332. Self Storage’s “Impossible” Data Just Went Public (This Changes Everything) w/Noah Starr

Self storage analysis is a guessing game. Or at least, it was.  But everything has changed. In this episode, Noah Starr, CEO of TractIQ, returns with an announcement that fundamentally changes the way we find and buy self storage deals. For years, an investor’s biggest advantage wasn’t having a ton of capital or mastering operations. It was information. And with everyone being overly protective of their data, the self storage industry was actively killing itself. But not anymore. TractIQ’s latest release puts verified occupancy and financial performance data in the hands of everyday investors—not just the REITs. Having this data available at scale levels the playing field for smaller operators and allows them to make better business decisions across the board. Whether you’re looking to buy your first self storage facility, increase revenue, or hire a property management company, you no longer have to depend on peripheral metrics and projections. The lights are on. We weren’t supposed to have this data for years. But now that it’s here, you have everything you need to take advantage of one of the best times to buy self storage. What you’ll learn in today’s show: How TractIQ’s latest release levels the playing field for smaller investors Finding better self storage deals with new occupancy and financial performance data Why better data creates more opportunity (not competition) in your market Why self storage analysis has largely been a “guessing game” over the last five years How to use competitor data to hire the right property management company — TractIQ Deal for SSI Community Members - https://tractiq.com/special-pricing  TractIQ - https://tractiq.com/  Noah’s LinkedIn - https://www.linkedin.com/in/noah-starr