The Fitz & Franson Show

Your best employees aren’t leaving for more money… they’re leaving because of mistakes leaders don’t even realize they’re making.This episode of The Fitz & Franson Show hits different because it’s not theory.It’s not hype.It’s not recycled leadership advice.This is built on real mistakes we made early in our careers… mistakes that cost us top performers, culture, and growth.Fitz shares the moment a top producer left him for less money and the brutal truth that came with it.Franson breaks down what happens when leaders prioritize results over people and don’t even realize it until it’s too late.And yeah… the frustration in today’s workforce is real. Cases like this show just how far things can go when the gap between leadership and employees breaks down:👉 https://abc11.com/post/ontario-warehouse-fire-arson-suspect-chamel-abdulkarim-appears-court-pleads-not-guilty/18880433/This episode is about learning the hard way… so you don’t have to.What’s a leadership mistake you had to learn the hard way?🔥 WHAT YOU’LL LEARNWhy top performers actually leave (hint: it’s not money)The leadership mistake that silently kills retentionThe “loyalty trap” most owners are stuck inHow we lost great people — and what we changed after3 questions you should ask your team THIS WEEK🚀 READY TO BUILD A TEAM THAT ACTUALLY STAYS?👉 Book your free strategy call: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn👉 Learn more: https://powrful.com👉 Full show hub: https://fitzandfransonshow.com🎧 LISTEN ON:YouTubeSpotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403Audible: https://a.co/d/0a9gxjs0📚 BOOKS MENTIONED IN THIS EPISODE👉 Who Not How (Dan Sullivan & Dr. Benjamin Hardy): https://www.audible.com/pd/Who-Not-How-Audiobook/1401960774?source_code=ASSGB149080119000H&share_location=pdp👉 Never Split the Difference (Chris Voss): https://www.audible.com/pd/Never-Split-the-Difference-Audiobook/B01CF5O89G?eac_link=FkKLh1P7RDEG&ref=web_search_eac_asin_1&eac_selected_type=asin&eac_selected=B01CF5O89G&qid=ddJ5jSncH9&eac_id=131-5267629-7384469_ddJ5jSncH9&sr=1-1

What does it really take to grow a business without losing your culture, your family, or yourself?In this episode of The Fitz & Franson Show, Fitz and Franson sit down with Telisha Day, Sales & Marketing Manager at Sullivan Concrete Coatings, to talk about the power of ownership mentality, scaling from a small crew to a regional operation, building a family-first culture, winning commercial work, and leading with confidence in a male-dominated industry.Telisha shares hard-earned lessons on sales, customer experience, installer relationships, leadership, work-life tension, and why believing in yourself matters more than waiting for permission.This episode is for business owners, sales leaders, operators, and anyone trying to grow something real without faking it.In this episode:Ownership mindset and leadership without a titleScaling from one crew to multiple locationsBuilding culture rooted in family and respectSales, listening, and customer trustGrowing commercial revenue with confidenceBalancing ambition with family lifeLeadership lessons from real-world experienceConnect with Telisha DayEmail: [email protected] your free strategy call:https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhynPowrful Media:https://powrful.comFitz & Franson Show:https://fitzandfransonshow.comSubscribe for more conversations on leadership, business growth, marketing, and authentic living.#Leadership #Entrepreneurship #Business #SmallBusiness #WomenLeadership

“Price Is Too High” Isn’t Rejection... It’s a SignalMost sales reps hear “that’s too expensive” and immediately go into defense mode.That’s exactly where they lose the deal.In this episode, Fitz and Franson break down why objections like “price is too high” aren’t rejection... they’re actually invitations to continue the conversation.You’ll learn how to:• Understand what customers are really comparing• Avoid the biggest mistake reps make (reselling too early)• Ask better questions that shift the conversation• Let the customer convince themselves• Turn objections into closed dealsThis is real, no-BS sales strategy you can use immediately.👇 Want better leads AND better close rates?Book your free strategy call:https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhynSee how Powrful Media can help you scale:https://powrful.comLearn more:https://fitzandfransonshow.com

Free leads aren’t gone… you’re just not using the right strategy.In this episode of the Fitz & Franson Show, we break down the real playbook for generating high-quality leads without spending a dollar. From old-school canvassing strategies like the cloverleaf method to modern digital tactics like TikTok Lives and local content domination — this is the blueprint most business owners are missing.If your lead flow is drying up, your cost per acquisition is rising, or you’re blaming the algorithm… this episode will challenge that thinking and give you actionable strategies you can use immediately.You’ll learn:How to generate free leads through strategic canvassingThe referral system most sales reps completely ignoreWhy TikTok Live and local content are exploding right nowHow to position yourself as the trusted expert in your marketWhy “free leads” actually close at a higher rateBottom line: Free leads aren’t easy… but they’re absolutely available if you’re willing to work for them.👉 Want help building a system that actually brings in consistent, high-quality leads?• Book your free strategy call: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn• Learn more about Powrful Media: https://powrful.com• Explore more: https://fitzandfransonshow.comPowrful Media helps home service businesses scale with real marketing systems that drive leads, not excuses.#leadgeneration #smallbusinessgrowth #digitalmarketing #salesstrategy #entrepreneurmindset

