Marketing Mix Man Podcast

David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?

CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.

Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.

How some brands used the Prince Harry naked photo episode in Las Vegas to effect

What naked footballers in ads can teach us all about successful communication

Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool

In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?

The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say

Product Placement is allowed, but is it a good thing for brands to do?

Steve Jobs was a master story teller. Should you be too?

You a topless car wash can teach us all about marketing

You need to know these 7 key online trends to ensure your digital and social media strategy is the right one

Do you need to be young to understand and implement digital marketing?

5 traits that make a great marketing leader

7 top tips on how to better connect with bloggers in your category

Why does having an enemy help you win? 3 approaches that will work

Can you price cut your way out of tough times?

Can you cost cut your way out of tough times?

Why is it important to think about TV versus THE TV that sits in the corner of the lounge?

What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?

What can airline pilots teach marketers and retailers about dealing with turbulent conditions?

What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?

are offline brands really overtaking online only brands?

Why you need to think marketing in a digital world, not digital marketing

Is the death of user generated content on the way?

3 key things to focus on when thinking about digital strategy

Sir Clive Woodward's top tips on having winning teams. After the podcast why not comment on iTunes or http://www.garybembridge.com

Can you win a race by standing still? After the podcast why not comment on iTunes or http://www.garybembridge.com

Is it just me or are there naked footballers everywhere these days? Why? Comment on iTunes or http://www.garybembridge.com

Is TV dying? 5 observations and 3 things to do Comment on iTunes or http://www.garybembridge.com

Annoying ads seem to work! So does that mean we should try and be more annoying? Or is there another way? Comment on iTunes or http://www.garybembridge.com

To win you need to own the channel and own the consumer. Or do you? In this podcast I give a point of view. Have a thought? Leave comment on iTunes or http://www.garybembridge.com

4 reasons I like what The Times London and Murdoch is trying to do, and what I think marketers, advertisers and digital players can learn from it

People are committinglater. This trend to committ later and later generally has some big implications for brands. Find out what

When it comes to brand names, when should you call a spade a spade?

time for every company leader to be active on social media?

Know what is really makes you competitive?

The growing influence of bloggers and what you should be doing

What Steve Jobs view on porn on the iPhone teaches us on digital strategy

Why all the doom and gloom in ads. Time to be more positive?

How the UK election 2010 seems to be crowd sourcing creative!

All is now clear when it comes to the user and use of the iPad

Based on a talk I did for Richmond Events Digital Marketing Briefing Conference in LOndon

Based on a talk I did for the World Advertising Research Center.

If leaders do not follow, what do you need to do to lead?

What 10 things should have known 10 years ago to be a better marketer?

What can we learn from Ben and Jerry and the role of having a brand belief?

What can we learn from the an online versus traditional business about marketing?

What can we learn from the fast food chain Subway about marketing?

A talk that I did at Marketing Forum 2007 on how to make sure that you are different