#180 🍺 Rethinking Craft Beer with Beer Babe Jess

This week on Brews & Banter, Roman and Frank connect remotely with Jessica Merritt, also known as @beerbabejess — a marketing and creative director, craft beer enthusiast, and author of Rethink Everything You Know About Craft Beer.Joining us from California, Jess shares her journey through the craft beer industry, how she built her brand, and what inspired her to challenge the way people think about beer. We dive into her passion for storytelling, marketing, and breaking down the misconceptions around craft beer culture.Of course, it wouldn’t be Brews & Banter without enjoying some delicious beers along the way 🍻 — keeping the conversation fun, honest, and full of great energy.Check out Jess and her work:🌐 https://www.beerbabejess.com/📲 Instagram: https://www.instagram.com/beerbabejessGrab her book here:👉 https://www.amazon.com/Rethink-Everything-Know-About-Craft/dp/B0GPW5CZ8FAnd don’t forget to rep the show:👉 https://brewsnbanterstore.com