The craziest sales story you will EVER hear! Fitz goes way back with Bob Camire...and this conversation delivers. From building Bath Experts into a multi-state powerhouse to leading high-performance sales teams, Bob breaks down what actually builds winning cultures… and shares the most insane in-home sales story we’ve ever heard.In this episode we break down:• How Bath Experts scaled across multiple states• Why culture beats talent every time• What most sales leaders get wrong• The real traits of high-performing sales teamsAnd yes… craziest in-home sales story we’ve ever heard might steal the show.🎧 Subscribe & review!------------------------------------------------------------------------------------------------🚀 READY TO SCALE YOUR BUSINESS?📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📆 Sign up for Coaching →https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn🚀 See how Matt helped grow a $4M company to $20M →https://powrful.com/fitz-sales-strategyFollow Bob Camire → https://www.linkedin.com/in/bob-camire/Learn about Bath Experts → https://www.bathexperts.com/------------------------------------------------------------------------------------------------Kick today’s butt by…🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow👍 Liking us on Facebook → https://www.facebook.com/fitzandfransonshow🎥 Checking out our TikTok → https://www.tiktok.com/@fitzandfransonshow

Most entrepreneurs don’t fail because of bad ideas—they fail because they build chaos instead of structure. Fitz and Franson break down the mindset, systems, and leadership shifts required to actually scale without burning out.What’s your take—are most businesses scaling… or just surviving?🚀 READY TO SCALE YOUR BUSINESS?Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhynLearn more → https://powrful.com | https://fitzandfransonshow.comSponsor/partner → [email protected]🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]📆 Sign up for Coaching → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn🚀 See how Matt helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategyKick today’s butt by…🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX👍 Liking us on Facebook → https://www.facebook.com/fitzandfransonshow🎥 Checking out our TikTok → https://www.tiktok.com/@fitzandfransonshow🎧 Subscribe & review!#businessgrowth #entrepreneurmindset #leadershipdevelopment #scalingbusiness #marketingstrategy

Most business owners think sales are about persuasion.They’re wrong.Every customer is quietly asking four questions before they buy... and if your marketing or sales process doesn’t answer them, you’re losing deals without even realizing it.In this episode, Fitz & Franson break down the real psychology behind buying decisions and why most companies are accidentally sabotaging their own sales process.Agree or disagree? Let us know below.🚀 READY TO SCALE YOUR BUSINESS?📆 Book Your Call with Fitz or Franson → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]📆 Sign up for Coaching → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn🚀 See how Matt helped grow a $4M company to $20M →https://powrful.com/fitz-sales-strategyKick today’s butt by…🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX👍 Liking us on Facebook → https://www.facebook.com/fitzandfransonshow🎥 Checking out our TikTok → https://www.tiktok.com/@fitzandfransonshow🎧 Subscribe & review!

Most entrepreneurs dream about selling their business and retiring. Jim Williams actually did it.After building companies across multiple states and selling them, he retired at 52 and moved to Arizona to play golf.Three months later… he started another company.In this episode, Jim breaks down the real lessons behind scaling businesses, building teams, marketing that actually works, and why most entrepreneurs fail within the first five years. This is a masterclass in leadership, sales, and growing a real business without the fluff.Agree or disagree with Jim’s take on entrepreneurship? Let us know.What You'll Learn in This Episode• Why 80% of businesses fail in the first five years• How Jim scaled companies across multiple states• The real reason retirement only lasted 3 months• Marketing strategies that actually generate leads• Why brand awareness beats cheap lead generation• Lessons from building and selling multiple companies🚀 READY TO SCALE YOUR BUSINESS?Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhynSponsor/partner → [email protected]🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]📆 Sign up for Coaching → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn🚀 See how Matt helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategyKick today’s butt by…🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX👍 Liking us on Facebook → https://www.facebook.com/fitzandfransonshow🎥 Checking out our TikTok → https://www.tiktok.com/@fitzandfransonshow🎧 Subscribe & review!

Financing isn’t a “cost.” It’s a sales tool—and if you’re not making payments normal early and often, you’re losing margin and leaving deals on the table. Jennifer Hatcher breaks down the sales process shift, how to handle price objections, and why “take rate” matters more than approval rate. Full episode is LIVE now.What’s your take... Are you leading with payment options or still leading with the big number?🚀 READY TO SCALE YOUR BUSINESS?Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt🚀 See how Matt helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategy#ContractorSales #HomeImprovement #Financing #SalesProcess #Leadership

Building a network that scales isn’t about hype... it’s about standards, leadership, and the people you trust to carry the flag.In this episode, Penntek VP of Sales Jake Thomas talks real leadership lessons from scaling a national dealer network, why “work-life balance” is mostly a myth, and what legacy actually looks like when you’ve got four kids watching how you lead.You’ll hear: • Why the best leaders build the smartest room (and check their ego) • The dealer model tension: empowerment + standards • Why competing on price is a trap (and how premium brands win) • How to set non-negotiables at home while leading at a high level • The leadership skill that keeps you sane: ruthless prioritizationWhat’s harder for you right now.... building business or protecting the non-negotiables at home?Apply / book your call → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://powrful.com OR https://fitzandfransonshow.com/🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected] (mailto:[email protected]) 📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt🚀 Interested in working directly with Matt to scale your business?See how he helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategyKick today’s butt by…🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX👍 Liking us on Facebook → https://www.facebook.com/fitzandfransonshow🎥 Checking out our TikTok → https://www.tiktok.com/@fitzandfransonshow🎧 Subscribe & review!#Leadership #SalesLeadership #Entrepreneurship #BusinessGrowth #WorkLifeBalance

The Silent Killer in Your Business (It’s Not the Economy)You’re blaming leads. You’re blaming price shoppers.But the real leak in your business? Your team.In this episode, we break down how toxic high performers, poor training, and lazy hiring quietly destroy growth—and how to build your own A-Player factory with a 90-day system.If this one stings… it’s probably for you.🚀 READY TO SCALE YOUR BUSINESS?Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://powrful.com🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt🚀 Interested in working directly with Matt to scale your business?See how he helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategyKick today’s butt by…🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX👍 Liking us on Facebook → https://www.facebook.com/fitzandfransonshow🎥 Checking out our TikTok → https://www.tiktok.com/@fitzandfransonshow🎧 Subscribe & review!

