PODCAST · business
The Beehive Product Launch Show
by Alisa Ivory Smith brings you t
Alisa Ivory Smith interviews inspiring female entrepreneurs around the world...
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67: Kara Goldin Launched Hint Water
Kara Goldin is on a mission to keep the world healthy and hydrated. She created Hint, Inc., a successful line of water flavored with natural fruit oils and essences. During our conversation, we discussed how Kara defied conventional wisdom in the beverage industry by launching her first product line without many ingredients that are considered industry standards. Kara also talked about the importance of engagement through storytelling as a way to help others understand her brand's relevance.
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66: Kristen Ley Launched Thimblepress
Since dressing up as an artist for her kindergarten career day, Kristen Ley has known what her future profession was meant to be. Even at that early age, she knew what creating art and beautiful things meant. Both her grandmothers were avid seamstresses and craft gurus, so they are a huge part of who she is today and she continues to honor them in her work. After completing AP art classes, Kristen went on to Mississippi State University and did not hesitate on choosing art as her major, with an emphasis in graphic design and minor in marketing. After graduation in 2007, she opened up a successful art and design business called Cultigraphic Creative® with fellow MSU classmate Catherine Yerger. In 2011, curiosity got the best of Kristen and she purchased a 1925 10 x 15 Chandler + Price from Lexington, KY and hauled it all the way back to Mississippi. With the press acquired, she decided to open up Thimblepress®. The name was derived from her childhood, now continued on to adulthood, collection of thimbles from her travels. Every time she traveled to a new state, she got a thimble to mark her visit. She still keeps her collection in old letterpress type drawers in her dining room. Kristen hopes to make Thimblepress a reflection of her life, love of her family, and her favorite places in the world; one of them being Mississippi.
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65: Chrissa McFarlane launched Patientory
Chrissa McFarlane is passionate about creating cutting-edge products that lead to global transformation of healthcare delivery. She launched Patientory, an online platform that connects patients with their doctors, caregivers and a community of individuals with similar health concerns. Chrissa saw the need in the marketplace for more personalized care and she decided to act. Our conversation was very informative.
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64: Umaimah Mendhro Created a Global Product Launch Platform
Umaimah Mendhro started her company with a strong belief that fashion could be responsible and accessible. She is the founder and CEO of VIDA, a global platform that brings together creatives and manufacturers from around the world to create unique, original, art inspired apparel and accessories. Umaimah grew up with a deep passion for fashion and design and a drive to make a difference in the world. Today, she uses her global platform to launch products that are made responsibly and that help break the chain of poverty in the world of fashion.
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63: Shunta Grant Launched Because of Zoe Designs
Shunta Grant is a lawyer turned entrepreneur. She created Because of Zoe Designs out of her own need to give her daughter unique hair bows and headbands. Sold both online and in retail stores across the country, Because of Zoe Designs is known for its modern, colorful and well made handmade hair bows for girls. In addition to running a thriving products based business, Shunta is also a business educator, teaching creatives how to joyfully build businesses through her online teaching and her new show, the Business Life & Joy podcast. Needless to say, we had a great conversation.
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62: Loree Sandler Launches Edible Chocolate Candles
Loree Sandler was fed up with the utilitarian look of the average birthday candle. So, she decided to do something about it. She launched Let Them Eat Candles, a line of edible chocolate candles. As Loree describes them, candles are wish delivery systems and should compliment birthday cakes. Using on her creativity, enthusiasm and tenacity she was able to move beyond roadblocks so that she could successfully launch her product line.
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61: Melissa Bamberg Invented the Nodpod Eye Pillow
Melissa Bamberg spent years researching and developing The Nodpod, a weighted eye pillow designed to promote relaxation through deep pressure touch therapy. To me, the most interesting part of Melissa's journey is that she took time to figure out how to differentiate her product. She also came up with a novel solution based in science and , as a result, received a patent for her invention.
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60: Annie Haven Launched Soil Conditioner Teas
Annie Haven, a southern California rancher, brings her family legacy out of her pastures to specialty growers and home gardeners around the world. Harvested from Haven raised livestock, she processes and eco hand packages her 100% natural soil nutrient teas for the environmentally minded grower and home gardener. As a rancher, author and speaker, Annie has learned the importance of grit During our conversation, we discussed relentlessness and passion as key drivers for success. Show Notes: http://thebeehivepodcast.com/2017/05/60-annie-haven/ ?
