# 21 Marie-Emmanuelle Demoures, Head of Product at Balzac Paris (Sustainable Brand)

Balzac Paris is a young French fashion house with a chic and modern spirit. At the source of Balzac Paris there are three friends passionate about ready-to-wear fashion and digital: Charles, Victorien, and Chrysoline!This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.Marie-Emanuelle is in charge of developping and prudcing collection at Balzac Paris. CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:52 : Marie-Emanuelle introduce herself and Balzac Paris02:04 What does sustainable fashion mean according to her02:45 Balzac Paris & Marie-Emanuelle sustainable Eureka moment05:14 What did she implement to make Balzac Paris more sustainable06:45 What is a good sourced material06:50 What does she advise to a young designer to source the right sustainable material09:00 How to make sure everybody in the compagny is at the same page11:20 What are the KPIs they are looking at12:20 What are the most difficult material to get rid of12:30 What should the fashion industrie do to accelerate it fashion revolution15:00 What are the biggest challenges for Balzac Paris and the fashion industrie when it comes to sustainability18:00 Quick rapid fire question KEY LEARNINGS"Going fast in a sustainable way is very peacky.""The biggest challenges is the traceability."" Being sustainable is also about making something very creative with high constraints."TO SUPPORT SMART CREATION, THE PODCAST  Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.  To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.