What does it take to walk away from corporate security and build multiple home service businesses?Jimmie Keas did it... and he didn’t look back.From Keas Concrete Coatings to Gutter Helmet Denver to Roof Maxx, Jimmie breaks down trust, marketing, leadership, family support, and why “the customer isn’t always right.”This one’s real. No fluff.What’s your take... is work-life balance a choice?🚀 READY TO SCALE YOUR BUSINESS?Book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://fitzandfransonshow.com🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403🔥 Connect with Jimmie Keas:Keas Concrete Coatings → https://www.keasconcretecoatings.com/Gutter Helmet Denver → https://www.gutterhelmetdenver.com/Roof Maxx Colorado → https://roofmaxx.com/find-a-dealer/colorado/littleton/LinkedIn → https://www.linkedin.com/in/jimmiekeas/📩 Connect with Us:🌐 Websites → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt

Spring is coming fast... and for contractors, this market is anything but normal.Some regions are on fire. Others are ice cold. And if you’re using the same sales, marketing, and pricing strategy everywhere, you’re already behind.In this episode of The Fitz & Franson Show, we break down:- How to win in hot vs slow markets- Why capacity and systems matter more than leads- How to use AI to buy back your time (without tech overwhelm)- The truth about hearing “your price is too high”- Why saying NO might be the most profitable move you make this yearThis is a real-world, no-BS conversation for contractors heading into the Spring Selling Season — because opportunity without preparation will destroy your business faster than a bad economy.If you want to scale without burning out, this episode is required to listen to.🚀 READY TO SCALE YOUR BUSINESS?Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://fitzandfransonshow.com🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

Most leaders don’t choose how they lead, they default.And that’s where friction, burnout, and stalled growth begin.In this episode of The Fitz & Franson Show, we break down The Leadership Code.... how to understand your natural leadership style, identify your real strengths, and adapt to what your team actually needs from you.We cover:- Why leadership is a verb, not a title- The 6 most common leadership styles (and when each one works)- How emotional intelligence beats raw IQ every time- Why “extreme ownership” changes everything- The situational leadership mistake most owners keep making- How to lead without micromanaging — or disappearingIf you want a team that thinks, executes, and grows without you babysitting them, this episode is required listening.👇 Watch or listen now and lead better starting this week.🚀 READY TO SCALE YOUR BUSINESS?Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://fitzandfransonshow.comSponsor/partner → https://powrful.com🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403#Marketing #BusinessGrowth #Leadershipstyles #Howto #podcast

Most businesses don’t fail because they can’t grow... they fail because they grow before they’re ready.In this episode, we sit down with Shaun Hilgart, owner of White Cloud Concrete Coatings, to unpack why getting better before getting bigger is the difference between sustainable growth and constant chaos.Shaun shares unconventional lessons from scaling national operations, building leadership benches, setting ruthless standards, and why face-to-face marketing is quietly outperforming digital for local brands.If you’re chasing scale but feel stuck firefighting, burning out your team, or losing your culture — this one’s for you.👉 What hit hardest for you — leadership, standards, or marketing? Drop it in the comments.🚀 READY TO SCALE YOUR BUSINESS?Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://powrful.com🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403#LeadershipDevelopment #BusinessGrowth #HomeImprovement #Entrepreneurship #Scaling #ContractorLife #EntrepreneurMindset #HomeServices #Podcast #PodcastGuest

Facebook is “dead”… until you look at the data. 👀Returning guest Justin Plante from Epic Concrete Coatings (based in Fargo, ND expanding into SD) is back to break down how lead sources really evolve... and why shutting off legacy channels like Facebook is usually a mistake.We cover: - Why Facebook still matters (even when it’s not the final click) - The 60–90 day rule for testing lead sources - Tracking what actually matters: booked appointments, - CAC, and revenue - Goldmining old leads you already paid for - How brand awareness feeds Google, web traffic, and morePowrful Media worked with Epic for years. Epic grew so much, they now run marketing in-house. Justin shares what he’s learned along the way (and why he’s thankful for his internal team).If you’d like to connect with Justin or ask a follow-up question, reach out to Fitz & Franson and we’ll pass it along.What lead source are you tempted to turn off right now—and should you?🚀 READY TO SCALE?Book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://powrful.comWork/Sponsor → [email protected]✅ Scale with Matt → [email protected]🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:🌐 Website → https://fitzandfransonshow.com | https://powrful.com📩 Email → [email protected]💼 Work/Sponsor → [email protected]📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt🚀 Fitz’s Sales Strategy Case Study → https://powrful.com/fitz-sales-strategyKick today’s butt by following us🔗 LinkedIn → https://linkedin.com/company/fitz-franson-show/🔔 YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX👍 Facebook → https://www.facebook.com/fitzandfransonshow

You're already brainwashing yourself... The question is whether it’s working for you or against you.In this episode of the Fitz & Franson Show, we break down why willpower keeps failing—and how to intentionally reprogram your behavior using behavioral science, emotional leverage, and systems that actually stick.This isn’t hype.It’s learning how to stop fighting your own biology and start using it.If you’ve ever said:“I know what to do, I just don’t do it”“I start strong and fall off”“I’m disciplined but still stuck”This episode explains why—and what to do instead.👇 Watch the full episode and learn how to brainwash yourself the right way.#BrainwashYourself #WillpowerDoesntWork #BehaviorChange #EntrepreneurPodcast #LeadershipPodcast #MindsetShift #BusinessPsychology #PersonalGrowth #FitzAndFransonShow #PowrfulMedia