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59: Karen the Losen Reinvents Keepsake Storage
Karla the Losen reinvented keepsake storage by launching Savor. Karla and her cofounder, Jennifer McAllister-Nevins, spent over two years researching, prototyping, designing and redesigning their product. During our conversation, we discussed about the importance of talking to the right people in order to develop the best product. For Savor, Karla and Jennifer consulted professional archivists to understand the challenges that exist with maintaining the integrity of items such as papers and photographs. Based on talking to the right people, unique product benefits incorporated into the design of the Savor products. Show Notes: http://thebeehivepodcast.com/2017/05/59-karen-the-losen/
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58: Vanessa Victoria Designs Avant Garde Fashion
Vanessa Victoria comes from a rich history of educators, scientists, craftsmen, artists and entrepreneurs. She worked with her sister to launch Nuvula, a new and exciting concept in fashion. The company started as an avant-garde experiment aimed at joining all of the arts with positive social and environmental messages coded in poetry. Their mantra: art, responsible manufacturing and true sustainability. Several years ago, I was out shopping during the Christmas holidays and I stumbled upon a line of clothing that literally stopped me in my tracks because it was so unique. I was compelled to write a note to myself that this was a brand I wanted to watch. The overall design of colors, textures and structures really spoke to me. A few months ago, I found my note and decided to reach out to Vanessa because I really wanted to know the backstory and the inspiration behind the product line. During our conversation, Vanessa and I discussed the importance of having a holistic vision and mission which permeate every step in the design and manufacturing. We also talked about how critical it is to bring your own voice to the table through product design. Show Notes: http://thebeehivepodcast.com/2017/04/58-vanessa-victoria/
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57: Denise Stern on Sleep Empowerment
Denise Stern is a serial entrepreneur who saw a need for quality newborn care after the birth of her twins. She leads an elite team of Baby Nurses (RN’s & LPN’s), Newborn Care Providers and Multiple’s Specialists that provides evidence based education to new parents and they provide nurturing care to newborns. Let Mommy Sleep is built on the idea that families can thrive when parents are able to sleep at night. Denise has a become both a standard bearer and a change maker in her industry. By allowing parents sleep at night, families can thrive during their day. We discussed the keys to becoming an empowered woman. With regard to creating a new product or service, a key takeaway for this episode is that inspiration can be drawn from investigating those transitional points in life that create new or surprising needs. Once you have this outlined, start brainstorming on unique ways to meet those needs. Her Philosophy Starting a company is like eating glass and staring into the abyss.' You have to do lots of things you don't like. ~Elon Musk The first one through the door gets the bloodiest. Her Advice to Aspiring Female Entrepreneurs Lead by example. Hire an awesome staff and highlight them as excellent role models when you can. Do the boring stuff first. Links www.letmommysleep.com Join us on Facebook
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56: Leslie Pierson Launched Good Hangups
Leslie Pierson is passionate about solving life's challenges through product design. She created and launched The Good Hangups Reusable Magnetic Hanging System. During our conversation, we discussed manufacturing challenges as well as lessons learned about crowdfunding through Kickstarter.
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55: Molly Gordon on Mindset Mastery
Molly Gordon is a Master Certified Coach known for her creativity, humor, and commitment to helping clients get off the merry-go-round of serial self-improvement and into the slipstream of infinite possibility. Her current focus is helping men and women who are working on large scale world problems ranging from climate change to hunger to terrorism, helping them to tap into the creativity, resilience, courage, and wisdom they need to keep up the good work without burnout. During our conversation, we discussed Molly’s journey to becoming a coach. We also talked about getting into the right mindset so that we can achieve our objectives. Her Philosophy Out beyond right and wrong there is a field and I will meet you there. ~Rumi Her Advice to Aspiring Female Entrepreneurs Just try it. Links http://shaboominc.com/ Join us on Facebook
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54: Katie Everds Launched a Very Smart Tillow
Katie Everds is passionate about the outdoors and created the product she always needed but could never find. She developed and launched The Tillow, a large beach towel combined with a pillow and waterproof storage, to simplify the lives of beach and pool goers. During our conversation, we discussed strategies for working with manufacturers. We also talked about how to create a successful Kickstarter campaign.
