PODCAST · business
The Unexpected Entrepreneur
by Inkpot Creative
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically.Podcast cover art image taken by WorkPlay Branding
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204
How a Rebrand Helped to Bring a New Energy to Rebecca's Business
In today's episode of The Unexpected Entrepreneur Podcast, we chat with our past client Rebecca about her experience rebranding The Maker's Playbook. With a platform helping ceramicists, potters, and all types of makers navigate the world of creating and selling their art, she knew who she wanted to attract and what she had to offer. But the brand just wasn't connecting in the way she wanted it to. Hear all about how she went from struggling to shake the old luxury photographer mindset of her past and stepped into a new brand that truly represented the joy and energy that her community embodies. About Rebecca: Rebecca Ickes Carra has been a self-employed artist for the last 15 years and now shares her photography knowledge and hard-earned business lessons with makers in order to see more independent artists build not only viable, but life-giving businesses. She hosts the Maker's Playbook podcast, which discusses what it's really like to make a living from the things we make and has taught over 200 makers photography skills specifically for ceramics. She has spoken about her experiences as an entrepreneur to classes at DePaul and Harvard Universities and firmly believes a supportive Community of colleagues is essential to surviving as a small business. Rebecca lives with her husband, Francesco, who is a full-time potter and their 75-pound rescue pup, Hendrix on the original homelands of the Potawatomi, Ho-Chunk and Menominee people where the people of Wisconsin's sovereign Aneeshinaabe, Ho-Chunk, Menominee, Onida and Mohican nations remain present - also known as present day, Milwaukee, WI. When she's not creating resources to simplify photography and business for makers, you can find her also at the potter's wheel in their home studio or accidentally taking a nap on the couch when she is trying to finish a book. Rebecca's Links: + Website + Instagram + YouTube + Podcast Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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203
How a New Site Helped Corey Fit the Final Piece of Attracting Her Dream Couples
In today's episode, we chat with our past client, Corey, about her experience creating a new website earlier this year. We talk about the challenges she was facing before and how everything wasn't quite lining up. Now, since the new website has launched, not only has her site continued to draw in traffic, but she also has a place that she is totally confident sending her clients to and one that she knows is attracting like-minded people. About Corey: Corey Lynn Tucker is a destination elopement photographer, hybrid film storyteller, and experience designer for couples who feel most like themselves outside. Her work is shaped by a lifelong connection to the land—from riding horses through open fields as a kid to photographing elopements across places like Acadia, the Tetons, and beyond. That sense of movement, presence, and wildness is at the core of everything she creates. She blends digital, 35mm film, and Super 8 to document elopements in a way that feels textured, nostalgic, and alive—less about posing, more about being in it. At heart, Corey isn't just capturing weddings—she's helping couples slow down, step outside tradition, and create something that actually feels like them. Corey's Links: + Website + Instagram + Facebook + YouTube + TikTok Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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202
How a New Site Helped Izzy Gain Confidence in Her Online Presence
In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Isabel to talk all about her experience creating a new website with us. After DIYing her site for years, Izzy knew it was time to have a professional site created to help her stand out. Now, she has a site that she can confidently send clients to that not only looks great, but also has everything potential clients need to know she is the perfect fit! About Isabel: I'm a photographer based in Ellicott City, Maryland, originally from Germany, with six years spent living in Puerto Rico and plans to head further north in the near future. My work is rooted in a documentary approach to weddings, with a focus on honest moments, and I also offer branding, family, and portrait sessions shaped by storytelling. I have a studio in Ellicott City where I love to experiment, create, and collaborate. Outside of photography, you'll usually find me outdoors hiking or camping, or at home knitting, crocheting, and playing music. I'm always up for a good road trip or a night around a bonfire. I share my life with my cat, Coco, who I firmly believe is the best cat in the world. Isabel's Links: + Website + Instagram Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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201
How a Rebrand Helped Mio Step Into the Next Era of His Business
In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Mio to talk all about his rebrand experience. From having a brand that he had completely DIY'd to changing his name and creating a completely new brand presence, we talk about why he felt like now was the time and some of his favorite parts of the new brand! About Mio: Mio Sison III is a luxury wedding photographer based in Denver, Colorado, whose path to the camera ran through biotech labs and years of catering luxury weddings before the camera finally won. Six years working hospitality during college and grad school gave him something most photographers don't train for: a genuine instinct to take care of people, read a room, and be fully present on a day that only happens once. He founded Mio Sison Studio on the belief that the best wedding photos happen when couples forget there's a photographer in the room at all, and he earns that trust through extended engagement sessions, deep pre-wedding communication, and showing up to every wedding feeling less like a vendor and more like a longtime friend. His work spans Colorado, Chicago, and destination weddings worldwide, blending fine art editorial aesthetics with a documentary eye that catches the moments nobody called out. He currently serves as Treasurer of WIPA Colorado, where he's invested in raising the bar for photographers and wedding industry professionals alike. Off the clock, you'll most likely find him somewhere in the Rockies on skis. Mio's Links: + Instagram + Check out Mio's photography (p.s. if you mention Inkpot Creative in your inquiry form, you can get $1,250 off a wedding package!) Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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200
