Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

In 2025, Adam Schaeuble did something most email marketers would never dare to do. He deleted every funnel and lead magnet he had ever built and started promoting his weekly newsletter as the only opt-in.The result? Over 2,000 new subscribers, a 70% open rate, and a list full of people who actually want his emails.In this episode, the podcasting business coach and host of Podcasting Business School shares the full story, including the content flywheel that powers his podcast, newsletter, and social media without burning out, and the welcome email strategy that gets replies every single time.INSIDE THIS EPISODE1. Why Adam deleted every lead magnet and funnel he had and what happened next2. The big difference between people who want your freebie and people who actually want your emails3. How he maintains a 70% open rate with a 4,000+ person list without clever subject line4. The content flywheel that powers his podcast, newsletter, and social media without starting from scratch every week5. The welcome email strategy designed to get replies and clicks and why he only sends one6. How to sell through email without sending more emails during a launch7. Why promoting your newsletter every week is not being salesy and how to do it well8. What his exact Thursday newsletter format looks like from the warm open to the PS9. How he decides who gets the bonus Monday email and why it works10. Why podcasters who want to grow their email list need to hear this episodeGUEST RESOURCESGuest: Adam SchaeubleWebsite: https://www.podcastingbusiness.school/Threads: https://www.threads.com/@podcastingbusinessschoolRecommended Episode: Episode 608 -The SEO strategy that helped Adam reach 1 million downloads - https://open.spotify.com/episode/5bC46ZOU0xBZlzLyqQ4AcN?si=On72q7RCS22KD047og-7YwEPISODE TIMELINE ⏱️[03:07] – Adam's background: from fitness entrepreneur to full-time podcasting business coach[04:16] – If email had a job description in Adam's business, it would be this[05:29] – Open Rates Confession: the tagging mistake that left an entire list without emails[08:58] – The big pivot: deleting all lead magnets and funnels in 2025[10:25] – Why your lead magnet attracts people who want the freebie, not your emails[13:03] – How his podcast and newsletter work together without repeating the same content[16:29] – Why people now open his emails based on who it is from, not the subject line[17:45] – The content flywheel: how one piece of content powers weeks of content[22:11] – The bonus Monday email and how he decides who gets it[26:29] – His exact Thursday newsletter format from warm open to PS[31:54] – The welcome email strategy that gets replies and keeps him out of spam[35:28] – What changes and what does not during a launch[38:29] – Why one clear newsletter opt-in beats five lead magnets every time[43:25] – Email marketing myth: do we really need funnels?[47:18] – Advice for podcasters who want to bring email into their content strategyConnect with UsInstagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/

What happens when you do everything right, the segmentation, the re-engagement, the strategy and the results still don't follow?In this episode, Monica Badiu, a conversion strategist, sales copywriter, and email marketing specialist for course creators pulls back the curtain on two of the most revealing email experiments of her career. One Black Friday campaign that came within $5,000 of six figures. And a 1 million-person email list that broke her heart.If you have ever wondered whether segmentation is actually worth the effort, or what to do when a big list produces small results this episode will change how you think about email marketing strategy.INSIDE THIS EPISODE1. Why sending the same Black Friday offer to everyone was quietly killing this creator's revenue, and what changed when they segmented2. Why Your Black Friday Campaign Flopped (and How to Fix It with Segmentation)3. The 3-Layer Customer Research Framework for Highly Profitable Email Launches4. What a 1 million-person email list with low engagement actually looks like behind the scenes5. How a re-engagement campaign brought 200,000 inactive subscribers back from the dead6. Why deliverability alone is not the real problem and what the data actually revealed7. How to do customer research that gives you real segmentation ideas, not just guesses8. The email revenue self-assessment tool that tells you exactly where you are leaking money9. How to Turn Your Email List into a Sales EngineGUEST RESOURCESGuest: Monica BadiuLinkedIn: https://www.linkedin.com/in/monicabadiu/Website: www.monicabadiu.comFree Resource: https://www.monicabadiu.com/email-revenue-self-assessment/ - this is a self-assessment that identifies the bottlenecks that are impacting email marketing performance. It's based on her experience working with course creators for 6 years.EPISODE TIMELINE ⏱️[01:13] – Introduction: who Monica is and what she does[2:52] – Monica's background: from SEO and PR to falling in love with email marketing[13:58] – The Black Friday campaign experiment: two years of declining results and what changed[15:04] – How segmentation turned a struggling campaign into 50% more revenue[20:07] – Why there is no secret recipe and how customer research changes everything[23:22] – The three-layer customer research framework: survey, validate, waitlist[26:50] – How to write survey questions that actually give you useful answers[33:59] – What she would do differently looking back[36:41] – How to manage multiple segments without burning out[42:16] – The email revenue self-assessment explained[46:19] – The 1 million-person email list: re-engaging 200,000 inactive subscribers[48:11] – Why the promotion still failed and what the data revealed[50:03] – Email marketing myths Monica wants to bust[52:32] – Rapid fire questions: paid vs free wait-list, building email list organically vs through collaboration, interactive vs community based lead magnets[56:42] – Best email marketing advice for someone just starting outConnect with UsInstagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/

Summer is coming and your email list does not have to suffer for it.In this solo episode, Dr. Sapphire breaks down her practical email marketing summer plan for three types of business owners: the ones who want to disappear completely, the ones who want to stay somewhat visible, and the ones who just want to rest without abandoning their audience.Whether you are a mom juggling school holidays and a growing business, or a solopreneur who just needs permission to take a real break, this episode is your plan.INSIDE THIS EPISODE1. You can take a real summer break without losing your audience and this episode tells you exactly how.2. How to keep making sales from email while you are completely offline and not even thinking about work3. The one thing that makes batch writing emails so much easier than most people realize4. Why telling your list you are going on holiday actually makes them trust you more5. How to figure out which summer option fits your life right now, not a one-size-fits-all answerRESOURCESClick here to signup for the summer offers👇sapphirelearninghub.com/servicesEPISODE TIMELINE ⏱️[01:13] – Introduction: why Dr. Sapphire made this episode[04:16] – The three types of business owners this episode serves[08:15] – Three questions to help you decide your summer plan[09:08] – Option 1: Setting your email summer hours[11:15] – Option 2: The takeoff countdown strategy[12:13] – Option 3: The email handover: handing it over completely[13:13] – Option 4: The email summer series: batch and disappear in peace[14:02] – How to write a series without stressing about content[17:53] – How to keep making sales while you are on holiday[18:36] – Which option is right for you and why it is your callConnect with UsInstagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/

If you have been sitting on the idea of starting your email list or you have a list gathering dust and no idea where to begin, this episode is your starting gun.In this solo episode, Dr. Sapphire breaks down her exact 7-day step-by-step plan to go from zero to a fully set-up, ready-to-grow email list. No fluff, no overwhelm, just one clear action per day so that by the end of the week, your email marketing is live.INSIDE THIS EPISODE1. Why so many people are stuck before they even send their first email2. Things to have in mind before starting email marketing.3. What is domain authentication and domain email?4. The importance of knowing Email Marketing laws and policies in different regions.5. How to navigate writing your Welcome Email Sequence.6. How to solve problems you may have with automations.7. How to leverage relationships for partnership and collaboration.8. The platforms Dr. Sapphire recommends and how to choose the right one for your season9. How she added 600+ subscribers in one month using partnerships and collaborations10. Offers Dr. Sapphire giving to make Email Marketing easier.RESOURCESVIP: Launch Your List in 7 Days: https://sapphirelearninghub.github.io/doneinaweek/Email Marketing Starter Pack: https://nova-bulb-71c.notion.site/The-Email-Marketing-Starter-Pack-Regular-32c82d96ad288060ace6f177e36b410c?source=copy_linkStart, grow & monetise your list in 90 days: The Email Marketing Starter Pack [Plus]The Episode Dr. Sapphire recommended( The Sales Focus Welcome sequence);https://emailmarketingexperiment.captivate.fm/episode/46-the-sales-focused-welcome-sequence-turn-new-subscribers-into-buyers-with-prerna-malikEPISODE TIMELINE ⏱️[01:13] – Why is everyone asking the same question: how do I start email marketing?[03:30] – Introducing the 7-day email list launch plan[06:24] – Day 1: Domain authentication, integrations, and importing your list[07:40]: – An important thing for people who already have an Email list for Day 1.[08:27] – Day 2: Setting up your email service provider[12:53] – Day 3: Creating your branded email template[15:02] – Day 4: Writing your welcome sequence[18:31] – Day 5: Setting up your welcome automation[20:22] – What to do when having difficulties setting up automations.[21:10] – Day 6: Building your opt-in page or pop-up form[25:22] – Day 7: Your list launch plan — the 3 Bs of list building[28:50] – How Dr. Sapphire got 200+ subscribers from one partnership pitch[33:44] – How to choose the right email marketing platform for your season[38:53] – Platform recommendations: Mailerlite, Flodesk, Kit, Email Octopus and more[41:53] – How Dr. Sapphire can help you set up and grow your listConnect with UsInstagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/

