#3 Account Based Marketing in Nederland (met Pierre Vanderfeesten)

from B2B Breindump · host Denny van Veen | Foeter

In Nederland staat de ABM beweging nog in de kinderschoenen. Marketing en sales die samenwerken aan "high-value accounts" zie je nog weinig. Toch kan ABM een enorme impact hebben dankzij gerichte targeting. In deze Foeter live is Pierre Vanderfeesten te gast. Hij loopt vooraan bij de ABM-parade in Nederland en is ook schrijver van het eerste boek in Nederland over ABM: "Verblind door leads". In deze aflevering hebben we het over: - Wat is Account Based Marketing?- Hoe meet je de intent van prospects?- Welke bedrijven kunnen dit toepassen?- Wat zijn de twee succesfactoren voor ABM?- Wat zijn mooie voorbeelden van ABM tactieken?- Hoe vormen leads een wig tussen sales en marketing?- Waarom is het zo moeilijk om leads als KPI los te laten? Foeter Zoek jij gelijkgestemden? Andere B2B-marketeers om mee te sparren? Een plek om feedback te krijgen op je marketing-aanpak? Sluit je aan bij Foeter, de onafhankelijke B2B-marketing community. Ken jij iemand die te gast moet zijn bij de volgende sessie? Stuur een DM naar Denny van Veen. Intro: Stylish Rock - Intro Only (Hot and Dangerous) van BrightestAvenue

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#3 Account Based Marketing in Nederland (met Pierre Vanderfeesten)

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