#17 Hyper-local, people-driven, customer-centric sales with Kajal Sanghrajka, Entrepreneur & Director LSE Accelerator

1’ How Kajal launched her own startup with next to no B2B sales experience despite her MBA 4’ Why the narrative around sales is often misunderstood 7’ Why sales is a people-driven process 12’ How performance-driven incentives are not necessarily commission payments 16’ Why getting clear and transparent on one’s mission is crucial for sales success 19’ The role of being hyper-local on the ground is important in sales 23’ How customer segmentation got smarter over time 27’ Why - and how - writing a monthly newsletter can still work 33’ How understanding what’s top of mind for people enables outbound sales 37’ How operational activities can change but your DNA should not 39’ Why the biggest mistake of founders is (still) often overbuilding and not investing enough into customer discovery