In this episode, Daniel Daines-Hutt, head of content at Zero to Mastery and founder of AMycontent.com shares the lead magnet strategy that accidentally changed his business forever.From missing 30,000 opt-ins on a viral blog post to building a system that converts 83 out of every 100 readers into email subscribers, Daniel breaks down the Hyper-Specific Offer (HSO) and gives you the exact AI prompts and framework to build one yourself.If you have been struggling to grow your email list without paid ads or a massive following, this episode is going to completely shift how you think about lead magnets.INSIDE THIS EPISODE1. How Daniel stumbled into email marketing by setting up a clothing company overnight to stay in New Zealand2. The viral article that got 50,000 views in 14 days and the email mistake that still haunts him3. What a Hyper-Specific Offer (HSO) is and why it converts up to 83% of readers into subscribers4. Why most lead magnets fail and the one thing that makes HSOs different5. How to create blog content even if you are not a writer6. The SEO tip that helps you rank fast without months of waiting7. Why shorter lead magnets almost always convert better than bigger ones8. Why the “next logical step” matters more than content length9. How AI helps create nurture sequences faster10. A simple way to turn customer conversations into contentGUEST RESOURCESGuest: Daniel Daines-HuttHead of Content at zerotomastery.ioWebsite: http://www.ampmycontent.com/Guide from episode: ampmycontent.com/blog/how-to-grow-your-email-listWant to be a better user of AI? Check out this course he recommends 👇https://zerotomastery.io/courses/prompt-engineering-bootcamp/EPISODE TIMELINE ⏱️[02:49] – Daniel's background: from overnight clothing company to head of content at Zero to Mastery[07:20] – Open Rates Confession: missing 30,000 opt-ins from a viral blog post[09:27] – What role email marketing plays in his business today[10:58] – Introducing the Hyper-Specific Offer (HSO) and how it gets 83% opt-in rates[12:44] – Why the HSO works: the next logical step principle explained[14:43] – How to use one HSO per article and why reusing them kills conversions[17:25] – What happens after someone opts in: the AI-powered email sequence[20:55] – How to repurpose old content to start getting opt-ins immediately[28:06] – How to write blog content naturally even if you are not a writer[33:07] – SEO tip: why low-competition keywords beat high-volume ones every time[36:14] – Why a clickable image converts better than an embedded opt-in form[39:01] – Rapid fire: long vs short emails, buttons vs hyperlinks, favorite metric to track[40:57] – Email marketing myth Daniel wants to bustBusiness LinksEmail Summer Sale: What's your plan for summer this year? How do you plan to keep momentum, build your email community while still hosting friends for BBQ and more?Answer: Your Email Summer PlanGet it here: https://nova-bulb-71c.notion.site/Email-Summer-Sale-33682d96ad28802f9723ce3c4e3e85c1Want to break into email marketing and not sure where to start? Dear Baby Email Marketer, I feel you. Here's the A-Z roadmap that helped me and can help you. It's beginner-friendly and comes with support.Use the code to "Podcastlistner" to enjoy a discount when you check out here: nestuge.com/briefcaseConnect with Ushttps://www.instagram.com/dr.sapphire_/https://www.linkedin.com/in/ayebanoabenwari/https://www.threads.com/@dr.sapphire_https://www.linkedin.com/school/sapphirelearninghub/https://sapphirelearninghub.com/

In this episode, Victoria Onyeje shares the exact inbound strategy she uses to consistently attract clients without relying on constant pitching or endless discovery calls. From landing her first client through a mix of Upwork and LinkedIn to building a steady pipeline of inbound leads, she breaks down her Triple C method,Content, Connections, and Conversations including how freelancers can use it to turn visibility into real paying clients.If you’ve been posting without results or struggling to convert conversations into clients, this episode will show you what’s missing.📌 Inside This Episode1. Creating content that speaks to buyers (not just peers)2. How to build the right connections using LinkedIn filters3. Starting conversations that lead to clients (without being pushy)4. Handling rejection, LinkedIn limits & follow-ups5. Building and maintaining a strong client pipelineGuest ResourcesGuest: Victoria OnyejeLinkedIn: https://www.linkedin.com/in/victoriaonyeje/Join the 6 weeks Client Acquisition Challenge:30 days, 30 client acquisition strategiesEach day we'd hold your hand to implement one strategy so you land your first or next guestInstead of doing it alone, join us in the VIP + experience6 weeks of focused client acquisition implementationIn the next 30 days, will you have implemented all these strategies on your own? Or will you want me to hold your hand so you get paid?Click here to join👇sapphirelearninghub.com/6weekscacGet the replay here👇nestuge.com/replayticket⏱️ Episode Timeline[03:11] – Copywriting journey and background[4:27] – A milestone she has had in her journey[5:29] – First client via Upwork + LinkedIn strategy[7:40] – Triple C Method: Content, Connections, Conversations[10:26] – LinkedIn profile optimization (what to include)[11:26] – Content strategy: attract clients, not freelancers[12:14] – Building targeted connections using filters[14:12] – Starting conversations that convert (DM strategy)[16:24] – Challenges: LinkedIn limits & rejection mindset[18:57] – Methods that help with conversations with clients[24:21] – How to position your bio for conversions[28:56] – Follow-up strategy (3–6 times effectively)[30:43] – Building & maintaining a full client pipeline[34:02] – Posting consistency & content frequencyGuest Bio PharmDr. Victoria Onyeje, is a Pharmacist, with nearly 5 years of experience as a Copywriter and Launch Strategist.She has written copy for over 105+ brands across multiple industries and about 10 countries, including 6 to 9-figure businesses, and has operated behind the scenes on wildly successful launches and campaigns.Together with her husband, she co-founded Salvic Pharmacy & Stores and Digital Growth Ventures Limited.She has also trained many emerging writers and freelancers on copywriting and positioning themselves for global opportunities, and she hosts the WhiteCoat Entrepreneurs Podcast, where she interviews medical and healthcare professionals building wealth and freedom beyond traditional careers.Victoria has been featured on stages, podcasts, and platforms such as The Marketer Show, CopyUp, Copywriting.org, The Flourish Federation, Young and Earning, etc.Outside of work, Victoria is happily married to her husband, Salvation Onyeje, with whom she shares the joy of raising two boys.

In this episode, Kay Peacey breaks down what most business owners get wrong about email marketing—and what actually works today.From a real-life email mistake that was sent to 8,000 people (instead of 20 😭) to building a simple “content vault” system that removes the stress of consistency, this conversation is packed with honest insights and practical strategies.If email marketing has ever felt overwhelming, confusing, or just hard to keep up with, this episode will completely shift how you see it.INSIDE THIS EPISODE1. How Kay Peacey got into email marketing (from math teacher to consultant)2. The biggest email mistake she made and what it taught her3. Why consistency feels so hard (and how to fix it)4. The “Content Vault” system for stress-free email marketing5. Why open rates don’t matter as much as you think6. The future of email marketing in an AI-heavy world7. How to build real human connection through emailGUEST RESOURCES Guest: Kay PeaceyWebsite: https://slickbusiness.co/beginLinkedIn: https://www.linkedin.com/in/kay-peacey/Link to Community: https://slickbusiness.co/groupEPISODE TIMELINE ⏱️[06:30] – Kay’s background & mission in email marketing[07:43] – How she got started with automation & consulting[12:12] – Open Rates confession: Her biggest email marketing mistake[16:25] – Why email consistency feels emotionally hard[24:00] – The “Content Vault” system explained[27:42] – Weekly content planning & strategy[32:57] – Step-by-step content workflow[38:20] – Capturing ideas quickly & simple content creation[43:30] – Why open rates are unreliable[44:27] – Metrics that actually matter (replies & actions[48:31] – The email marketing myths she busted[53:57] – AI’s impact on email marketing[01:01:19] – Why consistency is non-negotiable

What really worked in Q1 email marketing and what didn’t?In this episode, we take you behind the scenes of our email strategy, breaking down real data, performance insights, and the exact lessons shaping our next moves.Inside The Episode1. Q1 email performance breakdown: subscribers, opens, clicks & campaigns2. The ANCO framework: attract, nurture, convert, optimize explained3. How International Women’s Day campaign drove the highest subscriber growth4. Email strategies that boosted open rates and engagement5. Why list cleaning improved performance and deliverability6. Best-performing subject lines and content types revealed7. Key lessons and experiments shaping Q2 email strategyEpisode Timeline [01:13] – Introduction to Q1 email marketing report[02:01] – Email goals: building community & getting client[02:22] – Tools used + new MailerLite features[03:43] – Q1 data overview: subscribers, emails sent, open rates[04:47] – January performance: campaigns, open & click rates[05:20] – February performance: engagement trends & improvements[05:37] – March performance: highest engagement & growth[06:06] – Attract phase: campaigns that drove subscriber growth[08:08] – Nurture phase: emails that increased engagement[14:06] – List cleaning and its impact on performance[14:20] – Best-performing emails and subject lines[17:17] – Key challenges and missed opportunities[24:18] – Q2 strategy: experiments, improvements & next steps[25:00] – Bonus: Automations revamping and sending Emails intentionallyFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Services: https://sapphirelearninghub.com/services/Gift 👇:Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Starting a podcast sounds exciting… until you’re in it.In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience.From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and lessons that most people don’t talk about.INSIDE THE EPISODE1. Starting Before You’re Ready: Why you don’t need fancy equipment to launch your podcast.2. The Real Podcast Workflow: From sourcing guests to recording, editing, and publishing weekly episodes.3. Tools for Podcasting: Hosting platforms, recording tools, and what actually worked (and didn’t).4. Lessons from Year One – What worked, what didn’t, and what she would do differently.5. Podcast Growth & Visibility – Why promotion matters more than you think.6. Repurposing & Content Strategy – How to reuse episodes strategically for more reach.7. Building Systems & Teams – The support, automation, and structure behind consistency.RESOURCES:Podcast SEO Challenge Link:https://www.podcastmarketinghub.com/glowPodcast boot camp link:https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/EPISODE TIMELINE [02:01] Why she started the podcast and what year one looked like[05:19] How she sourced guests and structured each episode[07:57] The full podcast workflow (from idea to publishing)[11:56] Tools she used (and why you don’t need expensive gear)[17:43] The biggest mistake: not promoting the podcast[18:56] Repurposing episodes for growth and visibility[22:07] Podcast SEO and choosing the right keywords[24:43] Automating systems and reducing manual work[26:18] Why you always need a backup plan when recording[27:04] What’s changing in year two (strategy, structure, growth)Connect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School - I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.Our online school uses the PIE framework to ensure you practically implement and gain experience. You see, confidence and skill come from doing. And in here, that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/

