The Easy Sales Meetings Podcast

PODCAST · business

The Easy Sales Meetings Podcast

Join me, John Mayfield, The Business Tech Guy, as I visit with industry experts in the real estate field, where we discuss timely topics on real estate, how to run a successful real estate brokerage, technology tips, and much more.

  1. 3

    Easy Sales Meetings - May 2026, Season Your Business

    Sometimes, it only takes a few small changes to spice up your real estate business.  Check out our latest sales meeting from Easy Sales Meetings.  If your board or association is interested in Easy Sales Meetings, have them visit www.EasySalesMeetings.com.

  2. 2

    Fair Housing in Action: Professionalism, Opportunity, and the REALTOR® Standard

    Help agents understand how fair housing impacts everyday business decisions and reinforce the REALTOR® commitment to serving all clients consistently and ethically.

  3. 1

    Winning Listings Before You Get in the Door

    This sales meeting focuses on how to position yourself as the obvious choice before you ever step into the listing appointment. Instead of “convincing” sellers to choose you, you’ll learn how to attract them by leading with value, building trust early, and shifting from a sales mindset to a service mindset. EasySalesMeetings.com 

  4. 0

    Team Up to Level Up

    Growing your business doesn’t have to be a solo journey. In this podcast, we dive into the power of teaming up with other professionals to expand your reach, strengthen your skills, and multiply your success. Learn how strategic partnerships, shared goals, and a community mindset can help you work smarter, serve clients better, and scale your business faster than you ever could alone. Listen to discover practical ways to find the right partners, build trust, and create win-win opportunities that fuel growth for everyone involved.

  5. -1

    Prune for Growth

    “Agents will identify the activities, habits, and clients that no longer produce results, and create a focused plan to eliminate those distractions so they can strengthen the core areas of their business that drive growth.”

  6. -2

    Ringing In New Business

    By the end of this 10-minute meeting, agents will be able to: Identify simple ways to stay top-of-mind with clients during December. Use three holiday-themed conversation starters to spark new listing opportunities. Build early momentum that leads to more appointments in January.

  7. -3

    “Your Best Year Yet — Plan It, Don’t Wing It!”

    Meeting Objective: To help agents understand why business planning is essential, and to guide them in creating a simple, personalized plan they can use right away.

  8. -4

    Postcard From a Friend

    To help your team share experiences and solutions for overcoming obstacles in their real estate careers. Copyright, 2025 Easy Sales Meetings.

  9. -5

    Time Wasters Sales Meeting Podcast

    To help your team members identify and list daily time wasters that contribute to a lack of productivity in the typical agent's life.

  10. -6

    REALTOR® Safety

    To help reinforce existing safety protocols and foster a culture of open communication and accountability, ensuring every team member feels empowered to prioritize their personal safety. EasySalesMeetings.com

  11. -7

    Six Fundamentals of Success

    To help your team members identify the six fundamentals to achieve success as a real estate professional. From Easy Sales Meetings.  Want to subscribe?  Contact EasySalesMeetings.com 

  12. -8

    How to Create Tiny Habits - From BJ Fogg's Book, Tiny Habits

    Meeting Objective:   To help your team members identify new ways to create positive habits for prospecting for new business.  Based on the book “Tiny Habits,” by BJ Fogg.   You can purchase the book here!   If your REALTOR Association would like to subscribe to Easy Sales Meetings, contact me today.  John Mayfield - 573-756-0077

  13. -9

    Capitalizing on International Buyer & Seller Trends in Miami

    To help Miami REALTORS® leverage current international buyer trends to generate more leads, win more listings, and increase their income in 2025.

  14. -10

    The Go Giver Mindset - Creating Lasting Success in Real Estate

    "By the end of this session, real estate professionals will understand and be able to apply the five laws of stratospheric success from The Go-Giver, including adding value, building authentic relationships, and embracing a mindset of generosity to enhance their personal brand and grow their business."

  15. -11

    "Mind Over Market: Mental Health Matters in Real Estate"

    Real estate agents often face high-pressure environments, juggling demanding clients, tight deadlines, and unpredictable markets. This constant stress can take a toll on mental health, leading to burnout and decreased productivity. Recognizing the importance of mental well-being is the first step toward creating a sustainable and fulfilling career.

  16. -12

    Mastering LinkedIn for Real Estate Success:

    By the end of this session, real estate professionals will understand how to optimize their LinkedIn profiles, effectively engage with their network, and leverage LinkedIn for lead generation and relationship-building to grow their real estate business.

