36: Caspar Lee: The Secret Power of Quitting

After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit.  But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing.In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success.0:00 - Intro1:14 - Career on YouTube7:00 - On quitting YouTube9:10 - How Caspar's business supports creators11:35 - Investing ad-revenue13:40 - Overcoming imposter syndrome20:00 - Coming up online, now vs then23:40 - Test quickly then double down26:05 - Business as poker28:17 - Best-worst risks32:49 - What he'd do differently on YouTube34:05 - The skill that levelled-up his business35:34 - Passion ≠ success 39:13 - One piece of advice39:54 - The creator Caspar is loving: All-In PodcastYou can find more UNBOXED content on TikTok, Instagram & YouTube. A Listen production, with Arcade Media.