Quilting on the Side

Send us Fan MailWhat if the best marketing strategy for your pattern business had nothing to do with Instagram? Brooke Stambersky of Brooke's Bitchin' Stitches started her entire quilting business the old-fashioned way - walking into quilt shops, showing up in person, and letting her passion do the talking. Just relationships, discipline, and a really good pixelated Michigan quilt.In this episode, Tori sits down with Brooke Stambersky of Brooke's Bitichin' Stitches to hear how a doodle on grid paper became a five-year, 50-state pattern series — and what it actually takes to see a project that big all the way through. They talk about how Brooke pitched quilt shops on her very first pattern with zero sales experience, why her Jeep-themed pattern Duck Duck Beep became her bestseller, and how she kept her business running smoothly through a cross-country move from North Carolina to Michigan.Brooke is a mechanical engineer and project manager by trade, and it shows. She breaks down how she plans her months, balances a full-time career with a side business, and built systems that let her show up for customers even when life got chaotic. If you've ever wondered whether you need to master social media before you can grow a real pattern business, Brooke's answer might surprise you.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 The Journey Begins: Discovering Quilting10:06 From Hobby to Business: The Transition18:10 Building a Brand: The Michigan Quilt and Beyond27:53 Marketing Strategies: Grassroots and Personal Connections34:58 The Power of Visibility in Pattern Design40:02 Navigating the Quilt Shop Landscape41:04 Balancing a Full-Time Job and a Side Business45:32 Managing a Business During a Major Move52:44 Engaging Customers Through Open Communication55:55 Exciting Future Plans and EventsConnect with Brooke:Brooke's Bitchin' Stitches WebsiteBrooke on Instagram Brooke on FacebookWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailAndi flies solo this episode to share why YouTube has been her go-to social media platform for the past two years — and why she thinks it should be on every quilting business owner's radar. From the nuts and bolts of monetization requirements to the surprising longevity of a single well-timed video, she breaks down what's actually working for her channel. She also gets real about viral content, keyword strategy, and why chasing trends is a trap. Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters:00:00 – Our new podcast format 01:15 – YouTube as a primary social media strategy 02:30 – The case for live streaming (and why authenticity wins) 04:45 – Building community through live chat 05:42 – YouTube monetization explained07:45 – Content ideas: quilt-alongs and "Stitch Story" videos 08:04 – Why 8+ minute videos matter for ad revenue12:39 – Viral videos: luck, trends, and Andi's first viral moment 15:18 – Andi's biggest earner: the strip set video 19:10 – Resources: Join the fun in our Discord communityNeed some more help starting a YouTube channel? Grab the No-Fear Filming Checklist here.Want More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailWhat do you do when distributors keep saying no and social media isn't getting your patterns in front of the right people? In this solo episode, Tori shares the story of Joyce - a pattern designer and client who built a growing pattern business by going straight to quilt shops with smart research, personalized outreach, and a willingness to put the actual product in people's hands.Tori walks through Joyce's step-by-step approach: how she researched shops by studying what they featured (not just what they sold), wrote short introductory emails that led with value instead of credentials, sent full pattern sample packs rather than just cover photos, and built real relationships with shop owners at trade shows and in person. Tori also breaks down the three tiers of pricing — retail, wholesale, and distributor - and why understanding the math matters before you pitch.This episode is especially for newer pattern designers in their first couple of years who are hearing "not yet" from distributors or struggling to gain traction on social media. If that's you, this is a reminder that there's a proven path forward — and it starts with doing the homework most people skip.This is the first of our new solo episodes! If you like this format, click the Fan Mail button below and let us know.Companion Blog post — Tori's written companion post with Joyce's email templates and outreach tips.Connect with Joyce at JMinnis Designs: https://www.jminnisdesigns.com/ Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Solo Episodes02:00 Marketing Strategies for Pattern Designers03:57 Joyce's Journey: Overcoming Challenges06:16 Research: The Key to Success10:35 Crafting Effective Outreach Emails16:40 Building Relationships and Personalization19:55 Understanding Pricing StrategiesWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailWhat happens when the business you love physically can't come with you? In this episode, Andi sits down with Cindy Bader of Patterns on the Prairie to talk about building - and rebuilding - a quilting business around the realities of your life.Cindy started quilting as a first-generation quilter on a $60 Walmart Singer that she had to spin the flywheel to start. Nearly two decades ago, worsening carpal tunnel pushed her out of a desk job and into a computerized longarm business she ran from home while raising three kids. Then COVID opened the door to snowbirding - and she hit a new wall: you can't exactly pack up a twelve-foot longarm frame and take it to Texas.So she pivoted again. Inspired by a 2:00 a.m. idea, Cindy started designing what she calls mosaic applique - fusible applique patterns with small gaps between the pieces, pre-reversed templates, color-sorted layouts, and a numbered reference page so customers can build each design from the center out like a puzzle. She recently added SVG files for cutting machines and uses a hotfix adhesive that stays permanent through washing, so there's no stitching around every little piece.If you've ever felt boxed in by the physical or seasonal limits of your current quilting business, this conversation is a reminder that the constraint often points directly at your next move.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction and Cindy’s Background02:20 Cindy’s First Quilt and Early Sewing Memories03:17 Transition from Hobbyist to Business Owner05:47 Starting a Business During Carpal Tunnel Challenges08:35 Discovering Quilt Pattern Design and Expanding Horizons10:32 Introduction to Mosaic Applique Patterns12:54 Design Process and Customer Pain Points14:31 Innovative Application Techniques and Tools15:30 Teaching and Sharing Patterns in Person and Online16:42 Marketing Strategies and Word of Mouth17:35 Family Support and Tech Skills in Business21:41 Upcoming Events and New Pattern Releases22:16 Where to Find Cindy and Her Patterns23:03 Rapid Fire: Favorite Quilt Colors and Pattern Ideas33:01 Closing Remarks and ThanksConnect with Cindy:Website: https://patternsontheprairie.comInstagram: @patternsontheprairieFacebook: @patternsontheprairieYouTube: @patternsontheprairieWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailWhat actually goes into a media kit — and do you even need one? In this episode, Tori and Andi break down the nuts and bolts of building a media kit for your quilting business, from headshots and bios to class sample photos and social media handles. They walk through how your kit should look different depending on whether you're pitching a podcast, approaching a guild, or reaching out to a quilt shop — and why "make it about them, not you" is the thread that ties it all together.Tori and Andi also share two frameworks for introducing yourself and your business: Andi's elevator pitch formula (I help ___ do ___ so that ___) and Tori's three W's for cold outreach (why them, why you, why now). They talk tools for keeping everything organized — Google Drive, Trello, Notion — and get real about the cold emails that end up in the trash because the sender clearly didn't do their homework.Whether you're prepping for H&H Americas, reaching out to guilds for 2027, or just tired of scrambling to pull together your info every time an opportunity comes up, this episode gives you a game plan to get it done once and keep it ready.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Media Kits04:09 Essentials of a Media Kit07:01 Tailoring Media Kits for Different Audiences10:06 Crafting Effective Pitches13:01 Tools for Organizing Media Kits15:53 Elevator Pitch Frameworks18:48 Personalizing Outreach21:47 Understanding Your Audience24:47 Conclusion and Call to ActionWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailWhat does it look like to build a quilting business almost by accident? In this episode, Tori and Andi sit down with Monika Henry of Penny Spool Quilts to talk about her journey from a six-year first quilt (cut with cardboard templates and scissors) to running a pattern design business, teaching an improv quilting workshop, and launching a Canadian quilt subscription box that took off faster than she expected.Monika shares the behind-the-scenes reality of creating Quilt the North — a quarterly subscription box featuring a Canadian pattern designer, curated fabric, and locally sourced handmade items tied to each designer's region. She talks about the logistics she had to figure out on the fly (like the fact that you have to order print fabric six to eight months in advance), how Canada's political climate unexpectedly did her marketing for her, and why the connections she made at H&H Americas gave her the confidence to actually launch.Tori and Andi also dig into what Monika calls "accidental" business moves — and reframe them as something more intentional: listening to your audience, following curiosity, and being willing to figure things out as you go. Monika also shares how working with a coach through Tori's DMMC program helped her step back from the middle of her business and see the bigger picture.Whether you've been thinking about launching a product-based offering, adding a subscription model, or just need a reminder that you don't have to have it all figured out before you start, this conversation delivers.