#29 Andrée-Anne Lemieux, Head of Sustainability at IFM - Kering Research Chair (institution)

This week we’re meeting with Andrée-Anne Lemieux, the Head of Sustainability at the Institut Français de la Mode and Kering’s Chair. The higher education institution has indeed partnered with the luxury group for a Research Chair on Sustainability.  With a remarkable background in marketing and industrial engineering, Andrée-Anne is now devoted to the transformation of the fashion and luxury industries. She is considering sustainability not only as an environmental topic, but also on a wider perspective as a human responsibility shaping and redefining tomorrow’s economy. As future generations are very concerned about the future, she explains how students are driven by the will to deeply change the fashion industry. From circular economy to carbon neutral and measuring social improvement, there is plenty to do. Today, she shares with us her determined mindset and her strong beliefs regarding sustainable challenges. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Andrée-Anne presents herself4:45 : What does sustainable fashion mean to her 6:42 : Why is it important to consider sustainability as a priority in a period of crisis 11:55 : The KPI’s to look at to improve a sustainability politic14:05 : How can we accelerate this change of value system 18:05 : What about carbon neutral 20:00 : Sustainability and communication 22:54 : What is the future of fabrics 25:20 : What is she teaching at the Research Chair IFM Kering 34:40 : What are the expectations for the young generation regarding luxury and sustainability 38:30 : What does Andrée-Anne want to close the door to in our industry 39:05 : What does she look at to get inspired 39:55 : What is the last piece of clothes she bought40:00 : Who she would like to listen to in this podcast KEY LEARNINGS« Sustainability is also about people and their welfare. It is important to look at how do you manage people and your company even more during a pandemic crisis. »« We have a lot of fabrics already produced so we need to see how do we integrate circularity in the model. We know that it is probably the economy the more compatible with growth. »« I think that everybody needs to be educated on the subject of sustainability. We can learn everyday about it. »« I truly believe that if we move forward as citizen and consumers at the same time with the private sector and the institutions, we can really change the world. » TO LEARN MORE ABOUT IFM KERING RESEARCH CHAIRhttps://www.ifmparis.fr/en/news/launch-of-the-ifm-kering-sustainability-chair  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.