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53: Full Service Apparel Design with Jenny Mae Miller and Kristine Carlton
Jenny Mae Miller and Kristine Carlton started their business as pioneering spirits, right out of technical design school. Through their company, Sewn Product Services, they operate as product developers and production managers servicing the apparel, soft goods, and wearable technologies industries. Our conversation focuses on service development and highlights the idea of thinking beyond the immediate needs of your customer. The key question is, "What adjacent services can you create that will minimize your client's overall hassles?"
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52: Maryon Attwood Creates Oven to Table Ceramics: Sherrill Mossee Reimagines Tote Bags
Maryon Attwood is a studio artist who co-founded Cook On Clay ceramics. She creates specially formulated oven to table platters that withstand thermal shock and can be used safely in the oven, as well as for serving and presentation. During our conversation Maryon emphasized the importance of quality and introduced the idea that excellence cannot be separated from consumer expectations. Her Philosophy Returning people to the table... as part of the farm to table movement. Her Advice to Aspiring Female Entrepreneurs If you just do what you know and you believe in what you're doing, things will be okay at the end of the day. In the first years, it can be very challenging. You have to be courageous. You have to be willing to take risks. You have to be smart. You have to be thrifty when it counts. Determination is very important. Go for it! It's great to be your own boss. Do it while you're young! Links http://www.cookonclay.com Join us on Facebook
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51: Sherrill Mosee Reimagines Tote Bags
Sherrill Mosee set out to create an organizational fashion bag for busy women. As a result, she designed and invented MinkeeBlue totes. Like many women, she often carried two or three bags to work. Sherrill came up with a novel design that facilitates consolidation of everything into one bag. As a result, she has been awarded a patent for her invention. The idea of creating and launching a product can be very intimidating at first. There are many challenges that must be overcome. During our conversation, we discussed the obstacles that Sherrill faced throughout her journey and she provides some great insight on creating solutions through networking.
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Michelle Moy Modernizes with Up Dog Toys
Michelle Moy is the Co-Founder and CEO of Up Dog Toys. She and her team make functional, cool, modern dog toys for the design savvy pup and owner. Michelle works full time alongside her husband and Co-Founder/CMO, Billy Shih. Her favorite co-worker though is her corgi, Odin, who was the main inspiration for starting Up Dog Toys. Michelle and team started out as a successfully funded Kickstarter in Fall of 2014 and have been growing as a small independent company since. They are continuing to produce more colors of their first toy, The Odin, and will be expanding their line soon. In our conversation, we discuss the many fears that can arise and how important it is to get past those fears when starting a new venture.
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49: Vanessa Chan Designs Tangle Free, Stylish Headphones
Vanessa Chan is an entrepreneur, consultant and angel investor. She is also co-founder of re.design, a company that brings consumer product innovations to market. Vanessa's first product is, tangle-free & stylish headphones, called Loopit. The launch included a very successful Kickstarter campaign. Loopit has been featured in such places as The Today Show’s Next Big Thing and QVC. Vanessa has a B.S.E. from Penn (class of 1994) and a Ph.D. from MIT, both in Materials Science & Engineering. Vanessa's product idea fills a great need, is innovative and yet was inspired by the combination of two ordinary items. What other needs can be filled by combining two unrelated things? This is a good question to consider for those who are trying to create new products or services.
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48: Cyndi Prince Created LooHoo Wool Dryer Balls
Cyndi Prince is the founder of LooHoo, LLC, a Maine-based company. She created LooHoo Wool Dryer Balls, which are reusable, energy-saving alternatives to dryer sheets. The product was designed specifically for those who are concerned about protecting both their family’s health and the environment. Cyndi has been awarded a SPANX by Sara Blakely "Leg Up" Promotion, was selected as the SBA Business Award and was a recipient of the Eileen Fisher Woman-Owned Business Grant. Cyndi's journey is really interesting. She created her product based on a need that she discovered during a transitional time in her life. There's a really important lesson to be learned here. New product or service ideas can be discovered by asking two simple questions: 1) What needs arise as a result of transition in life; and 2) are there compelling and innovative ways to solve those needs through a product or service? Her Philosophy Build an incredible team. Surround yourself with amazing people. Her Advice to Aspiring Female Entrepreneurs Just start. Keep going for it no matter how many road blocks you hit. Ask questions. People are out there to help. You just have to ask the right questions. Keep asking and keep knocking on doors. Focus on sales and get a lot of practice selling things. This is crucial , especially with product based businesses.
