Understanding IP Matters

Send us Fan MailProtecting intellectual property at a university should come before sharing itIan McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual property isn't a barrier to innovation — it's the scaffolding that makes innovation possible. In a wide-ranging conversation with host Bruce Berman, Ian discusses how UK is leading a $200 million AI transformation strategy, why spinning out startups generates 50% more local economic impact than publishing alone, and how universities must evolve their promotion and tenure systems to truly reward innovation.Drawing on his background in M&A law, IP transactions, and his tenure as president of the Association of University Technology Managers (AUTM), Ian brings a rare combination of legal, commercial, and academic expertise to every topic — from the ethics of AI adoption to the practical challenge of getting researchers to file a provisional patent before they publish.Key TakeawaysSpinning out a startup from university research generates 50% more local economic impact than publishing alone without IP protection.The value of intellectual property exists if — and only to the extent — it is enforceable. Willingness to enforce matters as much as the scope of the patent.Universities are uniquely positioned to study AI adoption because they host every level of sophistication, from first-generation students to decades-experienced AI researchers.UK's Commonwealth AI Transdisciplinary Strategy (CATS AI) is a $200 million, three-to-five-year holistic framework for preparing an entire institution for the AI era.Startup IP strategy is central to tech transfer: IP protection attracts outside capital, creates jobs, and keeps economic benefits local.The promotion and tenure system at most universities still biases researchers toward publication over patenting — and changing those incentives is a major needle-mover.AI is accelerating the pace of drug discovery and research, compressing timelines that once took years into months.IP is the necessary governance layer that enables responsible AI innovation without stifling it the way premature over-regulation might.Universities must balance curiosity-driven basic research with use-inspired research that responds to state and industry needs.Fear of AI is valid and must be acknowledged — but institutions need structured, flexible frameworks to help every stakeholder move forward.00:00  Introduction & opening quote02:06  Ian's role at University of Kentucky02:34  Challenges of AI adoption at a research university05:30  The CATS AI strategy: origins and scope08:00  How UK measures success across the institution11:54  Addressing fear and resistance around AI13:44  IP challenges at the intersection of AI and research17:43  Licensing AI tools and IP as innovation scaffolding21:42  UK's Microsoft Copilot partnership explained22:09  Choosing an enterprise AI partner25:38  Key concerns for tech transfer executives today28:27  The case for university spin-outs31:15  Why researchers resist filing patents before publishing32:26  Reforming promotion and tenure to reward innovation35:47  Enforceability: the mantra Ian teaches in law school38:16  Balancing basic research with industry-responsive research41:25  Ian's fUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailDanny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the so-called "IP czar" — Danny helped shape a whole-of-government approach to IP strategy. Today, as Head of Public Affairs and Global Policy at Tencent, he oversees IP protection for the world's largest trademark filer and one of the top holders of AI patents globally.This conversation covers Tencent's remarkable transformation of music piracy in China, how the company built Weixin's crowdsourced IP enforcement platform, and why understanding the problem before reaching for a solution is the most underrated skill in IP — or any other field.Key Takeaways:Tencent is the world's largest trademark filer, operating a truly global portfolio across dozens of countries and product categories.China's music piracy rate dropped from roughly 97% to 2-3% in under a decade, driven largely by Tencent's investment in licensed streaming and aggressive enforcement.The Weixin Brand Protection Platform (Weishen) allows any user — not just rights holders — to report IP infringement, crowdsourcing enforcement at scale.Danny's time as IP czar centered on a whole-of-government IP strategy, coordinating more than a dozen departments, offices, and agencies.Tencent holds among the largest portfolios of AI patents of any company globally and is shifting focus toward agentic AI beyond generative models.Global video game development requires deep localization — culture, color, humor, and gameplay mechanics all vary significantly by region.IP laws have historically proven resilient in adapting to new technologies, but the speed and scale of AI may test that resilience in new ways.Existing copyright and trademark frameworks still apply meaningfully in the AI era; new regulation may be needed but isn't inevitable.Danny's IP origin story began as a poetry fellow and intern at the USPTO — a reminder that IP touches creative fields from the start.The core lesson Danny carries from the Situation Room: spend time understanding the full scope of a problem before proposing solutions.Subscribe on your platform of choice or email us at [email protected] provided is for informational purposes only and does not represent the views of CIPU or its affiliates.00:00 - Cold open: The Situation Room and IP01:32 - Why Tencent isn't a US household name05:35 - Danny's role and Tencent's IP portfolio07:00 - Largest trademark filer in the world08:30 - Tencent's AI patent strategy10:55 - Copyright evolution in China12:00 - Music piracy transformation14:10 - Life as the Obama White House IP czar17:59 - Whole-of-government IP strategy21:01 - Government to global industry22:35 - IP challenges at RELX