Black Friday weekend, Adobe's surprise $2B acquisition of SEMrush, and why 77% of customers are angrier than ever - and what that means for your brand. Plus, they spotlight Apple's accessibility campaign that proves inclusivity doesn't need a lecture, just a sick beat, and Canva's brilliant London takeover that made graphic designers everywhere smile.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of marketing podcasts that waste 45 minutes saying nothing, buckle up for 10 minutes of actual intelligence.This week, Matthew and Chris break down Fox News Media's new AI partnership with Palantir Technologies and what it means for the future of ad targeting and audience modeling. Then they tackle the hard truth: the marketing industry just lost 800 jobs in September—but before you panic, they explain why smart, focused marketers will always find opportunities (and how AI plays into it).Also covered: UK gambling companies dropped $2.6 billion on ads last year, Dunkin' turned donut holes into an emotional brand hero with their Munchkin campaign, and Intuit just scored naming rights to the stadium hosting the 2028 Olympics.No fluff. No hour-long "journeys." Just two marketing veterans who've built real campaigns sharing what actually matters—with a few laughs along the way.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of scrolling through marketing news that feels like AI-generated slop, this episode cuts through the noise with the stories that actually matter.Matthew and Chris break down Meta's $16 billion scam ad scandal (yes, beeeellion), the launch of Artists & Robots - a new agency built on AI efficiency and human creativity - and why Steph Curry and Under Armour just called it quits after years of partnership.Plus: why the UPS Store's latest campaign is a masterclass in emotional storytelling without the cringe, and what Liquid Death's packaging teaches us about brand decisions that go way beyond advertising.These two have survived enough marketing disasters to know what's worth your time - and what's complete nonsense. No fluff, no hour-long tangents, just sharp perspective and a few laughs along the way.10 minutes. Real talk. Zero BS.Because great marketing isn't just science - it's art, it's instinct, and increasingly, it's knowing which robots to trust.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of sifting through marketing noise and want the distilled truth about what's actually moving the needle right now - this episode is your shortcut.Matthew and Chris break down the week's most critical shifts: why Comcast's latest acquisition is collapsing the wall between traditional TV and digital buying, how digital out-of-home is quietly outperforming streaming and social in the final mile of purchase, and why Amazon just did what most brands are too scared to try - rerun the same ad twice and win bigger.No jargon. No fluff. Just two veterans who've seen enough marketing disasters to know the difference between strategy and stupidity. In under ten minutes, you'll walk away with fresh perspective, a few laughs, and insights you can actually use - whether you're running your first campaign or your thousandth.Because smart marketers don't need more content. They need better curation. And that's exactly what Matthew and Chris deliver every single week.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

