Real Fabulous Marketing

Once seen as an easy way to make a passive income, have online courses become a thing of the past with AI? In this episode, I'm digging into how the online course industry has shifted dramatically — and what we can do as creators to adapt.I take you back through the rise of online courses, from my early days of unlisted YouTube videos and PowerPoint walkthroughs to the proliferation of platforms like Teachable, Kajabi, and Thinkific.With course completion rates sitting at just 3–6%, the promise of passive income rarely matched reality for most of us. And then came AI. When tools like ChatGPT can summarise an entire course sales page in seconds for free, the traditional "gated expertise" model just doesn't hold up the way it once did and what your options are in the future.In this episode I cover:Why the classic $997 course with 55 videos and 37 worksheets has had its dayThe growing value of community, personalisation, and accountability over content aloneHow certification-backed courses continue to grow and why I'm still running ads in that spaceUsing tools like Chatbase, Voiceflow, or Botpress to turn your existing course content into an AI-powered botThe platform Skool as a space for community-led learningWhy showing up as yourself is your biggest competitive advantage in an AI-driven worldWant to get in touch? Reach out http://mirandaivey.com/contactOr send me a message https://www.instagram.com/mirandaiveymedia

In this episode of Real Fabulous Marketing, we dive into what the Netflix dating show Love Is Blind can unexpectedly teach us about marketing strategy.We look at how going in with rigid preconceived ideas about your customers, your offers, and what people want, can hold your business back from finding its "perfect match."Tune in to learn how co-design can open your eyes to what your customers actually want, and how a simple conversation with five people could transform your next offer.[Timeline Summary][0:00] - Why Miranda accidentally deleted the first recording (and hit record again anyway!)[1:15] - How Love Is Blind works — and why it's a surprisingly good business metaphor[3:20] - The danger of preconceived ideas: Miranda's workshop launch lesson[5:10] - What is co-design and why it's a game-changer for small business marketing[7:45] - The macramé business story: white beads, hot pink, and eating humble pie[10:30] - The 4 questions to ask your customers that will unlock real insights[13:00] - Why the couples who make it on Love Is Blind are your best business role modelsLinks & Resources:Join Miranda's upcoming events → mirandaivey.comFollow Miranda on Instagram → @mirandaiveymediaLoved this episode? Don't forget to rate, follow, share, and review the podcast.It helps me reach more fabulous people like you!Until next time — stay bold, stay visible, and of course, stay fabulous 🙌

I am so excited to be back behind the mic and what better way to return than by declaring 2026 the Year of the Badass Business Woman. With the shift into the Year of the Fire Horse, there’s this undeniable energy of stepping up, stepping forward, and stepping fully into who we’re meant to be. If you’re a woman over 40 running your own business—especially here in Australia—this episode is your rally cry.We’re talking about what it really means to be “badass” , how sustainability is overtaking scalability in business, and why setting unapologetic boundaries might just be your biggest power move this year. This isn’t about hustling harder. It’s about being tough, uncompromising, knowing your values and maybe just a little intimidating in the best possible way.Press play if you’re ready to stop playing small, stop putting up with low rates or crappy clients, and start running your business your way.[2:18] – What “badass” actually means (and why I love this definition for us in 2026).[5:40] – Women over 40 in business: why this phase of life is a powerful reckoning—and an opportunity.[10:12] – Sustainability vs. scalability: why “hockey stick growth” isn’t the only path to success.[15:27] – Deciding what you want (not what Instagram, your peers, or your past self wanted).[19:44] – Values: bold, underlined, double-italicised—why clarity here changes everything.[23:08] – Boundaries, burnout, and why stopping my podcast last year was actually an act of badassery.[30:31] – My roller derby story and what it taught me about lifting other women upThe Mighty Micro Business Self Check-In – Download your self-check tool to reflect on where you’re at and where you’re heading.Connect with me on Instagram: @mirandaiveymediaIf this episode lit a fire in you (hello, Fire Horse energy 🔥), I’d be so grateful if you followed, rated, shared, and left a review of Real Fabulous Marketing. It helps more fabulous women in business find this space—and step into their own badass era.Until next time, stay fabulous.

