#17 Kutay Saritosun, Director of Fashion Brands at Bluesign Technologies (Consulting firm for your sustainability strategy)

This week we are meeting with Kutay Saritosun, he is Director of fashion brands at Bluesign Technologies. He works with brands and their suppliers to be more sustainable. More concretely, he helps them to minimize their impact on the environnement and keep a very good quality on their product. They have three work streams : the environnement, the social and the economic impact. Bluesign Technologies has been created 20 years ago when the founders realize the impact of chemistry products on the environnement and on the people in the textile industry. They wanted to develop a solution to educate the supply chain partners and help them to reduce the risk and impact of their products. CONTENT & TO FIND YOUR WAY IN THE EPISODE01:00 : Kutay presents himself and his company Bluesign Technologies01:28 : What does sustainable fashion mean according to him ? 03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?05:10 : What makes his company and his services stand out from others in the market?07:36 : What should emerging designers think about if they want to produce sustainably?09:41 : How does an organization become a Bluesign System Partner?11:46 : What will Bluesign be presenting at Première Vision?12:50:  Does Bluesign take all aspects of fashion into consideration?13:38 : Does Bluesign have a favorite company or brand you are currently working with?14:24 : What are the environmental, social, and economic impacts of Bluesign organization? 16:46 : What are Bluesign certifications? What does it mean? How much does it cost?19:30 : What are the KIPs / eKPIs they monitor? 20:00 :  How will Bluesign contribute to sustainability in the future? 20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?22:24 : How can the fashion industry accelerate its sustainable revolution?23:11 : What are the right indicators? Can certifications be a solution?23:38 : When does the gouvernements are going to legislate on the subject? 25:37:  What does he advise designers who are looking to make the right choices?25:41: What does he want to close the door to in our industry? 25:50 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 26:10 : Who he would like to listen in this podcast? KEY LEARNINGSThere is different way to define sustainable fashion, we have to ask ourselves many questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ? what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ? At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry. The first think you need to do to work with Bluesign is a commitment ! It is important to really search the information and to be careful with greenwashing.The chemistry management is a big challenge for the future for all the brands.The technology is a big help to accelerate the fashion revolution.  TO SUPPORT SMART CREATION, THE PODCAST  Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.