RevOps Unboxed

In this episode, Matt Callahan joins the show to discuss the KPIs that actually matter, the ones that are overrated, and why pipeline creation remains the most honest signal of what your sales team is really doing.

On this episode of RevOps Unboxed, Sandy sits down with Tana Jackson, four weeks into her new role as Head of Revenue Operations at Motorola Solutions.They discuss Tana's non-linear path into RevOps, what the first 90 days look like in a senior role at scale, and the priorities she has already identified at Motorola, plus a significant announcement about the show's future.Connect with Sandy: https://www.linkedin.com/in/sandyrobinson/Connect with Tana: https://www.linkedin.com/in/tana-jackson2/

On this episode of RevOps Unboxed, Sandy sits down to recap Season 4! Sandy reviews her key takeaways from each episode, the overarching themes that emerged from this season's conversations, and shares her perspective on the future of the RevOps role. Connect with Sandy: https://www.linkedin.com/in/sandyrobinson/

On this episode of RevOps Unboxed, Sandy sits down with Ethan Lippman, VP of RevOps at Alkami Technologies. The pair discuss the pros and cons of having a product background like Ethan's in RevOps, the challenges and opportunities that come with tech implementation, and more.

On this episode of RevOps Unboxed, Sandy sits down with Lindsey Procknow, GTM Specialist at Coefficient.They discuss the importance of data in dashboards, becoming a proactive advisor, transitioning into RevOps, and more!

On this episode of RevOps Unboxed, Sandy sits down with SK Ramakuru and Chris Hunter of MongoDB. The trio discuss build vs. buy decisions, the influence of AI on RevOps, program-based approaches to RevOps, and more.

On this episode of RevOps Unboxed, Sandy sits down with Leore Spira, Director of Revenue Operations at Blink Ops.They discuss building a RevOps function from scratch, creating trust in an organisation, account-based "everything", and more!

On this episode of RevOps Unboxed, Sandy sits down with Tyler Hooper, Sr. Director of Revenue Operations at FIS.They discuss the importance of finding a balance between making a strategic impact and managing the CRM efficiently, and more!

On this episode of RevOps Unboxed, Sandy sits down with Keenan, CEO of A Sales Growth Company & Bestselling Author of Gap Selling. They discuss the ASG Revenue Speed model, the role frontline sales managers need to play in an organization, the keys to a good relationship between Ops and Enablement, and more.

On this episode of RevOps Unboxed, Sandy sits down with Dan Giovacchini, COO at Tango.They discuss the most important aspects of building a revenue engine, the influence of AI in RevOps, non-negotiables in GTM motions, and more This episode of RevOps Unboxed is brought to you in partnership with Tango.

In this episode of RevOps Unboxed, Sandy sits down with Tana Jackson, Global Director of Revenue Operations at Chronicle Heritage, where they discuss the true meaning of revenue operations. The conversation also covers how to stay agile, AI use cases, and diversity in RevOps.

Welcome to Season Three of RevOps Unboxed! 🎉Sandy kicks off the season by sharing her thoughts on how revenue operations should be structured within an organization, and who's best suited to manage the RevOps team.Join Sandy for a passionate discussion of the common pitfalls of structuring a revenue function.

On this episode of RevOps Unboxed, Sandy sits down with Ali Spinelli, VP of RevOps at PandaDocThey discuss the importance of adaptability in RevOps, the role CX Ops can play within RevOps, the future of revenue operations, and more! This episode of RevOps Unboxed is brought to you in partnership with Pandadoc.

On this episode of RevOps Unboxed, Sandy sits down with Richard De Veer, Director of Revenue Operations at Just Eat Takeaway.comThey discuss the impact that QBRs can make on RevOps strategy, enabling sales with data, the pillars of the RevOps function, and more! This episode of RevOps Unboxed is brought to you in partnership with Pandadoc.

On this episode of RevOps Unboxed, Sandy Robinson sits down with veteran Roderick Jefferson, CEO and Fractional GTM Transformation Leader at Roderick Jefferson & Associates.They discuss how RevOps and revenue enablement should work together, removing friction and building the relationship, the challenges with gaining buy-in, and more.

