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Apr 16, 2021 40 min

236: Balancing Brand and Demand

from Renegade Marketers Unite Hosted by Drew Neisser

Which came first, brand or demand? It's an age-old question in the B2B world, especially for B2B CMOs who understand the delicate balance between growing a powerful, lasting brand and a demand gen engine that delivers results. Enter CFA Institute, a leading association of investment professionals with a global reach and a strong brand identity. In this episode, CMO Michael Collins shares exactly how CFA balances brand and demand while managing a robust MarTech stack, adjusting strategy where needed, and tracking key metrics to maintain a healthy data-oriented alignment with the C-Suite. Tune in to hear what has worked, what hasn't, and how CFA has driven growth within its close-knit community of Chartered Financial Analysts. For full show notes and transcripts, visit https://renegade.com/podcasts/

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This episode is 40 minutes long.

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This episode was published on April 16, 2021.

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