How a Rebrand Helped Renee Find Her North Star
In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Renee to talk all about her rebrand experience. We dive into how she knew it was the right time, how her new brand has become her North Star in her business, and the results she's seen with clients since launching. About Renee: Renee Griffith is the founder of Renee Griffith Photo, a New England elopement and micro-wedding photographer known for cinematic, candid storytelling and a "your #1 hype queen" kind of client experience. She helps couples plan intentional, joy-forward days outdoors — with a big focus on inclusivity, ease, and real emotion. Renee's Links: + Website + Instagram Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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199
How Rebranding Helped Jamie Click the Final Piece Together in Her Business
In this episode of the Unexpected Entrepreneur Podcast, Jessie chats with our past client Jamie about her experience rebranding and what prompted the change. After meticulously tracking analytics from all other parts of her business, the final piece Jamie realized she wasn't paying the same attention to...her brand and website. Tune in to hear how she felt going through the process as well as the transformation she has seen since launching in late 2025! About Jamie Tobin Photography: Hey hi, I'm an elopement photographer that thrives in the mountains of the PNW. Pretty much will always find me hiking with crocs on, and multiple cameras strapped down. Personally love when I can help clients just have a day that isn't a production, but an invitation into who they are. Jamie's Links: + Website + Instagram + Facebook + Jamie's blogging episode Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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198
Introducing the Forever is for Everyone Inclusivity Summit!
In today's episode, we are excited to talk all about our upcoming summit, Forever is for Everyone! Inclusivity has always been at the forefront of our business and it's something that we are super passionate about. So, we put together a whole summit with experts in the wedding industry to help give you the tools and information to make your business and the wedding industry more inclusive and friendly to everyone! Sign up for your FREE ticket to the summit here!
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197
Why You're Getting Photography Inquiries That Don't Feel Like a Match
In this episode of the Unexpected Entrepreneur podcast, we talk about the common issue of receiving client inquiries that do not align with the desired work. We dive into the disconnect between the type of work you want to pursue and the branding that you are currently using that may not match where your business is. Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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196
DIY Blogging Might Be Costing You More Than You Think
In this episode of the Unexpected Entrepreneur podcast, we talk about the hidden costs of DIY blogging for photographers and creative entrepreneurs. While blogging can be done independently, it often consumes valuable time that could be better spent on client work or personal growth. We break down the extensive process of blogging, highlighting the time investment required and the potential financial implications along with what you can do with your time after outsourcing your blogging. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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195
How to Raise Your Photography Prices in 2026
In this episode of the Unexpected Entrepreneur podcast, we talk about the relationship between a your brand and your pricing strategy as a photographer. Booking clients at a higher price point isn't just about your photos. It's about the visual trust signals you have that communicate your value to potential clients. We dive into actionable things you can do to audit your brand to ensure that your visual identity reflects the premium experience you give your clients! Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Tune in to hear Olivia's story + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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194
How Rebranding Helped Emily Step Into Her Next Era and Attract Her Dream Clients
In this episode of The Unexpected Entrepreneur Podcast, we chat with rebranding client Emily Dahuron about her experience with The Rebrand Edit. We dive into how she knew it was the right time to rebrand, what the rebrand has done for her business so far, and her favorite parts of the process. About Emily: Emily is a wedding photographer with a documentary heart and an editorial eye, there to capture the magic in the intentional, the imperfect, and the wildly personal. Based in Detroit, Michigan with deep ties to France, she documents love stories for couples seeking intention, beauty and a damn good time. Emily's Links: + Website + Instagram Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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193
Photographers! DON'T SKIP THIS! How to Market Your Photography Businesses with SEO
If you want to know how to market your photography business in a way that grows month after month, not just for 24 hours, you need SEO. Let's dive into how it works. When it comes to photography business marketing, SEO is one of the smartest long-term strategies you can use. If you've ever wondered how to market your photography business or searched for marketing ideas for photography business, this episode is for you. Social media posts fade fast, but with the right photography marketing strategy, your website and blog can bring in clients month after month. I'll cover marketing for photographers, the difference between website and blog keywords, and how SEO works for wedding photography business marketing too. If you're ready to learn how to get more photography clients with proven photography marketing tips, tune in now. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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192