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Connect with Monika Website: https://pennyspoolquilts.com See more about Quilt the North Instagram: @pennyspoolquilts Facebook: @pennyspoolquilts YouTube: @pennyspoolquilts Chapters00:00 Introduction and guest introduction02:00 Monica's first quilt and quilting journey05:25 Turning hobby into business09:13 Starting the Canadian quilt subscription box12:37 Marketing and launching the subscription box17:09 Listening to the audience and business insights22:54 Favorite parts of the quilting and business experience27:57 Where to find Monica online28:45 Recent quilt project and color choices29:16 Tools and notions Monica loves31:04 Inspiring figures outside quilting31:52 Challenges of running a business32:57 Number of quilts in Monica’s sewing room34:44 Exploring the Journey of Quilt the North36:45 The Fearless Entrepreneurial SpiritWant More Quilting Business Content? 🔗 Join us on Patreon for exclusive perks 🔗 Grab Tori's book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts: Tori McElwain @heytori.tech & https://www.heytori.tech/ Andi Stanfield @truebluequilts & Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode, Tori and Andi dig into a topic they've been hearing about from both sides - the relationship between pattern designers and quilt shops. Are they competitors? Partners? Somewhere in between?They break down the real economics of pattern design (spoiler: a $12 retail pattern doesn't go far at wholesale or distributor pricing), why most designers can't rely on direct-to-consumer sales alone, and what it actually takes to get your patterns into shops and distributors. Tori shares what she's seen at H&H over the past few years - including designers who got turned down multiple times before landing distributor deals - and Andi talks about the importance of having proof of concept before you pitch.From there, they get into practical strategies for working directly with local quilt shops: matching your patterns to a shop's vibe, offering kits and trunk shows, hosting demo days, and showing up as a true partner (not just someone looking for shelf space). Andi shares her approach to trunk show contracts, and Tori makes the case for why every shop visit should include a reel, a tag, and a social media shoutout - because boosting a shop's digital presence is one of the most valuable things a designer can do.They also talk about the role of email marketing, why teaching locally builds authority even for your online audience, and what Joann's closing means for the industry's reliance on independent quilt shops.Whether you're a pattern designer trying to grow your reach or a shop owner wondering how to make these partnerships work, this conversation is packed with ideas you can act on.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters 00:00 Bridging the Gap: Quilt Shops and Pattern Designers04:06 Understanding Business Models: Sales Strategies for Designers06:46 Building Relationships: Strategies for Working with Quilt Shops09:42 Creating Value: How Designers Can Support Shops12:40 Marketing Together: Boosting Visibility for Quilt Shops15:29 The Importance of Community: Engaging with Local Shops18:32 Partnerships for Success: Elevating the Quilting IndustryWant More Quilting Business Content? 🔗 Join us on Patreon for exclusive perks 🔗 Grab Tori's book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts: Tori McElwain @heytori.tech & https://www.heytori.tech/ Andi Stanfield @truebluequilts & https://truebluequilts.com/Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode, Andi sits down with Kathryn LeBlanc of Dragonfly's Quilting Design Studio (and author Kathryn Mykel) to talk about what it really looks like to keep reinventing your creative business when the thing that's working stops working. Kathryn opened a brick-and-mortar quilt shop with no money, no inventory, and no business background - then closed it right before COVID hit. She pivoted to Facebook Lives and made more in two years than she did in five years with the shop. When that dried up, she went to school for self-publishing and launched a cozy mystery series set in the quilting world that regularly hits bestseller lists.They also dig into the business side of running designer collaborations - what makes a 50-week block program succeed or fall apart, how to actually make money from free patterns instead of just giving your work away, and why your free pattern is the coupon (so stop stacking discounts on top of it). Plus, Kathryn shares how she landed magazine features in a short window and why having a publishing schedule from her book career gave her an unexpected edge.Whether you're thinking about your next pivot or just trying to figure out how to monetize what you're already doing, this one's full of real talk from someone who's done it - multiple times over.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Kathryn LeBlanc and Her Journey03:52 From Hobby to Business: The Quilt Shop Experience06:52 Navigating Challenges: Closing the Quilt Shop and New Beginnings09:53 Collaborations and Community Engagement During COVID12:35 The Art of Collaboration: Pros, Cons, and Lessons Learned15:39 Monetizing Free Patterns: Strategies for Success18:36 Transitioning from Freebies to Paid Supporters21:42 The Cozy Mystery Series: Writing and Publishing Journey29:25 The Balancing Act of Writing and Quilting33:07 Expanding Horizons: Magazine Submissions and Collaborations39:39 Navigating the Quilt Industry: Patterns and Sales Strategies44:27 Finding Inspiration and Defining Your Niche47:07 The Joy of Creativity and Business in QuiltingConnect with KathrynKathryn's Website Amazon Author Instagram Youtube FacebookWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailQuilt Market is gone. After decades as the destination event for quilting industry professionals, the fall show has been canceled indefinitely, and Tori and Andi have thoughts.In this episode, they pull back the curtain on what the end of Quilt Market might mean for your business and the quilting industry as a whole, why it may not be the bad news everyone's making it out to be, and what it could signal about where things are heading. They dig into the shift from brick-and-mortar-centered business models to the rise of online creators and digital shops, and why a show that didn't make room for that evolution was always going to struggle.They also talk about why H&H Americas seems to be filling that void and then some. From the energy on the show floor to the surprising crossover between quilting, knitting, and other fiber arts, Tori and Andi share what makes H&H feel different from anything the quilting industry has seen before. Tori even shares a practical marketing insight she picked up from a knitter at the show — one that quilters absolutely should be borrowing.Plus: the news that H&H announced a fall show in Houston, stepping directly into the time slot Quilt Market left behind.Whether you've been mourning Market or wondering if H&H is worth your time and money, this episode offers an honest — if speculative — look at the trade show landscape and what it might mean for your quilting business right now.Mentioned in this episode:Blog Post: Growing Your Fiber Arts Business at a Trade ShowDon’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters:00:00 Introduction00:15 The History of Quilt Market01:20 The Big News: Quilt Market Canceled Indefinitely03:00 What This Could Mean for the Quilting Industry05:30 Who Quilt Market Left Behind07:05 Why H&H Americas Feels Different09:45 The Surprising Knitting-Quilting Crossover13:25 A Marketing Idea Worth Stealing from the Knitting World18:35 H&H Announces a Fall Show in Houston20:00 What's Next for the Quilting Trade Show Landscape22:55 Tori's Rebrand and New Logo Quilt25:30 Andi's Stretch Star Quilt Along29:00 Closing ThoughtsWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori welcome back Theresa Benson  - the AI Quilter for a fascinating conversation about how artificial intelligence is showing up in the quilting world.Since her last appearance on the podcast, Theresa has been busy speaking at guilds, mentoring quilters, presenting on the big stage at QuiltCon, and researching some of the biggest questions people have about AI.Together they discuss:• How AI is actually being used by quilters today • Why some of the environmental concerns around AI have recently been greatly exaggerated • What Theresa discovered while researching the topic for her white paper • How AI fits into the creative process without replacing human creativity • When (and if) AI use should be disclosed in quilting projects • Practical ways quilters and quilt business owners can use AI responsiblyThe conversation also touches on teaching, presenting programs for guilds, and how creative entrepreneurs can balance giving value while still running a sustainable business.It’s a thoughtful, insightful, and educational episode that brings clarity to a topic many creatives are still figuring out.