We deliver the intelligence briefing marketers actually need: why short form video is eating 82% of internet traffic (and getting 2.5X more engagement), how Coca-Cola is doubling down on controversial AI holiday ads despite last year's backlash, and why live sports remain the last mass audience standing in our microsegmented world.But here's where it gets good: Saucony's brilliant pivot from performance worship to emotional connection (46% brand search increase, 41% revenue jump), while we also unpack nudge theory—the behavioral economics hack behind Netflix's autoplay and that fake fly in the urinal that actually works.No fluff. No corporate word salad. Just two veterans who've survived enough marketing disasters to know what's real and what's complete nonsense. In under 10 minutes, you'll walk away with insights you can use Monday morning—plus at least one laugh about being a fly in a urinal.This is marketing intelligence that respects your brain cells.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of wading through hour-long marketing podcasts that treat every social post like a Nobel Prize achievement, this episode cuts straight to what actually matters.Matthew & Chris dissect WPP's new AI self-service platform (yes, the company that started as Wire and Plastic Products), Dommmino's smart rebrand strategy when sales are up not down, and why major brands like Dove and Heineken are publicly rejecting AI in their creative.Plus: Target doubles down on Hot Santa with a full cinematic universe, and Ukraine's elite military brigades are running recruitment campaigns that would make Madison Avenue jealous.Two marketing veterans who've seen it all—from payola wheelbarrows to AI-generated Christmas ads—deliver sharp insights, zero fluff, and at least one good laugh in under 10 minutes.Tune in now for the weekly marketing intelligence briefing that respects your time and doesn't insult your brain.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're wondering where $248 billion in digital ad spending is actually going this year (and why tariffs are messing with those projections), Matthew and Chris have the breakdown that cuts through the industry's latest "transparency" charade.This week: the Media Ratings Council wakes from its periodic stupor to demand openness in an 80% closed-loop ad ecosystem dominated by Google and Meta (Matthew's betting $1,000 nothing changes), California just legislated the end of ear-splitting streaming ads, and Anthropic pulled off something most AI companies are too scared to attempt - they took their chatbot Claude offline and into a West Village popup that drew 5,000 actual humans.Plus, Matthew celebrates Jardiance's bewildering commitment to producing six different Broadway-caliber musical commercials for an A1C drug (because when you're printing money, why not hire dancers and a real Broadway star?), and the duo breaks down why marketers need to stop pretending they're in sales.Matthew and Chris don't regurgitate press releases - they dissect where the money flows, why most "industry wake-up calls" are performative theater, and which brands actually understand taste versus budget. Two decades of battle scars. Zero patience for BS. Just the curated intelligence that makes you sharper in under 15 minutes.Hit play. Know more. Get back to work.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're tired of watching legacy brands fumble billion-dollar opportunities while startups somehow nail cultural integration on their first try, we have the breakdown you've been waiting for.This week: Maxwell House transforms into Maxwell Apartment (partnering with Amazon for a year-long lease stunt that resurrects a 130-year-old brand), Cracker Barrel unceremoniously fires its San Francisco agency after their "Luxe" rebrand backfired so spectacularly it made international headlines, and Columbia Sportswear inexplicably joins the "unhinged brand" club alongside Duolingo, Ryanair, and Scrub Daddy.Plus, Matthew and Chris recognize real marketing excellence: Venmo's NIL-powered college debit card integration that turned Gen Z students into walking brand ambassadors, and PETA's inspired collaboration with Wu-Tang Clan's Masta Killah - who showed up in a full camo lettuce suit to promote veganism. Because when 90s hip-hop legends commit to cause marketing, they commit hard.Matthew and Chris don't just recap the week's campaigns - they dissect what actually worked, what flopped, and why marketers need to stop chasing trends and start building strategy with backbone. Two decades in the trenches. Zero tolerance for mediocrity. Just the curated intelligence that makes you sharper than you were 15 minutes ago.Hit play. Level up. Get back to building something that matters.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

We break down why Reddit is suddenly getting more AI citations than Wikipedia and YouTube combined—and what that $60M Google deal really means for your content strategy. They dissect Omnicom's $13.5 billion acquisition (with a bizarre political boycott clause the FTC slipped in), and reveal TikTok's internal research proving it's finally a legitimate bottom-funnel conversion machine with 2.2x sales lift.Plus: Xfinity turned Frankenstein into a Wi-Fi-obsessed sourdough baker (and hired the actual Universal Studios makeup artists to do it), and Mountain Dew just co-launched gummy candies that taste like soda—because cross-promotion has officially entered its final form.Two decades of marketing battle scars. Zero fluff. Just the perspective you won't find anywhere else—delivered with the wit and authority of guys who've actually built campaigns that moved product, not just PowerPoints.Hit play. Get smarter. Get back to work.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

If you're drowning in marketing podcasts that recycle the same tired talking points, this episode delivers the intelligence briefing your brain actually craves.In this episode, we cut through industry noise with razor-sharp analysis of ChatGPT's leaked internal research (70% of users aren't doing work - and that matters more than you think), Google's stealth holiday campaign arsenal that's already reshaping Q4 strategies, and the TikTok "solution" that could trigger the biggest user exodus in social media history.We’ll dissect why Brian Cox makes McDonald's sound Shakespearean, how Applebee's NFL campaign proves emotional triggers still trump everything, and join their new "Over/Under" challenge that reveals the hidden scale of corporate marketing departments.No fluff. No buzzwords. No hour-long "journeys." Just concentrated marketing intelligence from professionals who've survived enough campaign disasters to separate breakthrough insights from industry BS - delivered in bite-sized episodes that respect your time and IQ.Perfect for: Day-1 and day-10,000 marketers who want weekly intelligence that actually moves the needle.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net