#20 Guilherme de Alencar | China, Nostalgia e Cachorros-Quentes

from CMO Playbook · host Rapha Avellar

Como a China era em termos de potência tecnológica há dez anos atrás? Como uma marca pode trabalhar a nostalgia para atingir o centro emocional de uma pessoa? Como se tornar uma das marcas mais relevantes do Rio de Janeiro vendendo cachorro-quente? Esses foram apenas alguns dos principais tópicos que debati com o Guilherme de Alencar, Diretor de Marketing e Comercial da Geneal, nosso convidado especial do episódio de hoje. Conheça a Avellar Media: https://avellarmedia.com/ Instagram da Avellar Media: https://www.instagram.com/avellarmedia/ Escute mais episódios em: https://podcast.avellarmedia.com/

Episode metadata supplied by the publisher feed · Published Jan 6, 2020

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#20 Guilherme de Alencar | China, Nostalgia e Cachorros-Quentes

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