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Mentioned in the Episode:Theresa's Book: Digital Muse: Bringing AI into Your Creative Process Theresa's White Paper on Environment and AI Opting Out of Data Sets - Blog Post  Chapters00:00 Introduction to AI in Quilting10:27 AI vs. Fabric Manufacturing Water Usage16:30 The Villainization of AI22:44 AI's Influence in Quilting34:15 Navigating AI in Business and Teaching44:10 The Return of Teresa: A Richer ConversationConnect with Theresa:Instagram - https://instagram.com/theaiquilterLinkedIn - https://www.linkedin.com/in/theresabenson/  Website - https://theaiquilter.comYouTube - https://www.youtube.com/@TheAIQuilterWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailTaking your quilt business from a digital screen to a physical trade show booth can feel like a high-stakes challenge. In this episode, Tori and Andi pull back the curtain on the "messy middle" of booth prep and the vulnerability of being seen. You'll discover:The "Top-Down" Strategy: How to design for visibility so your brand is seen from across the room.Pro-Tips on a Budget: Why wooden crates and magnetic LEDs are a business owner’s best friend.The Introvert’s Secret Weapon: How sticker trading turns awkward networking into a fun connection.The Personalized Pitch: Why a "gift packet" lands better partnerships than a generic brochure.Perfect for any creative entrepreneur ready to step into the spotlight. Join us as we bridge the gap between digital magic and real-life connection.Mentioned in the Episode: Blog Post: Your h+h Roadmap  Craft to Career Episode with Darrin Stern  Our episode with Brandy, The Quilter on Fire  Register for h+h  Chapters[00:05] - Welcome & The "Why" Behind Booth Prep[01:46] - Navigating H&H Americas: B2B vs. B2C and Booth Basics[02:45] - The "Spotlight" Strategy: Why You Shouldn't Display Everything[03:20] - From Digital to Physical: Turning Marketing Concepts into "Thought Bubbles"[05:43] - The Booth as a Landing Page: Designing for the Customer Journey[07:39] - Andi’s Trade Show Past & Using "Top-Down" Visibility[10:09] - The Magic of Wooden Crates: Height, Storage, and Aesthetic[11:26] - Beyond the Business Card: Postcards, Brochures, and QR Codes[15:19] - The Trifold Truth: Focusing Your Message to Avoid Confusion[18:20] - The Personalized Pitch: Turning Partnerships into "Gifts"[23:18] - Sticker Culture: The Introvert’s Secret Weapon for Networking[28:06] - Strategic Lighting: Magnetic LEDs and Gallery Vibes[30:06] - Outro & Final ReflectionsWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, hosts Andi and Tori interview Jamie Bright with Craft a Dream, a successful quilter and entrepreneur. Jamie shares her journey from starting quilting at a young age to building a thriving business in the quilting industry. She discusses the importance of marketing, collaborations, and organic growth strategies for quilters looking to turn their passion into a business. Jamie also provides valuable insights on how to effectively participate in summits and leverage them for business growth, emphasizing the need for alignment between presentations, freebies, and products. The conversation highlights the joy of quilting and the supportive community within the quilting world.The Quilters Paradise Summit is an online event, offered several times a year.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Jamie Bright and Her Quilting Journey07:34 Transitioning from Photography to Quilting Business12:42 Marketing Tips for Quilters17:41 The Power of Collaborations and Summits24:40 Creating Effective Presentations for Summits25:37 Effective Presentation Techniques29:57 Maximizing Summit Engagement33:52 Promoting Your Summit Effectively36:59 Leveraging Affiliate Marketing39:50 Building Relationships and Community42:42 Creative Collaboration and Idea Sharing48:00 Upcoming Events and Opportunities49:21 Jamie Bright takeawaysConnect with Jamie!Quilters Playspace Community: Click Here! Quilt Patterns: Click Here!Join email list: Click Here! Instagram: Click Here!Facebook: Click Here!YouTube: Click here!Want More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori reflect on their journey since the podcast's inception, discussing significant changes in their businesses, personal growth, and the evolution of their creative identities. Tori shares her transition to full-time coaching and the launch of her self-publishing incubator, while Andi highlights her success with YouTube and the development of her quilting patterns. They explore the realities of running a quilting business, the importance of work-life balance, and the lessons learned along the way, culminating in advice to their past selves.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction and Business Evolution03:46 Tori's Transition to Full-Time Business11:05 Andi's Journey and YouTube Success17:00 Tori's Rebranding and New Identity24:12 The Reality of Quilting as a Business29:43 Work-Life Balance and Daily Routines36:31 Reflections on Pattern Design42:32 Advice to Our Past SelvesWant More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this conversation, Andi and Tori McElwain delve into the essentials of digital marketing for business owners, focusing on how to effectively show up online. Tori shares her insights on the importance of building an email list, nurturing leads through content, and the critical role of launching products. They discuss strategies for managing multiple projects and the significance of documenting the creative process to engage audiences. The conversation emphasizes the need for a structured approach to digital marketing, making it easier for entrepreneurs to connect with their audience and drive sales.If you need a community to bounce ideas off of, join our on Patreon!If you are looking for Digital Marketing help, join Tori's Digital Marketing Coaching Program. Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Digital Marketing for Quilters03:44 Understanding the Lead Strategy08:42 Content Strategy: Building Trust and Authority12:11 The Launch Strategy: Converting Leads to Sales18:45 Adjusting Launch Strategies for Different Products23:33 Creating Content While Staying InspiredWant More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Co-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this engaging conversation, Andi and our guest Dara Tomasson explore the complexities of navigating conflict, overcoming self-sabotage, and finding joy in business. They discuss the importance of emotional resilience, the impact of imposter syndrome, and the necessity of taking control of one's reactions in a chaotic world. Dara shares her insights on personal growth, the creative process, and the significance of community support in achieving success. The discussion emphasizes the need for continuous evolution and the power of choice in shaping one's path.Passed Episode mentioned on this episode: How to Handle Controversy, Difficult Conversations, & More with Dara TomassonDescript mentioned by Dara and AndiDon’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Navigating Conflict and Emotional Resilience14:41 Overcoming Imposter Syndrome and Self-Sabotage26:14 Finding Joy and Purpose in Business36:06 Embracing Growth and Learning from SetbacksConnect with Dara Tomasson:On Instagram On her website: https://daratomasson.com/On YouTubeWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori McElwain delve into the evolving landscape of SEO (Search Engine Optimization) and its implications for quilting businesses. Tori shares her insights gained from extensive research, particularly focusing on the integration of AI search bots into SEO strategies. The conversation highlights the importance of using relevant keywords naturally in content, avoiding outdated practices like keyword stuffing, and ensuring that businesses are visible across various platforms such as Facebook, Instagram, and YouTube. Tori emphasizes that while AI search is becoming more prevalent, the foundational principles of SEO remain crucial for improving online visibility and engagement.The discussion also covers practical tips for optimizing social media presence, including the significance of business accounts on platforms like Facebook and Instagram, and the necessity of including keywords in titles, descriptions, and even image alt texts. Tori encourages listeners to conduct self-audits of their online content to identify missed opportunities for keyword integration. The episode wraps up with actionable advice on how to research trending keywords and the importance of maintaining a consistent online presence to enhance search rankings.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to SEO in Quilting00:48 Understanding AI Search and Its Impact02:20 Best Practices for Keyword Usage04:43 Platforms to Focus On for SEO09:44 The Role of Social Media in SEO14:49 Engagement vs. Hashtags in Social Media19:54 Practical Tips for Keyword Optimization24:38 Real-World Examples of SEO Mistakes29:23 Tools and Resources for Keyword Research34:40 Final Thoughts on SEO for QuiltersMentioned inthe Podcast Episode:Keywords Blog PostH+H Americas Fiber Arts Trade Show in May 2026Pinterest Post: Gifts for Quilters - exampleDigital Marketing Magic Program with Tori: Want to see how well your SEO is doing? See the Creative's SEO Clarity ReportWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this engaging conversation, Brandy Maslowski, Tori McElwain, and Andi Stanfield explore their quilting journeys, the evolution of their businesses, and the impact of podcasting in the quilting community. They share personal stories about their first quilts, discuss the significance of color trends in quilting, and delve into the role of AI in their businesses. The episode also highlights their current projects, future plans, and the importance of community and creativity in the quilting world.