In this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business. We look at how using AI tools can lead to laziness and complacency if not handled correctly. Tune in to learn how to effectively integrate ChatGPT into your business strategy without losing the fabulous essence that makes you unique.00:00 Introduction to Real Fabulous Marketing00:17 The Downside of Relying on Chat GPT05:57 The Importance of Planning08:33 Three Key Strategies for Business Success16:07 Upcoming Opportunities and Final ThoughtsCheck out Jade Warne's Small Business Growth Club on Instagram @smallbusinessgrowthclubMiranda Ivey Upcoming Events

Hey fabulous people! In this episode, I take you behind the scenes of a big shift in my business and talk about what it really takes to make sales daily. I'm moving away from ads coaching and leaning fully into marketing strategy and mindset, and if you've ever tried doing something new you'll know the anxiety and fear that can happen. In this episode I talk about getting into the right energy and tracking your progress can completely transform your sales results. This episode is packed with practical advice for tapping into your existing network, running lean experiments, and building systems that keep your business moving forward without burning you out.Whether you're in a bit of a slump or just ready to uplevel, this one's for you.[Timeline Summary][1:02] - Why I’m winding down my ads coaching program and shifting to marketing mindset[3:00] - How industry changes (AI, tariffs, supply issues) affect your energy and sales[5:12] - Why strangers on the internet won’t save your business—and who will[6:58] - The untapped power of your inbox: reconnecting with warm leads[8:45] - Selling as service: a mindset shift that changes everything[10:27] - The secret to energizing your offers and making them irresistible[12:11] - How to track proposals and build momentum with low-cost offers[14:42] - Running ads as an experiment (instead of posting endlessly!)[16:35] - Why consistency, connection, and clarity are the real sales strategiesLinks & Resources:Join my upcoming Making Sales Daily workshop on September 12 — get your strategy sorted.Grab my book No One Wants to Buy Your Stuff on Amazon — available in eBook and printLoved this episode? Don’t forget to rate, follow, share, and review the podcast. It helps me reach more fabulous people like you! Until next time — stay bold, stay visible, and of course, stay fabulous 🙌

Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas?Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time to start planning for the end of the year. Whether you've been feeling like 2025 is creeping up fast or you're just catching your breath after a whirlwind few months, this episode is here to help you reset—without feeling like you're starting over.We talk all things planning, pacing, and prepping for Christmas (don't freak out!) I’m sharing stories, honest reflections, and practical ways to take small steps now that will have a big impact later. Whether you want to launch something new or simply wrap the year feeling proud and aligned, I’ve got some juicy ideas to help you finish strong—and maybe even feel fabulous while you’re at it.⏰ Timeline Summary[0:55] - Why I’ve been MIA and what I’ve been up to behind the scenes[4:38] - Adding in new commitments—and realizing I had to let some things go[7:40] - Is it too early to talk about Christmas? Why forward-thinking is key[12:15] - Planning launches and promotions with December in mind[16:44] - What to do if you're feeling burned out or behind[22:06] - A powerful reminder: Everything has a flow-on effect[26:55] - Planting seeds for next year and testing new ideas now[33:20] - My gym journey and how it mirrors new business habits[39:10] - Online events, small offers, and how to finish 2025 strong[43:05] - Upcoming masterclass on making daily digital product sales[45:11] - Grab your calendar: What do you want to do before Christmas?🔗 Links & ResourcesFree Guide – Love It Before You Launch It: Download hereBook a Free 30-Minute Brain Download Session: Schedule hereJoin the Masterclass (Sept 12) – Make Daily Sales While You Work, Surf, Skate or Sleep: Register hereCurated With Conscience – Ethical hampers for corporate gifting: Visit Website

Welcome to a slightly noisy but very real episode of Real Fabulous Marketing! Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for.In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on! I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else).If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now.Highlights[1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful)[2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur6:02] – Supporting my clients through launches, video series, and webinars despite the chaos7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved)15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention17:05] – Why leading by example matters more than ever in the online business world18:25] – Follow what lights you up—and how your passion becomes your best marketing tool💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts 📧 Reach out to work with me: [email protected]🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!

In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you.I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout.🎧 Episode Timeline & Highlights[0:00] - Why trying to be everywhere all at once is making your marketing harder, not better[1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025[3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily)[5:10] - What I mean by a “linchpin” platform and why you need one[6:55] - Building trust through consistency (yes, even if it’s just one email a week!)[9:20] - Real examples of how to repurpose one piece of content across multiple platforms[10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause[12:30] - Joy-driven marketing: how to find what platform feels good for you[14:15] - Why choosing just one platform might actually help you grow faster[15:45] - Creating content that connects instead of just adding to the noise[18:10] - How to grow your business one human at a time—with clarity and confidenceBook: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on AmazonRelated Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketingEmail Me: [email protected] – Let me know how your marketing is feeling and if you’re ready to simplifyWaitlist: One Amazing Ad – Join the waitlist for my ad coaching program