Why So Many Photographers Feel Like They're Doing Everything Right…and Still Aren't Found
In this episode of The Unexpected Entrepreneur Podcast, we dive into the difference between presence and visibility. Being present is important when it comes to your marketing strategy, but being visible is what is actually going to draw in those ideal clients. In this episode, we talk about how blogging can help you not only constantly have that presence online, but also make you more visible to the exact types of clients that you want to work with. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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191
How We Turn a Photographer's Personality into a Visual Brand
In this episode of The Unexpected Entrepreneur Podcast, we dive into how we take a photographer's personality and turn it into a visual brand. Today, people aren't looking for someone to take nice photos, they want someone they can truly connect with. Your brand is the perfect place to start that connection and not only show off your style, but also your personality and even your values! Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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190
Which Offer Should You Lead With as a Photographer in Your Branding & Website?
In this episode of the Unexpected Entrepreneur podcast, we talk about how to approach your brand and website when you offer multiple different photography services. We dive into how to design a brand that clearly communicates this focus while still accommodating other services and what services you should highlight first depending on what your individual goals are. Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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189
The 6-Month Rule: Why You Shouldn't Wait Until January to Start Showing Up on Google
In this episode of The Unexpected Entreprenuer Podcast, we talk about our 6-month rule when it comes to content ranking on Google. We go over why it is important to start writing posts now instead of waiting for next year and how seasonal content planning can help ensure that you have relevant content on your site when the different planning seasons hit. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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188
The Biggest Content Planning Mistake Photographers Make (and What to Do Instead)
In this week's episode of The Unexpected Entrepreneur Podcast, we dive into the biggest content planning mistake you might be making and how to overcome it. Having a strategy and content ideas is only half the battle when it comes to your blog. The other half is actually getting the content published. In this episode, we talk about pitfalls you may be running into when it comes to planning your content and how to overcome them so you can actually start to publish posts on your site! Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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187
Why You're Not Attracting the Right Photography Clients (Even If Your Work Is Good)
In this episode of the Unexpected Entrepreneur Podcast, we talk about the importance of rebranding for photographers, particularly as we approach the new year. We dive into common issues of misaligned branding, signs that indicate your brand may need a refresh, and what aligned branding looks like. Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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186
Content Compounds: Why Blogging Builds Momentum You Can't Get from Reels
In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the advantages of blogging over social media for content marketing. We talk about while social media provides short-term engagement, blogging offers long-term visibility and organic traffic through SEO. We even show real-life examples of how consistent blogging can lead to increased website traffic and improved Google rankings. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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185
How Rebranding Helped Jen & Kayla Create a Consistent Brand Presence
In this episode of the Unexpected Entrepreneur podcast, Jessie speaks with Jen and Kayla from Weaver Films and Photography about their rebranding journey. They discuss the challenges they faced before rebranding, the importance of having a consistent brand identity, and how their new website has improved their client experience. About Weaver Films & Photography: Jen and Kayla are the creative wife-wife duo behind Weaver Films and Photography, a newly rebranded studio formerly known as Weaver Wedding Films. For over a decade, they've been crafting cinematic wedding films that feel like they belong on the big screen—full of emotion, artistry, and those blink-and-you'll-miss-it moments that matter most. Their new brand expands their vision beyond weddings, offering photography alongside videography and serving not only couples but also brands, musicians, and businesses who want visuals with heart and style while driving results. With backgrounds in media, music, and production (and a shared love of travel, vegan food, and good lighting), Jen and Kayla bring an easygoing, personable approach that makes every client feel comfortable in front of the camera—while delivering visuals that are anything but ordinary. Weaver's Links: + Website + Instagram + Facebook + YouTube + LinkedIn Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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184
Not Booking Enough? Here's What to Blog When You Don't Have New Work
In this episode of The Unexpected Entrepreneur Podcast, we dive into what to post when you don't have any fresh sessions to blog about. Even when you feel like there is no new content to post, there are so many different educational topics that you can blog about. We dive into some of the best ways to continue posting valuable content on your blog, even if you don't have any new weddings or sessions to talk about! Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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183
It's Not About Posting More. It's About Making Your Marketing Work Harder.