Comfort feels good. It also quietly kills growth.In this episode of the Fitz & Franson Show, we break down one of the biggest lies in business, leadership, and life:👉 that comfort is the goal.Everyone wants the outcome... the revenue, the freedom, the confidence, the strong team.Very few are willing to pay the price of admission. That price is discomfort.We unpack:Why growth and comfort cannot coexistHow success often creates a dangerous “comfort trap”Why businesses like Kodak, Blockbuster, and Nokia collapsed despite massive advantagesThe psychology behind the comfort zone and why your brain resists changeHow discomfort actually rewires your brain and builds capabilityWhy avoiding hard conversations, hard skills, and hard decisions leads to stagnationHow the Stoics trained for discomfort long before it was trendyFranson also references The War of Art by Steven Pressfield, a powerful book on resistance and why comfort is often the enemy of meaningful work.That link here 👉📚 The War of Art by Steven PressfieldThe Discomfort Audit (Do This This Week)Toward the end of the episode, we challenge you with a simple but uncomfortable exercise we call The Discomfort Audit. Ask yourself:What conversation am I avoiding because it’s uncomfortable?What skill am I not learning because the process is frustrating?What physical or mental challenge am I putting off because it’s hard?Write the answers down. No fluff. No excuses. Those answers are your map to growth.This episode is for:Business owners who feel “stuck” despite doing wellLeaders avoiding hard conversationsEntrepreneurs who want more, but keep choosing what’s easyAnyone who knows they’re capable of more and is ready to step into the fireCharacter isn’t given. It’s forged.👇 Drop a comment and tell us: what’s one uncomfortable thing you’re committing to this week?Links & Contact📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403🌐 Powrful Media → https://powrful.com📆 Apply / Book a Strategy Call → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt📩 Email → [email protected]💼 Sponsor / Partner → [email protected]💼 Scale your business → [email protected]🚀 Ready to scale your business without guessing?Apply for coaching or book your strategy session above.

February doesn’t kill your goals with a bang — it kills them with a whisper.In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I do.”If the last episode was the diagnosis, this one is the prescription.Here’s what we break down:The Why Shovel (5 Whys of Tolerance): Stop blaming the habit and uncover the identity that’s allowing it.The Evidence Log: Your brain doesn’t run on affirmations — it runs on proof. Build the case for your new identity one day at a time.The 1% Rule (Aggregation of Marginal Gains): Set standards that are too small to fail — and enforce them relentlessly until they compound.We also hit real-world examples from Microsoft’s identity shift (know-it-all → learn-it-all), Ford’s radical transparency moment, and how 1% improvements create massive compounding growth in business, leadership, sales, and marketing.The Identity Action Challenge (Do This or Stay the Same)We made a free one-page PDF that walks you through all three tools.Fill it out. Take a picture. Email it to us. We’ll pick the strongest one and give away a free 1-hour coaching session with Fitz & Franson to help you implement it top to bottom.Because clarity without action is just entertainment.🚀 Ready to Scale Your Business?Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYtLearn more → https://powrful.comSponsor/partner → [email protected] & Contact📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Email → [email protected]💼 Work/Sponsor → [email protected]🌐 Website → https://powrful.com📆 Apply / Sign up → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt🎧 Subscribe & review!

January is loud. February is honest.In this episode of the Fitz & Franson Show, Fitz and Franson break down the quiet February failure, the moment most people don’t quit their goals… they just slowly drift back into old habits.This conversation goes deeper than motivation and resolutions. It’s about: - Why feeling “busy” isn’t the same as changing - How comfort becomes the real villain - Why identity matters more than goals - The difference between systems, standards, and wishful thinking - If your New Year momentum already feels shaky, this episode is your reset.Topics Covered - Why February exposes fake productivity - The identity shift required for real growth - How winners build systems instead of chasing motivation - Practical questions to recalibrate your standards👇 Comment below: What habit are you tolerating right now?----📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Email: [email protected]:LinkedIn → https://www.linkedin.com/company/fitz-franson-showFacebook → https://www.facebook.com/fitzandfransonshowTikTok → https://www.tiktok.com/@fitzandfransonshowInstagram → https://www.instagram.com/fitzandfransonshow/Threads → https://www.threads.com/@fitzandfransonshowWebsite → https://fitzandfransonshow.com/#leadershipcoaching #businessgrowth #goalsetting #identity #entrepreneurship #fitzandfransonshow #february #leadership #mindset #goals #goal #entrepreneur #discipline #podcast #podcastclips #personalgrowth #goalsetting #realtalk #failure #professionaldevelopment #professional #2026 #newyear #newyearresolution #fail #quiet #howto

Most businesses don’t fail because of lack of effort.       They fail because of lack of clarity.In this episode of the Fitz & Franson Show, we break down why mission, vision, and values aren’t corporate buzzwords... they’re the operating system behind companies that scale without breaking.If you’re trying to grow in 2026, here’s the uncomfortable truth: 👉 You don’t scale time. 👉 You don’t scale effort. 👉 You scale who you are.We cover:Why you can’t out-hustle chaosHow clarity makes leadership easierWhy values should actually cost you somethingHow identity (not tactics) determines growthThe question every owner should ask before scaling📚 Referenced: The Science of Scaling by Benjamin Hardy & Blake Erickson👇 LET US KNOW: If your business doubled tomorrow… what breaks first?🔔 Subscribe for more!📤 Share with a leader who needs clarity before 2026——————————————————————————————————————— 📩 Connect with us: [email protected]💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640Matt's email: [email protected] today down by…Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-showHitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshowLiking us on Facebook: https://www.facebook.com/fitzandfransonshowChecking out our TikTok: https://www.tiktok.com/@fitzandfransonshowFollowing on Instagram: https://www.instagram.com/fitzandfransonshow/Jumping into Threads: https://www.threads.com/@fitzandfransonshowVisiting our site: https://fitzandfransonshow.com/...