If your emails keep landing in spam, the problem might not be your content — it might be your deliverability.In this episode, Dr. Sapphire sits down with email marketer Chijioke Chukwuekem to unpack how he diagnosed a serious deliverability issue and used AI (Gemini) to uncover the hidden problems affecting his campaigns.From segmentation mistakes to overlooked technical issues, Chijioke shares the exact process he used to move emails out of spam folders and back into subscribers’ inboxes.If you’re struggling with low open rates, poor deliverability, or confusing email analytics, this episode will show you how AI can help you troubleshoot and optimize your email marketing strategy.Inside the EpisodeDiagnosing Email Deliverability Problems – How Chijioke discovered his campaigns were landing in spam.Using AI to Analyze Email Performance – The specific way he used Gemini to identify the root causes of low open rates.Segmentation That Improves Deliverability – Why separating engaged vs. unengaged subscribers matters more than you think.AI Prompts for Email Marketing – The exact prompts he used to get useful insights from Gemini.Small Fixes, Big Results – Deliverability improvements beyond AI that helped boost engagement.Adapting to Changing Email Rules – How marketers can stay ahead as inbox algorithms evolve.Guest ResourcesGuest: Chijioke ChukwuekemWebsite:https://reputationengine.com.ng/LinkedIn:https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/Episode Timeline[11:39] His biggest email marketing mistake and open rates confession[16:23] How he discovered emails were landing in spam[21:25] The two problems Gemini identified in his campaigns[24:14] The AI prompts he used to diagnose the issue[27:14] Deliverability fixes that improved open rates[41:48] How marketers can adapt to changing email deliverability rules[48:58] His top email deliverability tip for beginners[50:55] How to connect and work with himFreebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

Tired of welcome sequences that just “introduce” you but don’t actually sell?Your welcome sequence is more than a hello. It’s your first opportunity to turn a new subscriber into a paying client.In this episode, Prerna Malik shares how she builds sales-focused welcome sequences that convert from day one. From segmentation and psychology-backed messaging to email structure and automation tools, she breaks down what’s actually working right now in email marketing.If you want to increase sales without relying on live launches, ads, or complicated funnels , this is the strategy to master.INSIDE THE EPISODE1. Why a Sales-Focused Sequence Works – The shift from traditional nurture emails to intentional revenue-driven messaging.2. The Structure of a High-Converting Sequence – How many emails you really need and how to format them.3. Segmentation & Psychology – Using conditional messaging and buyer behavior to increase conversions.4. Social Proof & Authority – Why certain emails outperform others in a sales sequence.5. One Offer or Many? – Deciding whether to sell a single product or multiple offers.6. What’s Working Right Now – Real insights from active sales sequences.GUEST RESOURCESGuest: Prerna MalikFree Guest Resource: https://contentbistro.com/welcomefreebie📲 Connect with Prerna Malik:Instagram: https://www.instagram.com/contentbistro?igsh=MXU0a21tYjViaWdkMg=PS: Learn how to 5X your sales without live launches, funnels, affiliates, or ads on her website.EPISODE TIMELINE[3:42] Why she created a sales-focused welcome sequence[13:44] Using segmentation and conditional messaging for conversions[18:35] The highest-performing email in her sequence[24:08] Selling one vs. multiple products in your sequence[31:34] Top 3 tips for writing high-converting sales emails[40:22] Writing subject lines that increase open rates[45:20] Capturing brand voice and authenticity in emailFreebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

An email list was ghosted. Engagement was low. Expectations were even lower.Yet one campaign generated $8,000 in revenue.In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers.If you’ve ever worried your email list is too disengaged to convert, this episode will challenge what you think is possible.INSIDE THE EPISODE1. Research as Revenue – How he used deep audience and competitor research to shape one of his most memorable email campaigns.2. Open Rates vs. Brand Reputation; Why obsessing over open rates can hurt your long-term credibility and what actually matters more.3. Competitor Intelligence – The exact research approach he uses to identify opportunities and increase client revenue.4. Personalization Beyond First Names – How to use behavioral patterns and emotional triggers to create emails that truly connect and convert.GUEST RESOURCESGuest: Chinele AnyanwuWebsite: https://thebeardedshaman.notion.site/Portfolio-21e4d25bd5c78055ba76d140dda1614e?source=copy_linkLinkedIn: https://www.linkedin.com/in/anyanwu-chineleEPISODE TIMELINE[4:43] His most memorable email marketing experience[9:37] His open rates confession: His biggest mistake[17:49] The tools he uses for competitor research[18:27] The strategy behind the $8K campaign[26:42] His top 3 tips for identifying audience behavior patterns[32:58] Balancing logic and emotion in email copy[41:45] His take on real personalization in email marketing[44:31] Key takeaways from the episode[45:41] His course that helps professionals land jobs through LinkedIn[48:44] How to connect and work with himFreebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn, a sustainable marketing strategist and the force behind the Visibility Ecosystem. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches.From the proactive power of podcast tours to the high-intensity influx of virtual summits, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep.Inside the EpisodeSustainable Marketing Defined: Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.Podcasts vs. Summits: Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.The Launch Post-Mortem: A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.The "How-To" Pitfall: Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.Mindset vs. Instruction: How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales.Guest ResourcesFreebie: Interview Questions Generator — Come prepared for any podcast guest spot.Connect with Jenn: Follow her on Threads (@VisibilityEcosystem) for sustainable growth tips.Website: Visibility Ecosystem — Learn how to land 20-30 podcast guest opportunities.Episode Timeline[02:00] Using collaborations to grow your list without social media.[03:00] Choosing between podcast tours and virtual summits.[07:05] Pre-launch essentials and the reality of "cold" launches.[10:01] Email frequency: When does "too many" actually work?.[10:51] Tracking metrics: Why open rates can be "unreliable" benchmarks.[18:56] The Danger Zone: Oversharing intellectual property in your marketing.[26:57] Short vs. Long launches: Finding the "runway" that fits your lifestyle.[28:50] Seasonal vs. Evergreen: Building a 365-day lead generation machine.Freebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.

This episode is the final call to join the Email Marketing Mentorship Class of 2026.The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing.It's 80% practice and 20% theory. You get to do and get your hands dirty.We give you feedback and push you until something happens in your email marketing journey.For too long you've been circling round this mountain, now it's time to move forward.If you want to start, grow and transition into Email Marketing and you're finally ready to start.This is for you.Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship.To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey.📌 The mentorship kicks off on the 19th.HIGHLIGHTS FROM EPISODE ⏰ 3:00- A sneak peek into what this episode covers⏰ 4:00- What the Email Marketing Mentorship is and why it exists⏰ 4:43- The 3 core industries the mentorship focuses on⏰ 5:20- Career paths available after completing the mentorship⏰ 6:29- Key niches within the email marketing industry⏰ 7:28- A breakdown of the 12-week mentorship curriculum⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year)⏰ 17:05- The mentorship through the eyes of BGS, Tena⏰ 54:48- 7 important things to know before signing up⏰ 57:31- Dr. Sapphire’s final words for prospective studentsWHO THIS MENTORSHIP IS FOR 👇Beginners looking to break into email marketingCreatives and marketers who want a clear structure and accountabilityAnyone tired of random courses and looking for hands-on mentorshipProfessionals who want to build confidence, clarity, and real-world skillsREADY TO JOIN? 🔔This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close.Join the Mentorship Here👇https://sapphirelearninghub.com/mentorshipCongratulations!!!!Here's the discount code: "GET PAIDPod"It gives you 25% off your ticket price.Before you use the code please note this:Discount expires 11:59pm GMT +1 on the 18th of JanuaryThe code gives you 25% off the price of the ticket.25% = N50,000 off the Regular ticket and N87,500 off the VIP + TicketNote that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currenciesNow here's the breakdown of payment options:(Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only -Pay Once (N200,000/$200)Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2)Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3)Get Your Ticket(VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition ChallengePay Once (N350,000/$350)Pay Twice: Today and 1 Month Later - (N175,000/$175 x 2)Pay Thrice: Today, 1 MonthLater, and 2 Months Later - (₦116,666.67 x 3)Go ahead and decide what you really want. And if you want to look at the full curriculum and benefits again,here: https://sapphirelearninghub.com/mentorshipSee you in the Mentorship!

