The Pink Standard

End of Season 1.In Episode 20 of The Pink Standard, Lex closes out the season with a powerful reflection on what it really means to build on your own terms — with faith, discipline, and intention at the center.This episode isn’t about proving anything to anyone. It’s about alignment. It’s about choosing peace over pressure, purpose over validation, and trusting Allah even when the path feels uncertain.From navigating the journey solo to creating structure, protecting your energy, and staying rooted in your Deen — Lex shares the mindset and discipline it takes to build something that actually feels good, not just looks good.If you’ve been feeling pulled to move differently, to slow down, or to do things your way… this is your confirmation.We talk about:​ Moving with intention instead of urgency​ Building discipline without burnout​ Protecting your peace as a CEO​ Staying grounded in your faith while growing​ Letting go of outside noise and trusting your pathThis is your reminder: you don’t need to rush, compare, or explain yourself. What’s for you will align — with consistency, with sabr, and with tawakkul.Take this as your reset.Peace is the standard 🤍Follow Lex: @pinktouchbylexPodcast: The Pink Standard 💕

This one is for anybody who’s ever been made to feel crazy for knowing the truth.after episode 18, i had to go deeper. because moving on isn’t just about walking away… it’s about taking your power back too.we’re talking fake friends, gaslighting, trusting yourself again, and setting real boundaries without feeling guilty. because not everybody deserves access to you, your energy, or your life.and through all of it… keeping Allah at the center. because when people try to twist your story, Allah already knows the truth.you don’t have to explain yourself.you don’t have to defend yourself.you just have to protect your peace.peace isn’t a luxury… it’s the standard 💕

Assalamu Alaikum 💕In today’s episode, I’m sharing a real and personal story about a business partnership that didn’t go as planned 🥲 and the lessons it taught me about boundaries, integrity, and protecting my peace.What started as a vision to build something together quickly turned into a situation that revealed deeper issues with trust, character, and alignment. And in that moment, I had to make a decision: stay in something that didn’t reflect my values, or walk away and choose myself.This episode isn’t about drama — it’s about growth. It’s about recognizing red flags, standing firm in your standards, and understanding that not everyone is meant to go where you’re going.I also reflect on how this experience strengthened my decision to go solo, and how trusting Allah’s plan brought me clarity, even in a difficult situation.If you’ve ever dealt with a fake friend, a broken partnership, or a situation that forced you to choose your peace — this episode is for you.Because around here, peace isn’t a luxury… it’s the standard.

In this episode of The Pink Standard, I’m getting real about what happened when I took a step back to reconnect with my deen, my peace, and myself.What felt like a pause at first turned into one of the biggest lessons I’ve experienced — in both life and business.I talk about: • what that “pause” actually taught me • how I’ve learned to celebrate small wins with gratitude • navigating challenges with a softer, more grounded mindset • and how I’m now setting intentions, goals, and making dua for my futureThis episode is all about reflecting, resetting, and moving forward with clarity, purpose, and faith.Because peace isn’t a luxury… it’s the standard 🤍

Asalamu Alaikum my loves 🤍In today’s episode, we’re getting real about transitioning from a 9–5 to becoming your own boss — strategically.This isn’t just about taking a leap… it’s about building a foundation so your next move comes with peace, not pressure.If you’re currently working while building your dream on the side, this episode is for you. I’m sharing what that “in-between” season looked like for me, and how I learned that success without your Deen will never feel fulfilling.We’re talking about:• Building a financial cushion before leaving• Validating your business before going all in• Creating systems so your business doesn’t run you• Setting boundaries to protect your energy• Trusting Allah while still moving with disciplineThis isn’t about rushing — it’s about moving with intention, structure, and faith.Your transition should feel like sakinah, not chaos.Peace is the standard.Jazakallahu Khairan for listening 🤍

Assalamu Alaikum 🤍In this episode of The Pink Standard, I’m being completely transparent about something I had to face within myself — I wasn’t practicing what I preach.I talk a lot about peace, discipline, faith, and alignment… but life started life-ing, and I found myself constantly pushing without truly slowing down to reconnect with Allah the way I needed to.So I took a step back.Not to give up, not to disappear — but to realign. To refocus on my Deen, become more intentional with my Salah and Dua, and remind myself what truly matters.In this episode, I open up about:✨ Recognizing when you’re out of alignment✨ Reconnecting with your faith and finding your anchor again✨ Why it’s okay to not be okay✨ Taking a step back without feeling like you’re falling behindThis is your reminder that you don’t have to be perfect — just intentional.Peace isn’t a luxury… it’s the standard 💕🎧 Tune in & reflect with me.Follow me on Instagram & TikTok: @pinktouchbylex

In this episode of The Pink Standard, Lex gets real about what it means to take a leap of faith — even when it doesn’t make sense to anyone else.From working in the medical field as a CCMA to building her own business from the ground up, this episode dives into the internal shift — the doubt, the fear, the judgment, and the faith it takes to choose purpose over comfort.If you’ve ever felt called to something bigger but struggled to believe in yourself, this episode is for you.We talk about:• Choosing purpose over stability• Silencing outside noise and doubt• Building confidence when you feel uncertain• Trusting Allah (tawakkul) when the path isn’t clear• Stepping into your identity as a CEOThis is your reminder: you don’t need everyone to understand your vision — you just need to trust it.Peace is the standard.

