230. Marketing Self Storage Facilities - Tips to do it RIGHT!

Self storage marketing is one of the most CRUCIAL parts of owning a facility, but most self storage operators completely overlook it. They hear words like “branding,” “advertising,” and “SEO” and become frozen, so they stick to drive-by marketing and running ads in the local newspaper. This WILL NOT work in 2024, and with vacancies still running high across the country, the ONLY thing that will save you is self storage marketing done RIGHT. Luckily, we’re about to show you exactly how to do it. We’ve tested these self storage marketing ideas for over a decade, beating the local competition AND the REITs at their own game. And if you’re struggling to fill up your first facility or seeing your whole portfolio stagnate, slowly losing customers to the self storage facility next door, this is a show you CANNOT miss. We’re going to tell you exactly what you need to do to get in front of new customers, close the sale, and fill up your facility in 2024.  What you’ll learn in today’s show: How to start marketing your self storage facility so customers find you TODAY What to do when a REIT or big facility moves into your local market  Why small facilities MUST “play a different game” to get their doors rented  Our surprising finding about intro rates that completely blew our minds  Why your self storage facility name (probably) doesn’t matter as much as you think How to use branding to break into new markets (EVEN if they have high competition)  Want more free education & market insights? Search "Self Storage Income" on YouTube! Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/ Ready to buy storage? Have your deals personally evaluated by AJ and our team!  https://www.selfstorageincome.com/feasibility  Take advantage of today’s market conditions and invest with us:  https://cedar.cc/invest