#214: How To Articulate Your Unique Value Proposition In Your Messaging And Marketing - Tash Corbin, Heart-Centred Business Podcast

Shownotes can be found at tashcorbin.com/214 In today's episode, I'm going to be sharing with you how to articulate your unique value proposition in your messaging and marketing. This is going to be really helpful for those of you who struggle to talk about what you do in a way that has your ideal clients saying "Yes, that's exactly what I need." So if that's you, jump on in and let's get started with this episode. It is such a common issue for women entrepreneurs, in particular, to struggle with how they sum themselves up, sum up their business or portray their value quickly and easily. The term 'unique value proposition' is often thrown around as one of those special secret keys to helping you get your business really thriving and getting your messaging clear. This helps people know very quickly, "Are you for me or not? Should I work with you or not? How do I work with you?" The thing is that there's not a lot of great advice out there about how you actually do that. How do you start to really articulate your unique value proposition in a way that's meaningful for your ideal clients? In a way that portrays your value quickly and easily, and helps you build messaging that you can use in your business on all of your different platforms? I've come up with six tips for you on how you can really get good at articulating that value proposition, and how you can incorporate that into your messaging and marketing. 1. Stop playing the Highlander game. If you're not familiar with the movie Highlander, what I'm saying with this is that it's very easy to think that your unique value proposition or your messaging in your business should be this one catchy phrase. That it should be this one catchy statement, tagline, or a couple of sentences that you just have to learn off by heart and if you say them over and over and over again, people will start getting it. But that's actually not really helpful. If you think about it, there are two ways you could craft that phrase. Either you craft that phrase using really common words and language that people actually understand - but then if you do, you're going to sound like every other person who works in your industry. Or you could use really unique words. Some people make up their own modalities and they make up all these words that they think have really special meaning, but that may be open to interpretation. So if you use those unique words - I call them 'sparkly words' - then often when you say that statement, the first thing people say is, "What does that mean?" or "I don't quite get it. I don't understand. Is that me?" And that is the last thing you want when people are first finding out about your business. So if you play the Highlander game and just keep looking for that one phrase to rule them all, chances are you'll either create a phrase that makes you sound like everyone else that isn't unique, or create a phrase that's unique, but no one understands. That's why we need to let go of that belief system instead. 2. See your messaging as an ecosystem. We want to see your messaging as an ecosystem. Your blog posts contribute to that messaging, the posts you put on Facebook contribute to that messaging, the words on your website, the words on your banners, on your Facebook page, all of those words and the posts that you do, are actually all part of the one ecosystem. So that's why it's really important for you to understand what your unique value proposition is and what your core messaging is, so that when you do post consistently, you know that you're hitting the pieces of your value ecosystem. Now, inside my Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference