#37 Sylvie Bénard, President of Paris Good Fashion (Organisation) and Founder of La Dame à la Licorne (Consulting Agency)

This week we’re meeting with Sylvie Bénard, the president of the organisation Paris Good Fashion and the founder of the consulting agency La Dame à la Licorne. We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group. After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions. In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Sylvie presents herself 2:30 : What does sustainable fashion mean to her ? 3:45 : Why has she dedicated her life to sustainability ? 5:00 : What is Paris Good Fashion ? 7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ? 11:10 : The list of what they implemented and the results of the initiatives 15:30 : How do they measure their improvements ? 16:15 : How can the fashion industry accelerate its sustainable revolution ? 20:25 : Why does she feel optimistic regarding this subject ? 22:25 : What are the upcoming challenges for the fashion industry 23:30 : How do you get trained on these topics ? 25:10 : Are there any « wrong » good ideas ? 26:25 : What are her favorite initiatives ? 28:00 : What does Sylvie want to close the door to in our industry ? 28:10 : What does she look out to get inspired ? 28:25 : What is the last piece of clothes she bought ? 29:00 : Who would she like to listen to in this podcast ? KEY LEARNINGS « It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. » « Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. » « The next step is to train and form the customer. » « We strongly believe it is only by working together that we will bring a real systemic change. » TO LEARN MORE ABOUT PARIS GOOD FASHION : https://parisgoodfashion.fr/fr/ SYLVIE BÉNARD ON LINKEDIN : https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.