Christmas week has a way of quieting the noise... just enough to hear the truth.In this episode, Fitz and Franson reflect on 2025 without hype, resolutions, or pretending it was perfect. They talk honestly about what worked, what didn’t, the lessons that kept showing up, and what they’re deliberately carrying into 2026.This isn’t about doing more. It’s about paying attention. Because clarity doesn’t come from planning harder... it comes from listening better.If you’re a business owner, leader, or high performer who finally has five quiet minutes… this conversation is for you.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

The Plan Is Built. Now Let’s Execute It.Gut is good — if it’s based on fact. Once you have enough facts, you have a really educated gut.In Episode 6 of the Dealer Growth Series, Fitz & Franson break down what happens after the plan is built — the part most owners skip: monitoring, adjusting, and actually executing.This episode is about replacing guesswork with clarity. About knowing what to track, how often to review it, and how to adjust before you’re too far behind plan.If you’ve ever said:“I think we’re doing okay”“The numbers feel off, but I’m not sure why”“We had a bad month — now what?”This episode is for you.In this episode, we cover:Why “trust your gut” only works when it’s backed by dataHow to monitor KPIs without becoming a micromanagerWhat to do when you’re behind plan (and how to catch it early)How often owners should review numbers vs trendsThe difference between reacting emotionally and adjusting strategicallyHow to lead your team through execution, not just planningThis is the final step of real growth: execution with awareness.📌 Dealer Growth SeriesThis series is built for owners and leaders who want:Predictable growthBetter decisionsStronger teamsLess chaos and fewer surprisesNo fluff. No hype. Just real conversations about what actually works.🔔 NEXT STEPSIf this episode helped you:Subscribe to the channelLike the video (it helps more owners find it)Comment with what number you’re struggling to track right now——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

If you’re still running your business on gut feel, you’re guessing. Fitz & Franson break down the daily/weekly/monthly scorecards that keep marketing and sales aligned.... and how to coach to numbers so performance improves predictably. Most owners don’t have a sales problem or a marketing problem… they have a measurement problem.In Week 5 of the Elite Growth Accelerator dealer series, Fitz & Franson walk through what to track daily, weekly, and monthly across marketing and sales, plus the coaching cadence that keeps your team aligned and improving.We cover:Marketing metrics that actually matter (and what “bad leads” are really telling you)The sales scoreboard that stops “I don’t know what happened” weeksWhy scoreboards aren’t public shaming (if your culture is healthy)Informal vs formal check-ins: 1:1s, team meetings, leadership huddlesHow to build a culture of visible wins and consistent improvement🎧 Subscribe & leave a review if you’re getting value! Download your scorecard here → https://docs.google.com/spreadsheets/d/1koGaZbQZSPp6wtDY16KGBo4SutHbnPWctHuoBdZNpME/edit?usp=sharing——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Most sales problems aren’t sales problems. They’re leadership problems.In Episode 4 of the Dealer Growth Series, Fitz & Franson walk through how to prepare your sales leadership and sales team for growth before the pressure hits.You’ll learn:The KPIs sales leaders should track dailyHow accountability actually creates freedomWhy close rates drop when financing isn’t adoptedHow to build a culture of continual improvementWhy sales reps need to run their role like a businessThis episode is for owners and leaders who are tired of guessing, firefighting, and hoping things turn around—and are ready to build a predictable, scalable sales system.👇🏼 SIGN UP FOR THE FULL COURSE & GET YOUR FREEBIE 👇🏼 https://api.leadconnectorhq.com/widget/form/L18oAT9UWCsHOidT2CAe——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In today’s episode, Fitz & Franson bring on Bill Fay, one of the earliest Powrful Media team members and a veteran account manager who’s seen the entire evolution of Facebook and Google ads from 2020 to today. Bill shares: • Why competition in home improvement has skyrocketed • Why creative variety now beats “the one magic ad” • How to calculate a real marketing budget • The difference between leads, appointments, and profit • How Powrful’s team covers the equivalent of 3.15 full-time employees on your page • Why you should avoid “Google experts” who don’t know your niche • The lessons he learned from accidentally going viral on TikTok (yes… the cheese video)Whether you’re a Penntek dealer, coatings installer, contractor, or local home-improvement owner, this episode helps you make clearer, data-driven decisions about your marketing — without fear, guessing, or bad advice.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth:🔥 Finance Integration• Consumer affordability data • Why cash-only strategies cost jobs • The psychology of payments • Simplifying programs for your sales team🔥 Marketing Strategy for Profitable Growth• Using historical data to predict the seasons • How to divide traditional, non-traditional & experimental budget • KPIs that actually matter • Why going dark kills momentum • The power of flash salesIf you want clarity and confidence heading into 2026, this is your blueprint.Follow the show + leave a rating to help more business owners find conversations like this.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Episode 2 is OUT NOW! Building Your 2026 Roadmap: Reverse Engineering for SuccessMost owners pick a number and hope. Smart owners reverse engineer it.In this episode, Fitz & Franson break down how to create a real, predictable roadmap for 2026 by starting with your profit goal and working backwards. Clear, practical, and no-BS—this one sets the tone for your entire year.🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow 🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR 🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Welcome to Week 1 of Dealer Growth: The 6-Week Plan — the Fitz & Franson series built to help home-improvement and concrete-coatings business owners grow smarter, calmer, and more profitably.In this episode, we break down the real foundation of business growth: planning and budgeting with clarity. Most owners operate on instinct and effort, not on numbers and structure. That works… until it doesn’t. If you’ve ever felt stuck, stressed, or unsure why the business isn’t scaling, this is where everything starts to make sense.We cover: • The key numbers every dealer must know • How to build a realistic growth plan (not a fantasy one) • Why most budgeting fails before the year even starts • The core metrics that predict healthy growth • How to use your numbers to lead instead of react • What a clear, usable business plan actually looks likeThis week sets the tone for the entire 6-week journey. Get this right, and your path to growth becomes simpler, clearer, and far less chaotic.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts.AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. Build trust. Close more.If you want a smoother sales process and happier customers, this episode is a must.🎧 Listen or Watch Anywhere:📺 YouTube    🎧 Spotify 🍎 Apple Podcasts——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

