25: Lucy Mountain: Nobs, TikTok Loneliness, Being A Founder, Anti-Diet Culture & Money

Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations.Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators. 00:00 - 03:03 How Lucy got into this career and how it's evolved 03:03 - 05:40 How diet culture impacted a generation05:40 - 07:30 Highs and lows of being a creator07:30 - 10:24 Managing money and what to know10:24 - 11:58 How Lucy plans on scaling Nobs11:58 - 18:36 Longevity in the creator space and building out your own path18:36 - 23:45 Vulnerability and the expectations on creators23:45 - 29:00 Creating for TikTok 29:00 - 30:40 Moving away from brand deals as a creator30:40 - 33:22 What makes Lucy happy33:22 - 34:45 One piece of advice for a creator starting today34:45 - Lucy's favourite creator