#24 Guilherme Blumer | Consumidor como prioridade & Desenrola

from CMO Playbook · host Rapha Avellar

Parece clichê falar que a empresa tem que pensar no consumidor, mas são poucas que realmente fazem isso, Não é só simplesmente convencer uma pessoa a comprar algo e sim,  entender a sua real necessidade.  Fazendo isso, você ganha o retorno mais precioso que uma marca pode ter: a confiança do consumidor. Esse foi o papo que eu tive com o Guilherme Blumer, Diretor de Transformação Digital da Brasil Brokers, em que ele contou um pouco sobre como a BR Brokers enxerga o mercado, a criação do Desenrola e a importância de colocar o consumidor em primeiro lugar. Conheça a Avellar Media: https://avellarmedia.com/ Instagram da Avellar Media: https://www.instagram.com/avellarmedia/ Escute mais episódios em: https://podcast.avellarmedia.com/

Episode metadata supplied by the publisher feed · Published Feb 10, 2020

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#24 Guilherme Blumer | Consumidor como prioridade & Desenrola

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