WIITT Selling

Send us Fan MailWe go deeper into how a Sales Manager can become a Deal Coauthor and why taking over the deal from the rep based on IWOT or a past failure kills the deal your advisor is trying to win today. For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailSales Managers hit a capacity ceiling.Deal Coauthors rocket past them with deal velocity and desired outcomesThe Deal Velocity Series is a three‑episode on the identity, science, and system behind high‑trust, high‑clarity, high‑velocity selling.Because the fastest way to increase deal velocity isn’t pressure. It’s clarity.It’s not heroics. It’s co‑creation.It’s not rescuing. It’s capability.Sales Managers hit a capacity ceiling.Deal Coauthors rocket past them with deal velocity and desired outcomesThis series shows you how to make that shift.For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow many of us say that we are problem solvers or helpers? Do customers just wait to make a purchase until they hear from the hero problem solvers? It's time to take a look at shifting our identity to align with how customers revere their most trusted sellers and surprise they don't see us as the hero of their story.For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailTop reps listen actively. Does anyone know what that means? Actively listening for the aha moment? That is a Deal Breaker.What are you listening for? Is it for you or for them? If you want to be a better listener this is the podcast you must hear before your next sales interaction. For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHappy Valentines Day 2026! This episode looks at how AI uses your biases that result in lost sales and disconnecting with your customers and how to get back into their story.For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailSecuring a $7M sale over 5 years and pumping the brakes on part of the implementation was the right thing to do but that was not exactly how the company saw it at first.This episode is about when to speak up and how to speak up when sales leadership asks you to do something you are not comfortable doing. Being silent and being strategic and what happened in both situations. [email protected]#wiittselling #selling #sales #trustFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailAre you getting ghosted, losing deals and having to justify why they did not buy from you? Perhaps you fell into the Deal Breakers - Buzzword Buffet instead of understanding what is important to them and why it matters your presentation dazzled them with Buzzwords you thought differentiated you and your product. This episode will help you understand why your customer stayed with the current vendor or bought from someone besides you.Use the below tool to analyze if you fell into the Buzzword Buffet Deal Breaker. Deal Breaker Buzzword Buffet Diagnostic [email protected]#wiittselling #selling #CRM #MedTechFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailPharma reps calling on the physician office make the same mistakes over and over again and this episode shows you how to avoid them.Online Appointments#wiittselling #sales #pharmaceutical For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailA Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency.It’s not a one‑off slip — it’s a pattern that consistently derails deals.It’s not obvious to the rep — it often sounds smart, disciplined, or motivational.It’s always seller‑centric — it pulls the rep out of the buyer’s story.Sales Leaders and Sales Reps:The danger isn’t just false commitments in the CRM.It’s the hours lost, the forecasts distorted, and the confidence eroded when reps are trained to chase steps instead of meaning.Don’t just review the pipeline.Review the lens. What you’ll hear if the Commitment Lens is running the show: •            Reps talk about next steps instead of buyer priorities. •            They defend deals with “we’ve got a follow‑up scheduled”. •            They use their hopes as evidence instead of the buyer’s words. •            They sound busy, but not clear. What you’ll hear if the Co‑Author Lens is alive: •            Reps can name the buyer’s urgency in one sentence. •            They can tell you why it matters in the buyer’s world. •            Their pipeline feels safer. •            They sound like partners, instead of like reps checking boxes for you.Every false commitment is a ghost in your forecast it looks alive until it's not and when it vanishes it takes trust with it. [email protected]#wiittselling #Sales #SDR #SellingFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailA Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency.It’s not a one‑off slip — it’s a pattern that consistently derails deals.It’s not obvious to the rep — it often sounds smart, disciplined, or motivational.It’s always seller‑centric — it pulls the rep out of the buyer’s story.Stop sabotaging the sale — start co‑authoring WIITT: what is important to them, and why it matters.#DealBreakers #wiittselling #StayInTheirStory #salesFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow to build rapport? How do you strategize what to say and when to say it? Do you talk about the weather? Do you search for common ground? This episode flips the question around and helps you understand how to build [email protected]#wiittselling #Sales #sellingFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow to speed up the sales cycle? How to create urgency? Salespeople are asking the wrong questions what they should be asking is what did I miss? How does this potential customer define their Problem, Priority, Proof and [email protected]#wiittselling #selling #salesFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow to prove ROI? Just saying prove is so seller centric and it positions the customer as someone that needs convincing. If this is your tactic you are already losing. You only have so much time with a customer and instead of trying to prove anything you should try to understand What Is Important To Them and Why It's Important To [email protected]#wiittselling #sales #sellingFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow do you differentiate yourself from the competition? Maybe that's the wrong questions you should be asking. Instead ask what is important to your customer for this project/decision? When you focus on differentiation you lose focus on what is important to the customer about this problem and how do they want to solve [email protected]#wiittselling #sales #selling For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailDoes price ever come up in your sales discussions? How else would the buyer acquire your solution to their problem if you don't have a price? The problem most sellers have is that they think the customer is pushing back on the price and this episode dispels that myth and gives you ways to understand how to be better at understanding what is important to them and