In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.GUEST RESOURCES:Guest: Michelle WintersteenWebsite: http://mkwcreative.coInstagram: https://www.instagram.com/mkwcreative.co/Link to Facebook community: https://www.facebook.com/groups/kissmyaestheticLink to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvgLISTEN OUT FOR 👇✅ How Michelle uses her podcast to support and grow her business✅ How people subscribe to and enter her email ecosystem✅ A practical breakdown of email segmentation and why it matters✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketingHIGHLIGHTS FROM EPISODE ⏰ 2:36- Michelle’s journey into business and entrepreneurship⏰ 11:17- Her relationship with email marketing over the years⏰ 14:20- Why she feels resistant to email marketing⏰ 17:29- What would actually make email marketing easier for her⏰ 28:50- What makes her open an email⏰ 31:25- Email habits she wishes brands would stop⏰ 37:25- Different email segmentation styles explained⏰ 40:20- How to connect and work with MichelleImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/LinkedIn:https://www.linkedin.com/in/ayebanoabenwari/Instagram: https://www.instagram.com/dr.sapphire_/

In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert.If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy.LISTEN OUT FOR✅ How email personalization has evolved over time✅ A behind-the-scenes glimpse into her welcome sequence✅ Understanding email marketing as a system, not in isolation✅ How audience awareness has changed the way personalization worksHIGHLIGHTS FROM EPISODE⏰ 2:52- Her first prediction for email marketing in 2026⏰ 4:34- What personalization really means today⏰ 7:25- How she uses birthday automations for personalization⏰ 10:24- Three things to focus on in 2026 when it comes to personalization⏰ 10:41- Her second email marketing prediction for 2026⏰ 12:50- Why email marketing must be treated as a systemWe would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇https://forms.fillout.com/t/kLP1rmm3HrusImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram:https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026.From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply.Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results.EPISODE TIMESTAMPS⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing⏰ 3:57- Chijioke’s deliverability tip for new email marketers⏰ 6:02- Candace on maintaining your brand voice and tone while using AI⏰ 8:03- Rhianna’s advice on experimenting with email marketing⏰ 8:38- Elohor’s best subject line tip to improve open rates⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real resultsImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently.She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email.If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently.Click here to get access now and start sending emails with clarity and confidence.👇Get a Taste of the STE 2026 with this Freebie: https://sapphirelearninghub.com/resources/sendtheseemails/Sends These Emails (STE) in 2026: Know what to send, when ad why in each month of 2026.Pre-order: https://sapphirelearninghub.com/sendtheseemails/LISTEN OUT FOR✅ The biggest challenge email marketers struggle with✅ The ANCO framework for effective email marketing✅ The goal of Nurture (N) emails in the ANCO framework✅ The LEAH framework, its role, and how it worksHIGHLIGHTS FROM THE EPISODE⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system⏰ 6:53- Understanding Nurture (N) emails to connect and convert⏰ 9:01- The four cardinal emails that drive connection and conversion⏰ 9:20- L (Lead Generation) in the LEAH framework⏰ 10:36- E (Engagement) in the LEAH framework⏰ 11:30- A (Authority) in the LEAH framework⏰ 12:27- H (Humanity) in the LEAH framework⏰ 18:54- Inside the Send These Emails offer and what it includes⏰ 23:58- Quick recap and final thoughtsImportant Link👌The Email Marketing Operating System (OS): For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/Start, Grow or Transition into Email Marketing ad Build Your Career :https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingConnect With Us👇LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗GUEST RESOURCES Guest: Margaret Etudo Website: http://www.marketinghollow.comTikTok: http://tiktok.com/@margaret_etudoLink to community: https://lms.marketinghollow.com/step/mh-paid-communityLISTEN OUT FOR✅ How email marketing made her stay committed (shortened)✅ Why getting the right people from the start matters✅ The role of consistent marketing in better email results✅ Behind-the-scenes look at her marketing processes✅ How she builds and sends her sequences✅ Quality audience vs. big numbersHIGHLIGHTS FROM EPISODE⏰ 3:28- How she discovered email marketing⏰ 7:03- The job description she would give email marketing⏰ 9:13- What she considers a “conversion”⏰ 12:15-  How she knows when an offer will convert ⏰ 17:36- Why she didn’t use a tripwire offer⏰ 19:17- Other things she has tried to increase conversions⏰ 24:50- Long emails vs. short emails: which performs better?⏰ 30:38- Extra conversion tip from Margaret⏰ 38:05- Where to connect and find herImportant Links👌Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingLinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.GUEST RESOURCES Guest: Kinga Dow Website: https://www.kingadow.com/LinkedIn: http://www.linkedin.com/in/kingadowYouTube channel: https://www.youtube.com/@kingadowecommerceLISTEN OUT FOR ✅ Her journey into Email Marketing✅ Where she sees the future of Email Marketing✅ Experiments she has carried out with AI for email✅ How she uses AI to build email systems for clients✅ Email marketing myth she wants to burst✅ How AI contributes to revenue generation✅ The email metrics she considers most importantHIGHLIGHTS FROM THE EPISODE⏰ 6:07- How the Email Marketing industry has evolved⏰ 10:14-  How she transitioned from agency work to becoming a solo email marketer⏰ 14:06- How she’s leveraging AI to build future-ready email systems⏰ 20:13- Her thoughts on email marketing tools integrating AI⏰ 24:50-  How email marketers can stay relevant in the age of AI⏰ 31:06-  How AI improves email deliverability⏰ 36:23-  Navigating advanced email analytics⏰ 42:44-  What Customer Lifetime Value (CLV) really means⏰ 49:12-  Is there a baseline for optimizing e-commerce emails?⏰ 54:39- How to connect and work with herFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Gifts: Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.👩‍💼 GUEST RESOURCES:Guest: Breanna OwenWebsite: http://www.owenyourmark.comSocial Media: http://www.instagram.com/owenyourmark LISTEN OUT FOR :✅ What “bricks and mortar” stores mean in email marketing ✅ How to build a cart abandonment sequence that recovers lost sales ✅ The key outcomes of a post-purchase email sequence ✅ How to diversify your post-purchase flow so it fits different customer journeys ✅ How long an email sequence can run for real-life clients ✅ A fun story behind Breanna’s website name HIGHLIGHTS FROM THE EPISODE:⏰ 2:21 – How Breanna transitioned from fashion to email marketing⏰ 10:18 – A simple strategy that made email marketing easier for her client⏰ 15:59 – Her biggest email marketing mistake⏰ 17:28 – The most important email sequence every business should have⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing⏰ 20:33 – The second essential sequence to add⏰ 22:19 – The third sequence your business needs⏰ 23:03 – Other supporting emails that boost your funnel⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients⏰ 28:58 – Different types of post-purchase emails (and when to use them)⏰ 31:49 – Bringing human design into your email sequences⏰ 34:42 – What makes a post-purchase sequence effective⏰ 38:57 – A real-life case study from one of Breanna’s clients⏰ 47:22 – One email marketing myth Breanna wants to bust⏰ 50:17 – How to connect with Breanna51:32 – Dr. Sapphire’s take on an email marketing mythLoved this episode?😉 Leave a review on Spotify.Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.👤GUEST RESOURCESGuest: Nicholate Osinachi (The Copywriting Duchess)Facebook Link: https://web.facebook.com/osinachi.nicholatechiemenaLISTEN OUT FOR ✅ The biggest email marketing mistake she has made (and what she learned)✅ How she discovered Alex and what inspired the technique✅ The email structure she used for the double promo campaigns✅ Which sales performed better: Black Friday vs. St. Patrick’s Day✅ Key email marketing myths she wants to debunk✅ Factors that influence your email deliverability rateHIGHLIGHTS FROM EPISODE⏰ 2:49- How she started her copywriting journey⏰ 4:02- What inspired her to test the double promo technique during Black Friday⏰ 10:58- Breaking down the double promo technique⏰ 14:45- Where “test clickers” were redirected⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)⏰ 25:09- Time spacing between each email in the promo sequence⏰ 26:21- Final results from early testers + overall campaign results⏰ 28:20- What she would tweak if she had to run it again⏰ 34:42- Her top 3 tips for a successful promo sale⏰ 37:06- How to generate consistent revenue even when you're not running promos⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies⏰ 40:43- How to connect with NicholateFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.RESOURCE:Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303LISTEN OUT FOR:✅ Dr. Sapphire’s journey into Email Marketing ✅ How she discovered an underrated email marketing software ✅ Key features that make this tool powerful ✅ How automation and segmentation improve engagement ✅ Benefits of using this tool (including local payment options) ✅ What makes this software different from popular tools  HIGHLIGHTS FROM EPISODE:⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried⏰ 2:13- How She Started Her Email Marketing Journey⏰ 5:32-  Discovering This Underrated Email Marketing Software⏰ 7:51- Standout Features of the Software⏰ 10:04-  Integrations and Audience Segmentation⏰ 10:50-Benefits for Users (Including Local Currency Payments)⏰ 11:45-  Automation Features and Advantages⏰ 15:05- Analytics and Performance Tracking⏰ 17:32- Suggested Improvements⏰ 23:38- Email Templates and Design Options⏰ 23:58- Limitations to Keep in Mind⏰ 26:00 The Name of the Software + Pricing BreakdownFound value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp32. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp33. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools4. Join the start and grow club here 👇RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp32. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp33. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools4. Join the start and grow club here 👇sapphirelearninghub.com/startandgrowclub🎧 LISTEN OUT FOR✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)✅ The different types of lead magnets that attract quality subscribers✅ How to write and structure your welcome sequence emails✅ The difference between email marketing and cold emailing✅ How to use storytelling to make your emails more engaging✅ Details on the Start & Grow Club — for business owners ready to build and monetize their listsHIGHLIGHTS FROM THE EPISODE⏰ 0:38 – Episode introduction⏰ 2:16 – Case study: defining your audience and attraction strategy⏰ 6:48 – Positioning yourself before launching your list⏰ 8:38 – Managing a diverse audience⏰ 8:55 – Two methods for understanding your audience⏰ 10:51 – Attracting your ideal subscribers⏰ 12:21 – Key factor in audience attraction⏰ 15:16 – One rule you must follow when building your audience⏰ 16:34 – How to keep subscribers reading (and buying) after the first email ⏰ 17:30 – Crafting your welcome sequence emails⏰ 19:13 – Three list growth strategies⏰ 23:14 – Deciding what to sell to your audience⏰ 24:10 – Three ways to monetize your email list⏰ 30:44 – Tools and helpful resources for execution⏰ 33:28 – How Dr. Sapphire can help you grow your list⏰ 36:22 – Common mistakes to avoid when launching⏰ 37:37 – How to reach a wider audience effectivelyDid this episode help? Please share it with your friends and don't forget to leave a review.🤗Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.👤 GUEST RESOURCESGuest: Jacqui MoneyWebsite: https://jacquimoney.com/LinkedIn: https://www.linkedin.com/in/jacquimoney/Link to community: https://www.facebook.com/groups/scalewithairtableGet her free Email prompts pack 👇: http://jacquimoney.com/eme-podcast🔍 LISTEN OUT FOR✅ How AI and custom GPTs are changing email marketing ✅ What custom GPTs are and why they matter ✅ How her email writing process evolved with AI ✅ Key limitations of using custom GPTs ✅ Ethical concerns when using AI for clients ✅ Her mentor team’s role in improving her GPTs  HIGHLIGHTS FROM EPISODE ⏰ 2:14 — How Jacqui got into systems, automation, and email marketing⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows ⏰ 9:44 — The challenge that pushed her to create her own custom GPTs⏰ 14:49 — How she gets 2 GPTs to work together in one workspace⏰ 16:35 — Building her AI-powered writing system for email marketing⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice ⏰ 21:36 — Her top 5 must-haves when creating an AI training document⏰ 23:39 — Her favourite AI prompts for writing high-converting emails ⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs⏰ 30:12 — One key piece of advice for creators looking to use AI in their email strategy ⏰ 35:29 — Her biggest email marketing mistake and what she learned⏰ 37:13 — How to connect with Jacqui⏰ 38:40 — Her final thoughts on the future of AI and email writingLoved this episode?😉 Leave a review on Spotify.Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/ 

