Orthodontic Products Podcast

Guest: Dr Terry Sellke, DDS, MSEpisode Description: What if you could reduce clear aligner treatment times by 25% and use 40% fewer aligners per case? In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner speaks with Dr Terry Sellke about the material science making these metrics a reality. They dive into a recent independent retrospective study from the University of Illinois Chicago (UIC) that compared the OrthoFX FXClear aligner system head-to-head with legacy materials. Sellke discusses his transition to this new generation of aligner polymers, how highly predictable clinical outcomes are fundamentally changing digital treatment planning, and why marrying predictable aligners with remote monitoring can effectively double the return on investment per patient.Topics Covered:The clinical findings from the UIC retrospective study comparing FXClear to traditional aligner systems.How advanced aligner polymers eliminate the need for heavy overcorrections in digital treatment plans.Clinical experiences with posterior tracking and avoiding posterior open bites.Why predictable tooth movement combined with remote monitoring leads to a significant drop in refinement appointments.How to utilize the "value per visit" metric to measure productivity and increase practice profitability.The importance of adopting emerging technologies to combat rising overhead and evolving consumer demands.Chapters: 02:52 - Incorporating Clear Aligners and Transitioning to OrthoFX 04:11 - The Catalyst for the UIC Retrospective Study 06:08 - The Impact of Fewer Refinement Appointments 07:49 - Addressing Posterior Open Bites and Heavy Overcorrections 10:09 - Evaluating FXClear in Complex Clinical Scenarios 11:50 - How Material Science is Changing Digital Treatment Planning 13:49 - Utilizing the "Value Per Visit" Metric to Boost Profitability 17:53 - Why Orthodontists Must Embrace Emerging TechnologiesRead More: New Study Finds OrthoFX Aligners May Offer Greater Efficiency and PredictabilityAbout the Guest: Dr Terry Sellke has over 50 years of experience in private practice in Lake County, Illinois. He served for 36 years as a professor and co-director of the orthodontic clinic at the University of Illinois Chicago College of Dentistry, where he also acted as a research advisor. An international author and lecturer, Sellke has contributed extensively to the advancement of orthodontic education and clinical practice.----👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #ClearAligners #OrthoFX #PracticeManagement #OrthodonticProducts #orthodontists

Guest: Darren Buddemeyer, CEO of DynaFlexEpisode Description: While clear aligners have dominated orthodontic conversations in recent years, new industry data indicates a shift back toward traditional braces. In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner talks with Darren Buddemeyer, CEO of DynaFlex, about the renewed interest in the bracket category and how the technology is evolving to meet modern clinical demands. Drawing on his more than 30 years of experience growing DynaFlex from a small lab into a major manufacturer, Buddemeyer explores why many orthodontists are rediscovering the predictability and control of fixed appliances.Tune in to hear the clinical drivers behind this trend, how innovations in self-ligation and optimized slot sizes are increasing practice efficiency, and the latest engineering advancements in aesthetic ceramic brackets.Key Takeaways:The Bracket Resurgence: The clinical factors driving the renewed demand for orthodontic brackets over clear aligners.Tackling Complex Cases: Which cases—including Class II and Class III corrections—often benefit from the predictable control of fixed appliances.Practice Efficiency: How advancements in self-ligation and optimized bracket slot sizes (like the Norris system) are improving treatment times.Aesthetic Advancements: The engineering challenges of developing clear ceramic brackets that aim to perform with the durability of metal.Arch Development: How the rising trend of early arch development integrates with and simplifies subsequent bracket or aligner phases.Chapters: 01:08 - The Shift Back to Braces: Data and Clinical Drivers 04:41 - Which Complex Cases Benefit Most from Brackets 06:28 - Evolution of the Bracket Category & Self-Ligation 08:19 - Improving Practice Efficiency with Modern Bracket Systems 10:02 - Engineering Aesthetic Brackets: The Norris Clear System 11:54 - Balancing Aligners and Brackets in Your Case Mix 13:07 - DynaFlex's Roadmap and Innovations 14:44 - The Role of a Full-Service Lab & Early Arch Development 16:56 - Future Innovations in the Bracket SpaceAbout the Guest: Darren Buddemeyer is the CEO of DynaFlex. He has led the company for more than 30 years, growing it from a small lab into a major global manufacturer of orthodontic products, appliances, and dental sleep medicine devices. -----👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #Braces #ClearAligners #OrthodonticBrackets #DynaFlex #OrthodonticProducts #DentalPodcast #SelfLigatingBrackets

Guest: Roger P. Levin, DDSEpisode Description: The latest Orthodontic Products Levin Group Annual Practice Survey reveals that while 2025 was a year of stable production, those top-line numbers are masking a growing profitability crisis. In this episode, host Alison Werner welcomes Dr Roger Levin, CEO and founder of Levin Group, to break down the data and explore the critical disconnect between steady patient flow and shrinking profit margins. Levin explains how a perfect storm of rising overhead, a persistent staffing crisis, and growing economic uncertainty is putting unprecedented financial pressure on orthodontic practices across the country.Moving beyond the numbers, this conversation provides a strategic roadmap for orthodontists looking to protect their bottom line in 2026. Levin shares actionable advice on what separates the top 25% of performing practices from the rest, detailing how to combat rising costs and navigate looming "fee wars." From systemizing a five-part referral marketing program to evolving the treatment coordinator’s role to communicate undeniable value, this episode offers essential strategies to help you raise fees confidently and ensure your practice thrives in a shifting economic landscape.Key Takeaways: The Production-Profit Disconnect: Stable production is masking shrinking profits. Because rising overhead is outpacing inflation, practices must increase their patient volume just to maintain current income levels.Prioritize Staff Retention: The staffing crisis is a massive driver of rising overhead. Building a rewarding practice culture to retain your current team is critical for protecting your bottom line.Systemize Referral Marketing: Passive word-of-mouth isn't enough. Top-performing practices actively manage a five-pillar strategy targeting patients, parents, social media, the community, and referring dentists.Combat "Fee Wars" with Value: As orthodontics becomes increasingly commoditized, Treatment Coordinators must evolve into "value coordinators" who can justify your costs through exceptional relationship-building.Raise Fees and Elevate Service: Levin advises raising fees by at least 5% annually to survive rising costs. To support this, practices must deliver an exceptional customer experience and offer flexible patient financing.Chapters: 00:55 Stability vs. Underlying Challenges in Orthodontics03:44 Production vs. Profit: Understanding the Disconnect06:39 Performance Tiers: What Separates the Best from the Rest?09:40 Staffing Crisis: Building a Strong Team Culture12:35 Addressing New Patient Starts: Strategies for Success15:44 Rising Overhead: Protecting Profitability in Uncertain Times27:19 The Commodity Nature of Orthodontics29:41 Building Value in Orthodontic Practices30:37 Referral Marketing as a Key to Success34:22 The Impact of DSOs and OSOs on Orthodontics38:32 Remote Monitoring and Teledentistry Trends43:12 Prioritizing Customer Service and Financing OptionsLinks: 🔗 Read the article—Steady Year, Shifting Landscape: Findings From the 2025 Orthodontic Practice Survey About the Guest: Roger P. Levin, DDS, is the CEO and founder of Levin Group. ------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #Orthodontist #PracticeManagement #RogerLevin #OrthodonticPodcast #OrthodonticPractice #OrthodonticConsulting #LevinGroup

