#338 アウトカム思考でデザインできる組織とは

アウトカムは手段に偏りがちな状況を打破する視点となります。

What this episode covers

ビジネス指標は大事です。けど、それだけだと価値提供の優先順位が落ちたり、短期的な利益にしかならない施策が優先されることがあります。アウトカムは手段から入りがちな状態の突破口になる視点です。ビジネスの結果に影響するユーザー行動アウトカムを導くための問いかけ最適な手段を模索できるような余白をつくるアウトカムを活用できない組織パターンアウトプットを起点に考えることが間違いではないデザイナーひとりでできるアウトカム思考Outcomes Over Output: Why customer behavior is the key metric for business successContinuous Discovery Habitsアウトカムから価値を紐解くプロダクトデザインジョブ理論　イノベーションを予測可能にする消費のメカニズムデザイン指標から価値を伝えてみよう品質向上に繋ぐデザイン指標の作り方 v2

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This episode was published on September 18, 2023.

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