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀 LISTEN OUT FOR:✔️ The most common email marketing myths (and the truth behind them)✔️ How to improve deliverability and land in the Primary inbox✔️ Strategies real experts use to boost engagement✔️ The myths that might be holding your email list back⏰ HIGHLIGHTS FROM THE EPISODE:Episode with Shannon Vondy0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)Episode with Comfort Essien2:37 – Comfort’s first email marketing myth exposed4:48 – The deliverability strategy she uses to land in the Primary inbox5:10 – An extra tip for improving deliverability6:48 – Comfort’s second myth clarified9:26 – Her third myth and how she fixed itEpisode with Rhianna Clavering 12:02 – Rhianna’s first myth about email marketing — and what she learned12:42 – Rhianna’s second myth revealed13:10 – Her third myth and how it changed her strategyEpisode with Chijioke (The Kontent Guru)14:24 – Chijioke’s biggest email marketing misconceptionEpisode with Breanna 16:34 – Breanna’s myth she’d love to burn forever 🔥19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it🎧Want The Full Story? Listen to each Guest's Episode Here👇:1. 🎙️Episode with Shannon VondyTitle: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienLink: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp32.🎙️ Episode with Comfort EssienTitle: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienLink: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp33. 🎙️Episode with Rhianna Clavering Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp34.🎙️ Episode with ChijiokeTitle: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp35. Episode with Breanna Owen (Upcoming episode, anticipate)Title: Guess in the comment section 🤔 CONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/Community -

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️👥 GUEST RESOURCESGuest: Ihuoma ChukwueziWebsite: https://digitalbizguru.com.ng/novice2pro-free-ads-class/Social Media: http://digitalbizguru.com.ng/linksLink to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_tLISTEN OUT FOR✅ Her journey into email marketing and automation✅ How automation improves your client relationships and communication flow✅ Why funnels are the backbone of every great automation system✅ Taking automation one step at a time (so you don’t get overwhelmed)✅ Why using Google Docs helps protect your work and avoid data loss✅ How automation helped her save time, boost productivity, and focus on what truly mattersHIGHLIGHTS FROM THE EPISODE⏰ 2:39 – Ihuoma’s story and how Digital Buz began⏰ 19:32 – The first automations she set up when she started⏰ 25:38 – How long it took to build her full automation system⏰ 30:25 – The tools that powered her automation workflow⏰ 34:40 – A deeper look at the tools she uses daily⏰ 38:10 – Key results and time-saving wins from automation⏰ 43:27 – What she’d do differently if she had to rebuild her automations⏰ 49:39 – The one question to ask if you’re struggling with automation⏰ 51:13 – Her biggest email marketing mistake (and what she learned)⏰ 54:56 – How to connect and work with IhuomaCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/Community -