Assalamu Alaikum my loves 🤍In this episode, we’re talking about something every business owner struggles with… marketing.Not the fake, overly salesy kind — but real, intentional marketing that actually attracts the RIGHT clients.I’m breaking down:✨ how to find your niche✨ why authenticity is your biggest asset✨ how to create content that actually converts✨ and how to market your business with integrity as a MuslimahBecause let’s be real… there’s no peace in chasing people who aren’t meant for your brand.This episode is all about building a business that aligns with your values, your voice, and your purpose — while still getting RESULTS.peace isn’t a luxury… it’s the standard 🎀(y’all ignore me fumbling my words in today’s episode 😭 the message still hit tho lol)

Episode 12: Leveling Up Your Lifestyle 🎀Let’s be real… a lot of us keep saying “I’ll level up when I get there” — more money, more structure, more success.But your lifestyle right now is what’s creating your future.In this episode, I’m talking about what it really looks like to align your habits, your environment, and your mindset with the life you say you want — while keeping your faith at the center of it all.Because what’s the point of building a business if you’re still burnt out, distracted, and disconnected from Allah?We’re getting into:✨ why your current habits are either elevating you or holding you back✨ how your environment affects your discipline AND your peace✨ the daily non-negotiables that changed everything for me✨ building a routine that actually supports your goals + your deen✨ and why leveling up isn’t just about money… it’s about how you live every single dayThe Pink Standard isn’t something you wait for… it’s something you choose daily.Stop waiting for “one day.”Start living like her now — insha’Allah 🤍—🎧 Follow + stream: The Pink Standard Podcast📱 IG + TikTok: @pinktouchbylexJazakallahu Khairan for listening 🤍✨

If you’re waiting for the “right time”… this is your wake-up call.In Episode 11 of The Pink Standard, Lex gets real about the truth most people avoid: nobody is coming to save you.If you’ve been feeling stuck, inconsistent, or unmotivated, it’s not because you don’t know what to do — it’s because you’re not doing it.In this episode, we talk about:✨ why waiting for motivation is keeping you stuck✨ the difference between knowing vs. executing✨ what “locking in” actually looks like (and why it’s not cute)✨ breaking out of the cycle of starting and stopping✨ choosing discipline over excusesBecause at The Pink Standard… we don’t stay stuck, we move different.🎀 Tap in if you’re ready to stop playing with your life.

If you’re making money but don’t know where it’s going… this episode is for you.In Episode 10 of The Pink Standard, Lex breaks down the basics of financial literacy for solo entrepreneurs in a way that’s actually easy to understand — no confusing terms, no overwhelm.From mixing business and personal money, to not knowing your profit, to underpaying yourself — we’re talking about the mistakes that keep your business stuck.In this episode, you’ll learn:✨ Why separating your accounts is non-negotiable✨ The difference between revenue and profit (and why it matters)✨ How to actually pay yourself as a solo CEO✨ A simple money breakdown system you can start using TODAY✨ When to invest in your business vs. your lifestyleBecause at The Pink Standard… we don’t just make money, we build wealth.🎀 Tap in, take notes, and stop guessing with your finances.

Running a business alone looks powerful on the outside… but behind the scenes, it can feel overwhelming, exhausting, and sometimes even lonely.In Episode 9 of The Pink Standard, Lex gets real about the mental weight of being a solo CEO — from burnout and overworking to feeling like everything is on your shoulders. If you’ve ever felt like you can’t “turn off,” or like you’re failing just because you’re tired… this conversation is for you.We’re diving into:✨ The truth about solo burnout✨ Why entrepreneurship can feel isolating✨ How to set boundaries that actually protect your peace✨ And why self-care isn’t a luxury — it’s a business necessityYou are the business. And if you’re not okay, your business won’t be either.Take a breath, slow down, and remember:Peace is the standard.🎧 Tune in, reset, and protect your energy.

In Episode 8 of The Pink Standard 💕, we’re talking about the power of being a solopreneur and why doing it on your own isn’t a limitation — it’s a choice. 👀🎀In a world where social media makes it seem like you need a team to be successful, this episode breaks down why staying solo can actually give you more control, more profit, and more peace.I’m sharing how to maximize your time, protect your energy, and build a business that works for YOU — without burnout or pressure to scale before you’re ready.If you’ve ever felt behind because you’re doing it alone, this is your reminder: you’re not behind… you’re building 💗🎀 Topics Covered:– The real advantages of being a solopreneur– How to avoid burnout while working solo– The “Solo CEO” mindset– Scaling your business without hiring a teamPeace isn’t a luxury — it’s the standard ✨

We made it — the last episode of week one of The Pink Standard 💗This one is personal.No strategies, no pricing talk… just real advice I wish I had when I was starting from nothing.If you’re waiting to feel ready, doubting yourself, or trying to figure it all out as you go — this episode is for you.I’m talking about:​Giving yourself permission to start​Why your first version won’t be perfect (and that’s okay)​Investing in YOU before anything else​Protecting your energy like it’s revenue​And trusting that you’re going to figure it outWherever you are in your journey… you’re going to be okay. Just keep going 💕Thank you for rocking with me this first week — we’re just getting started.