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Quilting and Podcasting Journeys02:56 The Evolution of Quilting and Business Strategies05:47 Personal Quilting Stories and Inspirations08:58 Discussion on Pantone Color of the Year11:46 Books and Resources in the Quilting Community14:44 Podcasting Insights and Tips20:37 AI in Quilting and Business33:51 Current Projects and Future Plans46:41 Rapid Fire Questions and Closing ThoughtsConnect with BrandyQuilter on Fire PodcastQuilter on Fire on YouTubeInstagramWebsite - for classes and more!More about the Fiber Fix FamWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode, Tori and Andi kick off Season Six by discussing the challenges of work-life balance for entrepreneurs, particularly those in the quilting community. They explore the unrealistic expectations of balance, the importance of self-care, and the need to acknowledge tougher times. The conversation emphasizes the significance of structuring time for learning and creativity, utilizing time blocking for productivity, and the duality of being both a creative and a business owner. They also invite listeners to join Tori's upcoming book club and reflect on their own strategies for managing their time and responsibilities.Mentioned in the Episode (click to visit):Goal Planning Podcast EpisodeOur Interview with Karlee PorterBook Club for Workshops UnleashedJoin Fiber Fix Fam with Brandy (the Quilter on Fire) and Mel Beach, along with Tori, for a monthly creative boost!Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Kicking Off Season Six: Intentions and Planning02:48 Navigating Work-Life Balance as Entrepreneurs05:44 Understanding the Glass and Rubber Analogy08:37 The Importance of Self-Care and Acknowledging Grief11:42 Structuring Time for Learning and Creativity14:36 Time Blocking for Productivity17:30 Combining Marketing with Creative Time20:42 The Batman and Bruce Wayne Analogy23:32 Creating Accountability in Your Craft26:31 Final Thoughts on Balancing Life and BusinessWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode, Andi and Tori reflect on their journey through five seasons of the Quilting on the Side podcast. They discuss the importance of community engagement, key business insights shared throughout the season, and highlight memorable guests who brought unique perspectives to the quilting industry. The conversation also touches on industry trends, the impact of AI, and preparations for the upcoming year, emphasizing the need for collaboration and support within the quilting community.Chapters00:00 Reflecting on Five Seasons of Podcasting05:02 Engaging with the Community10:50 Key Business Insights from Season Five16:56 Guest Highlights and Unique Perspectives24:20 Industry Trends and Future Directions30:20 Planning for the Holidays and Beyond39:04 Looking Ahead to Season SixMentioned in this Episode:Craft to Career Podcast with h+h Americas’ Darrin Stern https://quilterscandy.com/hhSeason 5 Guests:Jennifer Long @sewastory_jenniferlongDara Tomasson @dara_tomassonTasha Hayes @tashaquiltsTheresa Benson @theaiquilterLaureen Smith @ttquiltsMeredith Marsh @meredithmarsh.coJessica Steele @jessicasteeledesignand Karlee Porter @karleeporterdesignWant More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Tori and Karlee Porter discuss the evolution of quilting, particularly focusing on graffiti quilting. Karlee shares her journey from working with long arm machines to developing her unique artistic style. The conversation explores the importance of community, the impact of self-publishing, and the accessibility of quilting machines. Karlee emphasizes the need for open-mindedness in the quilting world and the significance of balancing business with creativity. The episode concludes with rapid-fire questions that reveal Karlee's personal preferences and inspirations.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Quilting and Artistic Journey03:11 Transitioning from Long Arm Testing to Artistic Quilting05:52 The Evolution of Graffiti Quilting08:55 Reactions to Graffiti Quilting and Breaking Norms11:47 The Impact of Graffiti Quilting on the Quilting Community15:02 Self-Publishing and Building a Brand17:51 Expanding the Product Suite and Online Teaching21:00 The New Graffiti Quilting Book and Its Features23:47 Creating a Community Through Quilting26:45 Conclusion and Future Directions33:33 The Evolution of Graffiti Quilting39:11 Balancing Business and Creativity44:15 Open-Mindedness in Quilting52:31 Finding Inspiration and Community59:28 The Bruce Wayne and Batman of QuiltingAlso mentioned in this episode: Podcast Episode Where Tori yelled: Collaboration Over CompetitionSam Hunter's Podcast interview with Karlee Porter: https://www.revcraftbiz.com/p/navigating-the-gatekeeping-with-karlee?r=rkjue&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false Karlee Porter Inspiration:Jeff Soto: https://jeffsoto.com/Jessica Hische: https://jessicahische.is/James Jean: https://www.jamesjean.com/ Alphonse Mucha: https://en.wikipedia.org/wiki/Alphonse_Mucha Qveen Herby: https://qveenherby.com/NF: https://www.nfrealmusic.com/Charlie Puth: https://www.youtube.com/@charlieputh Connect with Karlee PorterOn Instagram: https://www.instagram.com/karleeporterdesign/On her website: https://www.karleeporter.com/ Want More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan Mail In this episode of Quilting on the Side, Tori and Andi break down how quilt pattern designers, quilting teachers, and longarm quilters can prep their businesses for the busy holiday season - without being glued to their laptops. They walk through what really needs to stay consistent (like newsletters and YouTube), how to set up simple holiday sales systems on your website, and why December and summer slowdowns are normal in the quilting industry. You’ll leave with practical steps, data-driven ideas, and a mindset boost to help you ride the ups and downs of your quilt business with more confidence. Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Listen to the Black Friday/ Holiday Sale episode here!Want More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, host Andi introduces Jessica Steele, a quilt pattern designer known for her sports-themed quilts. Jessica shares her journey from a hobbyist to a full-time business owner, discussing the inspiration behind her designs, the challenges of balancing family life with her quilting business, and her approach to marketing and social media. She also talks about her collaborations with other designers and her future projects, emphasizing the importance of maintaining the joy of quilting amidst the business aspects.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Jessica Steele and Her Designs01:28 The Journey from Hobby to Business02:58 Inspiration Behind Sports-Themed Quilts04:57 Designing for a Modern Aesthetic10:06 Balancing Family Life and Business12:30 Navigating Social Media and Marketing16:58 Collaborations and Community Engagement20:56 Future Projects and Aspirations21:52 Maintaining the Joy of Quilting26:18 Rapid Fire Questions and Fun InsightsConnect with Jessica:On her Website: https://www.jessicasteeledesign.com/ On Instagram: https://www.instagram.com/jessicasteeledesign/Want More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Tori interviews her co-host Andi about her experiences participating in four virtual quilting summits this year (2025). They discuss the rise of virtual summits in the quilting community, the benefits of collaboration, and the importance of audience engagement. Andi shares insights on preparing for a summit, the importance of follow-up strategies, and the role of lead magnets in building an email list. The conversation emphasizes the value of data collection and marketing strategies to maximize the impact of summits on business growth.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Virtual Summits in Quilting04:15 The Benefits of Collaboration and Community07:03 Choosing to Participate in Summits10:01 Testing Ideas Through Summits12:48 Engagement and Audience Building15:38 Impact on Business and Sales18:20 Follow-Up Strategies After Summits21:24 Preparing for a Summit24:10 Marketing and Promotion Strategies27:02 Interacting with Summit Organizers30:16 Final Thoughts on Summit ParticipationSee previous Episodes on summits:"My Summit Story" Listen to Tabatha's Interview Here! (Mentioned in this podcast)Subscribe to Andi's YouTube! CLICK HEREWant More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori interview Meredith Marsh, a YouTube expert, who shares her entrepreneurial journey, insights on content creation, and the evolving landscape of video marketing. Meredith discusses the importance of community building through memberships, the relevance of blogging alongside video content, and the impact of AI on content creation. She also provides practical advice for new YouTubers, strategies for working with brands, and guidance on choosing the right tools for online courses. The conversation wraps up with rapid-fire questions that reveal Meredith's personal preferences and insights into her creative process.