#27 Humor en herkenning in B2B-content (met Tycho Luijten)

from B2B Breindump · host Denny van Veen | Foeter

B2B-marketing hoeft niet saai te zijn.In deze aflevering van B2B-Breindump praat Denny van Veen met Tycho Luijten (CEO van Dapper) over hoe humor en herkenbaarheid de krachtigste wapens kunnen zijn in een verzadigde markt.Ze bespreken:Waarom humor geen gimmick is, maar bewijs van begrip.Hoe thought leadership verschuift van autoriteit naar authenticiteit.Waarom creativiteit geen toeval is, maar discipline.En hoe Dapper met maandelijkse brainstorms en een strakke workflow consequent impactvolle content maakt.Een aflevering voor marketeers die lef durven te tonen.

Episode metadata supplied by the publisher feed · Published Oct 25, 2025

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#27 Humor en herkenning in B2B-content (met Tycho Luijten)

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