Guest: Lisa Davison, DDS, MSEpisode Description: While aligners often dominate the conversation around aesthetic treatment, fixed appliances remain a critical tool for orthodontists. In this episode of the Orthodontic Products Podcast, sponsored by Solventum, host Alison Werner speaks with Dr Lisa Davison about how she integrates ceramic brackets into her busy practice. Davison shares insights on bridging the gap between patient aesthetic demands and clinical predictability, and explains why modern ceramic systems—like the Clarity Advanced Ceramic Bracket System—are a reliable, versatile, and highly aesthetic option for patients who may not be ideal candidates for aligners.Topics Covered:How to position ceramic brackets as an aesthetic solution for patients who aren't ideal aligner candidates.The essential clinical criteria for evaluating a ceramic bracket system, including aesthetics, strength, and ease of use for your clinical team.Why modern ceramic systems can offer superior bond strength and fewer failures compared to traditional metal brackets.How bracket design impacts patient comfort, acceptance, and versatility in styling with clear or vibrant ligature ties.Practical insights on seamlessly integrating ceramic brackets into your practice workflow without altering established mechanics or protocols.Chapters: 02:02 - Aligners vs. Ceramic Brackets: Patient Compliance 03:46 - Bridging the Gap Between Aesthetics and Control 04:34 - Key Clinical Criteria for Ceramic Systems 06:24 - Onboarding and Team Training 07:46 - Patient Response, Comfort, and Ligature Ties 09:26 - Bracket Design and Treatment Mechanics 10:44 - Day-to-Day Workflow and Flash-Free Placement 11:49 - Bond Failures: Metal vs. Ceramic Brackets 13:26 - Advice for Orthodontists Reconsidering Ceramics 14:59 - The Future of Aesthetic Orthodontic TreatmentAbout the Guest: Lisa Davison, DDS, MS, is a board-certified orthodontist with a two-doctor, 15-team-member office in Powell, Ohio. She completed her dental degree at New York University and her orthodontic residency at Jacksonville University. ------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #Orthodontist #OrthodonticProducts #solventum #CeramicBraces #ceramicbrackets #clearbraces #braces #orthodontictreatment #clarityadvanced

Guest: Jessie Pressman, People + PracticeEpisode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie Pressman about this critical shift. They explore how reviews no longer just influence perception but directly shape a practice's visibility and narrative in AI-powered search results. Pressman shares actionable strategies for modern reputation management, explaining why specific patient language matters, how to handle negative feedback without panicking, and why automation is key to future-proofing your practice's growth.Topics Covered:—How AI-generated summaries are changing the function of patient reviews from social proof to a direct driver of search visibility.—Why specific, authentic language (like mentioning "Invisalign" or "flexible financing") in patient feedback is critical for training AI search algorithms.—Actionable tips for encouraging patients to leave detailed, highly valuable reviews.—The best-practice strategy for handling negative reviews offline to protect your practice’s reputation.—The role of automation in building a consistent, stress-free review generation system for your staff.—How to future-proof your reputation management to align with evolving SEO and AIO (Artificial Intelligence Optimization) technology.Chapters: 01:20 The Importance of Authentic Language in Reviews04:17 Handling Negative Reviews Effectively07:25 The Role of Technology in Reputation Management11:19 Future-Proofing Your Reputation Strategy14:19 Conclusion and Contact InformationAbout the Guest: Jessie Pressman is head of consulting at People + Practice, where she leads a national team of growth consultants focused on helping orthodontic practices achieve measurable growth. With more than 20 years of experience in marketing and executive leadership across healthcare, technology, and consumer brands, Pressman brings strategic insight and operational clarity to every engagement. She is passionate about building high-performing teams and helping practices turn opportunity into sustainable results. She is also the author of the Orthodontic Products article, “The New Influence of Patient Reviews in the Age of AI Summaries.”Read the Article: The New Influence of Patient Reviews in the Age of AI Search------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #Orthodontist #OrthodonticMarketing #DentalMarketing #PracticeGrowth #OnlineReviews #ReputationManagement #AISearch  #DentalSEO #PatientReviews #OrthodonticProducts #OrthodonticPodcast

Guest: Jason Sherbel, DDS, MSEpisode Description: In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner speaks with Jason Sherbel, DMD, MS, about his transition to a passive self-ligating (PSL) bracket system to support his growing practice. Sherbel explains that the switch was not about chasing a trend but rather solving specific inefficiencies—such as inconsistent ligation and unpredictable repositioning—that began to compound as his patient volume increased. He details how adopting the Norris System’s 0.020-inch slot, combined with digital tools like indirect bonding and CBCT, has allowed him to standardize workflows, reduce decision fatigue, and empower his clinical team to deliver more consistent results.Topics Covered: Identifying how minor clinical inconsistencies compound to slow down growing practices.The impact of standardized ligation and archwire sequencing on reducing decision fatigue.Comparing 0.018 and 0.022 slot sizes and the mechanical advantages of the 0.020-inch slot.How passive self-ligation empowers clinical assistants and improves overall office flow.Integrating PSL with digital technologies like indirect bonding and CBCT for precise bracket placement.Chapters: 00:32 Clinical Philosophy and Treatment Planning02:21 Transition to Passive Self-Ligation Systems05:12 Identifying Inefficiencies in Practice07:25 Evaluating Passive Self-Ligation Options10:22 Onboarding the New System12:49 Advice for Orthodontists Considering PSL15:38 Future of Orthodontics and TechnologyAbout the Guest: Jason Sherbel, DDS, MS, is a dual board-certified orthodontist and dental sleep medicine specialist who graduated from the University of Michigan School of Dentistry, where he also completed his orthodontic residency and mini-residency in dental sleep medicine. He practices with his wife at their Farmington Hills, Mich, practice, Aspire Orthodontics.------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon MusicYouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #ClinicalAutonomy #Biomechanics #DigitalOrthodontics #DentalAI #Orthodontist #OrthodonticProducts

Guest: Mark J. Bronsky, DMD, MSEpisode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Mark Bronsky to discuss the increasing commercial influence on clinical practice. As the marketplace floods with new technologies and branded systems, Dr. Bronsky shares his candid perspective on maintaining clinical autonomy and ensuring treatment decisions remain grounded in biology and biomechanics rather than marketing hype.Topics Covered: • Strategies for evaluating new technology based on clinical value. • The dangers of outsourcing decision-making to algorithms. • Why core principles of growth must lead treatment planning. • Advice for young orthodontists on avoiding brand dependence. • The future role of AI in diagnostics vs. commercial interests.Chapters: 05:15  Evaluating Technology in Orthodontics11:37  Core Principles of Orthodontics15:37  The Role of AI in Orthodontics17:28  Future Innovations in OrthodonticsAbout the Guest: Mark J. Bronsky, DMD, MS, is a board-certified orthodontist and founder of Bronsky Orthodontics in New York City. A graduate of UAB and UNC Chapel Hill, he specializes in dentofacial orthopedics and craniofacial anomalies. He is a member of the Angle Society and teaches at New York Presbyterian Hospital/Cornell Medical Center.------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #ClinicalAutonomy #Biomechanics #DigitalOrthodontics #DentalAI #Orthodontist #OrthodonticProducts

As consolidation continues to reshape the specialty, the "exit versus expand" question is becoming relevant for orthodontists earlier in their careers. It’s no longer just a retirement decision—it’s a strategic choice about valuation, risk, and long-term wealth accumulation.In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Ty Ramsey, a mergers and acquisitions advisor with Professional Transition Strategies. They cut through the noise surrounding practice transitions to clarify why the peak growth phase of a practice is often the optimal time to explore a partnership.Ramsey breaks down the financial reality of today’s market, explaining why selling while you’re growing often leads to significantly higher valuations than waiting until retirement. He also dismantles the stigma of "selling out," reframing these transactions as strategic partnerships that preserve clinical autonomy while offloading administrative burdens.What You Will Learn:—Why partnering during a growth phase often yields better financial outcomes.—The difference between "selling out" and forming a strategic partnership.—How a DSO/OSO partnership can accelerate growth through shared resources.—Key financial metrics investors look for, including annual collections and EBITDA.—Common deal structures like equity rolls and joint ventures.Chapters: 02:53 Understanding the Timing of Exit vs. Expand05:56 Misconceptions About Selling and Partnering08:54 The Benefits of Transitioning During Growth12:00 Partnerships and Accelerating Growth14:54 Evaluating Practice Readiness for Acquisition17:54 Risks of Delaying Decisions21:01 Key Considerations for Orthodontists23:58 Conclusion and Next Steps👤 Guest Bio: Ty Ramsey is a mergers and acquisitions advisor with Professional Transition Strategies. Contact: [email protected] Learn more: https://professionaltransition.com/------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #PracticeManagement #DSO #BusinessStrategy #OrthodonticProducts #OSO