In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good.[2:05] – The real reason your message isn’t landing (and how your X factor changes that)[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear[12:45] – The power of combining two unique things to create something unforgettable[18:20] – How to use your own experiences and personality to make your marketing easier[24:15] – A simple exercise to uncover your X factor (and start using it today)[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitableFollow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/Check out Pattiegonia: https://www.instagram.com/pattiegonia/Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/

If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you. I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers. Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity.Episode Highlights[2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)[6:45] – The first workshop title fail & what I learned about naming offers[10:30] – The surprising way a mistake led me to improve my second workshop[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)[22:20] – Why information is cheap, but personalization and transformation are priceless[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)[35:40] – The power of iteration—how testing and tweaking leads to better resultsGrab the recording of The $27 Workshop Experiment: mirandaivey.com/workshopsConnect with me on Instagram: @mirandaiveymedia

Yes, you heard that right! But here’s the catch—you actually have to put it out into the world instead of just thinking about it.So many business owners—coaches, therapists, creatives, and professionals—get stuck in the cycle of working hard to pay the bills while daydreaming about their next big idea. But fear of failure, perfectionism, and overthinking stop them from taking action. Sound familiar? In this episode, I’m breaking down how to shift your mindset, embrace experimentation, and take small, strategic steps that can lead to big wins. Plus, I’m diving into why low-cost workshop experiments are the marketing strategy I’m doubling down on in 2025. If you’re ready to stop hesitating and start testing your way to success, this episode is for you![1:32] – The million-dollar idea trap: Why we get stuck thinking instead of doing[5:45] – The power of experimentation: Lessons from famous inventors[10:28] – Why business owners fear running ads (and why it’s all just a test)[14:15] – Social media, ads, and marketing—all experiments in disguise[19:45] – Free webinars vs. mini courses vs. low-cost live workshops[27:22] – The workshop strategy: How to test, tweak, and turn ideas into income[35:10] – Why the tiniest adjustments can make or break your next big success Join my $27 Workshop Experiment! Learn how to run low-cost live workshops that get results. Happening March 14th—sign up here:Links & Resources https://mirandaivey.com/workshops/

We’re diving into one of my absolute favourite topics—real fabulous email marketing.If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash. But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valuable, and effortless part of your business.We’re talking about why so many people struggle to hit send, the real reasons behind email marketing procrastination (yes, we’re calling them out!), and how to create a simple process that ensures you actually email your list. Plus, I’ll share why unsubscribes are not the enemy, how to come up with content ideas before you sit down to write, and the magic of storytelling to keep your audience engaged. If email marketing has felt overwhelming, boring, or just plain hard, this episode will change the way you think about it—forever.[02:10] - The painful truth about running ads but never emailing your list (aka the fastest way to waste money)[05:45] - The cycle of not sending emails—why you keep putting it off and how to break the habit[12:30] - Why unsubscribes should not stop you from emailing your list (seriously, let them go!)[18:55] - The biggest mistake people make with email marketing (and how to avoid it)[23:15] - How to build a simple, repeatable email marketing process (spoiler alert: it starts with picking a weekly email day!)[30:40] - The power of storytelling in emails—why sharing real, specific experiences keeps your readers hooked[38:20] - The key to making email writing so easy that you actually look forward to it Connect with me & share your email opt-in: mirandaivey.com or @mirandaiveymedia Check out the storytelling podcast The MothYour new email marketing process starts today! If this episode gave you the push you needed, share it with a friend who needs some email marketing motivation. And if you loved it, leave a review on Apple or Spotify to help more small businesses become real fabulous at marketing.Until next time—stay fabulous! 🎉

In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many businesses. You'll hear me share personal insights and strategies on how to make email marketing your most powerful and authentic marketing tool, even if you think your email list is small or stale.Join me as I chat about the value of meaningful connection over flashy trends, why regular emailing leads directly to more sales, and how treating your email subscribers like valued pen pals can transform your business. Plus, I'll share some surprising, heartfelt stories about how emails can even strengthen friendships. It's time to rethink email and make 2025 your most connected year yet.Timeline Summary[00:00] - Reflecting on a relaxed start to 2025 and my thoughts on unexpected political and social media changes.[03:00] - Observing how political alliances may influence social media, prompting people to leave platforms like Facebook and Instagram.[05:00] - Why I'm shifting my focus to email marketing and why you should too.[07:00] - Busting common myths about emailing your list: more emails can mean more sales.[10:00] - Reimagining emails as personal letters instead of junk mail: how this changes your approach.[15:00] - How a recent playful email about Wordle led to deeper connections and surprising feedback.[19:00] - Encouraging you to lean into your uniqueness, even in your emails, to truly stand out in a digital world.Links & Resources Join my upcoming workshop: mirandaivey.com/workshopsYou'd be extra fabulous if you shared this with someone who needs it!If you've enjoyed this episode, don't forget to rate, follow, share, and review the podcast—it truly means the world to me! Let's stay connected, fabulous, and always keep our marketing real. See you next time!