On this special episode of RevOps Unboxed, Sandy reflects on her learnings from season two and discusses her thoughts on alignment, CX, and RevTech in revenue operations.Join Sandy as she shares her own unfiltered thoughts on the RevOps topics covered earlier this season.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

This week on RevOps Unboxed, Sandy sits down with Jordan Shaheen, Head of Revenue Strategy and Operations at Candid, to discuss the benefits of a proactive revenue operations strategy. Including prioritizing tasks, staying flexible, and getting your hands dirty with your sales team.About our guest, Jordan ShaheenJordan is an accomplished RevOps professional with over five years of experience orchestrating revenue operations and business development. Throughout his career, he has collaborated across departments to develop and sell new products. His expertise in revenue planning, market segmentation, and operations is demonstrated in his current leadership role at Candid.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

On this episode of RevOps Unboxed, José Almaraz Reséndez, Sales Operations Senior Manager, Systems and Tools at LinkedIn, discusses the revenue operations systems that underpin LinkedIn's growth.About our guest, José Almaraz ReséndezJosé is a Sales Operations leader at LinkedIn, based in the San Francisco Bay Area. During his tenure at LinkedIn, he's built teams and led projects to define the Go-To-Market strategy, handle the operational cadence of the business, and provide data and insights to drive business decisions.José leads a team that's developing internal tools to simplify and improve forecasting and planning processes. Prior to his current role, José worked at McKinsey and had a summer stint at Rappi (then a Series A startup). In his free time, José enjoys spending time with his family (wife, son, dog), weightlifting in his garage, going on walks, traveling, and occasionally watching sports.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

This week on RevOps Unboxed, Sandy Robinson talks to Mallory Lee, VP of Revenue Operations and Business Operations at Nylas about all things consulting, business operations, and being a working parent.About our guest, Mallory LeeMallory is an experienced revenue operations and business operations professional with experience both in-house and as a consultant. She first started as a consultancy to allow her the flexibility to work part-time as a new mom. Before moving into RevOps, Mallory worked in marketing and marketing operations. About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

In this episode of RevOps Unboxed, Tina Wung, VP of Growth Marketing and Revenue at Nisum, discusses why alignment between your sales and marketing teams is crucial to growing your revenue streams.About our guest, Tina Wung20+ years in growth companies and blue-chip Consumer Packaged Goods companies, at the intersection of brand, digital innovation, and emerging technology. Tina Wung is a seasoned brand marketer now building growth marketing and demand generation organizations in fast-growing technology companies in Silicon Valley. She has leadership experience at companies ranging from the Fortune 100 to startups. For the past 2 decades, she has helped steward some of the world’s most iconic brands at top consumer goods companies - Anheuser-Busch InBev (ABInBev), Mondelez International, MillerCoors, KraftHeinz, Kellogg, and P&G.As one of the first members of ABInBev’s inaugural Digital Innovation team in Silicon Valley, Tina has established strong partnerships with cutting-edge technology companies, ranging from startups to tech giants. She has led ABInBev’s consumer marketing testing and integration of new technologies, such as virtual reality, voice recognition, on-demand delivery, app and web platform development, personalized media, and big data.Tina is also part of the founding corporate innovation community in Silicon Valley, helping to shape how large corporations create transformative innovative cultures in-house and work effectively with the entrepreneurial community.Now, as Global Vice President of Growth Marketing and Revenue for Nisum, a leading technology consulting firm, she helps bring business and human impact through technology transformation for the captains of industry.You can follow Tina on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

This week on RevOps Unboxed our host Sandy Robinson talks with fellow ROA Ambassador, Greg Larsen, VP of Revenue Operations at Eltropy. They discuss the importance of measuring the KPIs that really matter for GTM teams. About our guest, Greg LarsenOver the last 15+ years, Greg's been involved in building & scaling SaaS organizations of all sizes. He has a passion for creating a positive company culture, helping others succeed, and sales strategy.A key lesson that he's learned through his experience is that in an ever-changing world, the will to succeed is the single most important factor. Those who truly want to succeed, and are willing to prepare and sacrifice to succeed, will eventually succeed.You can follow Greg on LinkedIn here.About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.You can follow Sandy on LinkedIn here.

In this very first episode, Sandy chatted to Manas Kulkarni, Director of Revenue Operations at Spring Health, to dive into his career path and how he approached his first senior RevOps role and much more.About our guest, Manas KulkarniManas is Director of Revenue Operations at Spring Health, and has been in the RevOps space since 2018. Manas loves “a-ha” moments because they help us understand what we should do next. And that’s what he loves about RevOps.He spends his day using data, process improvement, and technology to help the business understand “what we should do next.” About our host, Sandy RobinsonSandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations and revenue enablement. Throughout her career, I've seen how revenue operations can make or break a company, and I'm excited to share my knowledge and insights with you. In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations. She'll dive deep into their processes, challenges and success stories to give you an inside look into the world of revenue operations.

Tune in and get acquainted with our host and find out how Sandy got to where she is today. Learn about her motivations behind partnering with us on RevOps Unboxed and her favorite parts of working in RevOps.