Episodes
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67: How Sidemen Sold 100,000 Cereal Boxes in 14 Days
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will...
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66: TikTok ban: how to prepare
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will...
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65: Amelia (Chicken Shop Date) Was The Real Oscar Winner...
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will...
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64: Raye’s Middle Finger To The Music Industry
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will...
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63: Kai Cenat SAVED his LIFE?!?
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will...
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62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…
Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover: 1. Why Sneako has been outcast by the...
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61: Was Usher Scammed?!?
This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand. We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional…
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60: Meet GK Barry's Momager (Hannah Holland)
This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry. In this episode, Hannah reveals: - What women…
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59: Navigate the Film Industry with Ben Doyle (Rvbberduck): KSI Documentary at 21, NOTWOWAYS, and Launching a Production Company
This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21. In this episode, Ben reveals: - How he got courage to…
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58: Deepfakes Are Coming... MUST Know Info!
This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world. In this episode, Henry reveals: Why deepfake technology is more dangerous than you think How to prepare for the future of AI Methods you can implement now to...
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57: Meet Diary Of A CEO’s Secret Weapon
This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO. In this episode, Grace reveals: Why 50% of the DOAC's guests cry The tools the DOAC team uses to stand out The secret to creating good content The most...
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56: Sidemen's Accountant Explains: Buying vs Renting, University Still Worth It? & Why You Should Consider a Labour Job in 2024
This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - Whether you should rent or buy? - Where is best to be a digital nomad? - Is the cost of university still worth it? - The best paying skills of…
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55: Nutrition Expert: “These Brands Don’t Care About Your Health”- Kimberley Wilson
This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'. In this episode you'll learn: - How you can increase your IQ by 15 points - The effects of coffee intake - How to get past…
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54: I asked Max Fosh 32 silly questions (in his kitchen)
This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen. Find Max: IG Twitter Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter...
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53: The Creator Accountant: the ultimate guide to managing money in 2024
This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - How to manage your money as a business - Why working a 4-day week might be financially smarter - About hidden tax traps - What you need to do to…
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52: Hayden Hillier-Smith's Guide on How to Make Millions Editing for Logan Paul & Mr Beast
Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast. In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor. He reveals: - How to become the top 1% of editors - How much money a YouTube editor can make - How important film school is -...
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51: Luxury Giants, Central Cee, and the Future of Fashion with Cora Delaney
This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi,...
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50: SIDEMEN ACCOUNTANT: Inside The Business of The Sidemen (Part 1)
This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy. Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial...
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49: Secrets of the Self Made Teenager Callum Carver: Project Kaizen, Importance of Skill Stacking & SMIP
This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP). In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six…
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48: The Crazy Come Up of Fred Talks Fighting - His secret to interviewing KSI, Logan Paul & Andrew Schwarz at 19.
This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk…
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47: Timo Armoo: The blueprint to making millions by 27 - Importance of copying, consistency & how to easily make money online
Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the...
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46: Simon Squibb (Helpbnk): Multimillionaire reveals the secret to finding purpose, wealth & happiness
This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure. In this episode, Simon and Jordan discuss the...
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45: Why Jay left Zac (and 1 million subscribers)
A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work. 0:00 - Trailer 0:42 - The Zac & Jay Show 3:30 - Business attempts after quitting YouTube 7:44 - Finding consultancy 10:03 - How to secure a $10,000 pitch 12:33 - Theories of...
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44: The Mastermind Behind Sidemen's Content Machine
Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He’s also a friend and a colleague. Here, we dig deep into what it’s like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik. You can sign up for my newsletter — a weekly hit of...
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43: Why bad gut health is slowing down your brain with Dan Murray-Serter
Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results. 0:00 - 0:20 intro 0:20 - 2:58 Dan’s story 2:58 - 4:53 Entrepreneurialism 4:53 - 9:23...
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42: CALM CEO: How to Stop the Suicide Epidemic & the Power of the Sidemen's Community
Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health. We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk. I’ve just launched a weekly newsletter to help round off your week...
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41: Nikki Lilly: I was called a monster
Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age. 0:00 - 1:12 Intro 1:12 - 4:18 Nikki’s origin story 4:18 - 9:33 Life with AVM 9:33 - 11:51 Time at school...
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40: Josh & Archie: The Big Business of Pranks
Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes...
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39: Callux: From A Council Estate To Building A £20M Brand
Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀 0:00 - 0:48 Coming up 0:48 - 2:15 UNBOXED 2.0 & MPB 2:15 - 7:22 Callux’s...
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38: Anastasia Kingsnorth: How Consistency Changed My Life
Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency… 0:00 - Intro 1:51 - How it all started 4:06 - Growing...
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37: Social Media Moguls: How We Overcame Trauma To Make Millions
Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in...
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36: Caspar Lee: The Secret Power of Quitting
After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit. But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and...
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35: The Full Story of Colin and Samir
Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator…
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34: Taz Alam: From 'I Hate Myself' To Finding Unbreakable Confidence
In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over…
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33: Dodford: Meet The Steven Spielberg Of YouTube Docs
Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in…
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32: YourBoyMoyo: The Pressure of Being The Funny Guy
Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his...
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31: Summer Fox: The Canadian Boyfriend, Getting Fired, Moving Abroad, Wealth Mindset, TikTok Fame
Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job,...
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30: Meet The Man Giving Millions to YouTubers
Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the…
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29: Maddie Grace Jepson: Wildest Hate Story, Influencer Trips, Knowing Yourself, Acting & Comedy
Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic’s lockdowns. Maddie’s superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy...
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28: Leo Mandella: Earning Mad Money, Staying Humble, Parents, Building Hype & The Future
Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the…
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27: Saffron Barker: Dealing With Hate, Building My Dream Home, Family, Podcasting & Gymshark
Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life. In this episode, Saffron opens up about a time when it…
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26: Kesang & Sam: Trippin, Travel & Culture, Building Communities, Reddit, Web3 & Mentorship
Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper...
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25: Lucy Mountain: Nobs, TikTok Loneliness, Being A Founder, Anti-Diet Culture & Money
Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the…
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24: Woody & Kleiny: Hitting 10 BILLION, BGT, Going Viral, LUC, Hooks, Retention and Reinvention
Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022...
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23: Calfreezy: KSI’s Hamster, The Fellas Studios, Finding Purpose, Saving Grace, Faith and Ethan, Legacy
With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future. As a co-founder of The Fellas Studio, which has...
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22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy
Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such…
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21: Joe Sugg: Life Beyond YouTube, Zoella, Brit Crew, Strictly, Meeting Dianne, Managing Creators, My Parents
Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe…
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20: Jimmy McLoughlin: Creator Economy, Gym Shark, Future Jobs, Westminster & Entrepreneurship
Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like. In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to…
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19: Caleb Simpson: MTV Cribs, Rent in NYC, TikTok, Money & Hollywood
In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb…
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18: Henrie: Spotify, Self-Confidence, Idris Elba, KISS and Coi Leray
Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of...