Social media doesn’t have to be confusing — but a lot of business owners make it harder than it needs to be.In this episode, I’m breaking down what actually works when it comes to social media for service-based businesses — especially if you’re local and trying to get booked consistently.We’re talking about:• The type of content that performs best (and why)• Why before & afters will always win• How to make your business feel real and relatable• The truth about consistency vs. posting every day• Why engagement matters more than you thinkIf you’ve been overthinking what to post, feeling inconsistent, or wondering if social media even matters… this episode is for you.Keep it simple. Show your work. Show your face. Show up.Follow along for more real conversations about building a business in your 20s.@pinktouchbylex 🎀💗 — Lex

Every business owner eventually runs into that client — the one who wants champagne service on a water budget, ignores your policies, and drains your time and energy.In this episode of The Pink Standard Podcast, Lex talks honestly about the early days of building Pink Touch by Lex, when saying “yes” to everything felt like the only way to succeed. But over time she learned a hard truth: not every client is your client.This episode dives into: • Why some clients will never be the right fit for your business • The boundaries that protect your time, energy, and sanity • Creating clear policies around cancellations, scope of work, and communication • Why enforcing your boundaries actually attracts better clientsIf you’re building a service-based business and struggling with difficult clients, this conversation will help you rethink what professionalism really looks like.Because the truth is: your peace is not a luxury — it’s a business expense.Follow my podcast for daily post 🎧💗

In this episode, I’m talking about something a lot of new business owners get wrong — branding. And the truth is, you don’t need a huge budget to build a brand that feels established and recognizable.I break down how I built the identity behind Pink Touch by Lex, why consistency matters more than expensive design, and how small details can make your business look professional from day one.If you’re starting a business or trying to level up your brand, this episode will show you how to create a strong presence using what you already have.In this episode we talk about:• Why branding is more than just a logo• How consistency builds a recognizable brand• Using simple tools like Canva and your phone• Choosing a name that feels like a brand, not a side hustle• Small details that make a big professional impactYou don’t need a big budget — you just need to be intentional.🎀 Free Pink Partner Program Guide:bio.site/pinktouchbylexNew episodes drop regularly.

In this episode of The Pink Standard Podcast, I talk about the idea that changed the way I run my cleaning business: The Pink Partner Program.Instead of only offering one-time residential cleans, I created a partnership model specifically for salon suite owners — hairstylists, lash techs, nail techs, and estheticians who need their space consistently clean to maintain their brand.I break down why niching down inside your industry can actually increase your value, how recurring clients create stability in a service business, and why building partnerships can be more powerful than chasing one-time bookings.If you run a service-based business, this episode will help you think differently about your offers and how to create consistent revenue.

In today’s episode of The Pink Standard Podcast, we’re having a real conversation about pricing — and why so many service-based business owners struggle with undercharging.I share my personal experience building Pink Touch by Lex and how charging too little led to burnout, frustration, and working harder for less. We talk about why low prices can actually hurt your business, how clients perceive value, and the three things you should consider when setting your rates.If you’ve ever felt nervous about raising your prices or worried about losing clients, this episode is for you. It’s time to stop undervaluing your work and start pricing like the business owner you are.✨ Tomorrow’s episode: How the Pink Partner Program was created and why adding a B2B offer changed everything for my cleaning business.

Every entrepreneur hears the same thing before they start — “make sure you have a plan.”But what if you don’t? In this episode of The Pink Standard, Lex shares the real story behind starting Pink Touch by Lex from scratch. No business plan, no mentors, no blueprint — just a decision to stop building other people’s dreams and start building her own.She talks about:​Why she chose the cleaning industry​The reality of learning business in real time​The difference between being good at a service and running a business​Why branding matters even when you’re smallIf you’ve ever thought about starting something but felt like you weren’t ready yet, this episode is for you.Sometimes the blueprint doesn’t exist yet.Sometimes you are the blueprint.New episodes of The Pink Standard drop all week.🎧 Follow the podcast so you never miss an episode.

Welcome to The Pink Standard. In this intro episode, Lex introduces the podcast and shares the story behind building Pink Touch by Lex from the ground up.This podcast is for women building businesses, navigating life in their twenties, and learning how to raise their standards while figuring it all out along the way.​Follow Pink Touch by Lex for more updates and behind-the-scenes of the journey.​https://www.pinktouchbylex.com