#35: The Double Promo Technique for Black Friday, Cyber Monday & St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)

from Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.👤GUEST RESOURCESGuest: Nicholate Osinachi (The Copywriting Duchess)Facebook Link: https://web.facebook.com/osinachi.nicholatechiemenaLISTEN OUT FOR ✅ The biggest email marketing mistake she has made (and what she learned)✅ How she discovered Alex and what inspired the technique✅ The email structure she used for the double promo campaigns✅ Which sales performed better: Black Friday vs. St. Patrick’s Day✅ Key email marketing myths she wants to debunk✅ Factors that influence your email deliverability rateHIGHLIGHTS FROM EPISODE⏰ 2:49- How she started her copywriting journey⏰ 4:02- What inspired her to test the double promo technique during Black Friday⏰ 10:58- Breaking down the double promo technique⏰ 14:45- Where “test clickers” were redirected⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)⏰ 25:09- Time spacing between each email in the promo sequence⏰ 26:21- Final results from early testers + overall campaign results⏰ 28:20- What she would tweak if she had to run it again⏰ 34:42- Her top 3 tips for a successful promo sale⏰ 37:06- How to generate consistent revenue even when you're not running promos⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies⏰ 40:43- How to connect with NicholateFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

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This episode was published on November 16, 2025.

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