#35 Lara Mascarenhas | Conteúdo: a sua principal arma em 2020

from CMO Playbook · host Rapha Avellar

Neste episódio recebi a  Lara Mascarenhas, Diretora de Marketing da ViacomCBS Brasil. Além do gerenciamento da MTV, Nickelodeon, Nick Jr., Noggin, Comedy Central, Paramount Channel e Paramount+, é também responsável pelo desenvolvimento de estratégias de branding, campanhas online e off-line, além de experiências para audiência com projetos por todo o Brasil. No nosso bate-papo trocamos uma ideia sobre a migração do offline para o online, sobre os desafios que as marcas enfrentam em 2020, além da importância de se preocupar com profundidade e não alcance. Chega mais pra conferir! Conheça a Avellar: http://avellar.ag/ Instagram da Avellar: https://www.instagram.com/avellar.ag/ Escute mais episódios em: https://podcast.avellar.ag/

Episode metadata supplied by the publisher feed · Published Apr 27, 2020

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#35 Lara Mascarenhas | Conteúdo: a sua principal arma em 2020

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