The Hook with Katie Kempner

Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where heworked on Hewlett-Packard, Saturn and Goodyear. Before Goodby, Jeff began his career at Modem Media specializing in GIF banner optimization. Jeff has been recognized nationally and internationally winning every major interactive award. In his first year at CP+B, Jeff won Best of Show at the One Show, the Grand Clio, and the Grand Prix at Cannes. His work has been showcased in publications including the Wall Street Journal, New York Times, Time Magazine, Newsweek, Communication Arts, Graphis and the Art Directors Club.

Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.

Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.

Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming IDEA Conference.

Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad Controversy.

Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events designed to highlight the issues facing the industry and celebrate its societal contributions.

Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of programming that they are working on.

Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate stories.

Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role of social networks on marketing and branding

Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.

A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she got from covering the event

Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for wealthy and famous clients.

Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities.The Cannes Lions International Advertising Festival is the worlds only truly global meeting place for those interested in creativity in communications.

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation.Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.

Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.

Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.

Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the adversities when it comes to blogging

Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.

Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young talent in visual communications.

New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.

Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine including starting an experiential blog.

Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or Perez Hilton.

Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations in order to create such successful campaigns such as Wildfire Prevention with Smokey the Bear and the United Negro College Fund.

Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.

Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing communications.

Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.

Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.

A Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.

Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.

Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.

Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.

Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world’s most awarded agencies.

Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.

Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the world’s leading business publication.

Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials with the added perspective from international industry experts.

A discussion of Science, Digital Media and Online Advertising with Burt Helm, marketing editor of BusinessWeek.

President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.

Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.

Interview with Martha Kempner

Warren Berger, who was also one of my very first guest and yet he’s willing to come back.

Andrew Heyward, former President of CBS News, and later in the hour, by Cheryl Procter Rogers, President of the Public Relations Society of America. This comes right on the eve of the PRSA’s Annual Conference. Andrew is a featured keynote speaker. So my first guest, Andrew Heyward, currently serves as a Senior Advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies make effective and profitable use of digital technology to interact with their customers. He was President of CBS News from January 1996 through November 2006. That tenure of nearly 10 years is the second longest 10-year in the 50-year history of CBS News. Under his leadership, the division’s tradition of journalistic quality and integrity was recognized with an extraordinary number of broadcast journalism’s most prestigious awards including 57 news and documentary Emmys, 13 Peabody awards, and the list goes on and on. One of the things I want to speak with him about today, Andrew spearheaded the CBS News’ move into new media with its award winning website, cbsnews.com, which became increasingly competitive and was a leader in providing free advertiser supported broadband video, and in 2005, underwent a major expansion in conjunction with the newly created CBS News Digital Media Group. He was also a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its Board of Directors from its founding in 1997 to its acquisition by Dow Jones in January, 2005. He is an award winning producer and executive producer, and has personally won 12 national Emmys.

Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President and Director of Public Affairs for 4A’s; and Jeremy Miller, Public Relations Director of TBWA Worldwide to talk about an issue that has been a hot topic in the advertising industry lately. That is that the 4A’s, The American Association of Advertising Agencies, has actually hired a PR agency, GolinHarris, to mount a campaign that PRs the advertising industry as a whole. So, it has created a lot of debate. Some people think it’s a fantastic idea. Others are not so convince

Becky Ebenkamp, Entertainment Editor, Brandweek Magazine

Frank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building, and Frank Trullenque, VP of sales and marketing, MAG Beauty.

Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.

The Cannes International Advertising Festival, which is considered by pretty much everyone in advertising to be the premier festival award show. Winning a lion at Cannes is a huge honor. The Grand Prix, well, there is nothing that tops that. We know a lot of winning the Grand Prix at the CPB but know more about that later.

Super Bowl Ads. Stuart Elliot, Advertising Columnist for The New York Times and right now I am thrilled to introduce Adweek columnist, Barbara Lippert.

Katie chats with Edna Johnson from Burger King Corporation. Burger King appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication functions both domestically and internationally, including media relations, internal communications and community relations.

Julie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide and to Jeremy Miller, Public Relations Director for TBWA Worldwide. These are two of the best minds in the business and I am thrilled that they have taken the time to talk with me.

Katie talks to Matt Creamer from Ad Age, covers the agency beat for Advertising Age.