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to YouTube Expertise00:30 Meredith's Entrepreneurial Journey04:18 Navigating Content Evolution and Rebranding06:31 Starting a New YouTube Channel08:34 The Relevance of Blogging in the Video Era10:29 AI's Impact on Content Discovery13:19 Building a Community through Membership13:52 Choosing the Right Platform for Courses18:14 The Importance of Taking Action25:13 Working with Brands and Sponsorships27:16 Navigating Brand Collaborations29:41 Aligning Content with Audience Interests34:07 Essential Tools for Video Creation38:25 The Rewards of Content Creation42:30 Finding Inspiration in Unconventional PlacesGuest LinksMeredith Marsh on YouTubeCrush it on Camera Playlist: CLICK HEREWant More Quilting Business Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori discuss the importance of building a community within the quilting industry. They explore mindset shifts necessary for collaboration, overcoming self-doubt, and creating a welcoming environment for all quilters. The conversation emphasizes the value of featuring each other's work, forming symbiotic relationships, and engaging in local business collaborations. They also touch on the significance of sharing platforms and personal stories, networking, and the need for fair pricing strategies. The episode concludes with a call to celebrate wins together and support one another in the quilting journey.Additional Resources Mentioned in the Podcast: Click here to listen to the Collaboration EpisodeClick here to listen to the Price to Thrive EpisodeRachel Rodgers We Should All Be MillionairesDon’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Building Community in Quilting03:38 Mindset Shifts for Collaboration07:31 Overcoming Self-Doubt in Business10:22 Creating a Welcoming Environment12:29 Featuring Each Other's Work14:50 Symbiotic Relationships in Quilting18:32 The Power of Local Meetups21:53 Sharing Stories to Connect25:58 Pricing Strategies for Success31:39 Celebrating Wins TogetherWant More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, host Andi and co-host Tori welcome Laureen Smith, a prolific quilt designer and former chemical engineer. Laureen shares her journey from the corporate world to quilting, detailing her early experiences with needlework and how they shaped her passion for quilting. She discusses her transition into quilt design, the challenges of working with fabric manufacturers, and her innovative approach to three-dimensional fusible applique. The conversation also touches on the business side of quilting, including pattern writing and the importance of community engagement. Laureen's insights into the creative process and her rapid-fire responses provide a comprehensive look at her quilting journey and the industry.Chapters05:48 Laureen's Journey into Quilting11:23 The Business of Quilt Design18:12 Navigating Fabric Manufacturer Relationships23:53 The Art of Pattern Writing33:18 Exploring Three-Dimensional Fusible Appliqué34:14 The Art of Fusible Applique39:27 Innovative Techniques in Quilting43:13 Building a Quilting Business49:43 Inspiration and Creative Process54:24 Connecting with the Quilting CommunityConnect with Laureen Smithwww.TourmalineThymeqQuilts.com IG @ttquiltsFB @tandtquiltsYouTube @tourmalinethymequilts3628Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori discuss the challenges quilt business owners face with accumulating sample quilts. They explore various options for managing these samples, including giving them away, repurposing them into wearable art, and selling them. The conversation delves into the difficulties of pricing handmade quilts and the importance of finding the right market to sell them effectively. The hosts share creative ideas for repurposing quilts and highlight the significance of targeting affluent areas for selling quilts.Chapters00:00 Navigating the Quilt Sample Dilemma04:00 Creative Repurposing of Quilts06:50 Selling Samples: Challenges and Opportunities12:56 Finding the Right Market for Quilts18:35 Planning for Fabric Samples21:34 Choosing Timeless Color Schemes23:19 Dealing with Mistakes in Quilting25:58 Creative Solutions for Quilting Errors29:09 Community Engagement and Selling QuiltsWant More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, host Andy welcomes Tasha Haynes, a passionate quilter who transitioned from a hobbyist to a business owner. Tasha shares her journey of starting quilting in 2015, the challenges of turning her passion into a business, and the importance of community in the quilting world. She discusses her experiences with selling patterns on Etsy and her personal website, the growth of her YouTube channel, and the balance of family life with her entrepreneurial endeavors. Tasha also offers valuable insights on lessons learned in business and the importance of focusing on one strong lead magnet for email lists.Chapters00:00 Introduction to Tasha Haynes and Her Quilting Journey02:46 Transitioning from Hobby to Business05:44 Navigating Sales Channels: Etsy vs. Personal Website08:50 The Growth of Tasha's YouTube Channel11:48 Creating a Supportive Quilting Community14:53 Exploring Future Business Avenues17:48 Balancing Family Life with a Quilting Business20:51 Lessons Learned in Business23:15 Rapid Fire Questions and Closing ThoughtsConnect with Tasha:Membership: https://clubhouse.tashaquilts.com/ YouTube: https://www.youtube.com/@TashaQuilts Instagram: https://www.instagram.com/tashaquilts/ Website & Blog: https://tashaquilts.com Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this celebratory episode of the Quilting on the Side podcast, hosts Andi and Tori reflect on their journey through 75 episodes, sharing lessons learned, the importance of authenticity, and the value of community. They discuss the challenges faced in podcasting, the significance of structure and organization, and how technology has aided their efficiency. The conversation emphasizes the power of real stories and the growth of their community, highlighting that success is not just about numbers but about meaningful connections.Chapters00:00 Celebrating 75 Episodes: A Journey of Perseverance06:57 Real Stories Over Perfect Advice12:04 Navigating Struggles: Monetization and Promotion17:28 The Importance of Structure and Preparation24:45 Community Over Algorithms: Building Connections34:28 Exploring Pattern Design and Technology37:24 Networking and Organic Growth in QuiltingWant More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, hosts Andi and Tori welcome Teresa, the AI Quilter, who shares her journey from the semiconductor industry to the world of quilting and artificial intelligence. Teresa discusses her passion for teaching AI concepts to various audiences, including quilters, and addresses the ethical concerns surrounding AI-generated art. She emphasizes the importance of understanding AI's capabilities and how it can enhance creativity without replacing the human touch. The conversation also covers marketing strategies for solopreneurs and concludes with rapid-fire questions that reveal Teresa's inspirations and insights into the quilting community.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Teresa, the AI Quilter04:42 The Journey into AI and Quilting17:09 Ethics and Copyright in AI Art23:55 Leveraging AI for Creative Processes35:57 Marketing Tips for Solopreneurs44:32 Rapid Fire Questions and Closing ThoughtsConnect with Theresa:Instagram: https://www.instagram.com/theaiquilter/YouTube: https://www.youtube.com/@TheAIQuilter Get her book, Digital Muse: Bringing AI Into Your Creative Process, and her patterns: https://theaiquilter.com/shop Heard about the Self Publishing Incubator? Click here to see more. Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.Chapters00:00 Holiday Planning for Success03:55 Pros and Cons of Black Friday Sales10:27 Strategies for Effective Sales17:22 Creating a Sustainable Sales System23:57 Focusing on Community and Engagement27:22 Planning Ahead for the New YearDon’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this powerful episode of Quilting on the Side, Tori and Andi welcome back their favorite coach for quilters, Dara Tomasson, for a timely conversation about mindset, controversy, and emotional resilience in business. Together, they explore how to navigate emotionally charged situations, set healthy boundaries, and separate self-worth from business outcomes - especially in today’s divided social and economic climate (in the US at least!). Dara shares why reaching a neutral emotional state leads to clearer decision-making, and how curiosity and inspiration in everyday life can fuel both personal and professional growth. This episode is especially relevant for quilt pattern designers, teachers, and longarm quilters navigating challenges like tariffs, scarcity mindset, and conflicting beliefs while growing a sustainable business.   Chapters00:00 The Importance of Mindset in Business04:09 Reaching a Neutral State for Better Decisions06:35 Separating Self-Worth from Business Outcomes11:47 Navigating Emotional Challenges in Business18:14 Establishing Boundaries in a Divided Society26:56 Having Difficult Conversations31:42 Understanding Mental Health in Business34:44 Finding Inspiration in Everyday LifeConnect with Dara Tomasson:On Instagram On her website: https://daratomasson.com/Sign up for her free Webinar: How To Work With Your Hormones Instead of Against Them September 17th @ 12pm Pacific Time CLICK HEREWant to Support the Podcast and Unlock Exclusive Perks and Content?