📩 INSIDE THIS EPISODEYou know that saying, “once beaten, twice shy”? 💡In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.Grab your notebook; this one’s packed with practical tips! 📝 LISTEN OUT FOR✅ Dr. Sapphire’s ANCO Framework for email marketing✅ Why you need to talk about your lead magnet consistently✅ Understanding your audience’s real problem (and solving it)✅ Crafting messages that connect — not sound salesy✅ What it really means to optimize your list✅ How to use email audits and data to improve deliverabilityHIGHLIGHTS FROM THE EPISODEATTRACT⏰ 2:47 – The first mistake: audience-message mismatch⏰ 4:49 – The second mistake when building a listNURTURE⏰ 6:52 – Not solving your audience’s real problem⏰ 7:48 – Ghosting your audience (and how to fix it)⏰ 9:07 – Creating a consistency system for your emails⏰ 10:06 – Example of how to build your systemCONVERT⏰ 11:28 – The biggest conversion mistake (and how to solve it)OPTIMIZE⏰ 14:11 – The optimization mistake most people make⏰ 15:09 – How to fix your optimization problem⏰ 15:58 – Using data to improve your email list⏰ 18:51 – Recap of all four stages⏰ 20:45 – How to work with or learn from Dr. SapphireImportant LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.Ready to finally grow your audience? The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSusLISTEN OUT FOR✅ Her journey from Canva design to email marketing✅ Thinking long-term when building your list (leveraging different audience buying journeys)✅ Picking a lead magnet that solves your audience’s real problem✅ The “Exact Strategy She Used” for rapid list building✅ Balancing content marketing vs referrals and how to use both effectivelyHIGHLIGHTS FROM THE EPISODE⏰ 2:11 – What Dr. Sapphire does now in email marketing⏰ 3:52 – Why and how she started building her list⏰ 5:27 – First strategy she used: choosing the right lead magnet⏰ 6:11 – Making your lead magnet irresistible (packaging + format)⏰ 8:05 – Positioning and promoting your lead magnet⏰ 8:38 – How she leveraged Instagram for lead magnet promotion⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy⏰ 12:09 – Promoting your lead magnet via WhatsApp⏰ 12:37 – Extra tips for generating leads with these strategies⏰ 13:22 – Quick recap of all the strategies⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists)⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients)🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcaseCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online sSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.This show is built for email marketers like YOU. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihgIt helps our community grow and keeps us bringing you expert strategies every week.🤗GUEST RESOURCES:Guest: Jacob pegsWebsite: http://jacobpegs.xyzLinkedIn: https://linkedin.com/in/jacob-pegsLink to community: https://skool.com/modern-makerLISTEN OUT FOR✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails✅ Turning your audience into online assets and leveraging them for long-term growth✅ The difference between an offer and a product—and how to use each in email marketing✅ Does he segment his daily emails or keep it simple?✅ His go-to tools for better email deliverability HIGHLIGHTS FROM THE EPISODE⏰ 6:40 – Jacob’s journey into email marketing⏰ 11:46 – His “Open Rate Confession”⏰ 16:54 – Inside the Modern Maker framework⏰ 23:50 – Choosing the right story and aligning it with offers⏰ 29:52 – Making a daily offer without overwhelming subscribers⏰ 33:35 – Signals to know when to bundle or unbundle offers⏰ 38:12 – The most important metric in email marketing⏰ 39:03 – Myth #1 about email marketing⏰ 39:14 – Myth #2⏰ 39:41 – Myth #3⏰ 40:29 – His thoughts on email deliverability⏰ 41:50 – Where and how to connect with Jacob⏰ 42:36 – More about the Modern Maker frameworkCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.Support the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.👤 GUEST RESOURCESGuest: Chijioke Chukwuekem (The Kontent Guru)Website: https://reputationengine.com.ng/LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/ LISTEN OUT FOR✅ The changes he made that lifted his open rates✅ Why he turned to Gemini to diagnose his email issues✅ How long it took to fix his inboxing problem (and what he tried before)✅ Segmentation strategies: engaged vs unengaged subscribers✅ How he leverages AI to streamline email marketing tasks✅ Why the unsubscribe link is more important than you thinkHIGHLIGHTS FROM EPISODE6:15 – His journey into email marketing and how he started⏰ 11:39 – 🚨 Open rates confession: his biggest mistake⏰ 16:23 – The brand he worked with & how he found out emails were going to spam⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them)⏰ 24:14 – The exact prompts he used to get results from Gemini⏰ 27:14 – Deliverability improvements beyond Gemini⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious)⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules⏰ 45:33 – One email marketing myth he wants to bust⏰ 48:58 – His top deliverability tip for new email marketers⏰ 50:55 – How to connect with Chijioke⏰ 52:08 – How to work with himWANT MORE GOOD STUFF😉?  Subscribe to our newsletter here👇https://emailmarketingexperiments.substack.com?r=8qx30CONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀💼 Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write better emails, nurture your list, and convert with confidence. Get the briefcase here 👇;https://selar.com/theemailmarketingbriefcase HIGHLIGHTS FROM EPISODE:⏰ 0:56- Teecee’s open rate confession⏰ 7:37- Rihanna's open rate confessions ⏰ 9:52- One mistake that affected Felly's open rate⏰ 10:51- Kornelija’s biggest Email Markerting failure ⏰ 17:56- Shannon's biggest Email marketing mistake 🎧Want The Full Story? Listen to each Guest's Episode Here👇:1. Episode with Teecee Okore: https://www.buzzsprout.com/2463021/episodes/17340085🎙️ Title: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee2. Episode with Rhianna Clavering: https://www.buzzsprout.com/2463021/episodes/17495095  🎙️Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering3.Episode with Felly Day: https://www.buzzsprout.com/2463021/episodes/17094119 🎙️  Title: The Three Email Marketing Mistakes You Should Avoid with Felly Day 4. Episode with Kornelija Vukasovic: https://www.buzzsprout.com/2463021/episodes/17454672 🎙️Title: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic 5. Episode with Shannon Vondy: https://www.buzzsprout.com/2463021/episodes/17759990🎙️Title: The $14K Email Campaign That Brought Clients Back with Shannon VondyCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://wwSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.👩‍💻 GUEST RESOURCES Guest: Shannon VondyWebsite: http://theemailclub.coInstagram: https://www.instagram.com/mrs.vondyLISTEN OUT FOR✅ The problem she spotted in her client’s emails (and how she fixed it)✅ The exact sequence she used to boost rebookings✅ How she encouraged customers to book earlier than ever✅ Discounts vs. Bonuses: which works best and when✅ Crafting CTAs that work on cold audiences✅ The unexpected surprises she faced running this campaign✅ What she’d do differently if she ran this again✅ Other results she counted beyond sales growth✅ Are double opt-ins a waste of time? Shannon’s take✅ How email marketing fuels her business model✅ Her exclusive Email Marketing Membership ClubEPISODE HIGHLIGHTS & TIMESTAMPS⏰ 1:56 – Who Shannon is & her journey into email marketing⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession)⏰ 11:13 – The client backstory: how the $14K campaign began⏰ 16:05 – How many emails she sent in the sequence & her timing strategy⏰ 16:21 – What she considers when building an effective funnel⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely⏰ 26:18 – Other actions Shannon used to encourage early bookings⏰ 29:57 – The type of CTA she used for this offer⏰ 31:21 – The tech stack behind this campaign⏰ 34:33 – Her top tips for converting subscribers into paying customers⏰ 40:25 – Myth #1 she wants to bust about email marketing⏰ 40:36 – Myth #2 she busts 🔥⏰ 45:00 – How she calculates conversion rate correctly⏰ 47:10 – How she tracks which sales come from email⏰ 53:04 – Her thoughts on the time-to-conversion metric⏰ 57:00 – Where to connect with Shannon & learn more about herCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.Support the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.🔗 GUEST RESOURCESGuest: Michaela SaberInstagram: https://www.instagram.com/mmdynamicduosLink to community: https://www.skool.com/digital-duo-academy-7318Website: https://www.mmdynamicduo.comLISTEN OUT FOR✅ Michaela’s journey with growing her email list ✅ Past strategies she tried (what worked & what didn’t) ✅ The key factors that influence email marketing success ✅ The “Borrow” method (one of the 3B’s) for list growth ✅ How to collaborate with aligned audiences ✅ Training your list to adapt to your sending frequency ✅ The power of knowing your audience & defining key messages ✅ Using stories, product spotlights & Q&A for nurturing ✅ Building deeper relationships through your emails ✅ How service quality influences upselling ✅ Actionable strategies Michaela can implement right away EPISODE HIGHLIGHTS⏰ 1:23 – Meet Michaela Saber⏰ 5:12 – Why this episode is different (a live coaching session)⏰ 7:42 – The hardest part of email marketing for her⏰ 8:07 – The issues Dr. Sapphire identified in her approach⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained✨ Attract⏰ 10:34 – How Michaela grew her list to 300 subscribers⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies) ⏰ 16:05 – Leveraging collaboration to grow your list⏰ 17:04 – Which strategy Michaela is starting first💌 Nurture & Convert⏰19:52 – Michaela’s 3-part email sequence⏰22:11 – How to engage new leads right away⏰23:35 – How often should you email your list?⏰26:00 – The importance of welcoming new subscribers with intention⏰27:00 – Sending the right messages to segmented audiences⏰35:05 – Key messaging as the North Star for your email list⏰36:09 – How to structure conversations inside your nurture sequence⏰37:45 – Tips for building an engaging welcome sequence⚙️ Optimize⏰41:26 – Following up with people who didn’t buy initially⏰45:49 – Nurturing past buyers into repeat buyers⏰53:04 – Engaging students already inside the course🚀 Action Steps⏰59:06 – First action point & how to implement it⏰62:04 – Second action point: VA to OBM transition⏰64:41 – Michaela’s community & how to follow her VA services⏰67:57 – How Michaela feels afSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies. LISTEN OUT FOR✅ How she leveraged Black Friday campaigns to drive sales✅ Why knowing where your subscribers and traffic come from matters✅ The 4-email sequence she used — and the exact content she included✅ The unexpected challenges she faced while running this email experiment✅ Her favorite subject line ever written (and why it worked so well)✅ Incorporating email marketing in your business beyond having a website📌 HIGHLIGHTS FROM THE EPISODE⏰1:57 – Her journey into email marketing⏰4:29 – The biggest mistake she made with open rates ⏰7:34 – The client backstory: 5X list growth explained⏰17:55 – Identifying gaps during email auditing ⏰28:34 – The sequence she sends after sign-ups ⏰30:19 – What she would do differently if starting over again ⏰40:26 – The first email marketing myth she debunks ⏰44:41 – The second myth she busts ⏰47:31 - The third myth she debunked ⏰54:32 - One email marketing metric she'd choose if she's to track one and why⏰56:21 - How to connect with herSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.🔗 Guest ResourcesGuest: Peace Okuns🌐 Website: http://www.crestwords.com 📱 Instagram: https://www.instagram.com/crestwordscs 👂🏾 Listen Out For✅ What the guest loves most about email marketing ❤️✅ The expectations she had when starting out email marketing for service providers✅ What exactly she was testing when sending out her emails 🧪✅ Important questions to ask when creating valuable emails✅ Handling the fear of bombarding your list 📩✅ How long it took her before she started seeing results✅ Some of the biggest lessons she learned from testing her strategy✅ The one piece of advice she’d give coaches/service providers ✨✅ The importance of A/B testing for email success Highlights from the Episode⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey⏰ 3:02 – A weird response she has gotten from email subscribers⏰ 5:35 – Her thoughts on ConvertKit Creator's Network⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing⏰ 11:52– What she learned from the test she did when she started⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write⏰ 15:58 – The email strategy she used and how she implemented it⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails⏰ 22:13 – Where formulas come in when creating valuable emails⏰ 23:46 – Implementing this strategy during a sales season or launch⏰ 26:44 – The results she saw from implementing this strategy⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time⏰ 35:12 – What she uses for this strategy besides email service providers⏰ 37:54 – Can people with an already established list still apply this?🚨 Open Rate Confessions👇⏰ 39:33 – Her biggest open rate revelation⏰ 44:32 – Her favourite subject line when crafting emails⏰ 50:35 – Advice to her younger self on email marketingSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.📌 Inside This Episode:✨ How to create a welcome sequence with intention, not guesswork.✨ The purpose behind every email in a sequence — from welcome to CTA.✨ Why social media isn’t enough and how email fills the gap. ✨ Real-time feedback on welcome sequence outlines from participants.✨ How to structure your first few emails to boost deliverability and engagement.✨ Using more than one email a day strategically.✨ What makes an email “sales-focused” and how to add it in.✨ The underrated power of addressing objections through FAQs.🧠 Listen Out For:✅ The synergy between social media and email in Dr. Sapphire’s ecosystem.✅ What challenge participants aim to achieve with their welcome sequences.✅ The core goal of her welcome sequence and how it's strategically mapped.✅ What each email in a welcome sequence should represent and accomplish.✅ The surprising benefit of sending more than one email a day.✅ What defines a sales-focused email.✅ How incorporating frequently asked questions enhances your sequence’s impact.🎯 Highlights from the Episode:⏰ 1:12 – A thought-provoking question she asks her podcast guests⏰ 5:13– 4 key roles emails should play in your nurture sequence ⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇 ⏰ 17:28 - The core goal of her welcome sequence⏰ 17:45 – Mapping out the reader’s journey through the emails⏰ 19:35 – Taking your audience from “cold” to “converted”⏰19:48 – What your first email should actually do.⏰24:34- The role of the second email in a welcome sequence⏰28:33 – Tip: Set the right expectations from your first email⏰ 30:27 – Blending your welcome series with a sales-focused sequence⏰30:27 – Choosing how many emails to include in your sequence⏰ 46:44 – Improving deliverability rates from the first email⏰ 48:15 – Real-time review of a participant’s welcome sequence outline⏰ 50:49 – Another participant’s outline and how to improve it⏰ 52:57 – How many emails are ideal in a welcome sequence?⏰ 54:26 – Should you cross-sell right after delivering a lead magnet?⏰ 57:32 – Live class feedback and wrap-upSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:✅ The 5 most important factors you should consider before committing to an email tool✅ Myths to avoid so you don’t waste time and money✅ How to know if you should go for free or paid tools✅ What your industry, list size, and marketing goals have to do with your choiceIf you’ve ever felt stuck or confused about which tool is right for you, this episode will guide you to make the smartest decision for your business.RESOURCES FROM THE LIVE CLASS👇Quiz Link: https://whatemailmarketingtool.lovable.app/quizLink to start and grow club: http://sapphirelearninghub.com/startandgrowclub/LISTEN OUT FOR✅ What shaped her journey & experience with over 20 email marketing tools✅ The #1 thing participants in the challenge look for when choosing a tool✅ Key factors that should influence your decision before committing to an email tool✅ Why your industry type matters when picking an email service provider✅ How to decide if you can sustain a paid service long-term✅ Knowing your non-negotiables before signing up for any toolEPISODE HIGHLIGHTS🎯 Ready to finally choose the right email marketing tool for your business? Start here!⏰ 3:37 – Why she has used over 20 email marketing tools⏰ 17:04 – One myth about email marketing tools she wants to burst⏰ 20:48 – The 1st key factor to consider: The industry you fall under⏰ 25:62 – The 2nd factor: Should you go for a free or paid service?⏰ 27:33 – The 3rd factor: How your list size affects your choice of email tools⏰ 29:33 – The 4th factor: What matters most to you—simplicity, automation, analytics, or aesthetics?⏰ 37:32 – The 5th factor: How your vibe and work style influence your choice📌 QUESTIONS & ANSWERS⏰ 56:03 – How to get a domain before starting an email listHERE'S SOME TEA YOU SHOULDN'T MISS👇⏰ 65:02 – What the Start and Grow Club is all aboutCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You seSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

