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237: Accenture's CMO on B2B Brand Development episode artwork

Apr 23, 2021 49 min

237: Accenture's CMO on B2B Brand Development

from Renegade Marketers Unite Hosted by Drew Neisser

How is a CMO to roll out a new brand, purpose, and business strategy all at the same time? As Accenture's CMO Amy Fuller says, "Instead of focusing on speed to the answer, focus on inclusion of the process." This episode with Amy dots all the i's and crosses all the t's as she walks us through why Accenture decided to rebrand, how they developed their purpose, and how they've brought it to life and redefined their business strategy. With a wealth of insights into the true value of a dedicated brand development strategy, this is a lesson in one CMO's dedication to develop an everlasting purpose for ever-changing business needs—don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/

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237: Accenture's CMO on B2B Brand Development

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This episode is 49 minutes long.

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This episode was published on April 23, 2021.

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