What does it really take to build a business that outlives you?In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what he’s learned over two decades of entrepreneurship.Steve started as a painting contractor at 38 years old and turned that leap of faith into a thriving coatings business built on loyalty, learning, and love for his people. From teaching his crew math on Wednesday mornings to rebuilding his sales culture from the ground up, Steve shows what leadership looks like when you care more about people than profit.You’ll hear: • Why culture beats control every time • How to create a “continuous learning” environment your team loves • What to do when your best salesperson is your biggest problem • The importance of starting your exit plan years before you need it • How to build a business that can run without you“If you treat people fairly, compensate them well, and give them opportunity, you create a family.”This one hits every small-business owner right where it counts — the heart.🎧 Listen or Watch Anywhere:📺 YouTube 🎧 Spotify  🍎 Apple Podcasts Follow and subscribe if you’re getting value from the show — and share this episode with another business owner who needs to hear it.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

When everything feels like it’s falling apart, leaders have two options — sit in the mess or pick up the shovel.In this episode, Fitz & Franson talk about what it really means to take ownership when things get hard. From burnout and frustration to the mental traps that keep us stuck, this conversation dives deep into mindset, motivation, and the moments that define leadership.You can’t control everything — but you can decide to move forward.🎧 Listen now and start shoveling.#Leadership #Mindset #Motivation #BusinessGrowth #FitzAndFransonShow——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this episode, Fitz and Franson break down emotional intelligence in leadership for business owners, sales leaders, and anyone managing people in high-stress environments. From the “Fantasy Football Syndrome” that makes us fake-listen, to why slowing down is the real leadership superpower, this conversation gets raw, funny, and practical.They dig into how to:✅ Coach your people beyond checklists and scorecards✅ Build trust by listening to understand, not to reply✅ Recognize your own bias before you lead others✅ Handle chaos without burning out✅ Ask better questions that create ownership and buy-inIt’s a no-fluff, real-talk episode about awareness, humility, and the kind of emotional intelligence at work that actually drives results in real businesses, not just in a book.💬 What’s one time you realized “you can’t outwork chaos”? Drop it in the comments, we might feature your story in a future episode.🎧 Listen or Watch Anywhere:📺 YouTube → https://www.youtube.com/@fitzandfransonshow🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403📩 Connect with us:Email: [email protected]: https://fitzandfransonshow.com💼 Want to work with us or sponsor the show?Reach out to: [email protected]🚀 Interested in working directly with Matt to scale your business?See how he helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategyReach out to Matt: [email protected]🎧 Subscribe & leave a comment if you’re getting value!Kick today’s butt by…Following us on LinkedIn: →  fitz-franson-showHitting the bell on YouTube → @fitzandfransonshowLiking us on Facebook → fitzandfransonshowChecking out our TikTok →  fitzandfransonshow🔖 Chapters:00:00 – Intro: Emotional Intelligence in Leadership00:40 – “Fantasy Football Syndrome”: why leaders fake-listen03:10 – Slowing down is the leadership superpower06:00 – Coaching beyond X’s & O’s: building awareness in teams08:20 – Follow-ups & routines: keeping momentum after great talks11:30 – You can’t outwork chaos: process vs. people14:00 – Cognitive bias & self-awareness in leadership17:30 – The “curse of knowledge”: expecting others to think like you21:00 – Reflective listening: ask better fol——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show, Matt and Jay break down the truth about goal setting, why most people fail at it, and how to create goals that actually work in real life and business.From coaching sales reps to leading teams, they share practical ways to make your goals repeatable, measurable, and attainable — and how to keep the momentum going even when life gets messy. You’ll also hear real-world examples of how small, consistent wins compound into big results.Whether you’re leading a team, running a business, or just trying to finish the year strong, this conversation will help you set goals that mean something — and stick to them long enough to see results.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

What separates a winning ad from one that flops? In this episode, Fitz and Franson break down the psychology, strategy, and structure behind ads that actually convert. From understanding the homeowner’s mindset to crafting offers with urgency, clarity, and emotion, they reveal the formula that turns clicks into customers.You’ll learn how to: • Use the “POWRFUL” ad formula to build high-converting campaigns • Write messaging that connects with real people, not just algorithms • Balance brand awareness with direct response strategies • Create urgency and value without sounding pushy🎯 Great ads aren’t about tricks—they’re about understanding people. Subscribe for more real-world conversations on sales, marketing, and leadership.Join the Conversation: If you resonate with any part of this discussion or want to share your thoughts, please comment below! We love hearing from you.#FitzAndFranson #SalesStrategies #Storytelling #CustomerRelationships #EmotionalConnection #SalesManagement #BusinessGrowth——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.🔥 Highlights in this conversation:Why “never half-ass two things, whole-ass one thing” became her leadership mottoWhat it’s really like being a woman leader in construction & remodelingHow she turned COVID shutdowns into an opportunity to grow coatings while others stalledThe blunt truth about leadership: “Sometimes you’re the villain in someone’s story — and you have to be okay with that.”How DiStefano’s culture is so strong their sales reps quote the core values to each other in textsWhy continuous improvement (1% better every day) matters more than chasing perfection👷 Shoutout to Liz and the team at DiStefano Brothers Concrete Coatings for the incredible work they’re doing with Penntek Concrete Coatings.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

