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Jul 1, 2022 19 min

125 Generación de demanda del KAM

from VENTAS B2B Hosted by Julio Mujica

El ejecutivo de cuentas o KAM (Key Account Manager) es la persona asignada por una empresa para atender una determinada cartera de clientes. Su responsabilidad entonces, es atender todas las demandas de esos clientes. No puede haber ninguna oportunidad que ese KAM no vea o ni siquiera se dé cuenta. La venta relacional es aquí donde verdaderamente aplica, ya que este ejecutivo comercial debe estar en permanente contacto con sus clientes para gestionar esta relación. Existen múltiples oportunidades para crecer en ventas con estos clientes en cartera: Reventa o reposición de productos y servicios Cross selling Up selling Otras unidades de negocios en ese mismo cliente Nuevas oportunidades. Algunos se quedan tranquilos con estos clientes en cartera y se transforman en tomadores de pedidos simplemente. De esto y más hablamos en este episodio 125 del Podcast Ventas B2B.

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125 Generación de demanda del KAM

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This episode is 19 minutes long.

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This episode was published on July 1, 2022.

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