Guest: Jeremy Manuele, DMDEpisode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jeremy Manuele, DMD, about navigating the transition to digital indirect bonding (DIB). While interest in DIB has grown, the crowded landscape of systems—from fully customized platforms like LightForce to semi-customized options like KLOwen and bracket-agnostic software like DIBS AI—can make it difficult for orthodontists to know where to start. Manuele shares a practical roadmap for evaluating, implementing, and mastering digital indirect bonding in a modern practice. He breaks down the key differentiators between today’s leading systems, discusses the real-world impact on clinical workflows, and explains how precise digital bracket placement can dramatically reduce repositioning appointments and shorten overall treatment times.✅ Key Takeaways 🔹 System Differentiators: Understanding the nuances between fully customized (LightForce), semi-customized (KLOwen), and bracket-agnostic (DIBS AI) systems is crucial for finding the right fit for your practice. 🔹 True Cost Analysis: Evaluating DIB requires looking beyond the upfront lab fee to the long-term savings gained from reduced chair time and fewer total appointments. 🔹 CBCT Integration: While not strictly mandatory for every case, integrating CBCT data significantly speeds up the doctor’s setup approval process and improves root positioning accuracy. 🔹 The Learning Curve: A successful transition requires the doctor to master the software setup (approx. 30-50 cases) while supporting the clinical team through the change in bonding protocol. 🔹 Eliminating Repos: Precise digital placement allows practices to trust their initial bonding, often eliminating the need for a dedicated repositioning appointment. 🔹 Implementation Strategy: For those new to DIB, starting with a system that utilizes your existing bracket inventory can lower barriers to entry and simplify the team's onboarding process.⏱️ Chapters: 06:06 Benefits of Digital Indirect Bonding07:58 Comparing Digital Indirect Bonding Systems18:51 The Role of CBCT in Digital Bonding20:54 Streamlining Digital Indirect Bonding24:14 Learning Curve and Integration Challenges29:47 Maximizing Efficiency with Remote Monitoring32:50 Precision in Bracket Positioning and Treatment Outcomes36:11 Cost-Benefit Analysis of Digital Indirect Bonding👤 Guest Bio:Jeremy Manuele, DMD, practices at Hamilton & Manuele Orthodontics, located in Las Vegas. A board-certified orthodontist, he is an early adopter of in-office 3D printing and direct-print aligner technology. Author of The MARPE Advantage, he serves as a part-time instructor at UNLV School of Dental Medicine. 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon MusicYouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#DigitalIndirectBonding #Orthodontics #OrthodonticTechnology #BracketPlacement #IndirectBonding #OrthoWorkflow #LightForce #DIBS #KLOwen #DigitalOrthodontics #OrthodonticPractice #OrthodonticEducation #DentalTechnology #OrthoPodcast

👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B📌 Episode Overview:Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode, sponsored by Proctor & Gamble Crest + Oral-B, explore the oral health challenges common to both bracket and aligner patients, the science behind today’s most effective preventive tools, and how orthodontic teams can drive better patient habits. Dr Stephanie Gans breaks down the evidence behind oscillating-rotating toothbrush technology, the advantages of advanced stannous fluoride formulations, and how integrated solutions like the Ortho Essentials program support cleaner, healthier, and more predictable orthodontic outcomes.⏱️ Chapters01:05 Common Oral Health Challenges in Orthodontic Treatment01:42 Hygiene Risks for Bracket Patients02:32 Unique Oral Health Issues for Aligner Patients04:53 How Poor Hygiene Impacts Treatment Outcomes & Costs06:42 Why Oscillating-Rotating Brushes Outperform Manual & Sonic10:38 Inside the Oral-B iO: Features That Improve Brushing Habits13:43 Stannous vs. Sodium Fluoride: Key Differences and Benefits18:16 How Ortho Essentials Supports Better Home Care20:25 Communication Strategies That Strengthen Patient Habits✅ Key Takeaways🔹 Hygiene challenges remain one of the biggest threats to orthodontic outcomes—regardless of appliance type.🔹 Oscillating-rotating power brushes outperform manual and sonic brushes in plaque removal, especially around brackets.🔹 Advanced stannous fluoride provides benefits beyond cavity protection, including enamel strengthening and gum health support.🔹 Synergy matters: combining paste, power brush, rinse, and floss leads to more consistent patient results.🔹 Communication is key—clear, repeated coaching drives better compliance and long-term habit formation.🔹 Integrating structured oral care programs like Ortho Essentials can reduce risk, improve predictability, and support practice efficiency.👤 Guest Bio:Stephanie Gans, DDS, is a practicing dentist turned senior scientist and professional and scientific relations manager at Crest + Oral-B. With more than 10 years of clinical experience and over 7 years in oral care innovation, she focuses on educating dental professionals about the latest science behind paste and power brushing technologies. Dr Gans regularly collaborates with key opinion leaders and national associations to support evidence-based patient care and improved oral health outcomes.🔗 Links💠 Ortho Essentials Program: https://crestoralbproshop.com/80842533.html#product.info.resources👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #OrthodonticProductsPodcast #OralHealth #OrthodonticPatients #CrestOralB #StannousFluoride #OrthodonticHygiene #OrthoEssentials

👤 Guest: Amy Epstein, MBA, People + Practice📌 Episode Overview:Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equity, and the metrics that show your brand work is paying off. This conversation extends Amy’s article, “How to Evolve Your Practice Brand While Protecting Its Legacy,” featured in the November issue of Orthodontic Products.⏱️ Chapters00:00 Evolving Your Orthodontic Practice Brand03:04 Understanding Brand Refresh vs. Rebrand08:19 Connecting Brand Perception to Business Results11:49 Utilizing Patient Feedback for Brand Development14:38 The Role of Team Members in Brand Identity16:20 Strategic Steps for Brand Evolution18:20 Honoring Legacy in Brand Evolution✅ Key Takeaways🔹 Patients experience your brand before they meet you—make that first touch count.🔹 Consider an update when your practice’s progress outpaces how you’re presented (new doctors, modalities, markets).🔹 A refresh modernizes visuals/message; a rebrand responds to larger strategic shifts.🔹 Protect equity with clear, early, and frequent communication tailored to each audience.🔹 Measure impact via conversion rates, time-to-start, web engagement, reviews, and word-of-mouth.🔹 Your team is central to defining and delivering the brand promise—bring them in early.🔹 Start with discovery: what patients value, what you do best, and how competitors position themselves.🔹 Evolving your brand ≠ abandoning your legacy—carry forward the elements that still hold equity.👤 Guest Bio:Amy Epstein, MBA, is the co-founder of People + Practice, an orthodontic marketing agency on a mission to unveil opportunities for orthodontic practices to thrive by implementing digital marketing strategies, technology, and services that fuel practice growth. She is also the co-host of The Golden Age of Orthodontics podcast, dedicated to highlighting the most innovative technologies and approaches in the orthodontic industry. 🔗 LinksPeople + Practice Website: PPLpractice.comEmail: Amy: [email protected]👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeVISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].#Orthodontics #OrthodonticPractice #PracticeGrowth #BrandingForOrthodontists #OrthodonticMarketing

👤 Guest: Ricky Caples, DDS, MSSponsored by: Ormco📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how clear aligners have reshaped his approach to treatment. He shares insights on patient comfort, workflow efficiency, and the benefits of using both Spark Aligners and the Damon Ultima System under the Ormco umbrella.⏱️ Chapters00:00 Introduction to Dr. Ricky Caples and His Practice02:57 Evolution of Orthodontics: Clear Aligners and Digital Tools06:00 The Spark Aligner Experience: Workflow and Patient Comfort09:02 Complex Cases and Versatility of Spark Aligners11:58 Comparing Spark Aligners with Competitors15:11 The Ultima Bracket System: A Game Changer17:54 Embracing Change in Orthodontics✅ Key Takeaways:▪️ Spark Aligners have improved treatment predictability and reduced refinements in his practice.▪️ Patient comfort and support from Ormco were key factors in making the switch.▪️ Having both Spark Aligners and the Ultima bracket system under one company has streamlined workflows and support.▪️ Staying open to change allows orthodontists to evolve with technology while maintaining quality patient care.👤 Guest Bio: Dr Ricky Caples has been a practicing orthodontist in Monroe, La, since 1993. He received his DDS degree and his MS in orthodontics from Louisiana State University. He is a Diplomate of the American Board of Orthodontics and an active member of the American Association of Orthodontics, the Southwestern Association of Orthodontics, and the past president of the Louisiana Association of Orthodontics. He is also a member of the American Dental Association and received the Distinguished Service Award from the Louisiana Dental Association. He is also a member of the Cleft Palate Team of Northeast Louisiana. Caples is a collector of vintage convertible cars and rare watches. He spends his spare time with his wife Lynna, traveling or enjoying his family of two children and 4 grandsons. He is an avid turkey hunter.🔗 Links: ▪️ https://caplesrobinsonortho.com/▪️ https://ormco.com/👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeVISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].#OrthodonticProducts #SparkAligners #Ormco #Orthodontics #AlignerTreatment #ClearAligners #Orthodontist #DentalPodcast #DamonUltima #OrthodonticPractice

