263. The Man Who Taught an Entire Country to Start Using Self Storage w/Henry Madden

Ten years ago, barely anyone in Brazil used self storage, or even knew what it was, for that matter. But one man, Henry Madden, saw what no one else could: a country sentimental about physical items, with a population living in small apartments and needing more space. The problem? How can there be demand for self storage when nobody in Brazil even knew they needed it? Fast forward to today, Henry owns the most popular, highest-demand self storage facilities in Brazil. He can’t build units fast enough and is raking in high rents even with Brazil’s significantly lower building cost. So, how did a foreigner successfully create a new industry, learn the laws and regulations, and succeed even during lockdowns? Want to build wealth in self storage? Like Henry, you need to think outside the box (or more like BUILD the box). He shares exactly how he started his business, built his massively successful first self storage facility, and the lessons YOU can learn from his experience to invest in a market nobody else believes in.  What you’ll learn in today’s show: Why Henry chose Brazil as the country to start building his self storage empire  Educating an entire population and creating (not finding) self storage customers  The surprisingly high rents Henry brings in at his Brazilian facilities  The cost to build a multi-story, class-A self storage facility in Brazil  Out-building your competitors in dense, urban areas so you control the market  The one event that “triggered” Brazilians to start using self storage  — Moby Self Storage https://mobystorage.net.br/