why when it comes to price push back.https://img1.wsimg.com/blobby/go/aa39f8da-0a23-4a1a-a7c7-f5aafd226b37/downloads/b5d48fa4-f1da-44fd-9bfc-91ec8a34125c/WIITT%20Selling%20-%20Silent%20Signal%20Decoder.pdf?ver=1758916920579For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow do you pitch to your customers? What is important about the pitch? How can you make sure they listen to your pitch?Let's reframe from pitching which is like convincing and use a mindset that is reflective of how people buy products today.This episode gives you a better perspective in how to communicate your product or service with the buyers who you are communicating with that have problems for your [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailWhat are your best opening lines for prospecting? This episode reframes that question so you can anchor your opening in the buyer's world instead of yours.For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow to close deals faster is not about pressure, it's about co-authoring. This episode helps you reframe urgency and provide a road map to a more accurate [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow to overcome objections? Is this really the right question? Are you going to war with your potential customer? Are you debating with them or in a courtroom? If not, you will want to hear why this is the wrong question to ask if you want to sell your product to anyone. This is the episode that will help you change from frustration to fun in your sale career whether you are a new salesperson or a founder of a company this will help you earn the right to win more customers faster than you previously [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailIn this episode we take a look at the search - Best questions to ask a prospect? Guess what it's not what you should be asking or the way you are asking it in order to understand what is important to the buyer and why it is important. We reframe this and give you the tools you need in order to achieve sales success. For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis is the first part of an 11-part series that is designed for #founders and #newtosales or for people who are veterans in sales. Once I uncovered the top 10 searches that salespeople put in for 2025, I started entering in those questions and what I discovered was shocking. The garbage that is being shared as great questions for salespeople to ask is so bad I had to do something about it so that people starting out in sales or founders who are trying to sell their products actually have a place to go that is free and helpful in selling their products. So, I created this series for you I look forward to hearing your success as a result of getting on the right path with the right sales [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode shows how you lose the sale when you leave the buyers story.Salespeople search for how to close a sale, how to prospect, how to build trust and yet they lose because they looking for anything other than What Is Important To Them - the customer. It's not about phrases to say or trending industry words or AI it's simple. You lose trust when the buyer is not being heard, if you filter their problems, pain and emotions to your story you lose out by leaving their story.#wiittselling #howtoclose #[email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailIn this episode we look closer at the old terms used in selling to understand what the research says about them and why these should be updated to move from being in a daily grind and battle to winning more sales simply through shifting your terms used with customers. Why call the person who answered the phone a gatekeeper instead of a pathfinder? Gatekeeper is setting up for a battle to get beyond the gate and pathfinder is a collaborative person helping [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailIn this episode we cover how to win in objection handling every time with everyone for every selling scenario. How to win the price objection. How to beat objections like - we already have a vendor, the price objection and many [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan Mail Sell Me This Pen — The Moment That Separates Pitching from Co-AuthoringA pen slides across the table.A smile.A challenge: “Sell it to me.”Most think it’s about the pen.It’s not.It’s about your ability to step into someone else’s world, uncover what matters most to them, and make their story stronger because you were in it.With over $500M in closed sales, I’ve learned the secret is WIITT — What Is Important To Them and Why. It’s the difference between being remembered… and being relevant.Here, we break down the psychology, the storytelling, and the emotional resonance that turn a pitch into a partnership.Because anyone can send emails, book meetings, or pitch a product — but the best sellers co-author the buyer’s story.If you’re ready to move from activity to impact, from tactics to transformation, you’re in the right place.💡 Join the movement at www.wiittselling.com or connect directly at [email protected]. Let’s stop selling pens. Let’s start selling meaning.For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailIt's time to stop the bleeding from a thousand cuts. Today's modern buyer takes classes on learning to control the purchasing process and pre 2020 that was not heard of. Now buyers are not involving sales reps until very late and then they are armed with phrases like sounds great and other positive sounding signals that are not based or anchored in anything that is important to them.  Closing over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Do you want to know how one client increased their closing ratio by 25% go to www.wiittselling.com and download the free case study. No, you do not have to provide any information it's just there for you to download. For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode shares how you can use an engagement scale to understand where your buyers are in their journey so you can align and guide them to the best solution for them.Closing over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Do you want to know how one client increased their closing ratio by 25% go to www.wiittselling.com and download the free case study. No, you do not have to provide any information it's just there for you to download.  