In this episode of the Unexpected Entrepreneur podcast, we dives into the importance of maximizing your marketing strategy by repurposing long-form content into various short-form formats. We talk about why it's not about posting more, but rather making existing content work harder for you. By breaking down long-form content like blog posts into smaller, engaging social media posts, you can reach different audiences and maintain a consistent posting schedule. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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182
5 Tips for How to Choose Your Brand Colors
Struggling with how to choose your brand colors and create a color palette that truly fits your photography brand? In this episode, we share five key steps for choosing brand colors that not only match your photos but also reflect your personality and vibe. You'll learn how to choose your brand color palette with confidence, using color psychology to pick colors that evoke the right emotions for your audience. We'll walk through tips for picking brand colors, creating brand colors that work well together, and choosing colors for your brand that make your website pop. If you've been overwhelmed by choosing your brand colors, this guide to building a color palette for your brand will help you finally nail it. Watch now to learn how to choose brand colors that feel like you and attract your dream clients. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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181
Instagram Rewards Consistency. Google Rewards Strategy. Let's Talk About It.
In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the differences between Instagram and blogging as marketing tools. We talk about the importance of consistency on Instagram for engagement, while highlighting the long-term benefits of blogging, such as SEO and sustained traffic. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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180
Your Website Should Be Working Harder Than You Are
In this episode of the Unexpected Entrepreneur podcast, we dive into importance of having a website that actively works for you, specifically through the use of blogging. We talk about how many photographers underutilize their websites, treating them merely as digital business cards instead of powerful marketing tools. When, by leveraging a blog, you can attract their ideal clients and generate leads without constant effort. J Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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179
How Alisha Kick Started Her Blogging Journey After 11 Years in Business
In this episode of the Unexpected Entrepreneur podcast, we chat with Alisha, a wedding photographer, about her blogging journey. Alisha shares her initial challenges with blogging, the importance of having control over her content, and the long-term benefits of SEO. We also dive into how blogging enhances client experience and the value of repurposing content across platforms. About Alisha: Im Alisha with A. Light Photography- a Denver-based queer elopement+ portrait photographer who specializes in capturing love stories that defy convention. My business focus matches my moral focus: to create a relaxed, affirming space for couples—especially those who've felt like outsiders in traditional wedding settings. My work is rooted in celebrating individuality and authenticity, all bodies and all abilities. Alisha's Links: + Website + Instagram Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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178
What Blogging in 2025 Actually Looks Like
In this episode of the Unexpected Entrepreneur podcast, Jessie discusses the evolving landscape of blogging in 2025, debunking myths and emphasizing the importance of creating valuable content. She highlights how blogs can attract organic traffic, the necessity of providing real information alongside visuals, and the significance of building trust with transparency. Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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177
Why Your Blog Isn't Bringing In Clients (And What To Do Instead)
In this episode of the Unexpected Entrepreneur Podcast, we dive into some of the top reasons why your blog isn't actually bringing in clients. From randomly posting content to not including valuable information in the post, we break down some of the pitfalls you may be falling into and what you should do instead! Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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176
How Blogging Helped Meghan's Traffic Increase and Build Evergreen Content