and LexisNexis27:21 - Protecting value-added content28:33 - Global gaming and localization32:33 - The Weixin Brand Protection Platform35:07 - Why users self-report IP violations37:51 - Agentic AI and the future of IP law39:16 - Will AI require new regulation?41:53 - Danny's IP origin story44:13 - Understand the problem firstUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailLaura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director of Research at UNC Charlotte. She tackles persistent misconceptions about patents in university settings, where publication incentives often overshadow commercialization opportunities. Peters explains how patents function as temporary greenhouses for innovators—protecting ideas for 20 years before releasing them to public knowledge. Her work focuses on helping researchers understand that intellectual property extends far beyond patents and that securing rights doesn't conflict with open knowledge principles.KEY TAKEAWAYS:Universities reward publications over patents, creating commercialization barriersResearchers often conflate all IP rights with patents, missing broader protections Open knowledge advocates can still benefit from patent rights and public dedicationPatents publish after 18 months, contributing to collective innovation knowledgeTrade secrets are rising as patent uncertainty increases in AI and other sectorsSubject matter eligibility reforms could strengthen innovation protectionUniversity culture change requires extensive education and community buildingPatents preserve innovator legacy across global innovation recordsUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailWayne Stacy brings a unique perspective from his role as executive director of Berkeley Center for Law and Technology. From his early days as a patent litigator to directing the Silicon Valley USPTO office and earning a Fulbright to work in Nepal, Wayne has witnessed dramatic changes in how technology affects legal practice. This conversation explores how AI is transforming legal education, the evolution of patent litigation costs, and why future lawyers need different skills than previous generations.Key Takeaways:AI enables lawyers to focus on higher-value work by automating routine tasksLegal education must teach AI integration rather than AI avoidanceCross-disciplinary collaboration between law and engineering drives innovation policyFuture lawyers need policy development skills alongside traditional legal trainingBerkeley's position in Silicon Valley creates unique opportunities for public discussionsEntry-level lawyers must scale up capabilities to remain relevant in AI eraUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailWhy do many businesses prefer lawsuits over licensing deals — and what does IP capital mean for innovation?Phil Hartstein, co-founder of Soryn IP Capital and former CEO of Finjan Holdings, shares insights from orchestrating almost $500 million in licensing deals. He explains why patent licensing has shifted from corporate boardrooms to courtrooms, and discusses the economics of patent enforcement, the role of litigation finance in supporting legitimate innovators, and how AI is transforming IP strategy. Phil reveals what makes patents valuable, why most portfolios contain only single-digit percentages of enforceable assets, and his perspective on patent monetization as a strategic responsibility rather than defensive last resort.Key Takeaways:Most patent portfolios derive value from only single-digit percentages of total assetsCorporate defendants now manage 50-100 active patent lawsuits simultaneouslyPatent litigation costs range from $2-20+ million and take 3-5+ years to resolveLicensing discussions once happened in boardrooms over 9-12 month periodsModern product cycles compress multiple technology clusters into shorter timeframesIP capital helps innovators compete against well-funded corporate defendantsAI tools like ChatGPT are transforming patent analysis and claim construction workflowsPatent monetization strengthens both business balance sheets and the broader innovation ecosystemThe U.S. patent system's constitutional foundation drives American technology developmentStrategic patent enforcement requires demonstrating credibility, capability, and resourcesAbout the Guest:Phil Hartstein is a technology investor, inventor, and intellectual property strategist. He co-founded Soryn IP Capital and previously served as CEO of Finjan Holdings, a public company now owned by Fortress. At Finjen, he oversaw licensing and enforcement of pioneering cybersecurity patents, orchestrating more than $300 million in licensing deals. Phil holds more than two dozen pending and issued patents and has been twice recognized as a top 40 IP dealmaker.00:00 - Introduction to Phil Hartstein 01:44 - Why companies prefer lawsuits to licenses 03:03 - Boardroom licensing era vs today 04:16 - Soryn IP Capital's role in leveling field 06:35 - Corporate litigation dockets explained 08:47 - Patent lawsuit economics and timelines 10:23 - Funding plaintiffs vs bad actors debate 13:10 - Making capital available for innovators 15:36 - Patent quality and portfolio value 18:07 - Supreme Court's Unwired Planet decision 20:16 - The Alice decision's ongoing impact 23:40 - Patent valuation and market adoption 26:25 - PTAB's role in patent examination 29:14 - Working with litigation finance 31:40 - Evaluating patent portfolio strength 34:22 - International IP enforcement landscape 37:08 - Germany's patent system advantages 39:30 - AI's impact on patent prosecution 42:42 - Racing vintage cars as analog escape 44:40 - Patent monetization as strategic dutyUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAllison Gaul, senior counsel at BCG-X, an invention development and commercialization company, discusses the evolving AI landscape, where intellectual awareness meets real-world strategy. As both a former patent examiner and litigator