Guest: Jeremy Manuele, DMD, orthodontist, Hamilton & Manuele Orthodontics (Las Vegas)📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Dr Jeremy Manuele about the move from thermoformed aligners to direct-print aligners and how this shift is changing in-office workflows. He shares how his team integrated direct printing into their daily operations, what design features improve fit and tracking, and how force reactivation can enhance treatment consistency. Manuele also discusses practical challenges—like staining, surface texture, and occasional breakage—and the steps his team takes to address them.For orthodontists exploring whether direct-print aligners make sense for their practice, this conversation offers a clear, experience-based look at both the opportunities and the realities of this new approach.⏱️ Chapters 00:30 Manuele’s early 3D printing journey 07:25 Direct-print vs thermoformed: what actually changes 10:55 Variable thickness, built-in features, engaging undercuts 17:22 Force reactivation and material behavior 24:00 Managing force decay and overcorrections 29:31 Pros/cons: fewer attachments, staining, surface feel, breakage 46:17 Workflow & team roles in design and post-processing 54:28 Costs and decision-making for adoption 56:25 What’s next for direct-print aligner technology✅ Key Takeaways:Direct-print aligners represent the next step in 3D printing for orthodontics—offering greater design control and a more customized fit.Understanding how these aligners engage undercuts and maintain consistent force helps clinicians evaluate their clinical potential.Adoption requires a mindset shift: more time spent on digital design and less on physical model production.Listeners will learn how to prepare their team and workflow for direct printing, from software setup to post-processing and patient communication.Manuele shares what to realistically expect in the first months of adoption—common challenges, learning curves, and how to determine when your practice is ready to make the transition.🔗 Links: 👉 Direct-Print Aligner Reactivation Demo — Link to see the short clip showing how heating the aligner in hot water returns it to its original form and active force that Manuele mentions in the podcast. 👤 Guest Bio:Jeremy Manuele, DMD, practices at Hamilton & Manuele Orthodontics, located in Las Vegas. A board-certified orthodontist, he is an early adopter of in-office 3D printing and direct-print aligner technology. Author of The MARPE Advantage, he serves as a part-time instructor at UNLV School of Dental Medicine. 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeVISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].#orthodontics  #OrthodonticProducts #3DPrinting #DirectPrintAligners #ClearAligners #InOfficeAligners #DentalPodcast #OrthodonticsPodcast

Guests: 🔹 Allison Hale, Practice Consultant and COO, Parks Orthodontics🔹 Ty Ramsey, Mergers & Acquisitions Advisor, Professional Transition Strategies📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with two guests who bring different but complementary perspectives on OSO and DSO partnerships. Allison Hale offers the practice owner’s inside view, sharing how she and her sister navigated the process of affiliating Parks Orthodontics with an OSO—what drove the decision, how they evaluated options, and what changed once the deal was finalized. Ty Ramsey provides the advisor’s perspective, drawing on his experience guiding doctors through valuations, due diligence, and competitive bidding to maximize outcomes.Together, Hale and Ramsey explain what orthodontists need to know before exploring OSO or DSO partnerships, from protecting culture and preserving legacy to understanding growth levers, timelines, and financial impact.⏱️ Chapters01:22 Why Parks Orthodontics pursued an OSO partnership02:37 What PTS does and how the process works03:35 OSO vs DSO definitions, models, and misconceptions07:48 Market landscape, private equity, and valuations13:33 Preserving legacy and culture in partnerships18:14 Preparing for a transition KPIs, advisors, and due diligence24:39 Evaluating offers and choosing the right fit29:03 Day-one changes HR and accounts payable33:18 Exploring DSO options and practice growth37:30 Timing the market and trailing 12 months41:57 Post-affiliation growth levers and planning ahead48:25 Why mid-career orthodontists may benefit most51:36 Final advice from Hale and Ramsey55:02 Typical timelines from valuation to close✅ Key Takeaways:🔹 Hear directly from a practice owner who completed an OSO partnership and an advisor who helps doctors evaluate and close deals.🔹 OSOs and DSOs differ widely—understanding activist vs aggregationist models is essential.🔹 Planning early, tracking KPIs, and setting non-negotiables protects both culture and value.🔹 Post-affiliation, practices often see growth through improved pricing, overhead reduction, and new operational support.🔹 Mid-career orthodontists may be in the strongest position to benefit, with legacy and long-term upside both in play.👤 Guest Bios:Allison Hale is COO at Parks Orthodontics in Yorktown, Va, where she helped lead the practice’s OSO partnership. She also consults with orthodontic practices to streamline operations and prepare for growth or transition.Ty Ramsey is a mergers and acquisitions advisor with Professional Transition Strategies, where he helps orthodontists and other dental specialists evaluate OSO and DSO partnerships and navigate the transition process.🔗 Links: 🔹 Parks Orthodontics: https://www.parksorthodontics.com/🔹 Professional Transition Strategies: https://professionaltransition.com/------------------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].

Guest: Dr Robert “Tito” Norris, Orthodontist, Stone Oak Orthodontics📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with Dr Robert “Tito” Norris about why he made the decision to switch from a major aligner system to OrthoFX. Drawing from more than 30 years in practice—and his own experience as a patient—Norris explains the clinical and material science differences he discovered when comparing aligner systems side by side. He shares how super-elastic materials, reduced force levels, and streamlined workflows have changed outcomes for his patients and his practice.For orthodontists questioning whether it’s time to reevaluate their aligner system, Norris offers candid insight into what to consider, what’s at stake, and why patient comfort and clinical predictability should drive decision-making.⏱️ Chapters00:03 Introduction to Dr. Tito Norris01:12 Early experiences with aligners and attachment design04:26 Why challenging cases led him to explore alternatives06:26 Comparing three aligner systems side by side09:06 The patient perspective: treating himself with OrthoFX09:44 The role of material science in aligner performance13:39 Super-elastic plastics vs multi-layer materials16:23 Impact on refinements, attachments, and appointments17:34 Practice workflow and staff integration19:53 Why now is the time for orthodontists to reassess aligner systems✅ Key Takeaways:🔹 Traditional multi-layer plastics can deliver heavy forces, while OrthoFX’s material mimics nickel-titanium for gentler, more predictable movement.🔹 In treating himself, Norris achieved his expansion goals with fewer aligners, fewer attachments, and no refinements—an outcome that also benefits patient comfort.🔹 For practices, fewer refinements and appointments translate into efficiency gains, while studies showing higher effectiveness raise important questions about when to consider switching systems.🔹 The patient experience improves with lighter forces and less chair time, underscoring how material advances can reshape both outcomes and satisfaction.🔹 Norris frames the decision as more than a clinical choice—it’s about ethical responsibility to use materials that move teeth effectively while minimizing unnecessary force.👤 Guest Bio:Robert “Tito” Norris, DDS, is a board-certified orthodontist in private practice at Stone Oak Orthodontics in San Antonio, Tex. A graduate of the University of Texas Health Science Center at San Antonio Dental School, he completed a general practice residency at the VA hospital in Washington, DC, and his orthodontic specialty training at Howard University. After serving as a U.S. Air Force orthodontist, he returned to San Antonio to open his practice. Norris, who lectures both nationally and internationally, holds several patents and trademarks, and is the inventor of the Norris 20/26 Passive Self-Ligating Bracket System.Sponsor: OrthoFX👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeVISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].#Orthodontics #OrthodonticProducts #ClearAligners #AlignerTreatment #OrthoFX #DrTitoNorris #Orthodontist #DentalPodcast #AlignerSystems #PatientCare

