#13 De kracht van merkbeleving in B2B (met Arthur Kaziow)

from B2B Breindump · host Denny van Veen | Foeter

In deze B2B-Breindump spreek ik met Arthur Kaziow van bureau Hatch. We hebben het over de essentie van merkbeleving en klantinzichten in B2B-marketing. In deze sessie spreken we over: - Het belang van klantcontact, empathie en unieke positionering voor bedrijven - Het uitnodigen van klanten om feedback te geven - Het omarmen van authenticiteit in communicatie - De uitdaging van het aantonen van ROI van klantgerichtheid - Hoe Customer Experience de silo's doorbreekt Ken jij iemand die te gast moet zijn bij de volgende sessie? Stuur een DM naar ⁠⁠Denny van Veen⁠⁠. --- Intro: ⁠⁠Stylish Rock - Intro Only (Hot and Dangerous)⁠⁠ van ⁠⁠BrightestAvenue⁠⁠.

Episode metadata supplied by the publisher feed · Published Jul 29, 2024

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#13 De kracht van merkbeleving in B2B (met Arthur Kaziow)

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