  17. -13

    "Building an Inclusive Future: Fair Housing for Real Estate Professionals"

    "By the end of this session, real estate professionals will be able to identify and apply Fair Housing laws and ethical practices to prevent discrimination in real estate transactions, ensuring they provide equal opportunities and foster an inclusive environment for all clients, regardless of race, color, religion, sex, disability, familial status, or national origin."

  18. -14

    "From Seeds to Sales: Cultivating Consistent Prospecting Habits"

    Meeting Objective: Equip participants with effective prospecting strategies to consistently identify, engage, and qualify high-value prospects, thereby maintaining a robust sales pipeline and achieving sales targets.

  19. -15

    "Recruit-a-Palooza: Fueling Our Real Estate Revolution"

    "By the end of this meeting, each agent will be able to identify characteristics of new recruits, understand the recruitment process, and formulate a personalized plan for actively engaging in recruitment efforts to expand our real estate team."

  20. -16

    Little Red Book of Selling: Part II - meetings from Jeffrey Gitomer’s Book, “The Little Red Book of Selling: 12.5 Principals of Sales Greatness

    This meeting is part of a series of meetings from Jeffrey Gitomer’s Book, “The Little Red Book of Selling: 12.5 Principals of Sales Greatness,” Bard Press, Austin, TX. 

  21. -17

    10X is Easier than 2X for Real Estate Agents

    Are you working harder but only seeing incremental growth in your real estate business? In this dynamic and engaging session, we’ll explore the powerful concept from The One Thing—why aiming for 10X results is not only achievable but easier than settling for small, incremental (2X) goals. Learn how to: Break free from the cycle of "doing more" and instead focus on transformative actions that scale your business. Leverage your time, systems, and creativity to create exponential results. Identify your One Thing—the big goal that will simplify your decisions and drive your success.  

  22. -18

    Do You Have the Right G.A.S. in Your Tank?

    Introduction of Today's Meeting:  Begin the meeting by providing the following handout to your group and read the quotes for "New Beginnings" to your team. Be sure to remind your group that it's a GREAT time for "New Beginnings!"

  23. -19

    "How to Handle Objections Effectively"

    "Mastering Objection Handling: This session will focus on the LACE approach to addressing sales objections—Listen, Acknowledge, Clarify, and Explore. Learn how to effectively navigate customer concerns, strengthen rapport, and turn objections into opportunities to close deals. Real-world examples and interactive role-play will ensure that you leave with practical strategies to improve your sales conversations."

  24. -20

    "Mastering LinkedIn for Real Estate Success with Tezeta Roro: Insights from a Top New Jersey Agent"

    Join us in this insightful episode as we sit down with Tezeta Roro, a successful real estate agent, speaker, and LinkedIn specialist from New Jersey. Tezeta shares her top strategies for leveraging LinkedIn to grow your real estate business, build a professional network, and stand out in a competitive market. Whether you’re new to LinkedIn or looking to enhance your presence, Tezeta’s expert tips will help you take your career to the next level. Don’t miss this valuable conversation packed with actionable advice!   Tez is a community builder, a power connector and a real estate professional, Tez epitomizes Life by Design and has made the leap from Corporate to Real Estate while also raising 2 young boys and serving her community. Tez serves in leadership positions within the PTA community as well as in the real estate industry. She is intentional about making genuine and authentic connections as well as supporting her network in a meaningful way. In this process, she has mastered the art of networking and has documented her strategies to share with others to help them reap the benefits of authentic networking. She enjoys storytelling, jamming to reggae music in her car and quiet time alone. You can reach Tez on LinkedIn at https://www.linkedin.com/in/tezroro/

  25. -21

    The Golden Handoff - A Creative Solution for Real Estate Agents to Prosper

    The Golden Handoff - A Creative Solution for Real Estate Agents to Prosper The Golden Handoff - Great Idea for Real Estate Agents to Grow Their Businesses! With Nick Krautter, CCIM | Vice President Best Selling Author The Golden Handoff www.goldenhandoff.com SVN - Imbrie Realty 7150 SW Fir Loop, Suite 100 | Portland, OR 97223 Cell 503.901.8100 [email protected] | www.svn.com | www.svnimbrie.com   Are you currently enrolled in a pre-license real estate school in the U.S.?  If so, and you need help, subscribe to my podcast for timely tips to help you pass the real estate exam on the first attempt!   You can also download valuable study aids from my website, http://www.GlobalRealEstateSchool.com Like us on Facebook ,https://www.facebook.com/GlobalRealEstateSchool/ Subscribe to our YouTube Channel  Follow me on Instagram @realestatetechguy As always, "thank you" for listening to the podcast!