Guest: Dr Steven Siegel, AAO President📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Steven Siegel, president of the American Association of Orthodontists (AAO), to discuss the newly released 2025 Economics of Orthodontics Survey.This in-depth survey takes a closer look at the state of orthodontic practice across the U.S. and Canada, covering patient volumes, treatment trends, practice finances, staffing, and shifting business models. Dr. Siegel shares insights into what the data reveals about opportunities and challenges facing orthodontists today—and how the AAO is working to support its members.Chapters:00:00 Introduction to the Economics of Orthodontics Survey02:07 Understanding Patient Volume Trends05:32 Financial Disparities in Orthodontics07:16 Addressing Gender and Ethnic Disparities10:30 Future Investments in Orthodontic Practices13:45 Consumer Awareness and Patient Acquisition15:39 Advocacy and Future Directions for OrthodonticsKey Takeaways:🔹 Patient volumes hit record highs in 2024, but many orthodontists still reported not feeling busy enough, reflecting uneven growth across regions.🔹 Nearly half of orthodontists expect to shift practice modalities within five years, highlighting generational change and evolving career paths.🔹 Income disparities by gender and ethnicity persist, even after adjusting for variables, prompting new AAO initiatives to address equity.🔹 Braces are seeing a resurgence over aligners, influenced by social media trends, compliance challenges, and case complexity.🔹 Younger orthodontists are investing in new offices and digital workflows, signaling optimism and commitment to the profession’s future.Resources Mentioned: 🔗 2025 AAO Economics of Orthodontics Analysis Reporting on 2024 Practice & Patient Statistics 👤  Guest Bio: Steven M. Siegel, DMD, is the 2025–2026 president of the American Association of Orthodontists. With over 35 years in practice in Glen Burnie, Md, he has also served as longtime faculty at the University of Maryland and worked with the Johns Hopkins Cleft Palate and Craniofacial Team. An AAO trustee since 2016, Siegel has led initiatives in inclusion and engagement. He trained at Tufts and the University of Medicine and Dentistry of New Jersey and began his career in public health and general dentistry.👉 Connect & Subscribe: Apple | Spotify | Google Podcasts | YouTubeComment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].#Orthodontics #AAO #OrthodonticProducts #Orthodontist #DentalPodcast #OrthodonticPractice

Guest: Jeff Slater, Vice President of Operations, Kaleidoscope📌 Episode Overview:Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodontic Products, Jeff breaks down the differences between SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) and explains what your website must do to remain competitive in today’s search environment.Chapters: 00:00 Introduction to Answer Engine Optimization (AEO)02:34 Understanding the Shift in Search Behavior05:33 Optimizing Content for Patient Queries08:32 The Importance of Content Structure and Authority11:29 Technical Foundations for AEO and GEO14:32 Common Mistakes in AEO Implementation17:35 Future-Proofing Your Digital Presence20:43 Conclusion and Contact InformationKey Takeaways:What Answer Engine Optimization (AEO) is and how it worksHow AEO and GEO differ from traditional SEO strategiesThe importance of Q&A-based content in AI-powered searchWhy mobile performance and site speed now impact search rankingsHow to use subheadings, attribution, and schema markup effectivelyWhy stale content and outdated websites are hurting your visibilityActionable tips to future-proof your orthodontic websiteResources Mentioned:🔗Jeff Slater’s article from the July/August issue of Orthodontic Products: From SEO to AEO: The New Rules of Online Visibility for Orthodontists👤 Guest Bio & Contact Info:Jeff Slater is the vice president of operations at Kaleidoscope with nearly 15 years of experience in digital marketing for the orthodontic and dental industries. His areas of expertise include SEO, social media, paid search & Internet advertising, Google Business Profiles, location-based marketing, WordPress websites, and online branding. 📧 Email: [email protected]🌐 Website: https://thekaleidoscope.com---Connect & SubscribePodcast: Apple | Spotify | YouTube | Amazon MusicVISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].

Guest: Cassie Kellner, Founder and Owner of EverbloomEpisode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by consultant Cassie Kellner to explore how the DISC behavioral assessment can be used to build more cohesive orthodontic teams. Cassie breaks down the four DISC personality types—Dominance, Influence, Steadiness, and Conscientiousness—and shares how these insights can help teams understand one another, reduce conflict, and collaborate more effectively. Whether you're launching a startup or managing a long-established practice, DISC offers actionable strategies to strengthen culture and communication.Chapters:00:00 Introduction to DISC and Team Dynamics04:09 Understanding DISC Assessment and Its Categories09:11 The Benefits of DISC for Teams13:24 Applying DISC in Startups vs Established Practices16:36 Building a Thriving Team Culture with DISCKey Takeaways:🔹 DISC is a behavior assessment tool that categorizes individuals into four types: Dominance, Influence, Steadiness, and Conscientiousness.🔹 Understanding DISC can help teams connect on a deeper level and improve workplace dynamics.🔹 The assessment provides a fun and engaging way for teams to learn about each other.🔹 Teams of all sizes can benefit from DISC, whether they are new or established.🔹 DISC helps identify individual motivators and stressors, enhancing communication.🔹 The tool fosters a safe space for team members to express their needs and preferences.🔹 Using DISC can lead to a more well-rounded team with diverse strengths.🔹 Strategies provided by DISC help individuals work effectively with different personality types.🔹 Building a thriving team culture starts with understanding and valuing each team member.Resources Mentioned: 📌 Everbloom Culture Building Workshops: https://www.discovereverbloom.com/discworkshopGuest Bio and Contact Info:Cassie Kellner is the founder of Everbloom, an orthodontic consulting firm focused on team culture, leadership development, and emotional intelligence. With over two decades of experience in orthodontics—from front-line team member to consultant and coach—Cassie helps practices unlock their people potential. Learn more at https://www.discovereverbloom.com-----------------------------------Connect & SubscribePodcast: Apple | Spotify | Google PodcastsYouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].

Guests: Andrea Cook and Jackie DorstEpisode Overview:Orthodontic consultants Andrea Cook and Jackie Dorst, RDH, BS, join host Alison Werner to explain how misinformation—and simple habit—can derail OSHA and infection-control compliance in an orthodontic practice. They outline the real-world risks (from six-figure fines to failure to attract great new hires), identify reliable sources for up-to-date guidance, and spell out who should own compliance in the office.Chapters:00:03 Why “hand-me-down” protocols put practices at risk04:40 Common misinformation hot spots (Facebook groups, vendor advice)10:50 Summer hires & the dangers of “just doing sterilization” without training12:30 Credible resources: AAO Staff Club & Ask ADS AI tool16:55 What the CDC Oral Health Division closure doesn’t change22:35 Top three compliance questions Andrea & Jackie hear most24:00 Dental unit water-line shocks & testing—new state rules in Florida and Georgia30:15 Financial penalties: $16,000 per OSHA infraction; up to $165k/day for willful violations38:20 Who should manage OSHA & infection prevention—and how to empower them42:00 How strong protocols help attract (and keep) quality team membersKey Takeaways:Misinformation is common—practices must rely on verified, non-commercial sources for OSHA and infection control guidance.Compliance impacts perception—patients and prospective staff notice when safety standards fall short.Outdated habits aren’t enough—what worked in a previous office may no longer meet today’s regulatory requirements.Leadership matters: The doctor sets the tone; a dedicated, well-trained coordinator enforces it.Resources Mentioned: 💠 AAO Staff Club (annual OSHA & infection-control CE): https://www2.aaoinfo.org/aao-for/staff/💠 Association for Dental Safety's Ask ADS site (a free AI beta for evidence-based answers): https://www.myads.org/ask-ads💠 CDC Guidelines for Infection Control in Dental Settings: https://www.cdc.gov/oralhealth/infectioncontrol💠 Andrea Cook’s OSHA Inspection & CDC Infection Prevention Compliance Checklists: https://www.andreacookconsulting.com/forms-downloadsGuest Bios and Contact Info:Andrea Cook is a clinical consultant specializing in OSHA compliance, infection-control protocols, and sterilization-room design. Also guides practices on clinical efficiency, workflow development, and technology adoption.🔗 Website & free checklists: andreacookconsulting.comJackie Dorst, RDH, BS, is a microbiologist and dental hygienist with 30+ years of lecturing and consulting on instrument sterilization, infection prevention, and OSHA safety. Frequent AAO speaker and contributor to Orthodontic Products.📧 [email protected] | 📱 +1 949-842-1747 | 🔗 https://jackiedorst.com/Connect & SubscribePodcast: Apple | Spotify | Google PodcastsYouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected].

