2024 playbook for content marketing and SEO for B2B SaaS companies episode artwork

EPISODE · Jan 13, 2024 · 51 MIN

2024 playbook for content marketing and SEO for B2B SaaS companies

from saas.unbound

George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way to bring even more value to the SaaS founders who'd like to take their businesses to the next level. This time we're talking to SEO and Content Marketing experts to shed some light on the best practices that will help you perfect your Marketing and SEP strategies in 2024. Here're some of the things we'd like to discuss: 1. The current financial environment and its impact on growth-oriented services; 2. How industry changes affect how companies approach content marketing; 3. Why the old content marketing playbook isn't working anymore; 4. The characteristics of the new content marketing playbook; 5. The false promise of AI. Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

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2024 playbook for content marketing and SEO for B2B SaaS companies

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SaaS-O-Pedia Daniel Brooks and Laura Jensen SaaS-O-Pedia is your comprehensive guide to the world of SaaS. Each episode deep dives into reviews of the latest SaaS products, with a special emphasis on lifetime deals that offer lasting value. Whether you're an entrepreneur, freelancer, or tech enthusiast, we break down the features, benefits, and drawbacks to help you make informed decisions. Join us as we explore tools that can streamline your workflow, boost productivity, and keep you ahead in the ever-evolving tech landscape. Software Social Michele Hansen & Colleen Schnettler Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats. Food Tech Talk: Supply Chain Insights From Farm to Fork Trustwell Welcome to Food Tech Talk: Supply Chain Insights From Farm to Fork, a bite-sized podcast discussing the latest trends and technology in the food and supplements industries, featuring conversations with regulatory experts, quality and safety champions, and thought leaders across the industry. Together, we are on a mission to change the food and dietary supplement industry for the better.  In short snippets, guests will discuss a range of topics, from regulatory compliance to sustainable operations to food traceability and transparency along the global supply chain. To learn more about Trustwell and its SaaS technology platform that connects product formulation, nutrition analysis, and compliant labeling, with traceability, recall readiness, and supply chain transparency, please visit www.trustwell.com.   Books Unbound Ariel Bissett and Raeleen Lemay Unbinding books to get to their hearts! Ariel Bissett and Raeleen Lemay discuss the books they've read, the books they've bought, and recommend books to listeners every week!

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This episode was published on January 13, 2024.

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George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way...

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