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori discuss the journey of self-publishing, particularly in the quilting community. They share their personal experiences, reflection questions for aspiring authors, and the realities of the publishing process, including financial aspects and marketing strategies. Tori introduces the Self-Publishing Incubator, a program designed to support individuals in their publishing journey with a team of experts.Want to join the Self-Publishing Incubator? CLICK HERE!Key Takeaways:Self-publishing can be a fulfilling dream for many.Reflection questions can help determine if writing a book is right for you.Identifying your expertise is crucial for writing a book.Passion and curiosity can drive your writing topics.People often seek advice from you based on your skills.Self-publishing allows for creative control over your content.Financial realities of publishing can be challenging but manageable.The publishing process requires careful planning and documentation.Low-content books can be a viable publishing option.Support systems like the Self-Publishing Incubator can facilitate the publishing journey.Mentioned in the Episode: Published! The Proven Path From Blank Page To 10,000 Copies SoldChapters00:00 The Journey of Self-Publishing14:28 Deciding Between Fiction and Non-Fiction25:00 The Self-Publishing Experience28:42 The Journey of Self-Publishing33:01 Understanding Book Pricing and Profitability35:35 The Importance of Quality in Publishing40:02 The Role of Editors in the Publishing Process44:06 Exploring Low Content Publishing48:56 Launching the Self-Publishing IncubatorWant to Support the Podcast and Unlock Exclusive Perks and Content?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori chat with Jennifer Long of Sew a Story about her journey from a hobbyist quilter to a successful fabric designer and membership founder. Jennifer shares her early experiences with quilting, how she transitioned her passion into a business, and the challenges she faced along the way, including a significant rejection that ultimately led to her growth as a designer. The conversation delves into the importance of crafting connections with children through sewing, the intricate process of fabric design, and the balance between creativity and business. Jennifer emphasizes the value of community and connection in her work, and she shares exciting new projects aimed at fostering creativity in families.Chapters00:00 Introduction to Quilting and Crafting Journey01:53 Transitioning from Hobby to Business05:35 Overcoming Rejection in Fabric Design10:14 Current Business Ventures and Future Plans19:23 The Importance of Crafting Connections23:37 The Fabric Design Process Explained32:13 Balancing Creativity and Business Tasks38:38 The Circle of Security and Personal Growth41:08 Prioritizing Opportunities and Energy Management47:09 Finding Inspiration in Art and Storytelling51:55 Connecting with the Community and Future PlansConnect with Jennifer Long:Website: SewaStory.comInstagram: @sewastory_jenniferlongFacebook: Sew a StoryFacebook Group: Sew a StoryYouTube: Sew a StoryPattern Club MembershipModern Rag Doll MembershipWant to Support the Podcast and Unlock Exclusive Perks and Content?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Business Content?🔗 Join us on Patreon for exclusive perks🔗 Grab Tori’s book, Workshops Unleashed 📌 Follow us on InstagramCo-Hosts:Tori McElwain @heytori.tech & https://www.heytori.tech/Andi Stanfield @truebluequilts & https://truebluequilts.com/ Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailSummaryIn this episode, Andi and Tori celebrate the launch of Season Five, reflecting on their experiences at the H & H event and discussing the importance of recognizing trends in the quilting industry. They explore the concept of 'bed rotting' and its connection to sleep trends, as well as Tori's transition to full-time entrepreneurship. The conversation delves into market research strategies, emphasizing the significance of understanding one's ideal customer and engaging with the community. They wrap up by inviting listeners to join their Patreon for deeper engagement and support.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.TakeawaysSeason five marks a significant milestone for the podcast.Tori's experience at H & H was more focused and goal-oriented this year.Learning to notice trends can enhance marketing strategies.The concept of 'bed rotting' reflects a shift in lifestyle and relaxation.Tori has transitioned to full-time entrepreneurship, focusing on course design and digital marketing coaching.Understanding your ideal customer is crucial for effective marketing.Market research can be simple and quick to conduct.Engaging with your audience helps identify trends and needs.We offer a community on Patreon that offers deeper engagement and support.Chapters00:00 Welcome to Season Five02:56 Reflections on H & H Event04:16 Exploring Trends in Quilting11:30 The Shift Towards Smaller Projects13:19 Tori's Leap into Full-Time Business18:27 Understanding Market Research25:50 Wrapping Up and Community EngagementWant More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSubscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode, Andi and Tori celebrate the conclusion of Season Four of their podcast, reflecting on the incredible journey they've had with their guests and the insights shared throughout the season. 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywordsquilting, podcast, season recap, guest stories, mindset, AI, QuiltCon, economic challenges, community supportChapters:00:00 Celebrating Season Four Milestones02:59 Inspiring Guest Stories05:50 Mindset Shifts and Business Growth08:50 Exploring AI in Quilting11:54 Recap of QuiltCon Experiences14:56 Navigating Economic Challenges in Quilting18:03 Community Support and Future Directions🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori welcome back Dara Tomasson, a life coach for quilters. They discuss the importance of emotional regulation, the shift from weight loss to mindset coaching, and the challenges of balancing motherhood with business pursuits. Dara shares insights on coping strategies, the nature of guilt, and the rewarding aspects of coaching women to improve their lives. The conversation emphasizes the significance of self-acceptance, celebrating successes, and the power of choice in managing emotions.Episode Sponsor: This episode is brought to you by Digital Marketing Magic by Tori. Designed to help you create a streamlined system for your digital marketing, DMMC saves you time and energy so you can focus on what you love: being creative. Learn more at Tori’s website: https://www.thequiltpatchbytori.com/dmmc.Connect with Dara:Visit daratomasson.com/ to explore her courses, products, and more.Follow her on Instagram @dara_tomasson for behind-the-scenes and podcast updates.Mentioned on the Episode: Join Dara at  The Quilters Life Summit, happening virtually April 30th through May 2nd! She’ll be teaching classes on perfectionism, over-consuming, and menopause. Tackle your fears and challenges while drawing inspiration from a diverse group of quilters.Join Dara’s Love Yourself Thin community and embark on a healthier journey alongside members, Andy and Tori! 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want More Quilting Content?🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywordslife coaching, quilting, emotional regulation, mindset, weight loss, business balance, guilt, coping strategies, motherhood, creativityChapters:00:00 Introduction to the Digital Marketing Magic Community00:38 Dara Thomason: Life Coach for Quilters01:51 The Shift from Weight Loss to Mindset Coaching05:36 Understanding Emotional Regulation and Weight Loss06:34 Coping Strategies: Avoid, Resist, React, Accept15:50 Balancing Motherhood and Business17:06 Deciding to Feel: Understanding Guilt21:44 Celebrating Success and Embracing Emotions30:41 The Rewarding Aspects of Coaching33:16 Upcoming Events and Closing Thoughts🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori explore the intersection of artificial intelligence (AI) and quilting. They discuss the basics of AI, its applications in the quilting community, and the limitations of AI-generated content. The conversation highlights the importance of human creativity in conjunction with AI tools, emphasizing the need for effective prompts to maximize AI's potential. They also touch on the role of images in AI and the future of AI in creative industries, providing insights for quilters and crafters looking to integrate technology into their work. Episode Sponsor: Want to support the podcast and unlock some amazing perks along the way? Join our Quilting on the Side Patreon community! As a patron, you’ll get exclusive access to behind-the-scenes content, bonus episodes, and special resources to help you grow on your quilting journey. Whether you're just starting out or you've got years under your belt, there’s something in there just for you. Best of all, your support helps keep the podcast going strong—so thank you! Check it out at: https://www.patreon.com/QuiltingontheSideMentioned on the Episode: The Importance of Authenticity in Quilting and CraftingChatGPT Writes a Quilt Block Pattern👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want More Quilting Content?🔗  Join Tori's Digital Marketing Coaching for Crafters🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywordsAI, quilting, ChatGPT, creative processes, technology in crafting, quilting patterns, AI applications, instructional design, digital tools, community engagement, AI, creativity, emotional intelligence, decision-making, digital marketing, SEO, business tools, productivity, technology, innovation🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi shares her experiences participating in the Quilted Summit, discussing the benefits of collaboration, presentation styles, and the importance of engaging with an audience. She highlights the lessons learned from the event, including customer service strategies and the significance of follow-up communication. The conversation emphasizes the power of networking and collaboration in the quilting community, encouraging listeners to participate in future summits and to keep their audience engaged post-event.Episode Sponsor: A huge thank you to our episode sponsor, True Blue Quilts! True Blue Quilts has the ultimate library of modern designs that will spark joy for both the quilter and the recipient. Keep reaching your goals with daily reminders by downloading the monthly wallpaper, in a collection of Canva templates! Jump on over to the shop for your next quilting pattern at Monthly Wallpaper {DIGITAL} - True Blue Quilts.