💡 Most meetings suck—but they don’t have to.In today’s episode of the Fitz & Franson Show, we break down what makes a meeting actually worth it: clarity, engagement, accountability, and structure that drives momentum instead of draining energy.If your meetings feel like a waste of time, this one’s for you.#Leadership #Teamwork #Productivity #BusinessGrowth #SalesStrategy #MeetingTips #WorkplaceCulture——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

On the Fitz & Franson Show, major organizational changes often look like overhauling processes, reshaping sales culture, and sometimes losing teams before rebuilding with the right people. Businesses typically move through production → marketing → sales → people, but scaling demands can disrupt that flow. Success requires clear communication, intentional hiring, fixing processes first, and strong leadership to guide the transition.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this engaging episode of the Fitz & Franson Show, Jay and Matt welcome Bill, a seasoned sales leader with an impressive journey from welder to VP of Sales at Tundra Land Home Improvements. Having met at a Jacuzzi conference, Bill brings invaluable insights into the world of home improvement sales.Listen as he shares how prioritizing customer connections shaped his career and emphasizes the importance of nurturing leadership within sales teams. Discover effective training strategies that set clear expectations for success through structured schedules and consistent practice.Jay and Matt dive into the critical role of data in decision-making, illustrating how analyzing numbers can quickly identify issues—like problematic lead sources—and drive prompt corrections. Bill discusses financing options that not only enhance affordability for customers but also boost average order values.The conversation highlights the impact of technology in streamlining processes for sales reps, including a merger with One Click Contractor to provide comprehensive tools for CRM and estimating.As they explore seasonal forecasting and preparing for future growth, you'll learn why capturing every deal is essential during slower periods so you can hit the ground running when business picks up.Join us for actionable insights that will empower your sales strategies!——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Welcome back to the Fitz and Franson Show! In today's episode, Jay Franson and Fitz are joined by Jon Zimmerman as they discuss essential sales strategies for 2025. They emphasize the importance of storytelling, building trust, and creating emotional connections with customers. Join us as they explore how spending more time with clients can lead to better relationships and increased sales.Key Highlights:The significance of slowing down to build rapport with customersFocusing on emotional benefits rather than just features in salesStrategies for confidently asking for businessThe role of sales management in nurturing effective sales teamsOvercoming challenges in a competitive marketThis episode is filled with actionable insights that can help you enhance your sales approach and foster stronger customer relationships. Whether you're looking to improve your closing techniques or motivate your team, this conversation is for you!Join the Conversation: If you resonate with any part of this discussion or want to share your thoughts, please comment below! We love hearing from you.Don’t forget to subscribe for more insightful conversations!#FitzAndFranson #SalesStrategies #Storytelling #CustomerRelationships #EmotionalConnection #SalesManagement #BusinessGrowth——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

The Fitz and Franson podcast episode featuring Barry Hakes delves into various topics relevant to the fitness industry, sales strategies, and personal development. Barry Hakes, known for his expertise in fitness and business, shares valuable insights that can help listeners navigate challenges in their professional lives.This episode serves as a valuable resource for managers and entrepreneurs looking to enhance their skills and adapt to changing market conditions. Barry Hakes' insights are not only practical but also inspiring, making this episode a must-listen for anyone in the industry.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

The Fitz and Franson Show is a dynamic podcast where hosts Jay Franson and Matt Fitzgerald delve into various business strategies, focusing on real-world applications and insights. In the episode titled "Navigating Sales and Marketing Challenges," they address the complexities of managing sales during slow periods and transitional seasons; sometimes in markets that are saturated with competition.This episode of the Fitz and Franson Show serves as a valuable resource for anyone looking to enhance their sales strategies in a competitive market. With a focus on practical solutions and real-world experiences, it aims to motivate and equip listeners with the tools they need to succeed.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this insightful episode of the Fitz and Franson podcast, the hosts delve into the complexities of personal and professional growth, particularly in the context of leadership and family businesses. The discussion is anchored around the idea that the skills and strategies that have brought individuals success in the past may not be sufficient for future challenges.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this episode of the Fitz and Franson Podcast, the hosts delve into the challenges and strategies associated with navigating sales downturns. The discussion focuses on practical approaches that sales leaders and teams can adopt to maintain morale, adapt strategies, and ultimately drive performance during tough economic times.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this episode of the Fitz & Franson Show, hosts Jay Franson and Matt Fitzgerald tackle the pressing issue of how to manage slow sales periods, particularly during seasonal transitions like back-to-school. They discuss the importance of data-driven decision-making, emphasizing the need to track key performance indicators (KPIs) to identify trends and address challenges effectively.Join them as they share strategies for maintaining team morale during tough times, fostering open communication between sales and marketing departments, and encouraging a mindset focused on continuous improvement. This episode is packed with actionable insights for business owners and sales professionals looking to thrive in a competitive landscape.Tune in for valuable lessons on resilience and growth in your business!Hashtags:#FitzAndFranson #SalesStrategies #MarketingInsights #BusinessGrowth #DataDriven #Podcast #Entrepreneurship——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this special episode of the Fitz & Franson Show, we welcome Justin Plante, owner of Epic Concrete Coatings, as he shares his journey and insights on building a culture of continuous improvement within his team. With locations in Fargo and Sioux Falls, Justin discusses the importance of investing in training and development, the challenges of operating in a seasonal market, and how to maintain a motivated workforce.Join us as we explore strategies for enhancing team performance, fostering communication, and ensuring that every member feels valued. This conversation is essential for business owners looking to cultivate a thriving work environment while delivering exceptional service to their customers.Tune in for valuable lessons on leadership and team dynamics!Hashtags:#FitzAndFranson #TeamBuilding #ContinuousImprovement #Leadership #ConcreteCoatings #BusinessGrowth #Podcast #Entrepreneurship——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this episode of the Fitz & Franson Show, Jay Franson and Matt dive into the complex world of pricing strategies, exploring how sales and marketing teams can collaborate to create value for both businesses and customers. They discuss the challenges of price adjustments in a competitive market, the importance of effective communication in conveying value, and how to position your brand to attract the right clientele.Join us as they share insights on market positioning, brand perception, and practical tips for navigating customer conversations about pricing. This episode is essential for business owners looking to enhance their pricing strategies while ensuring a positive customer experience.Tune in for actionable advice that will empower you to take your business to the next level!Hashtags:#FitzAndFranson #PricingStrategies #SalesAndMarketing #BusinessGrowth #CustomerExperience #BrandPerception #Podcast #Entrepreneurship——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