with a Harvard graduate degree in business analytics, she offers insider perspectives on how companies secure IP rights, why investors now prioritize AI risk policies, and how open source licensing drives market adoption. The conversation explores copyrighted training data challenges, how small learning models compete with foundational LLMs, and why publicly available doesn't mean free to use. Gaul shares practical IP protection strategies for startups and established companies navigating content attribution, energy-efficient blockchain solutions, and the misconceptions engineers hold about software patents.Key Takeaways:• Small, targeted-use models (SLMs) trained on specific datasets are gaining traction because of their relevance and efficiency• Investors are now scrutinizing AI startup' risk and compliance policies more carefully• Open source licensing has become a significant tool for capturing market share• Publicly available content is not automatically free to use; not all LLMs ascribe to this• Blockchain offers potentially reliable solutions for IP tracking despite energy concerns• IP and AI strategy require balancing innovation with responsible ethics• Gen AI adoption began with easy productivity wins across industries• Businesses that are mindful of AI risk are in a better position to attract capitalSubscribe to Understanding IP Matters on your preferred platform or visit understandingip.org for more episodes exploring intellectual property with leading innovators and experts.00:00 - Introduction to Allison Gaul01:07 - AI race and investor expectations02:36 - Risk policies investors demand03:01 - How companies leverage Gen AI04:21 - Working with foundational model providers05:34 - Day in the life of a product attorney06:40 - Multi-dimensional AI competition08:34 - Open source as market strategy09:10 - Small learning models vs LLMs11:02 - Copyright challenges in AI training13:29 - Content attribution and data rights15:41 - Licensing deals and fair use debate17:34 - Legal frameworks catching up19:20 - Transparency in AI systems21:25 - Attribution standards discussion23:38 - Geographic variations in AI law25:44 - EU regulations and global impact27:50 - Cross-border compliance challenges29:33 - Energy concerns in AI development31:18 - IP education for engineers33:11 - Patents in software development35:27 - Ethical IP strategy and responsibility37:54 - Patent troll misconceptions39:50 - Attribution vs permission clarified40:54 - Blockchain solutions and limitations42:08 - First exposure to IP rightsUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailWhen creativity meets intellectual property, innovation has no boundaries.Eric Bear has licensed intellectual property to all major U.S. studios and Fortune 500 companies while maintaining a successful acting career. With over 100 patents covering software and video technology, Eric's seamless expansion invention was popularized by The Matrix and licensed to Disney, Fox, and other major studios. This conversation explores how he balances roles as inventor, entrepreneur, actor, and university professor while navigating patent litigation and startup IP protection. Discover how unconventional career paths can drive business trademark protection and commercial success.Key Takeaways:How Eric licensed technology to all major Hollywood studiosThe connection between acting, invention, and entrepreneurial thinkingNavigating patent litigation while maintaining creative pursuitsBuilding companies around intellectual property course principlesThe role of performance capture technology in modern filmmakingProtecting IP rights while collaborating with Fortune 500 companiesCareer advice for young creators balancing art and businessHow AI impacts creative industries and performer rightsThe importance of following passion over financial incentivesScreen Actors Guild protections for digital likeness rightsUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailRuth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion annually and threatens 560,000 jobs across film and television. Ruth explains how small business IP protection matters for the 122,000 companies serving Hollywood, why copyright law basics must evolve for the digital age, and what IP protection strategies could save the industry. From malware risks on pirate sites to AI's threat to actor rights, this conversation exposes hard truths about intellectual property education and the urgent need for site blocking legislation.Key Takeaways:Piracy costs the US economy between $29 to 71 billion annuallyFilm and television employ 2.3 million Americans (down from 2.7 million)92% of entertainment businesses employ fewer than 10 peopleGoogle receives 58 million takedown requests weekly—yet pirate sites flourish60 countries have site blocking laws; the US does notVisiting pirate sites carries a 30%+ risk of downloading malwareMovie theaters keep 50% of box office revenueAverage entertainment industry salary: $141,000 vs $94,000 nationallyIndependent filmmakers finance projects with credit cards, can lose everything to piracyAI companies train models on copyrighted content without permissionListen to discover how intellectual property course advocates like Ruth are fighting to protect creative workers and why copyright training matters for every entrepreneur.