#36: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna Owen

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.👩‍💼 GUEST RESOURCES:Guest: Breanna OwenWebsite: http://www.owenyourmark.comSocial Media: http://www.instagram.com/owenyourmark LISTEN OUT FOR :✅ What “bricks and mortar” stores mean in email marketing ✅ How to build a cart abandonment sequence that recovers lost sales ✅ The key outcomes of a post-purchase email sequence ✅ How to diversify your post-purchase flow so it fits different customer journeys ✅ How long an email sequence can run for real-life clients ✅ A fun story behind Breanna’s website name HIGHLIGHTS FROM THE EPISODE:⏰ 2:21 – How Breanna transitioned from fashion to email marketing⏰ 10:18 – A simple strategy that made email marketing easier for her client⏰ 15:59 – Her biggest email marketing mistake⏰ 17:28 – The most important email sequence every business should have⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing⏰ 20:33 – The second essential sequence to add⏰ 22:19 – The third sequence your business needs⏰ 23:03 – Other supporting emails that boost your funnel⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients⏰ 28:58 – Different types of post-purchase emails (and when to use them)⏰ 31:49 – Bringing human design into your email sequences⏰ 34:42 – What makes a post-purchase sequence effective⏰ 38:57 – A real-life case study from one of Breanna’s clients⏰ 47:22 – One email marketing myth Breanna wants to bust⏰ 50:17 – How to connect with Breanna51:32 – Dr. Sapphire’s take on an email marketing mythLoved this episode?😉 Leave a review on Spotify.Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/