In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar! If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid advertising could work for your business, this episode is packed with actionable steps to help you turn cold leads into loyal clients. I’ll guide you through why lead magnets are essential, what makes them work, and how to create an engaging thank-you page that builds instant rapport with new subscribers. You’ll also learn about my “One Amazing Ad” strategy, designed to simplify the ad creation process and amplify your business growth. Episode Highlights: [10:23] - Common mistakes with lead generation strategies [16:18] - Why your lead magnet must solve a specific problem [24:44] - How to create a compelling thank-you page and why it matters [37:36] - Calling out your ideal client in ads to make an immediate connection [49:25] - Common budget questions for ads and setting realistic expectations Links & Resources: Access my free TopicTool GPT for Lead magnet ideas Learn more about my One Amazing Ad course for lead generation and ad creation - special offer on now!

In this episode of Real Fabulous Marketing, we’re diving into one of the most powerful tools for online businesses—Meta Pixel! Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel. In this episode, I'll explain how this little piece of code works, how it syncs seamlessly with ecommerce, and the important actions you can track, like visitors, leads, and purchases. We’ll also explore why it’s crucial to ensure your Meta Pixel is installed correctly and how you can verify this using the free Meta Pixel Helper. Listen in to discover how Meta Pixel can help you fine-tune your marketing strategies down to the cent and optimise your ecommerce business. Summary: What is Meta Pixel and how it has so many names The key types of actions you can track with Meta Pixel: visitors, leads, and more. How Meta Pixel syncs perfectly with ecommerce platforms & course shopping carts The level of detail you can track, including purchases down to the cent, excluding Why it’s important to make sure you have Meta Pixel installed correctly How to use the free Meta Pixel Helper to confirm your installation Links & Resources: Meta Pixel Helper – A free tool to check if your Meta Pixel is set up correctly How to install your Meta Pixel - step by step blog Lead Form Magic - No Pixel installation required! One Amazing Ad Waitlist

In this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram. This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and boost your revenue. Curious about how this works and how you can set it up in under an hour? You’re in the right place! Whether you're prepping for Black Friday or looking for ways to stay ahead in your marketing game, this episode is full of strategies that will help you make the most out of your email list. Episode Highlights: Growing your e-commerce email list ahead of major sales events The power of lead form ads for email marketing How to set up lead form campaigns without asking users to leave social media Creating irresistible offers to increase conversions Real-world examples of how businesses are using these strategies successfully Preparing for Black Friday and other key sales periods Links & Resources: Lead Form Magic Course - Get it for just $19! Follow Miranda on Instagram: @MirandaIveyMedia If you enjoyed this episode, don’t forget to rate, follow, and share it with your fellow e-commerce entrepreneurs! Stay fabulous!

In this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time. Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams. We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting out or looking to scale, Jodie’s insights into e-commerce, social media strategies, and Facebook ads are invaluable. Tune in to hear Jodie share her journey, tips on balancing creativity with business acumen, and actionable advice for making your online store stand out in a crowded market. Plus, learn why Jodie swears by Advantage+ Shopping Campaigns and how lo-fi, authentic content can outperform glossy photo shoots. Timeline Summary: [00:00] - Introduction to Jodie Minto and her entrepreneurial journey from corporate life in Dubai to creating a successful fashion brand. [01:10] - The challenges of translating a passion for products into profitable sales. [02:50] - Comparing the difficulties of selling physical products versus online courses. [09:00] - The importance of market stalls for testing products and gathering customer feedback. [19:30] - Why showing up on social media is crucial for e-commerce success, and how to do it effectively. [25:45] - Deep dive into Facebook ads: What works now and how to optimize your ad spend. [34:10] - Future trends in e-commerce and digital marketing, including the shift towards more automated ad strategies. [39:45] - Jodie shares what she does for fun! Links & Resources: Jodie Minto's Website Follow Jodie on Instagram Online Store Success Podcast If you enjoyed this episode, please rate, follow, and share the podcast! Your support helps us continue to bring you valuable insights and stories. Stay fabulous!

