162: Working Like a Spartan episode artwork

EPISODE · Nov 15, 2019 · 47 MIN

162: Working Like a Spartan

from Renegade Marketers Unite · host Drew Neisser

What comes to mind when you hear "Spartan?" Probably some version of the imagery found in 2006's blockbuster, 300. Scenes of great battle, troops acting in perfect unison to overcome odds in a gritty, ticket-selling fashion. While the Spartan brand we'll be discussing in this episode doesn't boast life-threatening battles, it does feature some dramatic challenges, the kind that help to build teamwork. And given the importance of building and sustaining teamwork for the success of just about every organization, you're going to want to hear how the CMO of Spartan, Carola Jain, pulls this all together.   On this episode of RTU, Jain discusses the importance of a great team—and not just a supportive CEO or an understanding CFO; Carola emphasizes the importance of the people you work with, the people in the company trenches, not the owners or executives. She discusses how commitment to a purpose can help motivate employees, and how they can boost the effectiveness of internal rollouts. Beyond that, Jain explores leadership, collaboration, purpose, highlighting the Spartan women, and adds in what might be a piping hot take in the business world: "don't email." Tune in for more! Is there anything that drives the whole business? What are some crucial elements of your operation, marketing or otherwise? I think nothing works without a great team. And oftentimes you forget: It's the people that are not necessarily in the board-level conversations. And you really need to spend time and understand what makes him tick. Why do they believe in the company? They don't own the company. They don't necessarily own all the shares. So, how do you think about translating what makes me come to work every day to everybody in the team? And I recently devoted more time to these informal sessions where we explore that. I love working in a way where I can do a lot of interesting things—how do I bring that same opportunity to everybody on my team? Can you share any big or surprising learnings you've encountered in your career thus far? I think one of the biggest learnings, as well as something I'm continuing to learn about, are the fast lanes and slow lanes on projects. How do you create a fast lane where you can always tackle issues, and really drive forward? When is that the right move? I recently got advice from a mentor to always have these stand-up 10-minute meetings. There's only one topic that can be discussed. And everybody goes away and does something that gets implemented immediately. Looking at those moments where speed and efficiency are priority, as opposed to moments where a slower deliberate approach may be crucial.  

NOW PLAYING

162: Working Like a Spartan

0:00 47:10

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

AI for Creative Professionals: Practical Tools for Designers, Writers & Marketers Tiana Ned AI for Creative Professionals: How to use AI tools without losing your creative edgeTiana shows creative professionals how to work with AI tools instead of competing against them. Each episode covers specific tools and techniques you can use right away.What you’ll learn:➤ Which AI tools actually help with design, writing, and marketing➤ How to write prompts that work➤ Ways to keep your personal style when using AI➤ Career moves that make sense as the industry changes➤ Real stories from creatives who adapted successfully➤ When AI helps and when you should do it yourselfPerfect for:➤ Designers, writers, marketers, video creators, UX professionals, photographers, podcasters, and anyone who makes things for a living.No abstract theory. Just practical steps you can take today.Tiana shares AI tools and techniques from her own freelance work. She tests everything herself before sharing what actually works.New episodes every week. Hit subscribe to keep your skills current.Topics: Sports Nation Eduardo All advertisements are placed only at the beginning of each episode, ensuring you experience the complete sports news journey without interruptions. Every update flows seamlessly, so when you follow NFL excitement, NBA drama, MLB tradition, or NHL battles, you never lose momentum. From college football rivalries to college basketball tournaments, from soccer World Cup magic to Olympics triumphs, Sports Nation brings live sports storytelling without distraction. Whether it’s NFL news or NBA news, our analysis makes sure fans stay connected to what matters most.Welcome to Sports Nation, the podcast where sports news becomes cinematic. Every NFL touchdown vibrates with history, every NBA buzzer-beater echoes ambition, every MLB home run reflects tradition, and every NHL goal embodies intensity. College football delivers rivalries that shape generations, while college basketball offers March Madness thrills. Soccer connects continents, Olympics unite nations, and ESPN-inspired Bring Me My Books Jagged Rock Media “Bring Me My Books” is a podcast where bookworms unite in the quest for reads that make you ponder the big stuff: the truth, beauty, and goodness of God. Join hosts Kristi Cain and Travis Lowe in discovering and discussing the ideas of authors who have the potential to shape us, inspire us, and make us think. Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

Frequently Asked Questions

How long is this episode of Renegade Marketers Unite?

This episode is 47 minutes long.

When was this Renegade Marketers Unite episode published?

This episode was published on November 15, 2019.

What is this episode about?

What comes to mind when you hear "Spartan?" Probably some version of the imagery found in 2006's blockbuster, 300. Scenes of great battle, troops acting in perfect unison to overcome odds in a gritty, ticket-selling fashion. While the Spartan brand...

Can I download this Renegade Marketers Unite episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!