  26. -22

    The Challenger Sale

    This meeting is adapted from Matthew Dixon and Brent Adamson's book The Challenger Sale: Taking Control of the Customer Conversation.    Dixon and Adamson's book, a revered resource in the sales industry, offers unique insights into successful selling techniques, particularly in creating and delivering effective sales presentations. The 'Challenger' sales model, a key concept introduced in the book, stands out for its emphasis on teaching, tailoring, and taking control of sales conversations. Although this may be a huge paradigm shift for most sales associates, this model is designed to help you learn how to provide valuable insights, craft compelling value propositions, and deliver presentations that truly resonate with consumers.

  27. -23

    "Navigating the New Standards: Mastering Written Buyer Agreements"

    This month's sales meeting discusses how to help your agents be well-versed in the mandatory provisions for written buyer agency agreements and other important considerations, as well as how to implement these changes effectively in their practices with consumers.

  28. -24

    Podcast Interview with Chris Fleming, for East Sales Meeting

    🎙️ Welcome to the East Sales Meeting podcast! 🎧 In this episode, we're thrilled to host the incredibly talented Chris Fleming, a renowned author and expert in sales strategy and leadership. Join us as we dive deep into the world of sales, uncovering valuable insights, strategies, and anecdotes that will inspire and empower sales professionals everywhere. Chris Fleming brings years of experience and expertise to the table, having led successful sales teams and worked with many top-name companies in his broadcasting career. In this candid interview, Chris shares his journey, revealing the keys to effective sales communication, building lasting client relationships, and navigating the ever-evolving landscape of sales in the digital age. Whether you're a seasoned sales veteran or just starting out in the industry, this conversation offers invaluable wisdom and practical advice that you won't want to miss. 🔥 Don't forget to hit the subscribe button and turn on notifications to stay updated on our latest episodes! 🔔 Connect with Chris Fleming and check out his sales meeting book at https://www.amazon.com/stores/Christopher-E.-Fleming/author/B09MPFZ426?ref=sr_ntt_srch_lnk_1&qid=1714591575&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true Chris' website is - http://www.cdmediaconsulting.com/

  29. -25

    It's Your Story with Dr. J.J. Peterson from The Marketing Made Simple Podcast

    🏠 How to Grow Your Real Estate Business Through the Power of Story | Exclusive Interview with Dr. J.J. Peterson 🏠 In this captivating interview, we sit down with Dr. J.J. Peterson, a renowned expert in the art of storytelling and its application in business growth and host of the Top Podcast Marketing Made Simple. In this episode, we Focus on real estate agents and brokerages; Dr. Peterson shares invaluable insights on leveraging stories to attract and retain clients in a competitive market. John Mayfield - Host for https://easysalesmeetings.com/

  30. -26

    Showcasing Your Value

    In this month's sales meeting, the topic is how to showcase your value to customers and clients as a real estate professional.   By the end of this meeting, you will be able to identify and articulate your unique value proposition (UVP) to potential clients by utilizing the V.A.L.U.E. framework. Visualize the Client’s Dream Advise with Expertise Leverage Technology  Unite Personal Touch with Professionalism  Exceed Expectations

  31. -27

    Interview with Steve Snook - RE/MAX

    In this podcast interview, we talk with Steve Snook, RE/MAX V.P. with Dixie Region, and his insights on what successful real estate brokers implement to grow their brokerages.

  32. -28

    Interview with Lori Robertson

    Exclusive interview with Lori Robertson, speaker, and storyteller, for Easy Sales Meetings Members.   www.EasySalesMeetings.com 

  33. -29

    Gini Field interview on Growing Your Real Estate Brokerage

    Join John Mayfield, the real estate tech guy and owner of Easy Sales Meetings, as he talks with Ginni Field about strategies to GROW your real estate brokerage.   Find out more about Easy Sales Meetings - Information coming soon.

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ABOUT THIS SHOW

Join me, John Mayfield, The Business Tech Guy, as I visit with industry experts in the real estate field, where we discuss timely topics on real estate, how to run a successful real estate brokerage, technology tips, and much more.

HOSTED BY

John D. Mayfield

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