336. The #1 Lie Costing Self Storage Investors Millions

The self storage industry is often described as one of the safest asset classes in commercial real estate. Low default rates. Recession-proof demand. An industry that rarely goes out of business. Only a fraction of a percentage of owners ever get foreclosed on.   That story is a lie.   You’ve heard it before. You’ve probably said it to other investors, your friends, and family when they ask you why you own a self storage facility or why you want to own one.    This is not reality—and today, I’m going to show you proof that the self storage industry is riskier than investors could ever imagine. Why would I say this as someone who owns hundreds of millions in self storage? Because where there’s risk, there’s opportunity, and in 2026, the “perceived” risk is higher than ever—and so is the opportunity.   This is the biggest lie in the self storage industry, and if you believe it, even for a second, you’ll get caught buying at the worst times and sitting on the sidelines during the best. This is how I was able to buy millions in undervalued assets after 2008—and in 2026, I’m doing it all over again.     What you’ll learn in today’s show: The #1 lie in the self storage industry that is costing investors millions How I’m buying majorly discounted self storage facilities in 2026  The self storage facilities that are at the greatest risk right now and need a buyer to save them  How I predicted the self storage bubble that finally burst in 2023 The “wealth explosion” that self storage investors can expect (it won’t last)   —  Grab AJ’s Book, Growing Wealth in Self-Storage 2.0 https://www.selfstorageincome.com/book   Storage vs Multifamily: Which Investment Is ACTUALLY Safer? https://youtu.be/zwBfETBkLhU?si=xbN2w_JeS4e4BRLK   The Self Storage Bubble Bust... https://www.selfstorageincome.com/blog/the-self-storage-bubble-bust