20 Divin #72 : Louis de Bonnecaze, crypto-caviste

from 20 Divin, le Podcast du Vin · host 20 Divin, le Podcast du Vin

Fin octobre 2024, Il y avait 27 licornes en France, ces fameuses start-ups valorisées plus d'un milliard de dollars, mais aucune dans l'industrie des vins et spiritueux. Louis de Bonnecaze, 32 ans, a bien l’intention de faire d’Intercellar, la société qu’il a co-fondée en 2023 la première 🦄 du secteur…Originaire de Tarbes et après des études de commerce puis un master dans le vin, Louis de Bonnecaze débute sa carrière dans le négoce à Bordeaux et voit l’arrivée des cryptomonnaies comme une opportunité de s’adresser à de nouveaux consommateurs. Il crée alors en 2022 un club de collectionneurs qui permet d'accéder via des NFTs à des avantages: le Wine Bottle Club.L'année suivante, il décide de lancer avec Max Garraud, Intercellar, une place de marché 3.0 qui permet d'associer à un cru 🍷un NFT (jumeau numérique).Mais Louis de Bonnecaze est aussi le premier influenceur vin sur Instagram.On vous raconte tout cela dans le 72ème épisode de 20 Divin !A🎧 sur toutes les plateformes de podcasts et sur www.20divin.frSi vous avez aimé cet épisode, n'hésitez pas à le partager autour de vous, à nous faire part de vos commentaires ou à nous créditer de 5⭐sur Apple Podcasts ou Spotify. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on October 28, 2024.

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