EPISODE · Apr 26, 2023 · 23 MIN
22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy
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Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams.00.00 - 01:31 - Early days as a creator01:32 - 02:56 - Trying out new ideas and formats02:57 - 03:32 - Viral tipping point and his first comedy video03:33 - 04:17 - Working as a creative director at an ad agency04:18 - 06:18 - First setback06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook12:57 - 15:54 - His three pillars system15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win18:25 - 19:41 - Proudest piece: making DJ dreams come true 19:42 - 20:12 - Thoughts on the future of the creator economy20:13 - 22:06 - Game plan for YouTube22:07 - 22:50 - Creator shout outLondon's favourite creator at the moment:Airrack: https://youtube.com/@airrack
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22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy
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