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47: Vanessa Ellingson Created Mobi, an Educational Math Game
Vanessa Ellingson is a former professional basketball player, turned Chiropractor turned entrepreneur. She is also the CEO and Co-Founder of the company Möbi Games Inc. Mobi is afast paced tile game that helps others learn and apply basic math skills. I wanted to learn more about Vanessa's overall approach to creating her brand. Her Philosophy “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” ~Mark Twain You can either manage hiccups with a smile on your face or you can let them frustrate you. Since I know this is where I want to be, it's easier to get through the ups and downs. Her Advice to Aspiring Female Entrepreneurs Fear is just forward thinking. So, if you can just be in the day to day, there's really nothing to fear. You just have to give a little bit more each day knowing that it will be fine. Find your support system. Have a good idea. Don't launch a terrible idea. Links playmobi.com Join us on Facebook
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46: Anna Marie Stauss Empowers Women Through Product Development
Anna Marie Stauss supports and organizes a woman's co-op in Calcutta, India. Anna Marie is a true socialpreneur which means that she she designed her business to help the world, both environmentally and financially. I wanted to talk to Anna Marie to find out more about how she was able to bring to launch her product idea based on having a positive positively impact in the lives of women in another country. Our conversation was enlightening, inspiring and thought provoking. The work that she and her team is doing to empower women through business goes beyond extraordinary. Here's a personal note to The Beehive from Anna Marie... In gratitude I introduce myself to all of you, I'm Anna Marie Stauss, CEO of Sinko Corp. We are a very small women owned business working with a women's Co-op that we support, and organize in the slum areas of Calcutta, India. We now work with 3 locations and 432 women but are expanding to 4 more areas and hope to provide over 630 women a dignified way to earn a living from home by January 2017. Our products are all handcrafted out of organic cotton and jute for the home. We have a 3 prong mission: to provide flexible/low tech work for women in desperate need to earn; to provide a durable, reusable, biodegradable and organic alternatives to plastic housewares; and to reduce landfill that grows daily as we replace our household products. Her Philosophy If I don't quit, I won't fail. Her Advice to Aspiring Female Entrepreneurs Think it through. When it's hard, if it's something you're not in love with, you'll walk away and then you'll fail. If you really believe in it, then you'll stick with it. Links Toockies.com Join us on Facebook
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45: Ianthe Mauro Makes Objects with Purpose
Ianthe Mauro has high standards in both and quality. She created Objects With Purpose candles to deliver a non-toxic sophisticated and conscientious experience to others. We discussed her approach to candle-making in great detail. Her Philosophy Share light and keep things clean and light. Remove mental blocks by figuring out how to make things work on a practical level. Her Advice to Aspiring Female Entrepreneurs Talk about your ideas to everyone you come in contact with. Start to get feedback. Make it real by talking about it first. Come up with your word(s) - what is your bigger reason, the reason that you're doing what you're doing? Allow yourself to take risks. Once you figure out what you want to do and you talk about it, try things even before you're an expert. Take action. Links http://objectswithpurpose.com/
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44: Tippy Tippens Makes Goods That Matter
Tippy Tippens is the Founder and Chief Eternal Optimist at Goods that Matter. She is also a social entrepreneur, designer, gandhiwarmer, and she's passionate about building sustainable growth. Tippy does this by making the objects that we live with work for us instead of against us and ultimately wishing to contribute to greater happiness. I wanted to learn more about Tippy's approach as a social entrepreneur. During our conversation, we talked about how to create products that have a positive impact on society. Her Philosophy Design for good. Make sure that the work is doing good, is beneficial to the environment and beneficial for the customers. Her Advice to Aspiring Female Entrepreneurs Just Start. Never give up. Ask for advice but know when to accept it. Trust your intuition when making decisions. Links http://ourgoodsmatter.com https://teuxdeux.com/ Join us on Facebook
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43: Dr. Wei-Shin Lai Creates SleepPhones®
Dr. Wei-Shin Lai, MD, is a family doctor turned entrepreneur. She has helped 600,000 people live happier, healthier, well-rested lives. When she was in private practice and struggled with her own sleep issues, Wei-Shin and her husband invented SleepPhones®, the world's first headphones designed for sleeping. I was interested in talking to Wei-Shin due to her technical background in medicine. During our conversation, she highlighted the idea that our life experiences can often inspire new solutions for old problems. We also talked creating success through team work. Her Philosophy Respect everybody. Her Advice to Aspiring Female Entrepreneurs Know yourself. Understand yourself and what motivates you or sucks your energy away. know what you're capable of, your strengths and weaknesses. Ask for help if there is something that you don't know about. Know when to fire yourself. Focus on the things that you know you're good at. Hire others to take care of the rest. Links http://www.sleepphones.com/ http://www.runphones.com/