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywordsquilting, online summit, presentation, customer service, business growth, collaboration, engagement, feedback, promotion, lessons learnedChapters:00:00 Introduction to Quilting Summits03:00 Andi's Experience at the Quilted Summit05:52 Presentation Style and Technical Aspects09:03 Engagement and Customer Service11:53 Lessons Learned and Business Growth15:10 Feedback and Memorable Moments17:55 Promotion Strategies for Summits20:56 Post-Summit Engagement and Follow-Up24:09 Advice for Future Summit Participants26:59 The Power of Collaboration in Quilting29:52 Conclusion and Final Thoughts🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, hosts Andi and Tori interview Susan Smith, a quilter with a rich family history in quilting. Susan shares her journey from learning to quilt on a treadle machine in a log cabin to turning her passion into a business during the pandemic. She discusses her marketing strategies, particularly the effectiveness of YouTube, and emphasizes the importance of building trust with her audience before selling her courses. Susan also shares insights from organizing a quilting cruise and her plans for future courses and memberships, highlighting the supportive quilting community she cherishes. Things we talked about with Susan:Tune in to Susan's podcast, Measure Twice, Cut Once, for relaxed conversations about the valuable lessons she and her guests have discovered in life, business, and creativity. You can listen to her podcast on Spotify, Apple Podcasts, Amazon Music, and via RSS Feed.Episode Sponsor: A huge thank you to our episode sponsor, EQ8! EQ8 is the ultimate quilt design software that helps bring your creative visions to life. With user-friendly tools for designing, planning, and visualizing quilts, EQ8 is perfect for quilters of all levels. Take your quilting projects to the next level by visiting https://bit.ly/quiltingonthesideEQ8.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Connect with Susan:Website: Stitched by SusanYoutube: @StitchedBySusanInstagram: @stitchedbysusanWant to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywordsquilting, business, YouTube, online courses, quilting cruise, marketing strategies, quilting community, entrepreneurship, Susan Smith, quilting techniquesChapters:00:00 Introduction to Quilting on the Side01:12 Susan's Quilting Journey: From Family Tradition to Business05:08 Transitioning to a Quilting Business During the Pandemic10:04 Marketing Strategies: The Power of YouTube16:14 The Importance of Building Trust Before Selling21:03 Organizing a Quilting Cruise: A Unique Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori discuss the ins and outs of presenting at quilt guilds. They cover the definition and purpose of quilt guilds, how to get started with presentations, the importance of networking, and the differences between trunk shows and technique lectures. The conversation also delves into pricing strategies, the necessity of contracts, and how to sell your work without overshadowing the educational aspect of your presentation. Tori shares insights from her book, Workshops Unleashed, providing valuable tips for both new and experienced presenters.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Episode Sponsor: A huge thank you to our episode sponsor, EQ8! EQ8 is the ultimate quilt design software that helps bring your creative visions to life. With user-friendly tools for designing, planning, and visualizing quilts, EQ8 is perfect for quilters of all levels. Take your quilting projects to the next level by visiting https://bit.ly/quiltingonthesideEQ8.We’re also excited to feature "Workshops Unleashed" by Tori as today’s sponsor. This comprehensive guidebook is tailored for quilt and craft teachers and packed with valuable insights—even for seasoned instructors. Learn how to develop workshops, market them effectively, and grow a loyal audience. Grab your copy at https://www.thequiltpatchbytori.com/workshopsunleashed.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywords: quilt guilds, presentations, trunk shows, quilting techniques, pricing, contracts, teaching, networking, workshops, quilting community🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, hosts Andi and Tori chat with Devan Robinson, a versatile entrepreneur and podcast editor. Devan shares her journey, transitioning from life coaching to marketing strategist, while highlighting the importance of empowering women and supporting their business growth. The discussion covers various topics, including aligning personal values with business goals, the range of services Devan provides, and her experience in organizing a women's summit. They also dive into the challenges of entrepreneurship, stressing the significance of self-worth and authenticity in business. Throughout this lively conversation, Tori, Devan, and Andi explore the resilience needed in entrepreneurship, encouraging self-validation and seeing failures as opportunities for growth. They emphasize the value of making data-driven decisions over emotional reactions and how this approach can empower individuals in both creative and business pursuits. The discussion also touches on regenerative business practices, the importance of community, and the role of support in personal and professional development.Things we talked about with Devan:Want to join Devan at Elevate? Join her waitlist to get the details.Grab a copy of her book "What's Your Worth? And I Don't Mean Money." Apply to work with her.Listen to her podcast: Two Besties with a Mic on Spotify & Apple PodcastEpisode Sponsor: A special thanks to our sponsor, EQ8! EQ8 is the go-to quilt design software that helps bring your creative ideas to life, offering easy-to-use tools for designing, planning, and visualizing your quilts. Check out EQ8 to take your quilting projects to the next level. Visit https://bit.ly/quiltingonthesideEQ8 to get access.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsGuest/Producer:Devan Robinson @developingwithdevanKeywordswomen empowerment, entrepreneurship, overcoming challenges, personal development🔔 Subscribe to the Quilting on the Side podcast and turn on notifiSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this exciting episode of Quilting on the Side, hosts Andi and Tori bring the energy and excitement of QuiltCon 2025 straight to your earbuds! They hit the ground running with a series of rapid-fire interviews, catching up with quilters, designers, and industry insiders at the renowned quilting convention. From lighthearted questions to quick insights into the creative process, this episode is packed with fun, laughter, and inspiration from the heart of the quilting world.Featured Guests:Jessica Steele @jessicasteeledesignJulie @jctquiltingAmy Dement @amydementKatie Kasel @katikat21Trish Enloe @thetitltedthimbleLaura Wipfler  Cactus Crew Scrapbooking RetreatsDara Tomasson @dara_tomassonKena Dorsey @kenaquiltsJess Finn @paperpieceseppKarlee Porter @karleeporterdesignToday's Episode is brought to you by:  AccuQuilt 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-HostsTori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevan🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, hosts Andi and Tori discuss their experiences at QuiltCon 2025 in Phoenix, Arizona. They share insights on the vibrant quilting community, the artistic expressions seen in the quilts, and the importance of networking and collaboration among quilters. The conversation also highlights the role of vendors and business opportunities within the quilting industry, as well as the significance of inclusivity and connection at events like QuiltCon. 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-HostsTori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywordsQuiltCon 2025, quilting community, artistic expression, vendor insights, networkingChapters:00:00 Welcome to QuiltCon 202503:03 Experiencing QuiltCon: A Personal Journey05:59 Artistic Expressions: Quilts with a Message09:51 Community and Connection at QuiltCon14:00 Vendors and Business Opportunities17:49 Networking and Collaboration22:01 Wrap-Up and Thanks to Our Sponsor🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Jennifer Parks from Jenny K Quilts shares her transformative journey in the quilting business, emphasizing the importance of self-discovery, emotional growth, and the value of community. She discusses her experiences at the Audacious Retreat, the challenges of self-sabotage, and how she learned to embrace her artistic abilities. She highlights her strategies for building a sustainable business, including effective planning, teaching, and connecting with the quilting community through various platforms. In this conversation, Jennifer also shares her journey in the quilting business, discussing the challenges she faced, particularly with bookkeeping and mental health. Jenny emphasizes the importance of passion and authenticity in pursuing a creative career, offering advice to aspiring quilt business owners. The discussion also touches on personal insights and rapid-fire questions that reveal Jennifer's preferences and inspirations in her quilting journey.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.📌 Connect with Jenny:🌐 Visit jennykaequilts.com/ to explore her courses, products, and more.