#38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo

from Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗GUEST RESOURCES Guest: Margaret Etudo Website: http://www.marketinghollow.comTikTok: http://tiktok.com/@margaret_etudoLink to community: https://lms.marketinghollow.com/step/mh-paid-communityLISTEN OUT FOR✅ How email marketing made her stay committed (shortened)✅ Why getting the right people from the start matters✅ The role of consistent marketing in better email results✅ Behind-the-scenes look at her marketing processes✅ How she builds and sends her sequences✅ Quality audience vs. big numbersHIGHLIGHTS FROM EPISODE⏰ 3:28- How she discovered email marketing⏰ 7:03- The job description she would give email marketing⏰ 9:13- What she considers a “conversion”⏰ 12:15-  How she knows when an offer will convert ⏰ 17:36- Why she didn’t use a tripwire offer⏰ 19:17- Other things she has tried to increase conversions⏰ 24:50- Long emails vs. short emails: which performs better?⏰ 30:38- Extra conversion tip from Margaret⏰ 38:05- Where to connect and find herImportant Links👌Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorshipDownload The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharingLinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/Instagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/

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This episode was published on December 7, 2025.

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