In this episode of the Unexpected Entrepreneur podcast, Jessie and Meghan discuss the challenges of blogging for business owners, the importance of outsourcing tasks that drain energy, and the long-term benefits of creating evergreen content. We dive into how to Meghan's traffic built over time, the value of repurposing content for social media, and the significance of effective feedback in the writing process. About Meghan: Meghan Blanton (she/her) is the founder of Meghan Blanton Photography, where she specializes in wedding, elopement, and boudoir photography that feels as real and radiant as her clients. With an eye for honest storytelling and a knack for putting people at ease, she's been voted "Best of Zola" three years running. Whether she's deep in the mountains capturing an intimate vow exchange or creating bold, empowering boudoir sessions, Meghan brings warmth, creativity, and just the right amount of sass to everything she does. She is passionate about creating an inclusive environment where people from every walk of life feel like they belong. Meghan's Links: + Website + Instagram + Facebook + LinkedIn + YouTube Our Links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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175
Building Confidence and a True Brand Presence with Katie Lingan
In this episode of the Unexpected Entrepreneur podcast, Jessie and Katie discuss the transformative experience of rebranding Katie's photography business. We dive into the challenges faced during the rebranding process, the importance of personal connection in photography, and the impact of a well-designed website on client interactions. About Katie: Katie Lingan Creative is a photography studio built on inclusivity, emotional connection, and a deep appreciation for storytelling through fine art. With over a decade of experience and a background in multiple artistic disciplines, Katie brings a unique perspective to documenting love, life, and meaningful moments with an approach that is both elegant and deeply personal. Her work is about creating an experience where clients feel seen, understood, and comfortable being their true selves. Katie's brand is a mix of artistic edge with storytelling from the heart, offering a refined yet deeply personal take on wedding and portrait photography. Katie's Links: + Website + Instagram + Facebook + Threads Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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174
The True Power of Authenticity in Content Creation with Nina Addeo
In this episode of the Unexpected Entrepreneur podcast, Jessie and Nina Addeo discuss the nuances of organic social media marketing for wedding professionals. We dive into common pitfalls, the importance of authenticity, and strategies for effective content creation across various platforms. We also talk about the need to connect with ideal clients through personality-driven content, balancing aesthetics with genuine engagement. About Nina: Nina Addeo is the owner of I Do Wedding Marketing, a social media agency dedicated to the wedding industry. With over 11 years of experience, she combines in-house venue expertise with strategic marketing insights to help wedding professionals and creatives attract and book more clients. A speaker and educator, Nina teaches wedding business owners how to leverage AI and ChatGPT to cut their workload in half while increasing their impact. Nina delivers actionable, industry-specific strategies with a touch of humor, which you can listen to weekly on the I Do Wedding Marketing podcast. Nina's Links: + Website + Instagram + Podcast + LinkedIn + Grab the ChatGPT for Wedding Marketing Course for $10 off with code INKPOT Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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173
How a Personality-Backed Rebrand Helped Adriana Gain Confidence and Clarity in Her Photography Business
In this episode of the Unexpected Entrepreneur podcast, Jessie and Adriana Maya discuss the journey of rebranding Adriana's photography business. We dive into Adriana's motivations behind the brand refresh, the challenges of DIY branding, and the importance of clear communication during the design process. About Adriana: Adriana Maya Photography is a wedding & elopement photographer based in Denver, CO. Adriana specializes in dreamy and inclusive wedding photography. Adriana's Links: + Website + Instagram + Pinterest Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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172
Is It Too Soon (or Too Late) to Rebrand?
In this episode of the Unexpected Entrepreneur podcast, we dive into the big question of is it too soon (or too late) to rebrand. We break down some of the signs that you may have, what a rebrand can actually do in your business and more! Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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171
DON'T Skip This! What's Included in a Brand Design That Actually Stands Out!