Guest: Mary Kay Miller, CEO and owner KaleidoscopeDescription:Align Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert Mary Kay Miller to explain what this enforcement means for your website, social media, ads, and printed materials.Whether you're actively offering Invisalign, transitioning to another aligner brand, or just launching your practice, this episode breaks down what you can and cannot do when it comes to using the Invisalign name. Miller walks through real-world examples of what practices have faced, the SEO impact of removing trademarked content, and how to restructure your digital presence without losing visibility.👉 Topics Covered:00:00 Introduction to Invisalign Compliance02:10 Understanding Trademark and Licensing Issues05:52 Align Technology's Legal Actions Explained10:19 SEO Implications of Trademark Compliance15:00 Best Practices for Orthodontic Practices20:08 Advice for New Practices23:22 Utilizing Reviews for SEO✅ Key Takeaways:Only active Invisalign providers can use the brand name in marketingCompliance requires updates to SEO, URLs, images, and morePatient reviews mentioning Invisalign are allowed and support local search💠 Contact Mary Kay Miller at [email protected]🌐 Learn more: https://thekaleidoscope.com👍 Like this video if it helped💬 Drop your questions in the comments🔔 Subscribe for more orthodontic practice insights#Invisalign #Orthodontics #DigitalMarketing #OrthodonticMarketing #TrademarkCompliance #AlignTechnology #ClearAligners #Orthodontist #seo -----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

Host: Alison WernerGuest: David Cohen, Attorney and Chairman, Cohen Property Law GroupTopic: Protecting Your Practice from Hidden Lease ClausesIn this episode, attorney David Cohen joins host Alison Werner to shed light on the hidden lease provisions that can undermine the profitability, flexibility, and future sale of your orthodontic practice. Cohen, who specializes in dental practice transactions and real estate law, walks through real-world examples and outlines how orthodontists can avoid costly lease mistakes that often go unnoticed until it’s too late.Drawing on his firm’s experience with over 300 practice transactions annually, Cohen emphasizes why legal review of commercial leases is not optional—it’s a critical strategy for practice stability and growth.Key Provisions to Watch For:🔹 Profit-Sharing Clauses: Language that requires you to share a portion of the proceeds from the sale of your practice with the landlord.🔹 White Box/Restoration Clauses: Requirements to return the premises to its original condition upon leaving, potentially costing tens of thousands of dollars.🔹 Assignment Restrictions: Terms that make it difficult to assign the lease to a buyer, limiting your ability to sell the practice.🔹 Relocation Clauses: Provisions that allow landlords to move your practice to another unit, often with insufficient compensation and significant production loss.🔹 Repair and Replacement Costs: Especially for HVAC systems and other infrastructure; these clauses can leave tenants responsible for expensive replacements.Practical Advice Covered:💠 How to negotiate key lease terms in a letter of intent (LOI)💠 What to do if you’re already locked into an unfavorable lease💠 How to use lease renewal as leverage for renegotiation💠 Why attorneys—not brokers—should review legal documents💠 When to involve a lawyer during the lease processTimestamps: 00:00 Understanding Hidden Lease Provisions04:42 Common Hidden Clauses in Dental Leases09:32 Impact of Hidden Clauses on Practice Sales13:36 Negotiating Lease Terms Effectively17:04 Mitigating Risks in Existing Leases22:08 Best Practices for Lease NegotiationContact Information for David Cohen:📧 Lease-related inquiries: [email protected]📧 Practice sale inquiries: [email protected]✅ Don’t forget to like and subscribe.-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with the company's President and Co-Founder Ren Menon about how the company’s full-service platform helps orthodontic practices reduce friction and improve outcomes. Menon highlights OrthoFX’s growing aligner portfolio, including the FDA-cleared AirFlex, designed for shorter daily wear with fewer refinements.They also discuss OrthoFX’s integrated services—remote monitoring with FXOnTrack, patient financing with FXPay, and marketing support—all designed to simplify practice management. Menon explains how AI powers treatment planning, progress tracking, and retention strategies to keep patients on track and improve long-term results. He also shares OrthoFX’s vision for expanding care access through collaboration with general dentists.Key Takeaways:🔹 OrthoFX’s aligners offer faster, more predictable treatment with fewer refinements.🔹 The full-service platform reduces operational friction with integrated tools.🔹 AI enhances treatment planning, monitoring, and retention management.Timestamps:00:00 – Introduction00:53 – How OrthoFX’s aligner portfolio has expanded with clinical consistency02:15 – FDA-cleared AirFlex aligner designed for reduced daily wear04:35 – Why OrthoFX built a full-service practice support model07:16 – Meeting evolving patient expectations with flexible treatment options09:20 – Remote monitoring with FXOnTrack and rescue aligner solution10:41 – How FXPay improves patient affordability and practice efficiency11:47 – AI-powered treatment planning and progress tracking14:19 – AI’s role in post-treatment retention and relapse prevention15:24 – OrthoFX’s vision for reshaping the orthodontic care model17:15 – How OrthoFX helps practices expand access through collaboration with GPs20:58 – How to learn more about OrthoFX’s platform-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode of the Orthodontic Products Podcast, we discuss the growing role of airway-friendly orthodontics in treating upper airway obstruction and sleep-disordered breathing. Dr Robert "Tito" Norris, an orthodontist with a focus on airway management, explains how orthodontists can go beyond aesthetic treatment and have a significant impact on their patients' overall health and well-being.Norris shares insights into the clinical signs of airway issues, how to assess patients using tools like CBCT imaging and sleep questionnaires, and the benefits of collaborating with ENT and sleep specialists. He also discusses the treatment modalities available, including the role of MARPE (Mini-Implant Assisted Rapid Palatal Expansion) and how orthodontists can successfully integrate these practices into their existing workflows.Key topics include:🔹 The importance of airway assessments in orthodontics🔹 Identifying signs of upper airway obstruction in adolescent and adult patients🔹 The role of CBCT and sleep questionnaires in diagnosing airway issues🔹 Treatment approaches for patients with sleep-disordered breathing🔹 The impact of early intervention on long-term health outcomesNorris also highlights valuable resources and training opportunities for orthodontists looking to expand their practice to include airway management as part of their treatment offerings.Listen to the full episode to learn how integrating airway treatments into your orthodontic practice can improve patient care and health outcomes.Timestamps:00:00 – Introduction01:08 – Dr. Tito Norris’ journey into airway-friendly orthodontics03:06 – Key signs and symptoms to look for in patients06:37 – The role of sleep questionnaires in identifying airway issues08:04 – How CBCT imaging improves airway assessments10:03 – Identifying anatomical structures related to airway obstruction12:15 – Using home sleep studies in the diagnostic process14:02 – Treatment options for patients with sleep apnea17:17 – Advantages of early treatment in adolescents19:28 – The decision-making process for adult patients20:39 – Implementing airway treatment into practice management23:44 – Building relationships with ENTs and sleep specialists25:22 – Recommended resources and training for orthodontists27:17 – Final advice for orthodontists on integrating airway treatmentsRESOURCES: Dr Norris’ three-part article series in Orthodontic Products:✔️ Airway Friendly Orthodontics Part 1: Diagnosis✔️ Airway Friendly Orthodontics Part 2: Transverse Treatment✔️ Airway Friendly Orthodontics Part 3: Anterior-Posterior SolutionsRecommended Airway Management Courses: 🔹 Dr Ilya Lipkin Course🔹 Dr Marianna Evans Course🔹 Dr Jeff Rouse Course🔹 Dr Rebecca Bockow🔹 Dr Tito Norris Course-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by Dr Roger Levin, CEO of the Levin Group, to break down the findings of the fourth annual Orthodontic Products–Levin Group Practice Performance Survey.Recorded after recent economic shifts, the conversation places the 2024 data in the broader context of uncertainty and change. Levin discusses how orthodontists can increase production, manage overhead, and prepare their practices for an unpredictable future.Topics covered include:2024 trends in production, overhead, and profitabilityStrategies to access unused practice potentialRemote monitoring and its effect on appointment intervalsStaffing challenges and solutions for retentionAdapting aligner fees and increasing adult patient engagementCareer-stage specific advice for orthodontists📌 Key Takeaway: Whether you're just starting out or planning retirement, this episode offers practical, data-driven guidance to help you adapt and plan ahead.🔗 Resources & Links Read the full survey article: https://orthodonticproductsonline.com/practice-management/business-development/findings-from-the-2024-orthodontic-practice-survey/ Learn more about Levin Group: https://levingroup.com✅ Don’t forget to like, subscribe, and click the bell icon for updates on future episodes.-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