In this engaging episode of the Fitz & Franson Show, we delve into the critical role of sales managers and how they can transform sales teams. Join Jay Franson and Matt as they discuss when to hire a sales manager, the importance of self-awareness in leadership, and the balance between competition and teamwork within sales cultures.Discover practical strategies for fostering effective communication and understanding team dynamics that lead to success. This episode is packed with actionable insights for business owners and aspiring managers alike, providing a roadmap to build high-performing sales teams.Tune in for valuable tips that will help you elevate your management skills!Hashtags:#FitzAndFranson #SalesManagement #Leadership #BusinessGrowth #Coaching #TeamDynamics #SalesStrategies #Entrepreneurship #Podcast——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Discover what truly separates top-performing salespeople from the rest. This episode reveals the uncomfortable truth most sales managers won't admit: it's not about tactics or scripts - it's all about mindset.What You'll LearnThe Mindset Secret: Why top performers maintain control over their destiny while others give up their power. Learn how elite salespeople think differently about challenges and opportunities.Expensive Leads = Hidden Opportunity: With lead costs skyrocketing, most salespeople panic. Discover how top performers reframe this "problem" into their biggest competitive advantage, making the same money while working less.The Attention Revolution: Master the powerful principle "You are where your attention is." Learn to redirect your team's focus from scarcity to abundance and transform your sales culture.Key InsightsThe Pink Elephant Effect: Why negative framing guarantees failurePercentage vs Dollar Thinking: Game-changing budget strategies that scaleThe Kiosk Test: A brilliant analogy about lead quality and buyer interestCommunication Reality: Why repetition is essential in leadershipReal-World ApplicationsBattle-tested wisdom including personal stories of management-to-sales success, reframing techniques for struggling teams, post-COVID sales landscape navigation, and seasonal budgeting strategies.Perfect ForSales professionals seeking peak performance, managers developing teams, business owners understanding sales excellence, entrepreneurs building sales organizations, and anyone interested in performance psychology.What Makes This SpecialUnlike typical sales podcasts focused on tactics, this goes deeper into psychology and leadership. Authentic discussions from experienced leaders sharing failures, breakthroughs, and hard-earned wisdom from boom and bust cycles.Industries Covered: Home improvement, service businesses, direct sales, lead-generation dependent companiesDuration: 27 minutes of actionable insightsTags: SalesMindset, SalesLeadership, BusinessPsychology, TeamManagement, LeadGeneration, SalesTraining, Leadership, BusinessGrowthTransform your sales mindset. Transform your results.——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...

Discover the transformative power of authentic human connection in sales with this compelling episode that reveals why selling to people, not presentations, creates extraordinary results.What You'll DiscoverThe Presentation vs. Conversation Revolution: Learn from a pivotal moment when a professor closed a sales rep's pitch book and said, "If you want to keep giving me a presentation, you can leave. But if you want to talk to me, then you can stay." This breakthrough moment reveals why genuine conversation outperforms scripted presentations every time.The Four Decision Framework: Master the simple yet powerful four-question system that drives all human purchasing decisions: Will you do something about your situation? Can you find a company you trust? Do they have a product you like that solves your problem? Does it fit your budget?From Zero to $20 Million: Get an inside look at how focusing on fewer, higher-value services transformed a $4 million company into a $20 million powerhouse. Learn the strategic decisions behind stopping low-profit services and embracing financing as a growth engine.Key Insights & StoriesThe Superpower of Staying Calm: Why the ability to never panic and think clearly through problems separates top performers from everyone elseGrowth vs. Comfort: Real examples of embracing discomfort for breakthrough results, including stories of changing established sales approachesThe Curiosity Factor: How asking "why didn't this work?" led to unexpected breakthroughs and sales victoriesThe Baseball Draft Lesson: Why David Wright changed his entire swing after being drafted #1 - and what this teaches us about continuous improvementReal-World ApplicationsBattle-tested wisdom including personal transformation stories, practical examples of overcoming sales objections through genuine curiosity, and the counterintuitive approach of telling a customer they were "dumb" for not buying - and making the sale.Perfect ForSales professionals seeking authentic connection techniques, managers developing human-centered sales cultures, business owners wanting sustainable growth strategies, and anyone interested in the psychology of genuine persuasion.Duration: 53 minutes of actionable insights Industries: Home improvement, B2——————————————————————————————————————— 📩 Connect with us: [email protected] 💼 Want to work with us or sponsor the show? Email: [email protected]🚀 Want to work with Matt to scale your business? See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640 Matt's email: [email protected] today down by… Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow Liking us on Facebook: https://www.facebook.com/fitzandfransonshow Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow Following on Instagram: https://www.instagram.com/fitzandfransonshow/ Jumping into Threads: https://www.threads.com/@fitzandfransonshow Visiting our site: https://fitzandfransonshow.com/...