INSIDE THIS EPISODE:Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!GUEST RESOURCES:👤 Guest:  Sandra Tabansi📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/LISTEN OUT FOR ✅ When Sandra struggled with getting people to click—and what changed✅ How and why she implemented segmentation for better engagement✅ The type of CTA that works best—and how to choose the right timing for maximum clicks✅ How she tracks data to identify the real engines driving email list growth✅ Why understanding your click-through rates & open rates can make or break your strategyEPISODE HIGHLIGHTS🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions!⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list⏰ 14:46 – How she helped a brand grow its list (key metrics revealed)⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits⏰ 28:32 – The results after tweaking her emails⏰ 30:44 – How the new strategies impacted her email metrics⏰ 38:15 – Using social listening to grow your brand🚨Open Rate Confession👇⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!)⏰ 43:49 – How to join Sandra’s newsletterCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/Community -Support the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss. GUEST RESOURCES👤 Guest: Rhianna Clavering 🌐 LinkedIn: https://www.linkedin.com/in/rhianna-claveringA QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/LISTEN OUT FOR:✅ Her unique approach to writing to-do lists (it’s not what you think!)✅ Rhianna’s unexpected journey into email and digital marketing✅ Whether she automated the abandoned cart sequence and how it performed✅ Her creative angle for writing abandoned cart emails that convert✅ What she believes is the best time to send emails (and why it’s not one-size-fits-all)✅ Her honest response to those who believe “email marketing is dead”⏰ EPISODE HIGHLIGHTS🎯 Ready to go from stale B2B emails to high-performing, conversation-starting messages? Let’s go!⏰ 12:33 – Introduction to PestFix: The B2B brand Rhianna worked on.⏰ 14:11 – The goal behind setting up an abandoned cart sequence and her approach to making it work⏰ 15:22 – How the abandoned cart system was built and automated for better conversions⏰ 24:03 – HTML vs. plain text: Which format performed best in her experience?⏰ 42:04 – Open Rate Confession: A surprising campaign moment that didn’t go as planned⏰ 46:08 – 3 proven psychological triggers that make people open emails⏰ 50:03 – Busted: 3 big myths people still believe about email marketing⏰ 54:44 – Rhianna’s final advice for anyone rethinking their email marketing strategyCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’Support the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.If you've been asking yourself:How many emails should I send before a webinar?Should I use plain text or design-heavy templates?What's the real difference between B2B and B2C sequences? ...then this one is for youA QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/👤 GUEST RESOURCES:Guest: Kornelija VukasovicLinkedIn: https://www.linkedin.com/in/kornelijavukasovic/ LISTEN OUT FOR:✅ How her journey in email marketing began✅ The role email marketing plays in her business✅ Dr. Sapphire’s result from a 6-email webinar sequence✅ Using interactive calendar links to increase webinar attendance✅ How she incorporates reply emails to boost engagement and deliverability✅ Does she send webinar sequences to non-registrants?✅ Plain text vs design-heavy emails – what works better for her✅ Key differences between B2B and B2C email marketing strategies✅ Using testing to determine how many webinar emails to send✅ Double opt-in vs single opt-in – her preference and why✅ Evergreen vs live launches – which works best?⏰ EPISODE HIGHLIGHTS🎯 Ready to go from over-sending webinar emails to a simpler, smarter funnel? Tune in!⏰ 8:13 – One big change she’s noticed since starting email marketing⏰ 10:35 – What she wanted to achieve that led to her discovering her webinar sequence method⏰ 12:06 – What she focused on in her webinar emails⏰ 14:14 – Dr. Sapphire’s approach to webinar sequences⏰ 16:45 – What happened when Kornelija cut her webinar emails from 6 to 3⏰ 24:32 – Timing between her 3 reminder emails – scheduled or automated?⏰ 30:02 – How she sees AI affecting the future of email marketing⏰ 34:06 – Open & click results from her 3-email webinar sequence 💥 OPEN RATE CONFESSION⏰ 38:10 – The campaign that almost flopped⏰ 45:38 – Should new subscribers complete a welcome sequence before receiving regular emails? Here’s her honest take⏰ 49:38 – Where to find and connect with Kornelija onlineCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start Support the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/🌐 GUEST RESOURCES:👤 Guest: Elle Juliette📸 Instagram: https://www.instagram.com/ellejuliettecopyandmarketing/🔗 Website: https://ellejuliettecopyandmarketing.comLISTEN OUT FOR:✅ The role email marketing plays in Elle’s business✅ Her favorite email project so far✅ How to handle unsubscribes without emotions (and how they save you time & money)✅ How long a real segmentation + tagging project lasted✅ Should new subscribers complete the welcome sequence before newsletters?✅ Elle’s favorite thing to test in email marketing🎯 EPISODE HIGHLIGHTS: Ready to go from a messy email list to high-converting segmentation?⏰ 12:21 – When she realized tagging and segmentation were non-negotiable⏰ 14:50 – Real-life experience fixing an unorganized list⏰ 18:15 – How Elle applies A/B testing effectively⏰ 21:11 – Tagging by more than just interest: what worked and what didn’t⏰ 29:55 – What Elle thinks about RFM segmentation (Recency, Frequency, Monetary)⏰ 35:20 – The 5 steps to fix a list that wasn’t properly tagged⏰ 42:18 – Other results she noticed beyond higher conversions from segmentation⏰ 45:41– Some crazy Strategist Elle used in her email marketing that actually worked⏰ 49:54 – Double opt-in vs. single opt-in: which she prefers⏰ 53:01 – Her real take on email frequency: daily, weekly, or wheneverCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting anSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for business growth, this episode is your goldmine.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/👤GUEST RESOURCESGuest: TeeCee Okore📸 Link to social: https://www.linkedin.com/in/teeceeokore/🌐 Website: https://teeceebusinesssolutions.comLink to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmasteryLISTEN OUT FOR✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.✅ A real story of a project she worked on — and how not reading data well can cost time and money.✅ The most overlooked email metric that can drive smart financial decisions.✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.✅ Using CRM tools and Google Analytics to make money-generating decisions. 🎯 EPISODE HIGHLIGHTS Ready to stop guessing and start growing your list the smart way? Tune in!⏰1:34 The biggest mistake TeeCee made in her email journey (and what she learned from it)⏰28:52 How she uses Google Sheets + analytics to track audience behavior⏰Her top strategies for reviving a quiet listThe ONE metric she would focus on if she had to pickBonus: How TeeCee became the “Automations Queen”👉 Ready to stop guessing and start growing your list the smart way? Tune in! CONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - httpsSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/👤 GUEST RESOURCESGuest: Beverly Walthour Website: https://www.beverlywalthour.com Social media: https://www.facebook.com/beverlycwalthour/Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultantsNext Level Candles and More: https://www.bcwcandleboutique.com  🔍 LISTEN OUT FOR✅ How she used email marketing in the early days of her business✅ What it felt like when no one was replying to her emails✅ Her journey into joining her own email list (and why)✅ How personal audits help her notice shifts in audience engagement✅ What community-building means beyond vanity metrics✅ The subtle things she does that invite real replies to her emails✅ Her experience with email platforms + what features she looks out for✅ Results from shifting her strategy from list-building to community-building✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)✅ Evergreen vs. seasonal launches—what works best for her⏰ HIGHLIGHTS FROM THE EPISODE✨ Want your emails to spark replies and build real relationships? Listen to these key moments:🕒 5:30 – The role email marketing plays in her business today🕒 8:06 – Her experience with seeing email marketing as an echo chamber🕒 14:13 – What email deliverability means for her and how she tracks it🕒 20:06 – Was there a particular type of email she decided to send that's focused on community building?🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community🕒 42:35 – Has the shift to community-based emails helped increase her engagement?🕒 44:38 – The biggest mistake people make with email marketing🕒 49:42 – What she thinks makes a great subjectSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.Whether you're just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/👤 GUEST RESOURCESGuest: Addy🌐 Website: encontrocreative.com/subscribe📸 Instagram: https://www.instagram.com/encontrocreative?igsh=YzljYTk1ODg3Zg==🧵 Threads: encontrocreative🔍 LISTEN OUT FOR✅ What her small business is all about and how she helps clients✅ How she's making sure only the right people sign up for her email list✅ Whether she's tested other lead filtering methods beyond long-form opt-ins✅ How she builds an email community based on shared values✅ The impact of lead filtering on her service-based conversions✅ How her 7-day welcome sequence is structured and why it's intentional✅ A sneak peek into her “December Recap” email strategy✅ Whether plain text emails outperform email templates in her experience✅ Her surprising open rate confession⏰ EPISODE HIGHLIGHTS✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:🕒 2:47 – How she got started with email marketing in her business🕒 5:39 – What email marketing looks like in her business today🕒 8:24 – What her approach looked like before she began filtering leads🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering🕒 31:29 – What she’d do differently if starting this again🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance🕒 38:10 – Her #1 tip for increasing click rates without clickbait🕒 42:18 – One piece of advice she’d give anyone just starting with email marketingCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you bSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.If you're wondering whether to grow your email list before launching a podcast, or how to combine both for better results, this one's for you!A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/GUEST RESOURCES 😎Guest: Candace Dudley🎙️Podcast: Better Brave podcast, listen here👇Instagram:https://www.instagram.com/candacedudley/Link to community: https://www.facebook.com/share/g/1BXJ3nySPN🌐Website: https://www.candacedudley.com/🔍 LISTEN OUT FOR✅ How she transitioned from teaching into entrepreneurship✅ What her email marketing looked like before building synergy✅ How she created a podcast-email funnel that works✅ Whether her email list drives podcast growth—or vice versa✅ Surprising ripple effects of combining podcasting with email marketing✅ Her top advice for anyone trying to replicate her system✅ Her go-to email marketing tip✅ A tough moment that almost made her give up on email marketing⏰ HIGHLIGHTS FROM THE EPISODE✨ Ready to build a system where your podcast and email marketing fuel each other?🕒 4:23 – The role email marketing plays in her business today🕒 5:58 – What job her email marketing is doing in her content funnel🕒 7:45 – How she previously ran her podcast-email system🕒 9:54 – How her podcast + email strategy now works in synergy🕒 13:17 – Using ChatGPT to create teaser content🕒 19:42 – How her email system supports launches and sales🕒 21:24 – Tools & workflows she uses to stay consistent🕒 25:19 – The impact of her system on audience engagement🕒 26:33 – Which converts better: podcast or email list?🕒 29:03 – Should you build an email list before podcasting or do both together?🕒 31:55 – How she keeps her brand voice intact using AI toolsOnline Email Marketing School🎓  - I believe anyone, including you, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in hereSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