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42: Nancie Weston Creates an Ultra Light Water Purifier
Nancie Weston is the inventor, founder and chief designer at GRAYL Inc., the maker of advanced yet stylish water filters and purifiers that allow you drink water from any source, anywhere in the world. She founded GRAYL due to her concerns about water quality and the impact of plastic from bottled water bottles on our land and oceans. Nancie had worked in sales and marketing for over 25 years and then she found her true passion product design. I wanted to talk to Nancy to better understand how she came up with such an innovative idea and also to find out how she was able to get her product manufactured. Her Philosophy Never taking "NO" for an answer. Her Advice to Aspiring Female Entrepreneurs Never take "no" for an answer. If you believe in your product, your passion and your vision, just keep going until you get someone who will listen. Don't be afraid of your weaknesses. Instead, hire people who can help. Use a subcontractor, friend, relative, volunteers, etc. Before launching your product or starting on the design process, get retailers on board. Ask them: 1) What does it take to get into your store?; 2) What do you need?; 3) Would this be a product of interest?; 4) Theoretically, if you were going to order, how many would you order? Use the retailer information (above) in your negotiations with manufacturers Be very sure of the people you are hiring. Don't just hire the first person who comes into your office. Wait until you get the right person. Believe in yourself. Understand what you like and what your vision is. Links http://www.thegrayl.com/
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41: Lisa Fetterman Brings Sous Vide Cooking Home
Lisa Fetterman is the founder and CEO of Nomiku, the first home sous vide immersion circulator machine on the market. Lisa has been featured in Wired, MAKE, and Forbes, and was named on both Forbes and Zagat Survey’s 30 Under 30 lists for her pioneering work in the food space. Lisa has worked at some of the top restaurants in the country including Babbo and Jean-Georges in New York and Saison in San Francisco. She lives in San Francisco where she and her husband-cofounder have brought manufacturing back to the states with their new Wifi-Nomiku device. I wanted to learn more about Lisa's experience in designing and launching a new device for the at home chef.
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40: Dori Ross Creates a Sweet New Product Line
Dori Ross has used her vast experience in marketing to elevate the status of maple which is a true luxury food. She has teamed up with artisan sugar makers in Vermont's Mad River Valley to create Tonewood, a line of maple based products. The sugar makers supply single-source syrup, some of which Dori sells. The rest gets delivered to a group of local Vermont artisan candy-makers, who transform the liquid staple into solid and truly unique goodies in the Tonewood line – a maple cube, maple cream and maple flakes. Dori has a very interesting approach to product development and branding and this helps her to differentiate her products in the marketplace. Her Philosophy Keep things really focused and rework things all the time to drill down. Keep it simple. Her Advice to Aspiring Female Entrepreneurs not be afraid of taking risks. Everyone just has to realize that they're not alone. It's scary for anyone that takes this job if they feel fearful. That's OK because it is a scary thing to do. jump off that cliff and and do it because you'll regret not doing it you won't regret failure because at least you took a risk. Links http://www.tonewoodmaple.com/ Join us on Facebook
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39: Candice N. Mackel Solves the PR Puzzle
Candice N. Mackel is a graduate of Morgan State University, a full time entrepreneur, owner of Candice Nicole Public Relations (CNPR) and Creator of Women Who Hustle, which is a women's organization that recently celebrated one year. She started CNPR 9 years ago and has worked with some of the top talent in music and film including Spike Lee, TI, Meek Mill, Big Boi, Tika Sumptner, Marsha Ambrosius + many more. Candice is also the VP of Marketing for the Alliance of Women in Media (DC Chapter) and the Author of "The PR Puzzle". Starting a business takes more than desire. There must also be a willingness to act. It's impressive that Candice started her PR firm right out of college and I wanted to better understand how she was able to find the courage to start a business at such a young age. Her Philosophy Always remain a student. Always have an open mind to new things. Never ever think that you know too much. Her Advice to Aspiring Female Entrepreneurs Have thick skin. If someone tells you "no", you have to keep on pressing on. Know that being an entrepreneur doesn't happen over night. It takes time to build you brand. Never give up on yourself. Always remain a student in your industry. Realize that you will always have to answer to someone, whether it's your boss or your customers/clients. Condition yourself to be able to multi-task at the beginning. Links http://www.candicenicolepr.com/ http://www.womenwhohustle.org/ Join us on Facebook
