Skip to content
233: One Marketer's Change Management Playbook episode artwork

Mar 26, 2021 43 min

233: One Marketer's Change Management Playbook

from Renegade Marketers Unite Hosted by Drew Neisser

When Johnny Smith Jr. joined Encompass Health as VP of Marketing, he was tasked with a tall order—to create a strong, growth-oriented marketing department. The change management job would involve a complete rebuild, but luckily for Encompass Health, Johnny's strategic approach to marketing transformation and diplomatic leadership helped them align the organization in 12 months. Tune in to hear Johnny's in-depth, step-by-step guide to building a marketing organization. From establishing guiding principles to aligning newly organized across strategic priorities, Johnny is a master in change management. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

233: One Marketer's Change Management Playbook

0:00 43:36

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

AI for Creative Professionals: Practical Tools for Designers, Writers & Marketers Tiana Ned AI for Creative Professionals: How to use AI tools without losing your creative edgeTiana shows creative professionals how to work with AI tools instead of competing against them. Each episode covers specific tools and techniques you can use right away.What you’ll learn:➤ Which AI tools actually help with design, writing, and marketing➤ How to write prompts that work➤ Ways to keep your personal style when using AI➤ Career moves that make sense as the industry changes➤ Real stories from creatives who adapted successfully➤ When AI helps and when you should do it yourselfPerfect for:➤ Designers, writers, marketers, video creators, UX professionals, photographers, podcasters, and anyone who makes things for a living.No abstract theory. Just practical steps you can take today.Tiana shares AI tools and techniques from her own freelance work. She tests everything herself before sharing what actually works.New episodes every week. Hit subscribe to keep your skills current.Topics: InspirED School Marketers SPARKCAST InspirED School Marketers InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide. The Strategic Marketer The Business Identity Co. The Strategic Marketer is a podcast for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers.Catch marketing and sales leaders sharing their expertise and tips. B2B Lead Gen Podcast Eric Schwartzman Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue.

Frequently asked questions

How long is this episode of Renegade Marketers Unite?

This episode is 43 minutes long.

When was this Renegade Marketers Unite episode published?

This episode was published on March 26, 2021.

Can I download this Renegade Marketers Unite episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.