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAward-winning educator and IP advocate Daryl Lim joins Bruce Berman to explore the intersection of artificial intelligence and intellectual property education. Broadcasting from Singapore, Daryl shares his global perspective on how AI is reshaping IP frameworks, from the $1.5 billion Anthropic settlement to the emergence of new data rights. This conversation examines IP leadership challenges, the role of blockchain in patent processes, and why marginalized communities need better access to intellectual property protection. Daryl discusses China's rapid IP development, the importance of equity by design in technology governance, and practical startup IP strategies for navigating an increasingly complex landscape.Key Takeaways:AI and IP rights are fundamentally interconnected and evolving togetherThe $1.5 billion Anthropic case settlement sets precedent at $3,000 per bookIP leadership requires moving ahead of trends, not following themChina has transformed from IP pirate nation to major player in 20 yearsBlockchain technology can reduce friction in IP transactionsUniversities became IP believers after the Bayh-Dole Act enabled monetizationContent creators must embrace technology as ally, not enemyGovernment frameworks should align AI development with societal valuesPatent education and copyright training need to be more inclusiveSmall creators need better tools to participate in large-scale licensingUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailJoin host Bruce Berman for an illuminating conversation with Henry Hadad, Head of Intellectual Property Rights at Bristol-Myers Squibb. This episode explores how intellectual property education and strong patent protection drive medical breakthroughs while addressing common misconceptions about IP rights. Hadad shares his unique journey from a creative family background—his uncle wrote disco classics like "It's Raining Men"—to becoming a leading voice in pharmaceutical patent strategy. Learn how the patent process explained through real-world examples demonstrates why IP protection strategies are essential for developing life-saving treatments. Discover insights on startup IP challenges, the role of university research, and why patent basics matter more than ever in our innovation-driven economy.Key Takeaways:Strong patent systems drive innovation by providing investment certaintyUniversity research partnerships create vital public-private innovation bridgesPatent licensing enables smaller inventors to monetize their discoveriesAI-generated inventions pose new challenges for patent eligibilityChina's improving IP system creates competitive pressure for US innovationClear communication about IP benefits counters harmful misconceptionsPatent certainty affects venture capital investment decisionsPharmaceutical patents enable continued research into new disease indicationsUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailMichael Cima is a researcher, inventor and entrepreneur who has spent 40-years creating advanced medical devices that focus on diagnostics and treatments for cancer, metabolic diseases and trauma. He is also devoted educator mentoring the next generation of creators about the broad benefits of IP rights. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailJulie Zerbo is an editor, lawyer and business analyst who covers the business of fashion, including its evolving use of licensing and IP rights. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAuthor Jonathan Barnett argues that tilting the IP playing field to the benefit of the biggest companies is a much greater threat to innovation, business and democracy than we are willing to admit. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailBrandie Nonnecke heads the CITRIS Policy Lab, a tech research center at UC Berkeley that focuses on IT and deep tech and explores topical issues, including personal data privacy, digital access equity, AI bias, and the influence of social media on democracy. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailDr. Bertley is a nine-time Emmy Award winning educator who believes that inventions and creative expression are for everyone, from school age children to leading research institutions. Science, technology, engineering, arts, math (STEAM) are his passion. As CEO of the leading U.S. science museum, Center for Science & Indusry (COSI), he is living it.  Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailArguably the most successful USPTO Director, Andrei Iancu, worries that fear of an AI apocalyps are over blown and that too much regulation could be a bigger threat to the U.S.'s ability to compete than too littleUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailA leading patent market expert explains how the ennactment of bi-partisan IP legislation before Congress can help inventions to become more meaningful.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAdobe, NYT and Twitter-lead initiative uses open source software to track image origination and changes to spot fakes and prevent abuse.  Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailIP's leading historian and policy expert says the U.S. is undermining the model innovation rights system that it layed the foundation for in the U.S. Constitution. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailBoundary-breaking indie songwriter and cultural critic, Elizabeth Nelson, says streaming and AI threaten working musicians and hurt listeners, too.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailBullies couldn't stop Akeem, nor clinical depression. He gets his strength from connecting with people. Snoop Dogg called him a marketing genius.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailJames started out as a math whiz, who loved games and calculating risk. That led him to problem-solving and 780 U.S. patents.  Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan Mail"Once the 'human' education of an AI-driven device is completed, the machine will learn on its own," says  Dr. Alan C. Nelson, cancer diagnostics developer with 142 patents and 30 years AI experience. "It becomes way smarter and quicker-thinking than the teacher." Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailMulti-Grammy Award winner, inventor and CEO of Intertrust Technologies use innovative technology to authenticate and track content and IP. More creative expression means faster speed, greater value and digital management challenges. Keeping up will never be the same. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailTwo leading educators address gaps in IP understanding and the need for more and better  IP awareness among all students. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailDesign patents are less patents than trademarks with copyright qualities. Their importance has grown not only because of the distinctive look and feel of new products, but because of their functionality. IP licensing and legal experts, Brian Hinmand  and Elizabeth Ferrill, tell UIPM listeners why DPs work best in a portfolio of IP rights.  Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailU.S. tech leadership is slipping away. Uncertain and easily infringed  IP rights are a major reason. How can the nation get back its creation mojo? Two experts, one a successful invento and the other a ex-ITC Commissioner tell us.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailDigitalization and, now, A.I. have changed our see of the world. Prof Casey offers a fresh perspective on copyright, ethics and IP awareness delivered in a manner resonates with a wide range of audiences and ages. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailOnce an income generator for large companies and independent inventors alike, patent licensing has fallen victim to over-correction. Its impact is only beginning to be felt.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAfter more than 40 years of successful public-privtate partnerships, universities and businesses are still fighting to maintain the opportunities provided by the Bayh-Dole Act.  Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailTool or weapon? Generative AI has recently opened a new world of opportunity and danger. For creators, consumers and society using AI queries fairly is no simple matter.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailTeaching intellectual property rights is no easy feat. Teaching about them meaningfully to students, entrepreneurs, business majors and others is a challenge. Join ‘Understanding IP Matters’ for a special episode, featuring two IP education champions, one an inventor, with decades of experience teaching IP to a range of students and creators and a load of suggestions. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailInvesting today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors - even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation?Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailInventor, author and entrepreneur Arlyne Simon says creative problem solving should be the foundation for every child's education. The earlier the better. The Intel Corporation biomedical engineer believes failure is a part of every invention's success, and that we need to learn how to fail to succeed.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailU.S. innovation the foundation of its history and success. To compete successfully in today's global economy two experts – one, the most cited business scholar - suggest that the nation will need to do a better job on innovation policy and value capture. The fate of the U.S. hangs in the balance.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailStephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers have included celebrities from Michael Jordan to Taylor Swift.  Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailSongwriter and copyright activist, David Lowery, led a class action against Spotify for failure to pay songwriters and publishers fairly. He won a $43 million settlement. Copyright is not only about creator survival, it is about who gets to determine what is creative and what and how the market values it. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailTwo veteran IP journalists look at coverage of patent and other IP disputes and legislation. Are reporters sufficiently informed to write about IP developments? Can their sources and the publications they work unwittingly impede the accuracy of their coverage?Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailSome technology companies embrace inventions and patents but other just stockpile them, more out of fear for how they may disrupt their leadership position. Some investors regard IP rights positively; others do not. After massive legislative and judicial weakening can patents still be relied upon to help generate reasonable returns? Veteran VC and technology investor Gary Lauder weighs in from Aspen. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailNational Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete. Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailSam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailSpinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAs a 27-year old Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on teaching entrepreneurship, innovation, and practical creativity to everyone.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailFilm producer, Wall Street dealmaker and ex-Bob Dylan tour manager Jonathan Taplin says we need to treat content and content creators better or pay the cost.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailAward-winning inventor Dan Brown on how his successful ‘Bionic Wrench’ was knocked off by the largest U.S. retailer and the patent battle that he both won and lost.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailChief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailThis podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?To watch the video version of Day Two of IPAS click here.For more information about CIPU, please visit understandingip.org.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Send us Fan MailThis podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU’s Business School Report is introduced.)To watch the video version of Day Two of IPAS click here.For more information about CIPU, please visit understandingip.org.Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]