💌 Follow her on Instagram @jennykaequilts for behind-the-scenes and podcast updates.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-HostsTori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywords:passion, quilting, self-discovery, business growth, teaching, community, creativity, emotional journey, entrepreneurship, bookkeepingChapters:00:00 Journey of Self-Discovery in Quilting10:00 Building a Sustainable Quilting Business19:58 Teaching and Connecting with the Quilting Community25:04 Overcoming Challenges in Bookkeeping27:15 Advice for Aspiring Quilt Business Owners30:55 The Importance of Passion and Authenticity34:03 Rapid Fire Questions and Personal Insights🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori dive deep into the world of relaunching older products and services in the quilting business. They discuss why revisiting and reintroducing products can be a game-changer, offering valuable strategies on how to prepare for a successful relaunch. Andi and Tori emphasize that it’s not just about giving a product a fresh coat of paint but understanding how to connect with your audience in a meaningful way.Whether you’re preparing to relaunch an old product or service or simply curious about how to reinvigorate your business, this episode is full of actionable insights that will guide you through the process. From planning and marketing to execution and reflection, Andi and Tori cover it all, helping you relaunch with confidence and success.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanquilt, relaunch, marketing, workshops, business, quilting, online courses, product promotion, audience engagement, goal settingChapters:00:00 Introduction and Sponsorship01:02 The Importance of Relaunching Products04:50 Preparing for a Relaunch09:45 Setting Goals and Timelines for Launches15:00 Executing the Launch Plan19:58 Analyzing Results and Feedback23:57 Conclusion and Final Thoughts🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi sits down with Mindy Lewis, the passionate owner of Cozy Craft Room in Mesa, Arizona. Mindy shares her inspiring journey from crafting as a personal hobby to launching a thriving creative space for fellow makers.Join us as we discuss:The story behind the Cozy Craft Room and how it became a go-to hub for craftersThe power of community in the crafting world and why it’s essential for creativity and supportTips for turning your craft into a profitable business without losing the joy of creatingThe importance of quality craftsmanship and how to cultivate a welcoming environment for makers of all levelsWhether you’re a quilter, a crafter, or dreaming of opening your own creative business, this episode is packed with valuable insights on monetizing your passion, fostering a community, and elevating your craft.🎧 Tune in now to learn from Mindy’s experience and get inspired to take your crafting journey to the next level!Connect with Mindy:🌐Cozy Craft Room and StudioIntagram: @cozycraftroomazFacebook: CozycraftroomWant to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramGrab EQ8 Today!Podcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanCozy Craft Cottage, quilting, crafting community, Mindy Lewis, craft business, creative space, crafting events, DIY, sewing, scrapbookingChapters:00:00 Welcome to Cozy Craft Cottage04:33 The Origins of Cozy Craft Room12:31 Building a Community of Crafters16:17 Advice for Aspiring Craft Entrepreneurs20:33 Rapid Fire Questions and Personal Insights🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode of Quilting on the Side, Andi and Tori dive into the essential role of professional development for creatives looking to turn their hobbies into successful businesses. They discuss the importance of continuous learning, identifying personal strengths and weaknesses, and making intentional choices about growth.Andi shares insights on prioritizing self-development—filling your own cup before pouring into others—and how to strategically find professional development opportunities that truly move the needle in your business. Meanwhile, Tori emphasizes the value of focused learning, avoiding information overload, and ensuring that education leads to real action. She introduces the concept of masterminds as a way to stay accountable and foster collaborative growth.Together, they highlight the benefits of engaging in learning communities, like Patreon, and how structured planning—such as 90-day project cycles—can help entrepreneurs make the most of their development efforts. Whether you're just starting out or looking to level up, this episode provides actionable strategies to help you invest in yourself and turn your passion into a sustainable business.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Don’t Miss Out:Get your ticket to Audacious 2025 – a retreat designed for quilt business owners looking to grow their craft and business.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywords for this Episode:Professional development, training, learning, implementation, masterminds, accountability, courses, planning, bandwidth, growth, quilting, online courses, community engagement, side hustle, craft business, beginner mindset, skills improvement🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailIn this episode, Andi and Tori chat with Kaye from Oh Kaye Quilting about her incredible journey from a casual quilter to a thriving entrepreneur in the quilting industry.Kaye shares how her passion for quilting blossomed into a successful business, offering insights into accidental entrepreneurship, the importance of community, and her multifaceted roles in the quilting world. From teaching and launching her Pro Stitcher course to diving into product creation, Kaye’s story is full of inspiration and actionable advice.Whether you're a seasoned quilter, a creative entrepreneur, or simply curious about the quilting world, this episode will leave you inspired and motivated to pursue your own creative journey.👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.📌 Connect with Kaye:🌐 Visit Oh Kaye Quilting to explore her courses, products, and more.💌 Follow us on Instagram for behind-the-scenes and podcast updates.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Don’t Miss Out:Get your ticket to Audacious 2025 – a retreat designed for quilt business owners looking to grow their craft and business.Want More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Sign up for our weekly newsletter📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @thequiltpatchbytoriAndi Stanfield @truebluequiltsProducer:Devan Robinson @developingwithdevanKeywords for this Episode:quilting, business, creativity, community, teaching, patterns, long arm, Pro Stitcher, education, entrepreneurshipChapters:00:00 Introduction to Quilting Journeys01:51 Kaye's Quilting Beginnings03:59 Transitioning to a Quilting Business06:00 Diverse Roles in Quilting08:28 Developing Educational Courses11:14 Creating Physical Products14:39 The Importance of Community and Learning15:36 Navigating Business Knowledge17:32 Traveling as a Quilting Educator20:59 Marketing Patterns and Projects23:22 Exploring Creative Projects25:01 Finding Your Niche in Quilting27:47 Balancing Passion and Business30:37 Advice for Beginner Quilters31:38 Finding Your Creative Path34:46 Building an Online Presence36:09 Exciting Future Endeavors37:23 The Joy of Teaching40:46 EmotiSupport the showIf you want more support with your quilting business, make sure to hit follow.

Send us Fan MailWelcome back to Quilting on the Side! Season 4 is here, and Andi and Tori are kicking off the new year with an inspiring conversation about reflection, planning, and the power of community in the quilting world. This episode is packed with practical insights for quilters, makers, and small business owners alike!What You’ll Learn in This Episode:Reflections and Goals for the New Year – Andi and Tori share their personal challenges and wins, setting the stage for 2025.The Power of Reflection in Planning – Learn how looking back can guide you toward more intentional and productive planning.Key Themes for 2025 – Dive into the concepts shaping their business and creative priorities for the upcoming year.Building Community Through Collaboration – Discover the value of connection and partnership within the quilting business.Exciting In-Person Event Announcement – Get the details on their Audacious Retreat, a one-of-a-kind event designed to help quilting businesses thrive!Resources Mentioned in the Episode:Quilting on Video Discord Server: Join the conversation with fellow quilters and makers in our vibrant online community! Email Andi ([email protected]) for a link to Discord.Maker’s Yearbook: Stay organized and inspired with the ultimate calendar and planner for makers! Get your copy here.Audacious Retreat: Ready to level up your quilting business? Check out the details of this transformative in-person event! Learn more here.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.Keywords for this Episode:quilting, planning, organization, reflection, community, business retreat, digital marketing, productivity, podcast, craftingChapters:00:00 Welcome to Season Four01:27 New Year Reflections and Goals06:22 Power of Reflection in Planning11:36 Identifying Key Themes for 202513:54 Community and Collaboration in Quilting21:34 Audacious In-Person Event DetailsJoin us as we embark on another year of growth, creativity, and community! Don’t forget to subscribe, share this episode with your quilting friends, and leave a review on your favorite podcast platform.Happy quilting!Support the showIf you want more support with your quilting business, make sure to hit follow.