🎙 Host: Alison Werner🎧 Guest: Dr. Nadia Nizam, orthodontist and private practice owner in Calgary, AlbertaIn this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr. Nadia Nizam about building a scalable, efficient orthodontic practice while balancing clinical innovation and leadership as a woman in a changing industry. The conversation covers her transition to Spark Aligners, the integration of Ormco’s digital bonding technology, and how she’s streamlined operations to meet today’s staffing and economic challenges.🔑 3 Key Takeaways:• Transitioning to Spark Aligners improved treatment efficiency and patient outcomes.• Ormco’s digital bonding technology helped support a high-volume workflow with a smaller team.• Economic and staffing pressures are driving practices to prioritize cross-training and scalable systems.📌 Topics Covered: 00:00 – Introduction01:12 – Starting a practice while pregnant02:12 – Creating a niche with aligners03:09 – Long-standing relationship with Ormco06:40 – Why she switched to Spark Aligners09:03 – Integrating Ormco’s digital bonding tech11:04 – Female leadership in orthodontics14:31 – Connecting workflow to work-life balance15:31 – Efficiency and staffing in today’s market🔗 Learn more at: https://ormco.com/en-us👍 Don’t forget to like, comment, and subscribe for more episodes focused on helping you build a healthier, more successful orthodontic practice.-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/#Orthodontics #PrivatePractice #SparkAligners #Ormco #WomenInDentistry #OrthodonticWorkflow #DigitalBonding #PracticeOwnership #OrthodonticProductsPodcast

In this episode, sponsored by A-dec, we’re diving into a topic that directly impacts your daily comfort and long-term health: ergonomics in the orthodontic practice. From stools to patient chairs and delivery units, the design of your clinical space can either support your health or contribute to chronic pain and fatigue. If you’ve ever ended the day with neck, shoulder, or back pain—or want to avoid that entirely—this episode is for you.Joining us is Jeromy Moss, territory manager at A-dec and a certified ergonomics assessment specialist. With nearly two decades of experience helping orthodontists design and optimize their clinical spaces, Moss brings deep expertise in how ergonomics can extend career longevity and improve practice efficiency—for both doctors and their teams.🔑 3 Key Takeaways:Ergonomics Starts with the Right Seating – Why a one-size-fits-all stool won’t cut it, and how proper adjustments can prevent daily strain.Bring the Patient to You – Learn how to position patients correctly to reduce trunk rotation, shoulder shrugging, and forward head posture.Practice Design Impacts Career Longevity – How A-dec’s equipment and Smart Start Program are designed with the health and growth of your practice in mind.📍 Visit A-dec at the AAO Annual Session – Booth #3202 to see their ergonomic operatory setup in person.📺  Additional content: Check out the Orthodontic Products website to see Jeromy Moss demonstrate an ideal stool and operatory setup. 🔗 Learn more at https://www.a-dec.com👍 Don’t forget to like, comment, and subscribe for more episodes focused on helping you build a healthier, more successful orthodontic practice.-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

👤 Guest: Mary Kay Miller, CEO and Owner of KaleidoscopeIn this episode of the Orthodontic Products Podcast, host Alison Werner talks with Mary Kay Miller about the growing impact of Google’s AI on local business search—and what that means for orthodontic practices.Miller, a long-time expert in orthodontic marketing, explains how recent changes to Google’s algorithms, security protocols, and business verification systems are affecting how and where practices appear in search results. She breaks down real-world cases where practices lost their Google Business Profile (and hundreds of reviews) due to overlooked verification emails or mismatched information.Whether you're running a startup or an established office, this episode outlines what you need to know to protect your digital presence.🔍 What You’ll Learn:📌 How Google’s AI-driven verification system works—and why it’s catching practices off guard📌 Why inconsistent business names, addresses, or documentation can lead to dropped listings📌 What to do (and what to avoid) to keep your Google Business Profile secure and visible📩 Resources Mentioned:Kaleidoscope Marketing: https://thekaleidoscope.comContact Mary Kay: [email protected]📢 Don’t forget to like, comment, and subscribe for more insights into orthodontic practice growth and digital strategy.-----------------------------------------📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

As orthodontists move through 2025, revenue growth remains a top priority, but outdated and fragmented technology systems continue to hold many large practices and orthodontic support organizations (OSOs) back. In this episode of The Orthodontic Products Podcast, host Alison Werner speaks with Eric Giesecke, CEO of Planet DDS, about how modern, cloud-based practice management systems can help orthodontic practices overcome these challenges.Together, they discuss:📌 The major ways legacy systems are limiting operational efficiency and adaptability.📌 How open-platform technology can drive profitability, improve patient experiences, and streamline workflows.📌 The critical role of data-driven insights in scaling OSOs.📌 Why AI will revolutionize practice management, from patient interactions to financial operations.📌 Key factors to consider when evaluating new technology solutions for long-term success.If you’re part of a large practice or OSO, this conversation will provide actionable strategies to modernize your technology and future-proof your business in the evolving orthodontic landscape.Key Takeaways:🔹 Outdated technology hurts growth – Siloed systems reduce efficiency, complicate patient management, and limit scalability.🔹 Flexibility is key – Open-platform software allows seamless integration with new AI-driven tools and data analytics.🔹 Patient experience matters – Modern tools improve engagement, increase case acceptance, and drive revenue.🔹 AI is changing the game – From ceph tracing to automated financial management, AI is making software more intuitive and efficient.🔹 Choose the right tech partner – Practices should seek scalable, open, and data-centric platforms to stay competitive.📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode of the Orthodontic Products Podcast, host Alison Werner speaks with Cassie Kellner, founder of Everbloom, an orthodontic consulting firm. With over 20 years of experience in the orthodontic field, Cassie discusses why private practices should rethink their onboarding approach. She highlights the differences between training employees with and without orthodontic experience, the pitfalls of outdated onboarding documents, and how video and digital tools can streamline training.Key Topics Covered:The differences in onboarding new hires with no orthodontic experience vs. seasoned professionalsHow to streamline and modernize onboarding documents and SOPsThe role of video training and digital tools in building a resource library for your teamKey Takeaways:Onboarding should focus on employee retention by eliminating gray areas and ensuring clarity in training.Written SOPs should be concise, bullet-pointed, and regularly updated—long, outdated manuals are ineffective.Digital platforms like Trainual can help practices track training progress, notify teams of updates, and improve onboarding consistency.🔗 Learn more about Cassie Kellner and her consulting work at https://www.discovereverbloom.com/📌 Available on all major podcast platforms!-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

Join host Alison Werner as she speaks with Dr Colby Gage, a board-certified orthodontist and founder of LevelUp Orthodontics in Parker, Colo. In this episode, sponsored by Ormco, Gage shares his insights on how digital workflows and data-driven strategies are transforming orthodontic practices. He discusses the impact of Ormco’s product innovations, including the Damon Ultima bracket, Spark aligners, and digital bonding systems, and how these tools help improve efficiency, patient outcomes, and overall practice management.Key Topics Covered:The shift toward digital workflows in orthodonticsHow tracking key metrics can optimize practice efficiency and profitabilityThe benefits of an integrated product portfolio for streamlining treatmentTrends shaping the future of orthodontics and practice management strategiesKey Takeaways:Digital workflows reduce chair time and enhance treatment planning.Tracking metrics like conversion rates and value per visit improves profitability.Partnering with companies offering a full suite of products simplifies practice management.More About Our Guest: Dr Colby Gage is an orthodontic faculty member at Western University of Health Sciences and an Ormco insider. He lectures on digital orthodontic systems and practice management, helping orthodontists integrate innovative solutions into their workflows.-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

In this episode, host Alison Werner sits down with Leon Klempner, DDS, CEO of People + Practice, an orthodontic marketing agency, and host of The Golden Age of Orthodontics Podcast. Together, they explore the nuanced topic of measuring return on investment (ROI) in marketing campaigns for orthodontic practices. Dr. Klempner shares his expertise on effective strategies, common pitfalls, and actionable insights for maximizing marketing outcomes.-----------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/

Host: Alison WernerIn this bonus episode, host Alison Werner explores products featured in Orthodontic Products' annual Product Focus issue. Through insightful conversations with company representatives, you'll learn about the latest offerings that can enhance your practice efficiency, patient care, and clinical outcomes.Highlights from the EpisodeAllure Orthodontics - Allure Mini Twin BracketsGuest: Josh Somogyi, Vice PresidentTP Orthodontics - InVu Aesthetic Bracket SystemGuest: Sandra Hoefer, Vice President of Global MarketingDynaFlex - Norris Metal Bracket SystemGuest: Mike Parlante, Director of Business DevelopmentMari's List - Orthodontic Buying ClubGuest: Mari Sawtelle, FounderOrtho2 - Edge Cloud Practice Management SoftwareGuest: Jess Huennekens, Regional ManagerProcter & Gamble - Crest and Oral B iO OrthoEssentials SystemGuest: Dr. Stephanie Gans, Senior ScientistZenno Robotics - Zenno Practice RobotGuest: Todd Blankenbechler, CEOLinks & Resources:Annual Product Focus Issue: orthodonticproductsonline.com/magazineStay Connected:For the latest industry news and innovations, visit orthodonticproductsonline.com and subscribe to the podcast.Thanks for Listening!