Think brand design is just a logo and some colors? Let's unpack what is included in a brand design—and why it could be the reason you're not booking dream clients yet. What is included in a brand design? In this episode, we're breaking down the key elements of a brand identity so you know exactly what to expect when investing in brand identity design. We'll cover the core branding elements—like logos, typography, and color palettes—as well as visual identity design that ties everything together. You'll learn the elements of a strong personal brand, what makes a photography brand design stand out, and how to spot the elements of a great brand identity. If you're wondering what are the key elements of a personal brand or brand logo design, this one's for you. Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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170
What Your Dream Couples Are ACTUALLY Googling (And How to Show Up for It)
In this episode of the Unexpected Entrepreneur podcast, KP discusses the importance of understanding what photography clients are searching for online. We dive into the need for strategic blogging that goes beyond simply showcasing portfolio pieces. KP covers everything from the significance of keyword research, client-first blogging strategies, and the common pitfalls photographers face in their blogging efforts. Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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169
How Rebranding Helped Bri Become Excited About Her Photography Business Again
In this episode of the Unexpected Entrepreneur podcast, Jessie and Bri Ellington discuss Bri's journey through rebranding her wedding photography business. Bri shares her experiences of feeling stagnant and disconnected from her previous brand, leading to a transformative rebranding process with Inkpot. About Bri: Wedding photog!! Wife&Mama, sourdough bread connoisseur, herbal tea queen and lover of all things nature. Bri's Links: + Website + Instagram + Facebook + Threads Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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168
What Can You Do on Showit? 5 Fun Features You're Probably Not Using
Want a website that feels anything but basic? I'm spilling the secrets to creating a unique Showit design that keeps your dream clients engaged. Curious about what you can do on Showit to stand out? In this episode, Jessie from Inkpot Creative breaks down how to use Showit to create a unique Showit website—no code required. Learn five fun and functional features that keep people engaged on your website, from hover effects to animated galleries. If you're designing on Showit and looking for web design inspiration, this walkthrough is packed with ideas. Whether you're aiming for a unique Showit design or just want to elevate your site, this video shows you how to create a unique website that actually works for you. Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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167
The Art of Pricing with Alora Rachelle
In this episode of the Unexpected Entrepreneur podcast, Jessie and Alora discuss the intricacies of pricing in the wedding photography business. Alora shares her journey from being a wedding photographer to a business strategist, and dives into the importance of recognizing when to raise prices and the mindset shifts necessary for confidence in pricing. We talk about everything from the common pitfalls of undercharging to the significance of market research, and the need to separate personal worth from business pricing. About Alora: Alora Rachelle is a wedding photographer turned business strategist who believes marketing, and sales are essential to scaling a profitable business. In two years of going full-time, she took her business from $10,000 to $100,000 using the strategies she teaches. Alora's work has been published in several publications such as ELLE, The Knot, Channel 7 ABC News, Popsugar, etc. She is also the creator of the Wedding CEO, where she's helped dozens of wedding photographers collectively make $2M+ by raising their prices, make $100k, and master the art of sales so they can build a life-first business and free up their weekends. Alora's Links: + Website + Instagram + Podcast + How to Book $10k Weddings This Year Masterclass Our Links: Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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166
Creating Personal Connections Through a Rebrand with Kelly Loss
In this episode of the Unexpected Entrepreneur podcast, Kelly Loss shares her journey as a wedding photographer and therapist and her decision to rebrand her business. We dive into the importance of creating a connection with clients through her website and branding that goes beyond just having photos on her website. About Kelly: Kelly Loss is documentary wedding, family and event photographer located in Alexandria, VA. She has been photographing since she could hold a camera tofavorite stuffed animals, but started a business over 12 years ago to help people to remember what the moments felt like, not just how they looked When she's not running a photography business, she spends her free providing mental health services (yes, she's a therapist too!), traveling with her unwilling teenagers, snuggling with her pets or convincing her husband to go for walks, visiting breweries or taking in a sound bath. Kelly's Links: + Website + Instagram Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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165
The Rebrand That Helped Kim Book the Client Before the Call Even Happened