In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders... Register for 3 Steps to Build Your List with Ads Without Wasting Your Money Check out my testimonial slider free homepage: https://mirandaivey.com/

Think you're maybe but not quite ready for Facebook ads? Listen to this episode and know for sure the 4 best reasons why you should or could run ads! In this episode I mention: Upcoming webinar: 3 steps to build Your list with Facebook Ads without wasting your money! Profitable Ads Guide

As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024. Download my Free Profitable Ads Guide Join the One Amazing Ad Wait List

Do you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own up! Mentioned in this episode: Join the One Amazing Ad Wait List The Right Objective for Profitable Ads Free Guide Hayley Carr Claire Pells - Get Paid Podcast

Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now. While you're here... Leave a Review if you've enjoyed any of the past 100 episodes! Do my Micro Business Self Check-in Check out One Amazing Ad

Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with! Tune into this episode where I cover 10 Things Every Website Needs to Make Money - from updating your footer, to testimonials and traffic. Check out Byron Search Marketing - Download my 2024 Marketing Report Book in your Coachetegy Session now Visit mirandaivey.com

Let's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses. Book a 1:1 Mentoring Session with Miranda Ivey Download my Run More Profitable Ads Free Guide

My current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps". Tune in to find out how it's going. Have you read my Marketing Report for Small Business in 2024? Download now---> https://mirandaivey.simplero.com/free-report/opt-in Leave me a review or send me a message on Instagram: https://www.instagram.com/mirandaiveymedia/

In this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!) Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still underpaid. Do the Mighty Micro Business Check-In now

What I've been up to for the past 4.5 months... Selling, buying, moving, holidays, starting school, extra dance classes and being away 4 weeks in a row, I realised I had to stop. I don't often talk too much about being a mum in business, that's because many of my clients don't have kids, or they have older kids, or step kids. I don't see it as part of my cornerstone of my brand, it's just who I am. Sometimes it comes up, sometimes it doesn't. I hope that this might help you in a time management sense so that if you've been feeling out of sorts, whether you're a "full time worker, part time hustler" or "working carer" you can get your groove back too!

I love doing Annual Reviews. They allow me to put the year to bed (so to speak) while also reflecting on the lessons I've learnt and what worked / what didn't. In this episode I split the questions between 7 reviewing 2023 and 3 questions to ask yourself before we leap into a fabulous new year! Let me know how you go! @mirandaiveymedia

How was this year? Want to make next year even better? How about Outrageously better? Then this episode is for you! Register for the How to Plan for an Outrageously Good 2024 Free Workshop

Learn why there's not a huge difference between ecommerce ads and selling your Mini Course from Facebook ads and how you can use these strategies for yourself. Going in to your Mini Course ads with eyes wide open in terms of costs will help you realise that there's more to this process than making the big bucks straight away. Register for the How to Plan for an Outrageously Good 2024 Free Workshop For Facebook Ads Training: Join the One Amazing Ad Waitlist

This is Part 2/3 of Selling a Mini Course from Facebook ads. In this episode I won't give you the magic formula to create your mini course content but I will give you so much more that relates to your messaging and marketing. Find out how niching will help sell your course (even if your course is general) and why prerequisites will help sell your course with ease. Do my Mighty Micro Business Self Check-In: ⁠https://mirandaivey.com/micro⁠ Find me on Instagram ⁠@mirandaiveymedia

This is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business. Do my Mighty Micro Business Self Check-In: ⁠https://mirandaivey.com/micro⁠ Find me on Instagram ⁠@mirandaiveymedia

First up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about your brand, and how different elements in your background and foreground can help convey your story. I also discuss the different places and image types you'll need in your business from your website to social media to Facebook ads. Find out more about Kate Nutt Photographer Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro Find me on Instagram @mirandaiveymedia

Exploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me. Do you own Free Human Design Chart here: https://www.mybodygraph.com/ Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/ Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro

When your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of Australia's top Human Design Specialists and in this episode she shares how the 5 different types operate and how you can use it to help stop those niggling doubts and truly step into the light. Do you own Free Human Design Chart here: https://www.mybodygraph.com/ Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/ Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro

Everyone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024. Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session Running ads? Download your Free Copywriting Guide for Health Professionals Micro Business Owner who wants your marketing mojo back? Do the Self Check-In now

Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share before you even consider them! Mentioned in this episode: Episode #72 Talking Lead Generation with Angela Ponsford Mighty Micro Business Self Check-In Want a marketing strategy for a new business venture? Book your Profitable Offer call with me here.

Wondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market. Do my Micro Business Self Coaching Check In >>> mirandaivey.com/micro

Running your own business and working for yourself is the ultimate step into time freedom... or is it? When you can set your own hours it can be hard to move beyond the conditioning of being at your desk from 9 - 5 every day. After working for myself for 9 years now, I wanted to share 7 shifts on how to use your time to do more of what you want when you work for yourself.

When we're not living or working in alignment with our values, life can start to feel heavy. The key is to figure out your values and start to share them everywhere so that you can attract your ideal clients with ease. It can be scary to niche down but isn't niching down to the absolute people that you love to work with the best thing ever? Special August Offer: Got questions about values that need clarity? Book in a complimentary clarity coaching call here: https://bit.ly/3PTa7Hn

Earlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try out this engagement experience for a month and here's the results. I almost didn't want to share this episode but thought it would be good for you to hear about what happened. Sign up to the One Amazing Ad Wait List for the next round starting in July with Pre-Course Workshop Bonuses: https://mirandaivey.lpages.co/one-amazing-ad-waitlist/

They say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your boss shoes and take some regular time out so that hopefully by tapping into your own inner wisdom, you won't be scared for too much longer. Mentioned in this episode: Free Improve Your Confidence Hypnosis Want to move beyond what's holding you back? Book in your Fabulously Unstuck Session today.

Right now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury" it can be easy to fall into the trap of "no one wants to buy from me right now" or "people can't afford it". Being a business coach who works within the fitness industry, Kellie Sanders is the perfect person to turn to answer questions that I had on how we can all navigate this challenging time, from a personal perspective and also how she helps her clients go through this. Find out more and get in touch with Kellie Sanders https://kelliesanders.com/ https://www.facebook.com/kelliesanderscoaching Want to reframe your current thinking? Check out my Dream Bigger Workshop on May 31 or book in for a 1:1 Fabulously Unstuck Session. Got an idea that you want to try before you spend hours creating it & loads of $$ on your VA putting it all online for you? Download my free Fraud to Fabulous Low Cost Workshop Guide Now

Are you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want to spend more time creating courses, or walking, or doing nothing, if you're not able to do what you want regularly, this episode is for you! Book in for Dream Bigger May Workshop Book in for a 1:1 Coaching Session with Miranda Ivey

Are you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills? In this episode I share 4 simple strategies that you can use if you're someone who is fabulous in the moment but hates the thought of having to sit down and come up with ideas on the fly. Mentioned in this episode: Fraud to Fabulous: My Low Cost Workshop Guide: https://mirandaivey.com/workshopguide Episode 57. Why now is still a good time to launch (and 5 steps to plan for your next one!) Episode 58. The Biggest Mistake Course Creators Make (and yes, it IS possible to fix this)

Lisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years. If you've ever felt "not quite right" then you will feel truly seen and heard by this honest conversation. Find out more about Lisa Corduff: https://lisacorduff.com/ Book a ticket to Harvest, her In Person events: https://lisacorduff.securechkout.com/harvest Share your thoughts on this episode & tag @mirandaiveymedia and @lisacorduff on Instagram

Its easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which includes ensuring that your post click experience actually takes people where they can do business with you and also treating humans like humans (crazy I know!) Tune in to hear me talk myself into a double negative hole! - Miranda Download the Right Objective to learn the difference between Traffic & Conversion Facebook ads once and for all - https://mirandaivey.com/the-right-objective Join my upcoming low cost workshop "What's Working Now in Facebook Ads" One Amazing Ad is now open! Join during April for extra bonuses

80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time comes to create your "conversion event" you will have everything you need! Take it further: Need guidance on adding your Facebook Tracking Pixel? Head to https://bit.ly/mi-pixel Want my Right Objective Traffic & Conversion ad guide? https://mirandaivey.com/the-right-objective Want to jump into ONE AMAZING AD? Head here: https://mirandaivey.com/amazing-ad

This is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you? Upcoming workshop - Unlock the Power of Your Lead Magnet on 30 March, 2023. Want to know the best type of ads to run for lead generation? - Download The Right Objective Find Miranda Ivey online: https://mirandaivey.com/

Angela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you! Mentioned in the episode: Book for my Unlock the Power of Your Lead Magnet Workshop  Lead generation ideas from Hubspot  Quiz software Lead Quizzes Contact Angela Ponsford: https://twitter.com/dottimedia Say hello to Miranda Ivey