In this episode, host Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the essential strategies for orthodontists preparing to sell their practices or transition into retirement. They emphasize the importance of a robust marketing strategy, the need for clear messaging, and the coordination required between buyers and sellers. The conversation also touches on the emotional aspects of selling a practice and the importance of planning for life after retirement.

In this episode, host Alison Werner and Leon Klempner, DDS, CEO of People + Practice, discuss the essential marketing strategies that orthodontic practices should adopt during significant mid-career transitions, such as bringing on associates, acquiring new practices, and opening new offices. They emphasize the importance of communication, trust, and community engagement to ensure smooth transitions and maintain patient confidence. The conversation also covers the need for effective marketing strategies tailored to each transition, including rebranding and digital marketing efforts to enhance practice visibility and patient trust.

In this episode, Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the critical aspects of marketing strategies for orthodontic practice startups. They emphasize the importance of establishing a unique value proposition, building trust and credibility in the community, and optimizing digital properties such as websites and social media. The conversation also highlights the differences in starting a new practice along with the essential elements needed for successful marketing and patient engagement.

In this episode of the Orthodontic Products Podcast, Cassie Kellner, founder of Everbloom, shares strategies for building a thriving team culture in orthodontic practices. She emphasizes trust, bridging generational gaps, and leadership's role in fostering connection through initiatives like buddy systems, team meetings, and growth plans to improve collaboration and retention. 

In this episode of the Orthodontic Products podcast, Oliver Gelles, chief marketing officer at OrthoFi, talks about the importance of adopting limited treatment programs in orthodontics. He discusses the current trends in the industry, particularly the decline in adult aligner starts, and explores strategies to address clinical objections and profitability concerns. Oliver emphasizes the need for orthodontic practices to tap into untapped markets, such as parents of existing patients, and shares insights from an ebook on increasing production starts amidst economic challenges.

In this episode of the Orthodontic Products podcast, Dr. Mike DePascale discusses the advancements in aligner treatment, the increasing demand from informed patients, and the evolution of Spark aligners. He shares insights on how aligners are being used effectively in various cases, the simplicity of the Spark treatment planning platform, and his personal experience with the product's development. 

In this Orthodontic Products podcast episode, cybersecurity expert Gary Salman explains how orthodontic practices are increasingly becoming targets for cyberattacks like ransomware. He shares essential strategies for protecting sensitive data, from implementing multi-factor authentication to performing regular vulnerability scans. 

In this episode of the Orthodontic Products Podcast, Roger Levin, DDS, of Levin Group, discusses the "Seven Reasons Your Staff Meetings Will Fail and What You Can Do About It." Levin provides valuable insights into why staff meetings often underperform and offers strategies to improve their effectiveness, especially in orthodontic practices.

In this episode of the Orthodontic Products podcast, OrthoFX co-founder and president Ren Menon, talks about the company's new NiTime clear aligners and how they achieve similar treatment times with less wear time for patients.

This episode of the Orthodontic Products Podcast, hosted by Alison Werner, focuses on the support services offered by the College of Diplomates of the American Board of Orthodontics (CDABO) to help orthodontists during the board certification process and throughout their careers. Featuring Jane Wright, DDS, MS, a board-certified orthodontist and CDABO Council member, the episode delves into various aspects of board certification and professional support. Listeners will learn about:🔹Wright's journey to board certification and her experiences with initial certification and recertification.🔹The differences between the American Board of Orthodontics (ABO) and the College of Diplomates of the American Board of Orthodontics (CDABO).🔹The resources and support provided by CDABO, including annual meetings with high-caliber lectures and family-friendly activities.🔹The importance of board certification for enhancing professional credibility and confidence.🔹How to join or reinstate CDABO membership and the value of maintaining membership for continuous professional development.Wright emphasizes the benefits of CDABO's support services, including comprehensive preparation courses and an intimate, collegial atmosphere at annual meetings, which provide valuable opportunities for professional growth and networking. ------------------------------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/TWITTER: https://twitter.com/OrthoProductsLINKEDIN: https://www.linkedin.com/company/ortho-products/YOUTUBE: https://www.youtube.com/@OrthodonticProducts

In this episode, Brady Petersen, DMD, MS and Kory Grahl, DMD, FAGD, co-owners of the Las Vegas practice Orthobar, talk about the key role the Damon Ultima system played in launching their new practice.

In this episode of the Orthodontic Products podcast, Eric Cohen, CEO of Merchant Advocate explains how hidden credit card payment processing fees can affect a practice’s bottom line and what you can do to fix it.

In this episode of the Orthodontic Products podcast, Tony Peniche of the consultant firm Peniche & Associates talks about the process of branding an orthodontic practice, delving into the do’s and don’ts when it comes to creating a unique and consistent brand.

On this episode of the Orthodontic Products podcast, Mark Ross and Michael Ventriello, co-founders of PitchIt DDS, talk about their new investor presentation creation service for dental startups and offer their advice for creating a compelling pitch for investors.

On this episode of the Orthodontic Products podcast, we take a deep dive into the Dolphin practice management platform with longtime user Rebecca Pickett, treatment coordinator for Pickett Orthodontics in Mobile, Alabama.

In this podcast episode, sponsored by DentalMonitoring, host Alison Werner is joined by Alyssa Emory-Carter, DDS, MS, an orthodontist with a multi-location practice in Texas. The two delve into how DentalMonitoring allows for dynamic scheduling in the orthodontic practice and how this can revolutionize patient management and destress the day for both doctor and staff. Carter provides practical insights for implementing the remote monitoring platform with both aligner and braces patients. Key takeaways:Dr. Carter began using DentalMonitoring in 2018 to improve the management of aligner patients, reducing unnecessary visits by addressing issues remotely.The success with aligners led to the adoption of the technology for braces patients, enhancing treatment management through real-time data.Dynamic scheduling has overhauled traditional appointment setting, basing patient visits on actual treatment needs rather than predetermined intervals.The new system significantly reduces practice stress by improving preparedness for visits, thus enhancing both patient and staff satisfaction.------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/TWITTER: https://twitter.com/OrthoProductsLINKEDIN: https://www.linkedin.com/company/ortho-products/

In this podcast episode, Stuart Frost, DDS, an orthodontist in private practice at Frost Orthodontics in Mesa, Ariz, joins host Alison Werner to discuss Ormco's Damon Ultima bracket system in an interview sponsored by Ormco. He highlights the benefits and evolution of the Ultima system, emphasizing its 3D control for better finishing and faster treatment times. Frost suggests that transitioning practitioners should prioritize continuing education to adapt to the new system effectively.Key takeaways:Frost explains the benefits of passive self-ligation brackets, particularly the Ultima system's 3D control, which enhances finishing and treatment efficiency.The Ultima system, developed by Dr Damon, addresses challenges of passive self-ligation, offering improved rotation and torque control for better results.Frost recommends continuing education, such as Ormco's online courses and the upcoming Ormco Forum, for practitioners transitioning to the Ultima system to optimize their proficiency and patient outcomes. OP

Sherif Kandil, DDS, MSc Ortho, CEO and founder of K Line Europe, joins Alison Werner on the Orthodontic Products podcast to discuss ClearX aligners, integrating 4D technology, debuting at AAO Annual Session.Key takeaways: ClearX aligners utilize 4D technology to pre-program temporary and permanent shapes, reducing plastic waste by up to 50%.Patients receive a booster with their aligners, allowing easy transition between forms at home, minimizing plastic usage.With refinement rates as low as 0.2% to 0.5%, ClearX aligners offer predictable outcomes, comparable to leading brands.K Line Europe’s OEM services, launching at AAO, aim to expand ClearX aligner's reach and promote eco-friendly solutions in orthodontics.-------------------VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/TWITTER: https://twitter.com/OrthoProductsLINKEDIN: https://www.linkedin.com/company/ortho-products/