#38 Munir Ahmed, Director & Owner of M&J Group and Genesis Fashion Ltd (Manufacturing group)

This week we’re meeting with Munir Ahmed, the director and owner of M&J Group and Genesis Fashion Ltd. It all started as a family business decades ago, now it has become one of the leading manufacturing group of Bangladesh. Mainly focused on denim and dyed products, the group has developed defined technologies through R&D to improve the quality of their garments. However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic ? That’s basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who’s convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Munir presents himself2:10 : His definition of sustainable fashion2:40 : How did M&J integrate sustainability  ?4:25 : What did he implement in terms of a sustainable strategy ?10:00 : The objectives and the challenges of the company12:35 : The real meaning of sustainable action16:10 : How do they process internally ?25:00 : The reality of the fashion/textile industry in Bangladesh29:40 : What are the indicators to look at to produce in Bangladesh ?30:55 : How can the fashion revolution be accelerated in this country ? 32:15 : What does Munir want to close the door to in our industry ? 33:20 : What does he look out to get inspired ? 34:35 : What is the last piece of clothes he bought ? 35:05 : Who would he like to listen to in this podcast ? KEY LEARNINGS  « Nature doesn’t need you, but you need nature. » « Every small step counts. That is how you climb and get to the top. » « The customer needs to pay the right price for the right product. » « Sustainability comes up with measurements. »  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.