INSIDE THIS EPISODE:Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.If you're trying to grow your email list or make your content work harder for your business, this is for you.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/GUEST RESOURCES:😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist & Batch Creation Expert🎙️Podcast: thesidehustlherpodcast.comConnect on Social Media: https://www.instagram.com/carlidorlynn Join her online community: http://www.cdcreativecoagency.com/newsletter 🌐Website: www.cdcreativecoagency.com Flodesk Sign up - www.cdcreativecoagency.com/flodeskLISTEN OUT FOR:✅ How she pivoted from social media management to batch content creation✅ How combining multiple passions shaped her unique business model✅ How email marketing supports community building and lead generation✅ Automating marketing and content delivery using email✅ How segmentation helped her target the right audience✅ The power of sending emails that deliver real value📌 HIGHLIGHTS FROM THIS EPISODE: Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.⏰ 8:37 – The role email marketing plays in her business.⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.⏰ 25:34 – How she uses content pieces to build powerful lead magnets.⏰ 27:00 – Her event goals and how she originally planned to sell tickets.⏰ 28:55 – How giveaways helped her grow her email list.⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).⏰ 37:30 – The tools she uses for segmentation and automating emails.⏰ 40:29 – What she would do differently next time.⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?⏰ 43:58 – Her favorite email marketing metrics to track.⏰ 44:49 – How she performs regular audits on her email campaigns.⏰ 48:44 – A new project she’s working on and what’s Support the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File. From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/GUEST RESOURCES:🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director📌Instagram: Process Toolbox🌐Website: https://yaihaddy.com🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launchingYOU'LL DISCOVER MY EXACT LAUNCH PROCESS & RESULTS (HIGHLIGHTS):Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!⏰ 0:32 – Difference between soft launch and hard selling⏰ 8:39 – The goals she set out for her hard sell strategy⏰ 10:19 – The number of emails she used for her launch⏰ 12:00 – Other marketing channels she used besides email⏰ 13:00 – How she created an ecosystem across platforms that supported her launch⏰ 14:44 – How she organized her emails from strategy to execution⏰ 15:16 – How she used social proof and endorsements to boost trust⏰ 16:20 – The key metric she tracks in her email campaigns⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently⏰ 31:11 – How she strategically used discounts in email marketing⏰ 34:50 – Her #1 tip for turning followers into subscribersOnline Email Marketing School  🎓- I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.To get started, visit our store or find us on social media.Email Marketing Course - https://nestuge.com/briefcaseLinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/GUEST RESOURCES:🎟 Link to Conference: http://thegrowconference.co/register📌 Instagram: @digitalcreatorchic🌐 Google: https://thedigitalcreatorchic.com/READY TO CREATE A HIGH-CONVERTING EMAIL STRATEGY? HERE’S HOW 👇🕒 2:10 - How she uses email marketing to build engagement and sales.🕒 3:05 - The challenges that led her to start a themed email series.🕒 5:26 - How she developed the idea and structure for themed emails.🕒 13:06 - How long it took to refine her themed email strategy.🕒 14:34 - The perfect balance between value-driven and sales emails.🕒 22:50 - Differentiating email-only content vs. content for social media.🕒 28:40 - Top 3 tips for launching a successful themed email series.🕒 31:41 - Common mistakes to avoid when starting themed emails.🕒 35:47 - Storytelling vs. direct selling—which works better in email?🕒 36:44 - Her #1 tip for writing subject lines that get opened.Online Email Marketing School  🎓- I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.To get started, visit our store or find us on social media.Email Marketing Course - https://nestuge.com/briefcaseLinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Email marketing mistakes can cost you leads, engagement, and sales. In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week  (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!Link: https://lmiaw.sendpulse.website/GUEST RESOURCES:My private podcast - Turn 1 into 10. This will teach you how to DIY your content repurposing strategy so you can start making the most of your old content.Get it Here: https://fellyday.kit.com/leadmagLISTEN OUT FOR:✅ The biggest email marketing mistake Felly made and what she learned.✅ How launching without warming her list affected her results.✅ The challenges of a 30-day email campaign and how she stayed consistent.✅ Building anticipation before selling an offer through content and curiosity.✅ Connecting with your audience beyond just selling.✅ Using newsletters and sales emails strategically to maintain engagement.✅ Promoting an offer for an extended period to increase conversions and referrals.✅ Attracting the right audience through aligned lead magnets.✅ The role of summits and speaking gigs in growing an engaged email list.✅ Handling audience fatigue when they’ve seen your content on multiple platforms.✅ The difference between email marketing content and social media content.ABOUT FELLY DAYFelly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. She loves to dig through your content and pull out all the little nuggets worth repeating. You can usually find her with a cup of tea, a bottle of water, and a 90s R&B playlist banging in the background.📌 Instagram: instagram.com/fellyday📌Threads: threads.net/@fellyday📌 Website: fellyday.comHIGHLIGHTS FROM THIS EPISODE:🕒 3:17 - Her biggest fail in email marketing.🕒 11:05 - How she built connections during the 30-day email challenge.🕒 13:38 - Attracting the wrong audience with a lead magnet and how to fix it.🕒 22:39 - The key email marketing metrics she tracks.Online Email Marketing School  🎓- I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.To get started, visit our store or find us on socials.Store - LINKSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/