In this episode of the Unexpected Entrepreneur podcast, Jessie and Kim discuss Kim's journey as a wedding photographer and the challenges she faced leading to her decision to rebrand her business. We dive into the evolution of her brand, the importance of aligning her website with her current identity, and the personal growth that comes with navigating career changes. About Kim: Kim-Trang Blair is a NY based wedding photographer and founder of Kim-Trang Photography. After 12+ years working corporate, she started her photography business as her family priorities started to shift. Kim is inspired by fleeting moments, laughter and genuine connection. Kim strives to provide images that will be iconic to the legacy that begins on a wedding day and viewed for many generations to come. Her couples have often commented how seamlessly she becomes part of the family on each wedding day. Her work has graced The New York Times, Carats and Cake, Martha Stewart Weddings, Brides, The Knot, Love Inc. Mag., and Style Me Pretty just to name a few publications. She is available for travel. She lives with her husband, their three boys and her rescue dog. In her spare time, she enjoys transforming into an uber driver to her kids as she carts them around to all of their activities. Kim's Links: + Website + Instagram + Facebook + Threads + LinkedIn Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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164
We're Launching a Group Program! Everything You Need to Know About Blog All Stars
In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the Blog All-Stars program, designed to help creative entrepreneurs enhance their online visibility through effective blogging strategies. This is a program that focuses on creating sustainable, high-traffic blog posts that attract ideal clients while providing ongoing support and resources for a full year. Learn more and sign up for Blog All Stars here! Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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163
Don't Blend In! Here's How to Create Stand Out Web Design for Photographers
Want to stand out with a website that truly reflects your brand? In this video, we're sharing expert photography website tips to help you design a site that attracts your dream clients. Learn how to create a photography website that showcases your unique photography style, enhances your photography branding, and makes a lasting impression. We'll cover everything from photography web design essentials to interactive features that keep visitors engaged. Whether you're wondering how to build a photography website or need inspiration for photographer website design, we've got you covered! Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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162
Cutting the Clichés and Writing Authentic Copy with Sara Gillis
In this episode of the Unexpected Entrepreneur podcast, Jessie and Sarah Gillis discuss the importance of authentic copywriting in wedding photography. We dive into common clichés found in wedding photography copy, the significance of establishing a unique brand voice, and how understanding buyer awareness can enhance client connections. About Sara: As a copywriter at What Sara Said, copy coach, and host of the Copywriter On Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. Sara shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value. Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (12) and Quincy (10), and their two Doodles, Nellie and Mookie. Sara's Links: + Website + Instagram + Podcast + Join Storysale and work to refine your messaging strategy Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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161
How a Rebrand Helped Katelyn Create a Truly Cohesive Photographer Brand Presence
In this episode of the Unexpected Entrepreneur podcast, Jessie and Katelyn dive into Katelyn's rebranding journey as a wedding and elopement photographer. We talk about the challenges she faced before the rebrand, the impact of the new brand on her confidence and client experience, and her favorite aspects of the rebranding process. About Katelyn: Katelyn Kyles is a Las Vegas wedding and elopement photographer helping the coolest people ever memorialize one of the best days of their lives with photos that feel like them. Katelyn's Link: + Website + Instagram + Facebook + Threads + TikTok Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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160
How Systems Helped Cinthia's Business Function in the Face of Uncertain Times
In this episode of the Unexpected Entrepreneur podcast, Jessie chats with Cinthia Onines, an online business manager and system strategist, who shares her personal experience with cancer and how effective systems helped her maintain her business during a challenging time. Cinthia discusses the importance of having systems in place for emergencies, the key tools that supported her business, and the significance of open communication with clients. About Cinthia: Cinthia Onines is an Online Business Manager and Systems Strategist for wedding professionals, and the founder of Boda Bliss. A proud Latina, Cinthia has been part of the wedding industry since 2017, starting as a wedding planner and later transitioning to OBM services in 2021. She now specializes in helping photographers, planners, and creatives streamline their operations so they can focus on what they love while delivering exceptional client experiences. With a knack for creating workflows, automations, and systems that save time and reduce overwhelm, Cinthia combines her industry expertise with her love for checklists and processes to help wedding pros build businesses that feel lighter and run smoother. As a HoneyBook Educator, she's passionate about empowering wedding professionals to simplify their operations and grow with confidence. When she's not creating systems or reading about them, Cinthia is working toward building a welcoming community for BIPOC, Latina, and LGBTQ+ wedding professionals who are ready to take their seat at the table and be part of the conversation. She's passionate about ensuring everyone in the wedding industry feels seen, valued, and empowered. Cinthia's Links: + Webiste + Instagram + Pinterest + Threads + The Ultimate Client Consultation Guide for Wedding Photographers Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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159