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38: Successfully Transition from Corporate with Seema Alexander
Seema Alexander is a business strategy coach who empowers purpose-driven women to make the transition from corporate life to entrepreneurship. She does this by helping her clients to maximize their credibility, productivity and profitability in business. Her business philosophy: Do what you love and do it often. Her advice to aspiring female entrepreneurs: Don't start a business just to make more money. Focus on purpose first. Have a strategic plan or blueprint in place for your business. Consider the products/services align to your market and how you will get your message out there. Invest in yourself and hire someone in a strategic capacity to help you. Build a community by creating authentic relationships with other entrepreneurs. Be mindful of what it will really take to create a business. Links http://www.seemaalexander.com/ http://www.thetransitionlab.com/
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37: Mariquel Waingarten Creates Unconventional Products and Experiences
Mariquel Waingarten has been an entrepreneur since she was 24 years old. For her first venture she created and managed a boutique hotel in Buenos Aires, Argentina, her hometown. Most recently, Mariquel is the co-founder of Hickies a new lacing technology that turns any sneaker into a slip on. She is also the co-founder of Sudacas, a company that brings South American design objects to the rest of the world. When it comes to new product development, curiosity is key. We must constantly question industry norms in order to create differentiated products and services. During our interview, Mariquel provided wonderful examples of this and I felt really inspired after listening to her speak about her journey. Her Philosophy Work with other women who have driven personalities and powerful ideas along with capabilities for management. Change something that is not done in the best way. Don't impose unfair things on your customers. Focus on details that will completely change the experience of your customer. Place yourself in the shoes of the customer and change little things that are unfair or are not done in the best way. Her Advice to Aspiring Female Entrepreneurs Take the leap of faith. Take a chance and try. Amuse yourself with what you could become. Give yourself the opportunity of being something different, of being fearless. Prove to yourself that you can do it. You deserve that chance. You deserve to give yourself that opportunity. Links https://www.hickies.com/ http://www.sudacas.com/ Join us on Facebook
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36: Emmaly Knecht Creates Eco Friendly Bags
Emmaly Knecht is the owner and designer of eba totes. Eba totes are eco friendly bags produced in LA and feature two inside compartments and a waterproof lining. Emmaly strives to create a business that promotes a better ethical standard for fashion accessories and empowerment of women in the business world. I believe that the best new product ideas solve a problem by using a unique and creative approach. Oftentimes, we know that a problem exists just from our own daily lives. However, the challenge is in figuring out how to solve the problem using your own unique voice. Emmaly has embodied this approach in her creation of Eba Totes and I wanted to learn more about her product development process. Her Philosophy Be honest with your customers. Realize that people want to know who you are. They really want to know who they're buying from. Emmaly's philosophy is based on creating something that's eco friendly and made in the U.S. Her Advice to Aspiring Female Entrepreneurs Read. There are many different tools and things that you can read to learn about business. Have a plan but know how to pivot if you needed. Be humble enough to say, "this is what my future customers would want." If you believe in something, make it happen. Consider other ways approaches. Read and figure out how others have done it. Be realistic but continue to pursue your dream. If you're starting your business as a side hustle, be well organized. Make a list if you're feeling overwhelmed. Take the time that you need to learn about the industry and how to create your product. Links http://ebatotes.com/ Join us on Facebook
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35: Cheryl McCants On How to Communicate Strategically
Cheryl McCants is a bilingual, award-winning, communication and marketing professional with more than 25 years of integrated strategic development and global crisis communication experience. Throughout her career as both strategist and spokesperson, she has worked in the educational, real estate development, retail, footwear, telecommunications, manufacturing, pharmaceutical, construction, nonprofit and media industries. She is an articulate and compelling story-teller who is passionate about business, branding and community building. Our conversation was very enlightening as Cheryl gave great details about the importance of story telling. Her Philosophy Everything will be okay in the end and if it's not okay, it's not the end. Her Advice to Aspiring Female Entrepreneurs Once you have your business plan in place, create a strategic communication plan. This will make it easier to stay focused on your business objectives. Leverage your resources. There are small business development centers across the U.S. that are federally funded and they give free or low cost services. Use your network to identify connections that can introduce you to clients. Work with other women and lift each other up so that we can all succeed together. Links http://www.eimpactconsulting.com/ Join us on Facebook