Engagement Scale | 1 | No Engagement (Nope) | The prospect is indifferent: responses are minimal or non-committal. They don’t ask questions, and their tone suggests disinterest. | 2 | Skeptical Acknowledgement | The prospect acknowledges the conversation but remains unenthusiastic. They may provide one-word responses or polite nods without digging deeper. | 3 | Mild Engagement (Warming Up) | The prospect begins asking clarifying questions, perhaps showing curiosity. Their tone indicates slight openness, but commitment to the conversation is tentative. | 4 | Active Engagement (Getting Into It) | The prospect actively participates, asking targeted questions and sharing thoughts about challenges and goals. They’re clearly evaluating how your solution fits their needs. | 5 | Breakthrough Engagement | The prospect expresses genuine excitement and commitment. They share their own insights, probe for deeper value, and often signal readiness to explore next steps.If you want more details on the case study or you are interested in discovering more about WIITT Selling, send me an email at:  [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode shares some examples of what happens when you are so focused on what you want to say to the customer that you fail to really be present and authentic during your interaction with them. We also talk about how you can refine that rigid script so that you are able to be present and "read the room" during your presentation.Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Do you want to know how one client increased their closing ratio by 25% go to www.wiittselling.com and download the free case study. No, you do not have to provide any information it's just there for you to download. If you want more details on the case study or you are interested in discovering more about WIITT Selling, send me an email at:  [email protected]#selling #presenting #wiittselling #authenticityFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode discusses how sales team can decode buyer objections, align responses to the modern buyer's journey and personalize conversations in real time to drive conversions.Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Are you excited to share your YTD sales with the sales leadership team? If you are stuck in a rut, new to sales or just need help in assessing and refining your sales approach to win more sales let's connect and I will help you get back on the path to winning more [email protected] Free for my listeners: How to build your own elevator pitch. Use the below link for this Free On Demand course. Elevator Pitch - Step-by-Step - WIITT Sellingwww.wiittselling.com For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode dives into taking a look at using a tool that is effective but most sales people are not currently using it to discover how the customer looks at change and purchasing new products.Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Are you excited to share your YTD sales with the sales leadership team? If you are stuck in a rut, new to sales or just need help in assessing and refining your sales approach to win more sales than you lose let's connect and I will help you get back on the path to winning more [email protected] Free for my listeners: How to build your own elevator pitch. Use the below link for this Free On Demand course. Elevator Pitch - Step-by-Step - WIITT Sellingwww.wiittselling.com For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode provides insights on how to best use AI for personalizing your messaging with your customer.Having closed over $500M in sales, I've learned that connecting with your customer is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Contact me [email protected] to receive a free assessment on how you can win more sales.Free for my listeners: How to build your own elevator pitch. Use the below link for this Free On Demand course. Elevator Pitch - Step-by-Step - WIITT Sellingwww.wiittselling.com Here is the link for the AI Template I mentioned in the Podcast.https://img1.wsimg.com/blobby/go/aa39f8da-0a23-4a1a-a7c7-f5aafd226b37/downloads/c6cd12aa-5748-4bf6-a8be-1f4dd5fe61ee/%F0%9F%93%84%20Customizable%20AI%20Sales%20Messaging%20Template.pdf?ver=1745600104917Jeffrey@WIITTSelling.comwww.wiittselling.com#sales #newinsales #WIITTSellingFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode debunks the tired old philosophy that every no gets you closer to a yes.If you are struggling with your sales, you can hope something will change or take action to change. Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel. Contact me [email protected] to receive a free assessment on how you can win more sales.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT Sellingwww.wiittselling.com [email protected]#sales #newinsales #WIITTSellingFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode provides insight and information about shifting your perspectives, shifting your possibilities for approaching your strategy when the customer contacts you about your product.If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to do the same, it's not magic, it's about perspective and understanding what is important to the customer.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow important is it to have a great elevator pitch? This episode shares the components and one skill that stops sales representatives from becoming a top performer. Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT Sellingwww.wiittselling.com For more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode shares what happens when you stop short and fall into the Ah Ha Trap! Let me know if using the information from this episode helped you save a sale or prevented you from falling down the Ah Ha Trap.If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to do the same, it's not magic, it's about perspective and understanding what is important to the customer.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailHow do you handle objections? Is price the main objection you deal with? Then this episode designed for you.If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to do the same, it's not magic, it's about perspective and understanding what is important to the customer.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT SellingFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailThis episode takes a look at the difference between sending out a generic thank you email to the customer versus connecting to the customer and the effect that has.If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to do the same, it's not magic, it's about perspective and understanding what is important to the customer.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailAre your cold calls leading to pipeline frostbite?Are ghosted customers turning into invisible ones?Are your presentations falling straight through hidden traps?The WIITT Selling podcast exposes the sabotage behind these losses—and hands you the cheat codes to prevent [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books

Send us Fan MailIf you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500M during my career and coached others to do the same, it's not magic, it's about perspective and understanding what is important to the customer.Free for my listeners: How to build your own elevator pitch. Use the below link for this On Demand course. Elevator Pitch - Step-by-Step - WIITT [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books