What Happened When Sean Stopped Relying on Socials and Focused on Blogging
In this episode of the Unexpected Entrepreneur podcast, Sean Szitas, a wedding photographer from Asheville, North Carolina, shares his journey with blogging us and how it has transformed his business. He discusses the challenges he faced in starting a blog, the importance of SEO, and how blogging has helped him build stronger relationships with clients. About Sean: I currently live in Asheville with my partner and our standard poodle, Winston Tucker. I've been photographing weddings for over 10 years now and loving every minute of it. I love that I was able to turn my passion for weddings and photography into a thriving career. Calling Asheville home and getting to photograph beautiful couples in among the blue ridge mountains is a dream come true! Sean's Links: + Website + Instagram Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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158
Money, Mindset, and Making It Work as an Entrepreneur with Tiffany Bastian
In this episode of the Unexpected Entrepreneur podcast, Jessie and Tiffany Bastian discuss the critical aspects of bookkeeping and financial planning for creative entrepreneurs, particularly photographers. We dive into the importance of understanding one's financial reality, defining personal goals, and creating a financial plan that aligns with individual aspirations. About Tiffany: Tiffany Bastian is the founder and CEO of Bastian Accounting, a firm that's revolutionizing financial services for photographers nationwide. With an MBA in accounting and over two decades of experience as an IRS-certified Enrolled Agent, Tiffany has helped hundreds of photographers achieve financial clarity and success. She's not your parents' accountant – instead of just crunching numbers, she's passionate about demystifying complex financial concepts and empowering photographers to make informed decisions about their businesses. Through her firm's innovative approach to education and personalized service, Tiffany transforms the often daunting world of accounting into a journey of growth and prosperity for creative professionals. Tiffany's Links: + Website + Instagram + Facebook + YouTube + Our Membership + Our Freebies + Free Community Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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157
Understanding Cash Flow and Financial Freedom with Luisa Alberto
In this episode of The Unexpected Entrepreneur Podcast, Jessie and Luisa Alberto dive into the intricacies of financial health for business owners. We discuss the importance of cash flow, budgeting, and setting realistic financial goals. About Luisa: Luisa Alberto is the CEO of People First Finance, a women-led financial services agency that provides bookkeeping, tax planning and financial strategy services to women business owners. She has 20 years of Finance and Operations experience working alongside visionary leaders of successful Bay Area startups, such as Blue Bottle Coffee, and earned her first entrepreneurial stripes as owner and operator of a brick and mortar juice bar in San Francisco. Her mission is to ease the financial burden and overwhelm that holds too many ambitious business owners back from reaching their fullest potential, and making a successful living as the brilliant creators they were born to be. Luisa's Links: + Website + LinkedIn + Instagram + Savvy Scaling Beyond 500K Newsletter Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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156
How to Finally Feel Like the CEO of Your Photography Business (Not Just Another Freelancer)
In this episode, KP discusses the transition from a freelancer mindset to a CEO mindset for photographers. The conversation emphasizes the importance of strategic branding in attracting high-quality clients and standing out in a saturated market. Apply to work with us on your brand and website in The Rebrand Edit. Our links: + Best photography website platform for you quiz + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google
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155
Your Photography Website Should Do the Heavy Lifting, Not Instagram
In this episode of the Unexpected Entrepreneur podcast, Kp discusses the critical role of a well-designed website in marketing a photography business, emphasizing that Instagram alone is insufficient for client acquisition. The conversation covers how to create a website that effectively converts visitors into clients, including strategies for homepage design, portfolio curation, and inquiry processes. Apply to work with us on your brand and website in The Rebrand Edit. Our links: + Best photography website platform for you quiz + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google
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ABOUT THIS SHOW
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship. Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically.Podcast cover art image taken by WorkPlay Branding
HOSTED BY
Inkpot Creative
CATEGORIES
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