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244: Banking on a Co-Branded Solution episode artwork

Jun 11, 2021 41 min

244: Banking on a Co-Branded Solution

from Renegade Marketers Unite Hosted by Drew Neisser

In recent years, a significant percentage of consumers—from 72-76%, based on various studies—would rather bank with a local institution than a megabank. So why don't they? According to CMO Keith Brannan, it's because local banks marketing budgets don't stand a chance against the punching power of their larger counterparts. That's where Kasasa comes in, helping community banks and credit unions earn their rightful share of the market through a co-branded solution. Tune in to this fascinating episode to hear how the FinTech and marketing services brand makes buying easy for its resource-constrained customers, proof for why brands need to keep marketing in a downturn, how to use data to cross-sell and upsell a limited customer pool, and more. For full show notes and transcripts, visit https://renegade.com/podcasts/

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244: Banking on a Co-Branded Solution

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This episode is 41 minutes long.

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This episode was published on June 11, 2021.

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