347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet) episode artwork

EPISODE · May 5, 2026 · 19 MIN

347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)

from Self Storage Income · host AJ Osborne

The self storage industry has a glaring “blind spot,” and it’s much bigger than you think. In fact, it represents over 19,000 self storage facilities spanning 98% of U.S. cities. The REITs? The larger players? They’re not doing anything about it. They can’t. But for you, the new or “smaller” self storage investor? You are uniquely positioned to take advantage of massive opportunities, the likes of which we may never see again in our lifetime. Despite how far technology has come in the last 10-15 years, there are still thousands of mom-and-pop facilities that are hidden from public data. Why? Because they’re not online. They’re not marketing. They’re inefficient. And when it comes to market research, they’re invisible. What does this mean for you? In this episode, I’ll demonstrate how you can purchase one of these “undervalued” facilities, make operational improvements, cut unnecessary expenses, and increase revenue. These opportunities won’t be around forever. We’ve just entered a new wealth-creation cycle, but there’s only a five-year “runway” to start your self storage business and scale your portfolio before self storage figures itself out. The clock is ticking.   What you’ll learn in today’s show:   The digital “blind spot” that is creating generational opportunities for small investors How to find and buy “undervalued” mom-and-pop self storage facilities The five-year wealth-creation “runway” before the next evolution of self storage Growing your net operating income (NOI) by optimizing operations and expenses How to unearth profitable self storage deals in secondary and tertiary markets   —   Grab AJ’s Book, _Growing Wealth in Self-Storage 2.0_ : https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865 TractIQ: https://www.tractiq.com

Episode metadata supplied by the publisher feed · Published May 5, 2026

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347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)

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