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34: Kim Ades Focuses on Emotional Resilience
Kim Ades is the president and founder of Frame of Mind Coaching and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mother of five, Kim is recognized as one of North America's foremost experts on performance through thought mastery. By using her unique process of integrating online journaling in her coaching, Kim helps her highly-driven clients to examine and shift their thinking in order to yield extraordinary results. Her Advice to Aspiring Female Entrepreneurs Start to challenge your beliefs and trade them up for something more aligned with your actual goal. When you’re faced with conflict or stressful situations, ask yourself, “What do I want and is my approach getting me there?” Links http://www.frameofmindcoaching.com/ Subscribe to the Beehive on iTunes Join us on Facebook
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33: Sarah Kunst Reinvents Fitness
?Sarah Kunst is founder and CEO of Proday, the celebrity personal training fitness app. In addition, Kunst an investor and entrepreneur who has worked at Apple, Red Bull, Chanel and Mohr Davidow Ventures. She is also a contributing editor at Marie Claire Magazine. Her philanthropic interests include Venture for America and The US State Department's Tech Women program. I wanted to talk to Sarah to learn more about the steps she took in creating a mobile app and I was also wondering how she was able to collaborate with celebrity trainers. Our conversation was very enlightening. For example, we discussed the importance of building credibility and leveraging connections in order to build a successful brand. Her Philosophy Be unimpeachably good. Be good in such a way that no one can deny it. Her Advice to Aspiring Entrepreneurs Be clear on what your bigger goal is and why you're doing what you're doing. Whenever possible how to build your company. Do this work beforehand. Don't quit your job before you start figuring out a business model or how you're going to grow your company. Spend time learning what you need to know and learning about the market. Start building out relationships and even closing deals before you quit your job. Look at your time and determine what you can devote time now to building your company. Links http://proday.co/ Subscribe to the Beehive on iTunes Join us on Facebook
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32: Jessie Ricci Transforms Cultural Artifacts
Today's Queen Bee travels the world and spends countless hours in search of beautiful objects that have cultural meaning. Jessie Ricci is a jewelry designer whose hand crafted collections are both provocative and eclectic. As an inventor, it can sometimes be difficult to find your own voice in launching new products. I'm intrigued by Jessie's creative process. She finds her inspiration through travel and culture and translates her finds into beautiful pieces that reflect her perspective as an artist. Her Philosophies Be incredibly passionate about what you're doing. Her Advice to Aspiring Entrepreneurs Put your ego aside for the creative process. Be relentless Do you homework. Find out everything about your competition and your market. Find out what your mission is and really commit to that. Everything should come from that mission. Avoid getting lost and spreading yourself out to thin by focusing on your mission. Even if others think your idea is ridiculous, realize that no idea is ridiculous. Even if it seems far-fetched, look at the idea from different angles and find a way to do it. Links http://jessicariccijewelry.com/node/476 Subscribe to the Beehive on iTunes Join us on Facebook
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31: Margaret Sinclair is a Serial Inventor and Entrepreneur
Maggie Sinclair is a serial entrepreneur who has numerous patents. She is a designer and inventor of Maggies, a powerful magnet and metal ring that is redefining the way that women wear scarves and shawls. I wanted to talk to Maggie because she has created a wide variety of products and she has a wealth of knowledge about what it takes to be successful as an entrepreneur. Maggie says, "Faced with the dilemma of how to wear a sarong, I knew that there had to be a better way to secure fabric without tying bulky knots. I decided to experiment with magnets and found that a ball magnet combined with a metal ring provided the perfect solution to replace the safety pin (invented in 1849). In December 2012 I filed for my 8th US Patent which was finally granted in April 2016." Her Philosophies Be incredibly passionate about what you're doing. Her Advice to Aspiring Entrepreneurs Plan your growth based on your income. If you have a patent, be prepared to defend it. Really know and test the product that you plan to sell and check out the demand for it. Consider how much overhead will be associated with your product (i.e., inventory space requirements, etc.); High overhead costs affect profitability Think about how long you want to be in your business and think of exit strategy. Build a good website so that people can find your product. Links www.mymaggies.com Subscribe to the Beehive on iTunes Join us on Facebook
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